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Cheryl G

Series 66

Encinitas, CA

Balboa Wealth Partners, Inc.

Cheryl Gruetzmacher is a financial advisor at Balboa Wealth Partners, Inc. with 20 years of industry experience. She holds the Series 66 designation and has been with Balboa Wealth Partners since 2016. Balboa Wealth Partners is an SEC-registered investment adviser serving individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm manages over $1.07 billion in assets and employs a team structure that utilizes both discretionary and non-discretionary mandates, focusing on a long-term, diversified investment approach using low-cost mutual funds, ETFs, and other securities.

Wealth management Options & derivatives strategies Founder/Business Owner Retired
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Kevin S

Series 63, Series 65

Rancho Santa Fe, CA

Dark Horse Advisors LLC

Kevin Sevier is a financial advisor with Dark Horse Advisors LLC in Rancho Santa Fe, CA, holding the Series 63 and Series 65 licenses and 22 years of industry experience. His career includes roles at DFPG Investments, Inc., Advanced Wealth Planning, First Allied Securities, Inc., and Osaic FA, Inc. Additionally, he is involved in a life insurance business. Dark Horse Advisors, LLC provides discretionary portfolio management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, and employer plans. The firm uses a multi-method investment approach combining fundamental, technical, quantitative, and macroeconomic analysis, employing both active and passive strategies and offering clients access to affiliated CPA services.

Options & derivatives strategies Private / alternative investments
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Rodolfo R

Series 66

La Jolla, CA

Balboa Wealth Partners, Inc.

Rodolfo Rodriguez is a financial advisor with Balboa Wealth Partners, Inc. He holds a Series 66 designation and has 17 years of industry experience. His background includes roles at Merrill, Niagara International Capital Limited, and Chalice Capital Partners, LLC, as well as work as a freelance writer and tennis professional. Balboa Wealth Partners is an SEC-registered investment adviser that provides portfolio management, financial planning, and retirement consulting to individuals, high-net-worth clients, trusts, estates, charitable organizations, businesses, and retirement plans. The firm uses a long-term, diversified approach incorporating low-cost mutual funds and ETFs, individual securities, and a range of analytical techniques.

Wealth management Options & derivatives strategies Founder/Business Owner Retired
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Justin R

Series 65

San Diego, CA

PracticeCFO Investments

Justin Read is a Series 65 licensed financial advisor at PracticeCFO Investments in San Diego, CA, with six years of industry experience. He worked at RSM US LLP for eleven years before joining PracticeCFO Investments in 2019. PracticeCFO Investments offers investment management, strategic personal and business financial planning, retirement plan advisory, insurance placement, and tax and accounting services to individuals, high-net-worth clients, trusts, estates, charitable organizations, and employer-sponsored retirement plans. The firm manages approximately $401.6 million for about 211 clients and employs a hybrid investment approach combining low-cost passive ETFs with tactical asset allocation guided by formal Investment Policy Statements.

Wealth management Retirement plans for business owners (SEP, solo 401k) Income planning Tax-loss harvesting Founder/Business Owner Retired
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James M

CFP®, Series 66, Series 63

La Jolla, CA

Canter Wealth

James Mellon is a CFP® professional with 13 years of industry experience. He has worked at Canter Wealth since 2018 and previously held roles at TD Ameritrade, Fisher Investments, and Equitable Advisors. He is based in La Jolla, California, and holds Series 66 and Series 63 licenses. Canter Wealth is a fee-only investment adviser serving individuals, families, trust accounts, and institutional clients. The firm focuses on factor-based, low-cost, tax-efficient, globally diversified portfolios primarily constructed with ETFs and mutual funds, supported by an internal Investment Committee that performs qualitative and quantitative due diligence.

General retirement planning Social Security optimization Wealth management ESG / Sustainable investing Founder/Business Owner Executive
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John T

Series 63, Series 65

La Jolla, CA

JET Wealth Advisors

John Toman Jr. is a financial advisor at JET Wealth Advisors in La Jolla, CA, with 33 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked for Wells Fargo Advisors for 13 years. Outside of his advisory role, he serves on the finance and executive committee of Forever Balboa Park in San Diego. JET Wealth Advisors provides investment management and financial planning services to individuals, families, trusts, and small businesses. The firm uses a diversified approach incorporating ETFs, mutual funds, separately managed accounts, and other securities, applying fundamental, macroeconomic, and quantitative analysis in portfolio construction.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting
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Elizabeth K

Series 63, Series 65

San Diego, CA

CoastEdge Partners, LLC

Elizabeth Kelly is a financial advisor at CoastEdge Partners, LLC with five years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at JPMorgan Chase Bank, N.A. and J.P. Morgan Securities LLC. CoastEdge Partners provides investment management, financial planning, and comprehensive reporting services primarily for high-net-worth families, family foundations, and institutional clients. The firm emphasizes capital preservation, broad asset-class diversification, and manager selection, managing portfolios through discretionary and non-discretionary strategies, third-party managers, and proprietary fund vehicles.

