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Sylvia C

CFP®, Series 66

Fremont, CA

Morling Financial Advisors, LLC

Sylvia Chin is a Certified Financial Planner® with 22 years of industry experience. She has been with Morling Financial Advisors, LLC since 2009 and previously worked at Woodbury Financial Services, Inc. from 2004 to 2009. Morling Financial Advisors serves individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and nonprofit organizations with discretionary investment management, financial planning, and consulting services. The firm customizes portfolios using a client-specific strategic asset allocation that includes index-based equity and fixed income strategies, mutual funds, ETFs, and alternative investments, and offers ESG integration upon request.

ESG / Sustainable investing Private / alternative investments
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Preston M

Series 65, Series 63

San Ramon, CA

Insight Wealth Strategies, LLC

Preston Mayo is a financial advisor at Insight Wealth Strategies, LLC in San Ramon, CA. He holds Series 65 and Series 63 licenses and has recently entered the industry, with experience beginning in 2023. His prior roles include positions at LPL Enterprise LLC, Frost Bank, Fidelity Investments, and as a contractor with U.S. Bank. Insight Wealth Strategies offers discretionary investment management, financial planning, and retirement-plan consulting to individuals, high net worth clients, trusts, estates, businesses, and institutions. The firm uses proprietary portfolio models primarily based on low-cost, diversified ETFs and individual stocks, employing a multi-disciplinary investment process that includes fundamental, technical, quantitative, and sector analysis.

Active portfolio management Private / alternative investments Tax-loss harvesting Factor investing / smart beta
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Douglas V

Series 63, Series 65

Walnut Creek, CA

J.P. King Advisors, Inc.

Douglas Villing is a financial advisor with J.P. King Advisors, Inc. in Walnut Creek, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. His career includes roles at Fidelity from 2000 to 2012 and TIAA-CREF from 2012 to 2020, continuing with Tiaa to the present. J.P. King Advisors, Inc. is an employee-owned firm managing approximately $889.7 million for around 450 client family relationships with a five-advisor team. The firm offers comprehensive financial planning and discretionary portfolio management, emphasizing risk management and strategic asset allocation through globally diversified portfolios that include mutual funds, ETFs, individual securities, and alternative investments.

Annuities
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Joseph H

CFP®, Series 65

Alamo, CA

Lodestar Private Asset Management LLC

Joseph Harrison is a CFP® with 15 years of industry experience. He is currently a financial advisor at Lodestar Private Asset Management LLC and has prior experience with EP Wealth Advisors, LLC. Harrison also leads J. W. Harrison Financial Advisors, a practice he has managed since 2011. Lodestar Private Asset Management LLC serves individuals, trusts, estates, charitable organizations, small businesses, and select pension and profit-sharing plans, providing personalized financial planning and discretionary portfolio management. The firm employs a tactical asset allocation approach blending passive and active investments, emphasizing tax considerations and offering services including separate account management and quarterly portfolio reviews.

Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax-loss harvesting Active portfolio management Private / alternative investments Founder/Business Owner Retired
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Ashley S

Series 66

Danville, CA

The Pacific Center For Financial Services

Ashley Souza is a financial advisor with The Pacific Center For Financial Services, holding a Series 66 designation and 20 years of industry experience. She has worked with Cetera Wealth Services, LLC for 13 years and has been with Pacific Center Financial Services since 2004. In addition to advisory work, she is involved in life, health, and long-term care insurance sales as part of her business activities. The Pacific Center for Financial Services advises individuals, high-net-worth families, family trusts, and retirement accounts, providing financial planning, consulting, and investment management services. The firm manages over $1 billion in assets and operates a Managed Account Program focused on diversified, asset-allocation-based portfolios using mutual funds, stocks, ETFs, and bonds.

General retirement planning Wealth management
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John N

Series 66

Castro Valley, CA

Malakoff Wealth

John Nolan is a financial advisor at Malakoff Wealth with five years of industry experience. He holds a Series 66 designation and has previously worked at LPL Financial, Electronics for Imaging, and BDO. Nolan provides investment advisory services through Master Wealth, LLC, an independent investment advisor firm. Malakoff Wealth offers financial planning and consulting services to individuals, trusts, nonprofit organizations, banks, business entities, and pension/profit-sharing plans. The firm focuses on written financial plans and periodic reviews, referring clients to LPL Financial for investment implementation and portfolio supervision, and emphasizes manager evaluation without discretionary portfolio management or percentage-based fees.

General retirement planning General tax planning Wealth management
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Willard F

Series 66

Walnut Creek, CA

Castle Rock Wealth Management, LLC

Willard Folsom is a financial advisor with Castle Rock Wealth Management, LLC in Walnut Creek, CA, holding a Series 66 designation and 12 years of industry experience. He previously worked at Merrill Lynch from 2013 to 2018 and has been involved with Castle Rock Wealth Management since 2018. Outside of advising, Folsom owns and manages a corn farm and is an investor in a sales training video game company and a private retail club. Castle Rock Wealth Management serves individuals, trusts, estates, and business entities, managing approximately $521.8 million across about 1,882 clients. The firm employs a combination of fundamental and technical analysis with active trading strategies, offering comprehensive portfolio management and financial planning through a team of eight advisors.

