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Maria V

Series 65

Alameda, CA

Shum Financial Group, Inc.

Maria Valencia is a Series 65 licensed financial advisor with three years of industry experience, currently serving at Shum Financial Group, Inc. in Alameda, CA. Her prior work includes roles at Brown Sugar Kitchen, Tulane University, and Los Andes University. Shum Financial Group provides fee-based investment management, financial planning, and retirement-plan services to individuals, businesses, and charitable organizations. The firm employs fundamental analysis and documented investment policies to guide portfolio management, offering discretionary and non-discretionary services that include strategies such as option-writing and use of derivatives.

Retirement income strategy Equity compensation tax strategy General estate planning guidance College savings (529s, UTMA, etc.) Income planning Founder/Business Owner Retired
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William C

CFA®, Series 66

San Francisco, CA

Catton Capital Partners, LLC

William Catton is a CFA® charterholder with three years of industry experience. He is currently an advisor at Catton Capital Partners, LLC, where he has worked since 2025. Prior to this, he held roles at Bank of America, N.A. and Merrill. Catton Capital Partners, LLC provides discretionary asset management, portfolio management, and retirement plan consulting for individuals, trusts, pension plans, and business entities. The firm employs a range of strategies including fundamental and technical analysis, with investment options spanning equities, fixed income, alternative investments, and more, and maintains a high-touch, concentrated client focus.

Private / alternative investments Options & derivatives strategies Real estate investing Passive / index investing
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Shannon L

CFP®

Berkeley, CA

Elmwood Wealth Management

Shannon Lemon is a CFP® professional with 13 years of experience in financial advising. She has been with Elmwood Wealth Management since 2012. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, trusts, estates, donor-advised funds, and retirement plans. The firm offers discretionary and non-discretionary portfolio management combined with financial planning, employing a total-return, long-term investment approach through actively managed and ETF-based service models.

College savings (529s, UTMA, etc.) General retirement planning Wealth management Private / alternative investments Cash flow / budgeting
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Peter K

Series 65

Sausalito, CA

Macroclimate LLC

Peter Kriss is a financial advisor at Macroclimate LLC with four years of industry experience. He holds a Series 65 designation and has held roles at Geofinancial Analytics, Inc., Qventus, Inc., and Medallia. Outside of advising, Kriss serves as an advisor to Qventus, Inc., helping design analytics products for hospital clients, and is a part owner and board chair of Geofinancial Analytics Canada Corp., a data provider focused on advancing the clean energy transition. Macroclimate provides discretionary investment management and portfolio construction services to individuals, families, donor-advised funds, and nonprofit organizations. The firm employs a long-term, low-cost, passive and factor-based investment approach with an environment-focused ESG strategy, managing approximately $210 million across fewer than 40 client relationships.

ESG / Sustainable investing Passive / index investing Factor investing / smart beta
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Daniel S

Series 63, Series 65

Mill Valley, CA

Rational Investment Management, LLC

Daniel Sinton is a financial advisor at Rational Investment Management, LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Rational Investment Management since 2012. Rational Investment Management provides discretionary investment supervisory services primarily to individual and high-net-worth clients, focusing on tailored Investment Policy Statements and an investment approach that utilizes institutional asset-class mutual funds and ETFs. The firm manages approximately $351 million in discretionary assets for about 94 clients and serves a range of institutional clients uncommon for firms of its size.

Passive / index investing
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Jackie K

CFP®, Series 63, Series 65

San Francisco, CA

KB Financial Advisors LLC

Jackie Kleinman is a CFP® with 10 years of industry experience, currently serving at KB Financial Advisors LLC in San Francisco, CA. She has worked at KB Financial Advisors since 2002. KB Financial Advisors serves individuals, high-net-worth clients, trusts, and estates with investment advisory services and financial planning. The firm offers distinct service models tailored to clients at different stages of wealth, including annual tax-return preparation as part of its service packages.

Equity compensation tax strategy General tax planning Retirement plans for business owners (SEP, solo 401k) Wealth management Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet) Established Professionals
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Harish P

Series 65

San Francisco, CA

Rubric Advisors LLC

Harish Prabandham is a financial advisor with Rubric Advisors LLC in San Francisco, holding a Series 65 designation and over 20 years of industry experience. He previously worked at Radiant Global Investors and Axa Investment Managers. Outside of his advisory role, Mr. Prabandham serves on the Board of Directors of the St. Francis Foundation and volunteers with the UC Berkeley SkyDeck program. Rubric Advisors LLC provides discretionary and non-discretionary investment management, digital advisory services, financial planning, and ERISA/OCIO services to individuals, institutions, trusts, and businesses. The firm combines personalized advisor-led portfolio design with automated digital advisory tools and offers institutional clients IPS-driven asset allocation, manager selection, and regular account reviews.

Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Financial Professional
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Jacey W

Series 66

Sausalito, CA

Westend Capital Management, LLC.

Jacey West is a financial advisor at Westend Capital Management, LLC., holding a Series 66 designation with five years of industry experience. Prior to joining Westend Capital Management in 2023, Jacey worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2019 to 2023 and at Cornerstone Retirement Group, Inc. from 2016 to 2019. Westend Capital Management serves individual and trust clients through separately managed accounts and a privately offered pooled vehicle for accredited investors. The firm employs discretionary portfolio management across multiple mandates and integrates fundamental and technical research, market data, and industry contacts to identify investment opportunities.

Active portfolio management Options & derivatives strategies Concentrated stock management Real estate investing Private / alternative investments Founder/Business Owner
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James F

Series 63, Series 65

Sausalito, CA

Marin Bay Wealth Advisors, LLC

James Fitzmaurice is a financial advisor with Marin Bay Wealth Advisors, LLC, holding Series 63 and Series 65 credentials and bringing 37 years of industry experience. His prior roles include positions at Wells Fargo Advisors LLC and Wells Fargo Clearing Services, LLC. He has been with Marin Bay Wealth Advisors since 2017. Marin Bay Wealth Advisors provides asset management and investment consulting primarily to high net worth individuals, trusts, estates, and charitable organizations. The firm employs a multi-faceted investment approach incorporating fundamental, technical, quantitative, and sector analysis, along with qualitative judgment and third-party manager due diligence.

Options & derivatives strategies
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Ivan G

Series 65

San Francisco, CA

Vega Capital Group LLC

Ivan Gvardin is a financial advisor at Vega Capital Group LLC with one year of industry experience. He holds a Series 65 designation and has prior work experience at Keller Williams and as a self-employed professional. Outside of finance, Gvardin works as a personal trainer and social media manager. Vega Capital Group provides discretionary investment management primarily to individual clients, including high net worth individuals, as well as corporations, trusts, estates, and charitable organizations. The firm employs a combination of fundamental and technical analysis with dynamic allocation strategies across equities and fixed income to manage market risk.

Active portfolio management Options & derivatives strategies Passive / index investing
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Anat Y

CFP®, Series 66

Walnut Creek, CA

Yoder Wealth Management

Anat Yoder is a CFP® professional with 21 years of industry experience, currently serving as an advisor at Yoder Wealth Management since 2018. She also maintains a role with CommonWealth Financial Network dating back to 2013. Anat acts as a trustee for her firm’s 401(k) plan. Yoder Wealth Management provides discretionary asset management, financial consulting, and fee-only variable annuity sub-account management to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm manages approximately $331 million across 74 client relationships, focusing on customized portfolios with ongoing supervision and a blend of fundamental and technical analysis.

Charitable giving & philanthropy Retirement income strategy Tax-loss harvesting Options & derivatives strategies Founder/Business Owner Executive
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Aaron L

Series 63, Series 65

Sausalito, CA

Baker Street Asset Management, LLC

Aaron Leone is a financial advisor with Baker Street Asset Management, LLC, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Baker Street Asset Management since 2018 and previously spent nine years at Raymond James Financial Services Advisors Inc. Outside of his advisory role, he owns and manages rental properties. Baker Street Asset Management provides discretionary portfolio management and financial planning to individuals, institutions, corporations, registered investment advisors, and retirement plans. The firm uses a combination of research and quantitative analysis with fundamental, technical, and cyclical methods to guide asset allocation and security selection, managing portfolios that may include equities, fixed income, mutual funds, ETFs, and more active strategies.

Options & derivatives strategies Active portfolio management
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Brian P

CFP®

Mill Valley, CA

Rational Investment Management, LLC

Brian Proses is a CFP® professional affiliated with Rational Investment Management, LLC in Mill Valley, CA, with 12 years of industry experience. He has owned and operated Charles W. Proses Accountancy Corporation since 2002, providing accountancy services as a CPA. Rational Investment Management offers discretionary investment supervisory services primarily to individual and high-net-worth clients, managing approximately $402.6 million. The firm also serves select non-retail entities and implements client-specific investment plans mainly using institutional mutual funds and ETFs.