Wealth management Private / alternative investments Concentrated stock management Tax-loss harvesting Founder/Business Owner
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Catalina C

Series 65

San Diego, CA

Christopher Weil & Co Inc

Catalina Cherny Santos is a Series 65-licensed financial advisor with Christopher Weil & Company, Inc., where she has worked since 2014. She has 10 years of industry experience and also maintains a role at Sharp Hospital since 2013. Christopher Weil & Company, Inc. provides discretionary investment management, financial planning, estate transition, and pension consulting services to a diverse client base including individuals, pension plans, charities, and corporations. The firm employs a range of portfolio strategies, including the use of derivatives and cryptocurrency-related ETFs, and offers personalized investment policy statements and consolidated reporting.

Options & derivatives strategies Concentrated stock management Private / alternative investments Founder/Business Owner Retired
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Brian P

Series 65, Series 63

Carlsbad, CA

Intelligence Driven Advisers, LLC

Brian Peterson is a financial advisor with Intelligence Driven Advisers, LLC in Carlsbad, CA. He holds Series 65 and Series 63 licenses and has seven years of industry experience. His prior roles include positions at Mutual of America and Tri Ad. Intelligence Driven Advisers, LLC is an SEC-registered multi-team advisory firm managing approximately $882 million for individual and institutional clients, including retirement plans, trusts, estates, and Native American sovereign entities. The firm employs a risk-managed investment process using primarily low-cost mutual funds and ETFs, and offers services such as financial planning, discretionary investment management, retirement plan solutions, and consulting.

Annuities Private / alternative investments Options & derivatives strategies Real estate investing Founder/Business Owner
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Michael H

Series 66, Series 65, Series 63

La Jolla, CA

JET Wealth Advisors

Michael Hession is a financial advisor at JET Wealth Advisors in La Jolla, CA, holding Series 66, Series 65, and Series 63 licenses with three years of industry experience. He previously worked at Wells Fargo Advisors and Citigroup and also works as a bartender at Mission Brewing. JET Wealth Advisors provides investment management and financial planning services to individuals, high-net-worth individuals, families, trusts, and small businesses, using diversified portfolios tailored to clients’ objectives and risk tolerances. The firm applies fundamental, macroeconomic, and quantitative analysis and manages client accounts on a discretionary basis.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting
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Bernard S

Series 63, Series 66

San Diego, CA

Measured Risk Portfolios

Bernard Surovsky is a financial advisor with Measured Risk Portfolios who holds Series 63 and Series 66 licenses and has 29 years of industry experience. He has worked at Measured Risk Portfolios since 2012 and previously at Independent Financial Group from 2007 to 2017. Outside of his advisory role, he is a licensed California insurance agent and president of Kingsroad Financial & Insurance Services. Measured Risk Portfolios manages approximately $400 million in assets for individual, high-net-worth, and institutional clients, offering discretionary portfolio management, pension consulting, financial planning, and sub-advisory services. The firm employs model portfolios incorporating derivatives and margin and serves as sub-adviser to the MRP SynthEquity ETF.

Options & derivatives strategies Private / alternative investments Concentrated stock management
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Stephanie P

Series 65

San Diego, CA

Invicta Financial Group

Stephanie Provost is a financial advisor at Invicta Financial Group in San Diego, CA, holding a Series 65 designation. She has one year of industry experience, with prior roles at BDT & Associates, Inc., Trippe, Apex Construction, and several other companies dating back to 2012. Invicta Financial Group provides financial planning and advisory services to individuals, high-net-worth clients, and business entities, emphasizing written financial action plans tailored to client goals. The firm refers clients to third-party money managers for portfolio management and focuses on non-discretionary advisory assets, a structure that is uncommon among multi-advisor firms.

General retirement planning General tax planning Cash flow / budgeting Debt management
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Robert P

Series 66

Carlsbad, CA

Intelligence Driven Advisers, LLC

Robert Paterson is a financial advisor at Intelligence Driven Advisers, LLC with 14 years of industry experience. He holds a Series 66 designation and has previously worked at Labrum Wealth Management, LLC and Beta Wealth Group, Inc. Outside of advising, he is also involved as an insurance agent with LWM Insurance Solutions. Intelligence Driven Advisers, LLC is an SEC-registered multi-team firm managing approximately $882 million for individual and institutional clients. The firm offers financial planning and discretionary investment management through model portfolios and custom accounts, emphasizing risk management and fundamental analysis.

