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Admir L

Series 66

Grand Rapids, MI

Robert Baird & Co.

Admir Lugonjic is a financial advisor with Robert W. Baird & Co., holding a Series 66 designation and ten years of industry experience. He has been with Robert W. Baird since 2016. Outside of his advisory role, Lugonjic serves as President of K&M Transport, Inc., a private company, and is Treasurer on the board of directors for the Grand Rapids Ballet, where he participates in strategic planning. He is part of the DDK Group within Baird’s Private Wealth Management practice, which advises a range of clients including individuals, families, pensions, corporations, and charitable organizations. The group offers customized financial planning and portfolio management services, utilizing both in-house and third-party managers across traditional and complex investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Anita D

Series 63, Series 65

Grand Rapids, MI

Primerica Advisors

Anita Deboer is a financial advisor with Primerica Advisors in Grand Rapids, MI, holding Series 63 and Series 65 licenses and 20 years of industry experience. She has been with Primerica Advisors and Primerica Financial Services since 2005. In addition to her advisory role, she is involved in sales of loan products and home security and automation services through affiliated companies. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and discretionary separately managed accounts primarily to individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap fee structure for its services.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Thomas H

Series 66

Cornsock Park, MI

Thrivent Investment Management

Thomas Harkins is a financial advisor at Thrivent Investment Management with Series 66 credentials and one year of industry experience. He has previously worked at Thrivent Financial and Premier Retirement Plan Advisors, and has experience outside finance including running a business called Mr. Squeegee. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on topics such as retirement, estate, and tax planning without implementation. The firm uses goal-based analyses and allows clients to combine planning with managed-account services under a consolidated billing arrangement called WealthPlan.

Business ownership considerations
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Karen H

Series 63, Series 66

Spring Lake, MI

Cetera

Karen Hill is a financial advisor with Cetera, holding Series 63 and Series 66 licenses and bringing 41 years of industry experience. She has worked at Cetera since 2021 and previously at VOYA Financial Advisors for seven years. Hill is also the owner and president of Financial Investments Services Group, Inc., a firm involved in the sale and service of insurance, securities, and investment products. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform with access to various program structures and third-party managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Lawrence L

Series 63, Series 66

Spring Lake, MI

J.P. Morgan Securities

Lawrence Louzon is a financial advisor at J.P. Morgan Securities with 26 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Charles Schwab, TD Ameritrade, and Scottrade. J.P. Morgan Securities provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with broker-dealer and investment adviser registrations, delivering recommendations on a non-discretionary basis while clients retain final decision-making authority.

Wealth management Executive Founder/Business Owner
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Valerie K

Series 66

Grand Rapids, MI

Ameriprise

Valerie Kovac is a financial advisor with Ameriprise in Grand Rapids, MI, holding a Series 66 designation and 15 years of industry experience. She has worked at Ameriprise since 2020 and previously at USA Financial and Macy’s. Outside of her advisory role, she serves as treasurer on the Board of Directors for the Jenison Athletic Boosters. Ameriprise Financial Services is a diversified firm serving individual and institutional clients, offering specialized retirement income planning through its Premier Retirement Income service, which combines proprietary research and non-discretionary recommendations focused on income stability and tax-efficient withdrawal strategies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Regan W

Series 66

Grand Rapids, MI

Ameriprise

Regan Wilda is a financial advisor with Ameriprise in Grand Rapids, Michigan, holding a Series 66 designation and 16 years of industry experience. Prior to joining Ameriprise in 2018, Wilda worked at Merrill from 2009 to 2018 and briefly at Bank of America in 2018. Outside of advising, Wilda officiates middle and high school football games and walks neighborhood dogs. Ameriprise offers a retirement-income planning service targeted at individuals nearing or in retirement with substantial investable assets, combining research, modeling, and tax-efficient strategies to provide written recommendations in partnership with advisors like Wilda. The firm also provides a broad range of advisory, brokerage, and insurance solutions through its affiliated companies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Elijah W

Series 66

Grandville, MI

OSAIC

Elijah Walcott is a financial advisor with OSAIC, holding a Series 66 designation and one year of industry experience. Prior to joining OSAIC, he was a student for 11 years. Outside of advising, he serves as an administrative assistant to Aaron Oudbier at P&S Management LLC. OSAIC Wealth, Inc. serves a diverse client base including individual and high-net-worth investors, pension plans, corporations, and charitable organizations through a broad network of affiliated advisers. The firm provides integrated brokerage and advisory services, utilizing asset-allocation tools and automated rebalancing to manage portfolios across various investment types.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Bryan P

Series 66

Grand Rapids, MI

Edward Jones

Bryan Pieper is a financial advisor at Edward Jones in Grand Rapids, MI, holding a Series 66 designation with one year of industry experience. Prior to his current role at Edward Jones, he worked in various positions including at Inline Vape, Acosta, and LKQ. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment solutions, maintaining a nationwide network of over 23,700 financial advisors and managing approximately $1.01 trillion in assets.

Retirement income strategy College savings (529s, UTMA, etc.) ESG / Sustainable investing Wealth management Charitable giving & philanthropy Retired Founder/Business Owner Executive Values-based investing Religious/faith focused
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Rachelle V

Series 63

Muskegon, MI

Morgan Stanley

Rachelle Vanderwier is a financial advisor at Morgan Stanley with 25 years of industry experience. She has been with Morgan Stanley Smith Barney since 2011 and holds a Series 63 designation. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that provides advisory programs to individuals and institutions, including tailored financial planning supported by firm-approved tools and modeling techniques. The firm manages approximately $2.74 trillion in client assets and offers a broad range of retail and institutional investment services.