Retirement plans for business owners (SEP, solo 401k) Active portfolio management Options & derivatives strategies Wealth management
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Jamie H

Series 63, Series 65

San Ramon, CA

Prosperity Financial Group, Inc.

Jamie Hargrave is a financial advisor with Prosperity Financial Group, Inc. in San Ramon, CA, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has been with Prosperity Financial Group since 2015 and also serves as an independent insurance agent with CSI Financial Group. Additionally, Hargrave is the CEO and founder of Cadence Capital Investments, a commercial real estate investment agency. Prosperity Financial Group, Inc. provides asset management, financial planning, and consulting services for individuals, high-net-worth clients, trusts, estates, and business entities. The firm operates with a multi-adviser team structure and offers tailored portfolios using a range of investment methods and third-party money managers.

Options & derivatives strategies Charitable giving & philanthropy
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Kellie R

CFP®, Series 66

Danville, CA

Malakoff Wealth

Kellie Raasch is a CFP® professional with six years of industry experience, currently serving at Malakoff Wealth in Danville, CA. Her previous experience includes multiple roles at LPL Financial, LLC, and positions at KLS Logistics Services and Raasch, Inc. She is also a commissioned notary public. Malakoff Wealth offers financial planning and consulting services to individuals, trusts, nonprofits, banks, businesses, and pension/profit-sharing plans, focusing on written financial plans and periodic reviews without managing client assets or accepting custody. The firm’s approach emphasizes fundamental analysis, manager evaluation, and avoids frequent trading, offering advice through hourly, fixed-fee, or retainer engagements.

General retirement planning General tax planning Wealth management
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Diane B

CFP®

Walnut Creek, CA

Treehouse Wealth Advisors

Diane Bourdo is a CFP® professional with 31 years of experience in financial advising. She has worked at The Humphreys Group for 36 years before joining Treehouse Wealth Advisors in 2025. Treehouse Wealth Advisors manages approximately $597 million for individual, high-net-worth, pension, charitable, and corporate clients. The firm provides personalized portfolio management and wealth planning services using a combination of technical and fundamental analysis, and integrates AI technology under human supervision to support investment research and management.

Wealth management General estate planning guidance Charitable giving & philanthropy
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Christopher R

Series 65

Walnut Creek, CA

Treehouse Wealth Advisors

Christopher Ruane is a financial advisor at Treehouse Wealth Advisors with one year of industry experience. He holds a Series 65 designation and has previously worked at BlackSand Capital and Insight Resource Group. Treehouse Wealth Advisors manages approximately $597 million for a diverse client base, including individuals, high-net-worth clients, pension and charitable entities, and corporations. The firm offers portfolio management, financial consulting, and wealth planning services, using a mix of technical and fundamental analysis supported by AI tools subject to human oversight.

Wealth management General estate planning guidance Charitable giving & philanthropy
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Cole D

CFA®, Series 66

San Ramon, CA

Insight Wealth Strategies, LLC

Cole Durkin is a CFA® charterholder with nine years of industry experience. He has been with Insight Wealth Strategies, LLC since 2018, following two years at Lincoln Financial Advisors Corporation. Durkin holds a Series 66 license and is based in San Ramon, CA. Insight Wealth Strategies provides discretionary investment management, financial planning, and retirement plan consulting to individuals, high-net-worth clients, trusts, estates, businesses, institutions, and retirement plans. The firm employs a long-term, model-driven investment approach using proprietary portfolios alongside independent manager referrals, integrating fundamental, technical, quantitative, and sector analysis across diverse asset classes.

Active portfolio management Private / alternative investments Tax-loss harvesting Factor investing / smart beta
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Bradley H

Series 63

Pleasanton, CA

American Investors Company

Bradley Haupt is a financial advisor with American Investors Company, holding a Series 63 designation and bringing 49 years of industry experience. He has been with American Investors Company since 2006 and also operates Allied Tax Planners, where he provides tax preparation, planning, and audit representation services. American Investors Company serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations with investment advisory and financial planning services. The firm offers both discretionary and non-discretionary asset management, financial planning, 401(k) investment monitoring, and conducts evaluations of third-party money managers, combining broker-dealer and SEC-registered adviser activities.

Retirement plans for business owners (SEP, solo 401k)
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Saul G

Series 66

Pleasanton, CA

Kaizen Financial Strategies, LLC

Saul Greene is a financial advisor at Kaizen Financial Strategies, LLC with 25 years of industry experience. He holds a Series 66 designation and has worked previously at Cyberpress, Waddell & Reed, Inc., and Ameriprise. In addition to his advisory role, he is also licensed as an insurance agent in Milpitas, CA. Kaizen Financial Strategies serves individuals, high-net-worth clients, entrepreneurs, small business owners, and nonprofit organizations with financial planning, retirement plan consulting, and asset management. The firm employs a diversified investment approach including fundamental, technical, and sector analysis, and offers managed accounts utilizing advanced strategies such as options, margin, and hedging within its wrap-fee program.