Annuities Private / alternative investments Options & derivatives strategies Real estate investing Founder/Business Owner
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Alana H

CFP®, Series 65

San Diego, CA

Creative Capital Management Investments LLC

Alana Hall is a CFP® and Series 65-licensed advisor with Creative Capital Management Investments LLC, bringing three years of industry experience. Her prior roles include positions at Casa Gabriela, Abacus, Financial Haus - North Star Subsidiary, and Local360 & Et Voila. Creative Capital Management Investments LLC provides fee-only investment advisory and financial planning services to individuals, high-net-worth clients, professionals, business owners, retirement plans, and families. The firm follows a long-term, evidence-based investment approach grounded in Modern Portfolio Theory, offering customized portfolios and specialized consulting in areas such as estate and tax planning.

Business exit / sale strategy Real estate investing Founder/Business Owner Retired Executive
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Joseph B

Series 66

San Diego, CA

Superior Planning Wealth Management & Family Office

Joseph Bauers is a financial advisor with Superior Planning Wealth Management & Family Office in San Diego, holding a Series 66 designation and 24 years of industry experience. He has worked at Superior Planning Wealth Management & Family Office since 2024 and previously spent 14 years with Equitable Advisors. Outside of his advisory work, Bauers is a co-owner of A Perfect Pear, LLC, a corporation involved in real estate investment. Superior Planning Wealth Management & Family Office provides investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, corporations, and charitable organizations. The firm employs a combination of proprietary strategic allocation models and customized portfolios, often working with third-party strategists and sub-advisors, and offers both discretionary portfolio management and standalone financial planning.

Business succession planning Wealth management Business exit / sale strategy Founder/Business Owner Executive
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Dustin H

Series 65

La Jolla, CA

Sage Capital Advisors, LLC

Dustin Holt is a financial advisor with Sage Capital Advisors, LLC in La Jolla, CA, holding a Series 65 license and having seven years of industry experience. His career includes roles at LPL Financial, Trilogy Capital, and National Planning Corporation prior to joining Sage in 2020. Outside of his advisory work, Mr. Holt acts as a sales agent for various insurance companies, operating individually and not through Sage. Sage Capital Advisors serves pension and profit-sharing plans, plan sponsors and participants, as well as individual and nonprofit clients. The firm offers discretionary investment management, retirement-plan consulting, participant education, and financial planning using a custom, value-oriented process that incorporates fundamental and technical analysis, individual equities, ETFs, fixed income, tactical strategies, and third-party managers.

Active portfolio management Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Brittany A

Series 65

San Diego, CA

Wealth Analytics Partners, LLC

Brittany Anderson is a financial advisor at Wealth Analytics Partners, LLC in San Diego, CA, holding a Series 65 designation with three years of industry experience. Prior to joining Wealth Analytics Partners, she worked for six years at Poway Unified School District. Wealth Analytics Partners provides discretionary investment management and financial planning services to individuals, executives, business owners, trusts, estates, and select organizations. The firm manages approximately $316 million across 180 client relationships, employing a Modern Portfolio Theory-based investment approach aligned with clients’ risk tolerance and time horizon.

General retirement planning General tax planning Retirement withdrawal strategies Executive Founder/Business Owner
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Lauren G

CFP®, ChFC®

San Diego, CA

Cascade Financial Partners, LLC

Lauren Gabele is a financial advisor at Cascade Financial Partners, LLC with three years of industry experience. She holds the CFP® and ChFC® designations and previously worked at Mariner Wealth Advisors and JLL. Cascade Financial Partners, LLC provides investment advisory and financial planning services to individuals and high net worth clients, focusing on tailored strategies that include asset allocation, dollar-cost averaging, and both long- and short-term holdings. The firm emphasizes detailed client interviews and investment policy statements to guide its discretionary and non-discretionary managed accounts.

Private / alternative investments Annuities
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Renee H

Series 63, Series 66

La Jolla, CA

JET Wealth Advisors

Renee Halsch is a financial advisor at JET Wealth Advisors with 31 years of industry experience. She holds Series 63 and Series 66 licenses and has previously worked at Wells Fargo Advisors, RBC Capital Markets, San Diego County Credit Union, and LPL Financial. JET Wealth Advisors provides investment management and financial planning services to individuals, high-net-worth clients, families, trusts, and small businesses. The firm offers discretionary portfolio management and comprehensive planning, using diversified portfolios tailored to clients’ objectives and risk tolerances.

General retirement planning Charitable giving & philanthropy Cash flow / budgeting
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Richard E

Series 65

La Jolla, CA

CoastEdge Partners, LLC

Richard Effress is a financial advisor at CoastEdge Partners, LLC, holding a Series 65 designation with 16 years of industry experience. He has been with CoastEdge Partners since 2006. Outside of his advisory role, he serves as president of Shores Ventures LLC, managing various real estate and other investments. CoastEdge Partners serves a select client base of high-net-worth families, private foundations, and investment funds, offering customized multi-asset portfolio management and financial planning. The firm manages approximately $1.75 billion, combining private fund advising with tailored investment solutions and specialized reporting.

Wealth management Private / alternative investments Concentrated stock management Tax-loss harvesting Founder/Business Owner
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