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William G
CFP®, Series 63
Dallas, TX
Spectrum Strategies, L.L.C.
William Geiler III is a CFP® professional with 24 years of industry experience, currently serving as an investment advisor representative at Spectrum Strategies, L.L.C. in Dallas, TX. He has worked at LPL Financial LLC, MML Investors Services LLC, and MassMutual Life Insurance Co. He is also involved in insurance services, helping clients obtain life, disability, long-term care, fixed annuities, and health insurance policies. Spectrum Strategies provides comprehensive financial planning and consulting primarily to individual clients. The firm offers written plans addressing retirement, education funding, risk management, estate and tax analyses, and business succession, delivering non-discretionary investment advice without managing client assets.
Tyler B
CFP®, Series 63, Series 66
Dallas, TX
WPA Family Office, LLC
Tyler Beeson is a CFP® professional with 24 years of industry experience, currently serving as an advisor at WPA Family Office, LLC since 2021. His prior experience includes roles at Westshore Wealth, LLC and Rgt Capital Management, Ltd. He is also a partner in a full-service real estate firm, Re-List Inc. WPA Family Office, LLC provides discretionary investment management and financial planning services to individuals, high-net-worth clients, families, trusts, estates, and businesses. The firm constructs customized portfolios with a long-term focus while maintaining flexibility for tax or tactical adjustments, and offers oversight of independent managers.
Kathleen H
Series 63, Series 65
Dallas, TX
Paradigm Advisors, LLC
Kathleen Hood is a financial advisor with Paradigm Advisors, LLC in Dallas, TX, holding Series 63 and Series 65 licenses. She has four years of experience at Paradigm Advisors and prior experience at Harbor Light Planning and NorthWestern Mutual. Hood also has an eight-year background with Handy Dandy Homes LLC. Paradigm Advisors serves individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm offers discretionary investment management, comprehensive and targeted financial planning, and personal tax return preparation through a third-party provider, using a passive, model-based investment approach primarily focused on low-cost, diversified ETFs.
Scott U
CFP®, Series 63, Series 65
Dallas, TX
Promus Advisors
Scott Udkler is a CFP® with 17 years of industry experience, currently working at Promus Advisors since 2026. His prior roles include positions at FIFIT LLC, Bearfoot Companies LLC, and Charles Schwab Bank and Charles Schwab & Co., Inc. between 2016 and 2026. Promus Advisors is a registered investment adviser providing discretionary and non-discretionary investment management, consulting, and comprehensive financial planning services to individuals, businesses, trusts, estates, retirement plans, endowments, and foundations. The firm emphasizes a value-oriented, bottom-up investment approach that integrates active managers, index/ETF funds, and niche strategies, with a focus on diversification and an endowment model allocation to alternatives.
Galen H
Series 65
Frisco, TX
Herrington Wealth Management Corporation
Galen Herrington is a financial advisor with Herrington Wealth Management Corporation in Frisco, TX. He holds a Series 65 designation and has four years of industry experience. Prior to his current role, he worked at Herrington Tax Service and has been involved as a stay-at-home dad. Herrington Wealth Management Corporation provides discretionary asset management, financial planning, and employer retirement plan consulting to individuals, pension plans, estates, charitable organizations, and corporate entities. The firm employs a long-term investment approach based on fundamental analysis and modern portfolio theory, managing diversified portfolios across various asset classes generally on a discretionary basis.
Aaron P
Series 66
Dallas, TX
Principia Wealth Advisory, LLC
Aaron Plautz is a financial advisor with Principia Wealth Advisory, LLC in Dallas, TX, holding a Series 66 designation and 20 years of industry experience. He has been with Principia since 2009. Outside of his advisory role, he is a member of Thousand Hills, LLC, a Series LLC that invests in private businesses, where he sources and evaluates investment opportunities for personal investment. Principia Wealth Advisory provides discretionary portfolio management, financial planning, and pension consulting to individuals, trusts, estates, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a long-term investment approach using ETFs, mutual funds, individual securities, and options strategies, serving a mix of individual and institutional clients across multiple offices.
Ryan V
Series 65
Dallas, TX
Palogic Value Management, L.P.
Ryan Vardeman is a financial advisor at Palogic Value Management, L.P. with seven years of industry experience. He holds a Series 65 credential and has been with Palogic since 2006. Outside of his advisory role, he serves as Chairman of the Board for Bsquare Corporation, a software company. Palogic Value Management provides discretionary investment management primarily to private pooled investment vehicles and operates a sponsored wrap fee program for high-net-worth individuals, trusts, foundations, and smaller entities. The firm employs a bottom-up, value-oriented investment approach that integrates long and short equity positions alongside hedging and derivatives strategies.