Options & derivatives strategies Active portfolio management ESG / Sustainable investing Real estate investing Founder/Business Owner Retired
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Timothy R

CFP®, Series 63, Series 65

San Ramon, CA

Insight Wealth Strategies, LLC

Timothy Raftis is a CFP® professional with 35 years of industry experience. He is currently with Insight Wealth Strategies, LLC, where he has worked since 2021. His prior experience includes roles at B|O|S, Bank of America, and Merrill. Insight Wealth Strategies provides discretionary investment management, financial planning, and retirement plan consulting to a diverse client base including individuals, high-net-worth clients, trusts, estates, businesses, and institutions. The firm employs a long-term, model-driven investment process utilizing proprietary portfolios, low-cost ETFs, individual stocks, and alternative holdings, along with a detailed marketing and reporting program.

Active portfolio management Private / alternative investments Tax-loss harvesting Factor investing / smart beta
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Kevin G

CFP®, Series 63

Alamo, CA

Lodestar Private Asset Management LLC

Kevin Gray is a CFP® professional with 27 years of industry experience. He has worked at Lodestar Private Asset Management since 2009 and previously spent 12 years at Charles Schwab. Currently, he is also associated with EP Wealth Advisors, LLC. Lodestar Private Asset Management serves individuals, trusts, estates, charitable organizations, small businesses, and certain pension and profit-sharing plans, offering personalized financial planning and discretionary investment management. The firm employs a tactical asset allocation strategy combining passive and active investments, with attention to tax consequences, and manages approximately $1.34 billion in assets across five advisors.

Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax-loss harvesting Active portfolio management Private / alternative investments Founder/Business Owner Retired
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Selma H

Series 65

Walnut Creek, CA

Capital Advantage, Inc.

Selma Hackett is a financial advisor at Capital Advantage, Inc. with two years of industry experience. She holds a Series 65 designation and has worked at Capital Advantage since 2019, following a two-year tenure at J.P. Morgan Chase Bank. Prior to her finance career, she worked four years at Kids Country. Capital Advantage, Inc. provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trustees, pension and profit-sharing plans, charitable organizations, and business entities. The firm employs a blend of fundamental and technical analysis with macroeconomic indicators to guide investment decisions and monitors client accounts on an ongoing basis.

General retirement planning Income planning Tax-loss harvesting
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Joyce M

Series 63

Walnut Creek, CA

Castle Rock Wealth Management, LLC

Joyce Moe is a financial advisor at Castle Rock Wealth Management, LLC with 29 years of industry experience. She holds a Series 63 designation and has worked with firms including J.W. Cole Financial and Financial Advisers of America. In addition to her advisory role, Moe serves as a special education teacher and is a board member of the Senior Advocacy Network, a nonprofit organization assisting seniors with legal needs. Castle Rock Wealth Management provides investment advisory services to individuals, trusts, estates, charitable organizations, and business entities through portfolio management, financial planning, and retirement plan consulting. The firm manages client accounts using a range of securities and strategies, including options and borrowing, and serves over 2,000 clients across six offices.

Retirement plans for business owners (SEP, solo 401k) Active portfolio management Options & derivatives strategies Wealth management
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Stephen B

CFP®, CFA®, Series 63

Lafayette, CA

The Mather Group, LLC

Stephen Biggs is a CFP® and CFA® professional with 16 years of industry experience. He has worked at The Mather Group, LLC since 2022 and previously spent ten years at Hc Financial Advisors, Inc. The Mather Group primarily serves high-net-worth individuals, family offices, trusts, corporations, and other entities with integrated financial planning, investment management, tax, and estate planning services. The firm uses an evidence-based investment approach, incorporating risk-based allocation models and tax-synchronized portfolio construction, along with customizable options such as direct indexing and ESG factor portfolios.

Concentrated stock management Options & derivatives strategies Private / alternative investments ESG / Sustainable investing
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Joseph W

Series 63, Series 65

San Ramon, CA

Wealth Watch Advisors, Inc

Joseph Watson is a financial advisor with Wealth Watch Advisors, Inc. He holds Series 63 and Series 65 licenses and has eight years of experience at Wealth Watch Advisors. Watson is also president of Shield Financial & Insurance Services, where he provides clients with insurance solutions for asset preservation, and co-owner and president of Wealth Spring Financial Network, a firm that recruits and mentors agents. He serves on the Board of Advisors for the Institute of Business & Finance and participates in short-term mission work through a local missions committee. Wealth Watch Advisors serves a diverse client base including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations, and financial institutions. The firm employs a mixed investment approach using third-party model managers and a combination of quantitative, qualitative, and technical analysis, offering services ranging from portfolio management to financial planning and consulting.

Private / alternative investments Options & derivatives strategies Real estate investing Concentrated stock management Founder/Business Owner Retired
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