General estate planning guidance
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Michael P

Series 63, Series 66

Grand Rapids, MI

Robert Baird & Co.

Michael Pniewski is a financial advisor with Robert W. Baird & Co. in Grand Rapids, MI, holding Series 63 and Series 66 licenses and bringing 40 years of industry experience. He has been with Robert W. Baird & Co. since 1988, serving the firm for over three decades. The DDK Group, part of Robert W. Baird & Co.'s Private Wealth Management department, serves individuals, businesses, pensions, and charitable organizations with services including financial planning, portfolio management, and custody and brokerage. Baird employs a mix of manager-traded and model-traded strategies, internal research tools — including artificial intelligence — and offers distinct features such as municipal advisory services and strategic partnerships.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Kevin P

Series 63, Series 66

Coopersville, MI

LPL Financial

Kevin Priddy is a financial advisor with LPL Financial based in Coopersville, MI. He holds the Series 63 and Series 66 licenses and has 20 years of industry experience, including nine years as an independent financial advisor. Outside of his advisory role, he is involved in oil and gas exploration through Huntington Oil LLC and works as a tax associate for Intuit TurboTax. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning and model portfolio programs, supported by machine-learning tools and a broad platform of financial and banking partnerships.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Connor N

Series 66

Grandville, MI

Edward Jones

Connor Naklizki is a financial advisor at Edward Jones with one year of industry experience. Prior to joining Edward Jones, he worked at Cintas Corporation, LVZ Advisors, and Drake Financial Group. He also has eight years of experience associated with Byron Center High School and Hope College. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients with a wide range of investment and advisory services, supported by a large nationwide network of financial advisors and branch offices. The firm offers discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds under a fiduciary standard.

College savings (529s, UTMA, etc.) Equity Recipients (RS/RSU, SOP, ESPP) General retirement planning Engineering Professional
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Eric H

Series 66

West Olive, MI

Thrivent Investment Management

Eric Henley is a financial advisor at Thrivent Investment Management with a Series 66 designation and one year of industry experience. Prior to joining Thrivent, he worked in educational roles at Metro Nashville Public Schools and Robertson County Schools. Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, offering comprehensive written recommendations on a wide range of financial planning topics without implementation, supported by ongoing reviews and a consolidated billing option for planning and managed-account services.

Business ownership considerations
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Brandon V

Series 63, Series 66

Grand Rapids, MI

LPL Financial

Brandon Valdo is a financial advisor with LPL Financial in Grand Rapids, MI, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. His prior roles include eight years at Infinex Investments, 15 years with Flagstar Bank, and a year at Mass Mutual Investors Services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services including financial planning, model portfolio programs, third-party asset management, and institutional platforms such as the Bank Wealth Program.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael D

Series 63, Series 66

Allendale, MI

Edward Jones

Michael Dolce is a financial advisor at Edward Jones with 29 years of industry experience. His background includes roles at Northwestern Mutual Investment Services LLC and other firms, as well as self-employment. Outside of finance, he works as a sports official in Grand Rapids, Michigan. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a broad range of advisory programs and investment solutions, supported by a large network of financial advisors and branch offices nationwide.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Alexander S

Series 66

Grand Rapids, MI

Robert Baird & Co.

Alexander Seekell is a financial advisor at Robert Baird & Co. with Series 66 credentials. He has prior experience at Marceco LTD. and MOSS, spanning over a decade in various roles before joining Robert Baird in 2024. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and charitable organizations. The group provides consulting and portfolio management services tailored to client goals, utilizing a combination of in-house and third-party managers across a range of traditional and non-traditional investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Philip H

Series 66

Coopersville, MI

LPL Financial

Philip Hayes is a financial advisor with LPL Financial, holding a Series 66 designation and 18 years of industry experience. He worked at Edward Jones from 2008 to 2014 before joining LPL Financial in 2014. Outside of his advisory role, he is involved with Main Street Wealth Management, an entity related to his LPL business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of services including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by technology tools for advisor operations and research.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Michael S

Series 63, Series 66

Grand Rapids, MI

Robert Baird & Co.

Michael Seekell is a financial advisor with Robert Baird & Co. in Fort Myers, FL, holding Series 63 and Series 66 credentials and bringing 38 years of industry experience. He has been with Robert Baird & Co. since 1988. Outside of his advisory role, he serves as Treasurer and Board Member for Forest Hills Public Schools, advising on curriculum and financial matters. He is part of The DDK Group within Robert W. Baird & Co.’s Private Wealth Management practice, which serves individuals, families, pensions, corporations, and institutional clients. The group offers tailored financial planning and portfolio management services, utilizing a mix of in-house and third-party managers to implement a range of investment strategies.

Wealth management Tax-loss harvesting Retired Founder/Business Owner
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Jennifer C

Series 66

Coopersville, MI

Edward Jones

Jennifer Cobb is a financial advisor at Edward Jones with 12 years of industry experience. She holds a Series 66 designation and has been with Edward Jones since 2014. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, managing approximately $1.01 trillion in assets through a large network of advisors and branch offices nationwide.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) ESG / Sustainable investing Retired Founder/Business Owner Executive Hispanic/Latino/Latinx Young Families
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