Passive / index investing
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James L

Series 66

San Francisco, CA

Alder Capital

James Licosati is a financial advisor at Alder Capital with one year of industry experience. He holds the Series 66 designation and previously worked at LPL Financial LLC. Alder Capital is an independent SEC-registered investment adviser serving high-net-worth individuals, family offices, trusts, estates, and institutions. The firm offers discretionary wealth management, comprehensive financial planning, and investment management with an emphasis on broadly diversified, long-term portfolios using various asset types, including ETFs, stocks, bonds, mutual funds, options, and alternatives.

Active portfolio management Tax-loss harvesting Private / alternative investments Options & derivatives strategies
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Vittorio F

CFA®

Walnut Creek, CA

Cedar Wealth Management

Vittorio Fratta is a CFA® charterholder with ten years of industry experience. He has been with Cedar Wealth Management since 2016. Mr. Fratta serves on the Advisory Council of the University of West Florida in Pensacola, FL. Cedar Wealth Management serves primarily individual clients, including high-net-worth individuals, trusts, estates, and retirement plans, managing approximately $417 million across 64 client relationships. The firm emphasizes long-term, globally diversified asset allocation implemented through various investment vehicles, offering discretionary and non-discretionary portfolio management alongside financial planning and consulting services.

Wealth management Tax-loss harvesting Charitable giving tax strategies
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Samuel H

Series 65

Alameda, CA

Asia Global Asset Management, Inc

Samuel Hong is a financial advisor at Asia Global Asset Management, Inc. with 12 years of industry experience. He holds a Series 65 credential and has worked at firms including Liontree Advisors LLC and Molten, Inc., where he currently serves as Head of Growth Strategy. In addition to his advisory role, he operates a part-time independent life and health insurance business outside of securities trading hours. Asia Global Asset Management serves individuals and various institutional clients by providing financial planning and facilitating relationships with third-party investment advisers. The firm does not manage assets directly but focuses on selecting and monitoring independent managers through a structured discovery and review process.

Wealth management
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Mark P

CFP®

Albany, CA

Fog City Advisors, LLC

Mark Pingree is a CFP® professional with 11 years of experience in financial advising. He has been with Fog City Advisors, LLC since 2017 and previously worked at Carlson Financial Advisors for one year. Fog City Advisors is a fee-only firm offering holistic financial planning and investment management to individuals, families, trusts, non-profits, and business entities. The firm uses a long-term, strategic asset allocation approach based on Modern Portfolio Theory, employing broadly diversified, low-cost funds with discretionary trading authority to implement agreed investment policies.

General retirement planning Cash flow / budgeting Annuities
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Landon S

Series 66, Series 65

Martinez, CA

MultiPolar Capital LLC

Landon Spring is a financial advisor at MultiPolar Capital LLC with two years of industry experience. He holds Series 65 and Series 66 licenses and previously worked at Graphene Capital and Azusa Pacific University. Outside of advisory work, his background includes roles in various sectors such as health and logistics. MultiPolar Capital LLC provides discretionary investment management to individuals, retirement accounts, trusts, and various legal entities. The firm employs a high-conviction, concentrated multi-asset-class strategy called the MultiPolar Portfolio, which integrates fundamental, thematic, and quantitative analysis and includes options for risk management and income.

Options & derivatives strategies Active portfolio management
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William B

Series 66

San Francisco, CA

Monetary Management Corporation

William Browne is a financial advisor at Monetary Management Corporation with 24 years of industry experience. He holds a Series 66 designation and has been with Monetary Management Corp. since 1984. Monetary Management Corporation provides discretionary portfolio management primarily for individual investors, including IRAs, trusts, family limited partnerships, and foundations, with a focus on equities. The firm uses proprietary, earnings-based stock selection formulas and employs strategies such as Multi Cap Earnings Growth and Market Neutral, incorporating short positions and options for hedging and market-neutral approaches.

Active portfolio management Options & derivatives strategies
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David S

CFP®, CFA®, Series 63

Walnut Creek, CA

CAVU Wealth Advisors, LLC

David Sylvester is a CFP® and CFA® credentialed financial advisor with 15 years of industry experience. He is currently with CAVU Wealth Advisors, LLC in Walnut Creek, CA, where he has worked since 2026. Prior to that, he was employed at Blue Trust from 2023 to 2026 and previously at Cavu Wealth Advisors from 2009 to 2023. CAVU Wealth Advisors provides investment management and financial planning primarily to individual clients, including high-net-worth households, as well as small and medium institutional accounts. The firm delivers comprehensive wealth management through a disciplined, Investment Policy Statement–driven process, utilizing broadly diversified portfolios across multiple asset classes with an emphasis on tax-aware strategies and long-term allocation discipline.

General retirement planning Wealth management Tax-loss harvesting Charitable giving & philanthropy Founder/Business Owner
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