Ruby M
Series 66
Dallas, TX
Fortune Wealth Management, LLC
Ruby Melton is a financial advisor at Fortune Wealth Management, LLC in Dallas, TX, holding a Series 66 designation with one year of industry experience. Prior to joining her current firm, she has worked at Equitable Advisors, Institutional Securities Corp, and Charles Schwab, among other roles. Outside of financial advising, she is involved as an employee at Melton Custom Homes. Fortune Wealth Management provides discretionary investment management and financial planning services to individuals and institutional clients, using an asset-allocation approach informed by risk tolerance and multiple methods of securities analysis. The firm manages approximately $396 million in assets and offers ongoing portfolio monitoring with quarterly performance reports.
Jon R
CFP®, Series 63
Plano, TX
Spectrum Advisors, Inc.
Jon Reppert is a CFP® with 39 years of experience in the financial services industry. He is a senior partner and sole owner at Spectrum Advisors, Inc., where he has worked since 1984. His prior experience includes roles at Kalos Capital, Inc. and Madison Avenue Securities, LLC. Reppert also works as an insurance agent with Advisors Excel. Spectrum Advisors serves individuals, families, high-net-worth clients, trusts, estates, charitable organizations, private business owners, and retirement plan participants. The firm offers discretionary and non-discretionary portfolio management, financial planning and consulting, and qualified retirement plan consulting, utilizing asset-allocation models, fundamental analysis, and third-party money managers.
Richard A
CFP®, Series 63
Allen, TX
New Dimensions Wealth Management, L.L.C.
Richard Alston is a CFP® with 26 years of industry experience and has been with New Dimensions Wealth Management, L.L.C. since 2009. He holds a Series 63 license and is based in Allen, TX. The firm’s small advisory team includes credentialed planners, with one principal having authored a personal finance book. New Dimensions Wealth Management provides personalized financial planning and discretionary investment management to individual and high-net-worth clients using a fee-only model. The firm follows a low-cost, passively oriented, buy-and-hold investment approach focused on broadly diversified no-load mutual funds and ETFs.
Matthew G
Series 63, Series 65
Carrolltron, TX
The Helix Financial Group
Matthew Grygar is a financial advisor at The Helix Financial Group with 16 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Helix Financial Group since 2010. Outside of advisory work, he is licensed as an agent selling healthcare benefits for Blue Cross & Blue Shield and Cigna. The Helix Financial Group provides fee-based investment advisory and financial planning services to individuals, trusts, estates, charitable organizations, corporations, and other business entities. The firm manages approximately $82.4 million across about 219 client relationships, focusing on tactical and strategic asset allocation with global diversification, primarily managing portfolios on a non-discretionary basis.
John H
CFP®, CFA®, ChFC®, Series 66
Plano, TX
Nfwm
John Hetzel is a CFP®, CFA®, and ChFC® with 20 years of industry experience. He is currently with Pomona Wealth Management, LLC in Plano, TX, and has previously worked at Beaird Harris Wealth Management, Inc. and sK Advisor Network, LLC. John is also a managing member and Chief Compliance Officer of sK Advisor Network, a collective of smaller RIAs focused on fee-only asset management and financial services. Pomona Wealth Management provides fee-only investment advisory and financial planning primarily to high-net-worth accredited individuals, business entities, and retirement plans. The firm offers tailored asset allocations using a mix of indexed, evidence-based, and socially responsible strategies, along with discretionary and non-discretionary portfolio management and ERISA fiduciary services.
David M
Series 63
Dallas, TX
Silver Lake Capital Partners
David Malleck is a financial advisor with Silver Lake Capital Partners in Dallas, TX, holding a Series 63 designation and 44 years of industry experience. He previously worked at Raymond James Financial and its affiliate for a combined 27 years and has been managing Silver Lake Capital Partners since 2024. Outside of advising, he is a licensed insurance agent but refers all insurance business without compensation. Silver Lake Capital Partners provides discretionary wealth management and comprehensive financial planning to individuals, high-net-worth clients, trusts, and estates. The firm utilizes independent managers alongside mutual funds, ETFs, and bonds to implement long-term investment strategies, conducting ongoing due diligence and client account reviews.
Luis R
Series 65
Richardson, TX
Guiding Wealth Management, LLC
Luis Razo is a financial advisor at Guiding Wealth Management, LLC in Richardson, TX, holding a Series 65 designation with two years of industry experience. His prior work includes roles at Avant Enterprises and periods of unemployment. Guiding Wealth Management serves individual and high-net-worth clients with discretionary investment management and comprehensive financial planning services. The firm employs a combined approach of fundamental and technical analysis within a small team structure, managing approximately $59 million for a limited client base across multiple offices.
Timothy B
Series 65
Dallas, TX
Applewhite & Buys Financial Advisors
Timothy Buys is a Series 65-licensed financial advisor with Applewhite & Buys Financial Advisors in Dallas, TX, and has nine years of industry experience. He has worked at Applewhite Financial Planning, PLLC since 2016, where he also provides accounting services as a certified public accountant. Applewhite & Buys Financial Advisors offers financial planning and investment management to individuals, high-net-worth clients, businesses, and retirement plans, with a focus on healthcare, legal, education, and small-business sectors. The firm employs a Core + Satellite investment approach that combines passive index exposures with active holdings and provides additional services such as retirement-plan consulting, accounting, tax work, and educational workshops.
Franklin M
CFP®, Series 66
Dallas, TX
Roserock Wealth Management, LLC
Franklin Matute is a CFP® and holds a Series 66 license with 12 years of industry experience. He has been with RoseRock Wealth Management, LLC since 2018 and previously worked at Lee Financial Company, LLC from 2016 to 2018. Matute serves as a board member of the Dallas/Fort Worth Financial Planning Association, focusing on government relations advocacy. RoseRock Wealth Management is a small SEC-registered advisory firm managing approximately $215 million for about 72 clients. The firm provides wealth management, investment management, financial planning, and retirement-plan advisory services to individuals, high-net-worth clients, trusts, pensions, and charitable organizations, employing a primarily long-term investment approach grounded in modern portfolio theory.
Sarah K
Series 65
Dallas, TX
Orchid Advisory
Sarah Kelton is a financial advisor at Orchid Advisory with a Series 65 designation and two years of industry experience. She joined Orchid Advisory in 2024 after completing nine years as a student. Orchid Advisory is a small SEC-registered multi-family office serving high-net-worth individuals, trusts, estates, pooled vehicles, small businesses, and charitable clients. The firm manages approximately $296 million across about 15 client relationships, offering asset management and family office services with a focus on individualized investment strategies and active oversight of third-party managers.
Martha M
Series 63, Series 65
Dallas, TX
Dallas Financial Advisors, LLC
Martha Mcmurtray is a financial advisor with Dallas Financial Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 19 years of industry experience. She previously worked at LPL Financial from 2006 to 2022 before joining Dallas Financial Advisors in 2023. Outside of her advisory role, she is also a commissioned notary in Dallas, TX. Dallas Financial Advisors LLC provides portfolio management and financial planning primarily for individual clients and charitable organizations. The firm uses a combination of modern portfolio theory and technical analysis, incorporating both long-term strategies and options trading, with an emphasis on fiduciary duties and monthly account reviews.
Emily W
Dallas, TX
Wisniewski Wealth Management
Emily Wisniewski is a financial advisor at Wisniewski Wealth Management in Dallas, TX, with one year of industry experience. She has worked at Wisniewski Wealth Management since 2016 and is also involved with MedSpaFinancial.com, a business operating under the same firm since 2017. Wisniewski Wealth Management serves individual and high-net-worth clients, as well as trusts, estates, business entities, charitable organizations, and retirement plans. The firm provides fiduciary investment management and comprehensive financial planning, with a focus on Modern Portfolio Theory and proprietary model portfolios primarily consisting of mutual funds and ETFs.
Tyler T
Series 65
Dallas, TX
Carrington Advisors, LLC
Tyler Talman is a financial advisor at Carrington Advisors, LLC with 12 years of industry experience. He holds a Series 65 designation and has held roles at Regal Investment Advisors and Sovare Solutions, among others. In addition to his advisory work, Tyler is the owner of Carrington Consulting, LLC, which provides family office services and non-investment consulting to Carrington Advisor clients, and he is a part-owner of TSM Hauling, LLC, a dump trailer rental business. Carrington Advisors serves individual investors, retirement plans, trusts, estates, charities, and business entities with discretionary portfolio management, third-party manager selection, and financial planning services. The firm’s investment process uses both fundamental and technical analysis, combining customized and model portfolios, and employs an outsourced CIO to manage asset allocation and due diligence.
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