Heike Soell Parrish is a financial advisor at Empower Advisory Group with 26 years of industry experience. She holds Series 63 and Series 66 designations and has worked previously at J.W. Cole Advisors and T. Rowe Price Investment Services. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, delivering services through an integrated model connected to Empower’s recordkeeping and administrative platforms. The firm emphasizes long-term portfolio returns and savings rates in its financial planning, serving a large participant base relative to its advisor headcount.

Malcolm Mckay is a financial advisor at J. W. Cole Advisors, Inc. with 30 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Jonathan Roberts Advisory Group, Inc. and J.W. Cole Financial, Inc. since 2010. Outside of advising, he is also a musician and serves as vice president of Kingdom Business Alliance, a non-investment-related organization. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, retirement plans, and other entities through a national network of over 400 independent investment adviser representatives. The firm offers portfolio management, financial planning, access to third-party managers, and multiple managed account solutions with both discretionary and non-discretionary investment approaches.

Karen Roberts is a financial advisor at J.W. Cole Advisors, Inc. in Tampa, FL, holding the ChFC® designation along with Series 65 and Series 63 licenses. She has 34 years of industry experience, including tenure at Osaic FA, Inc. from 2004 to 2012 before joining J.W. Cole Advisors in 2012. Beyond her advisory role, she owns KRoberts University, which offers book and online course sales, and consults on estate planning services through KarenKRoberts. J.W. Cole Advisors operates a large network of independent advisors and provides fee-based portfolio management, financial planning, and retirement plan services to individuals, high-net-worth clients, and institutional accounts. The firm utilizes a mix of discretionary and non-discretionary management strategies, including fundamental and technical analysis, model and manager-based approaches, and integrates digital advice platforms in delivering client solutions.

Jose Jimenez is a Series 66-licensed advisor with Citigroup Global Markets in Tampa, FL, where he has worked for 12 years. He has 16 years of industry experience. Outside of his advisory role, he works as a waiter at Brio Tuscan Grill in Houston, TX. Citigroup Global Markets serves individual and institutional clients across various wealth segments, offering multi-asset, multi-manager investment advisory programs alongside broker-dealer execution and custody services. The firm is notable for its large institutional scale, in-house research capabilities, and specialized market roles such as acting as a swap dealer and futures commission merchant.

Michael Fels is a financial advisor at J.W. Cole Advisors, Inc. in Tampa, FL, holding Series 63 and Series 65 licenses with 28 years of industry experience. His prior work includes roles at Wells Fargo Clearing and Citigroup Global Markets. He is also president of Fels Wealth Management, a separate wealth management and family office business. J.W. Cole Advisors operates a large network of independent advisors and offers fee-based portfolio management, financial planning, retirement plan services, and access to multiple third-party managers and digital advice platforms. The firm serves individual, high-net-worth, and institutional clients using a combination of discretionary and non-discretionary management strategies.

Michael Wu is a financial advisor at Steward Partners Investment Advisory, LLC with 26 years of industry experience. He holds Series 63 and Series 66 credentials and has held positions at Morgan Stanley, Raymond James, and USAA Financial Advisors. Wu is based in Land O Lakes, FL. Steward Partners Investment Advisory, LLC is an SEC-registered, enterprise-scale RIA managing approximately $36.7 billion in assets and supporting a national advisor network. The firm serves individuals, including high-net-worth clients, as well as pension plans, corporations, trusts, estates, and charitable organizations, offering a range of advisory and portfolio management solutions.

Victor Vega III is a Series 65-licensed financial advisor with J. W. Cole Advisors, Inc. in Tampa, Florida, bringing one year of industry experience. He also works as a staff accountant at Boatman & Bryant CPAs, PLLC. J. W. Cole Advisors operates a large network of independent advisers and offers fee-based portfolio management, financial planning, and retirement plan services to individuals, high-net-worth clients, and institutional accounts using a variety of investment strategies and digital platforms.

Alejandro Lofaso is a financial advisor with J. W. Cole Advisors, Inc. in Tampa, FL, holding a Series 66 designation and nine years of industry experience. He has been with J. W. Cole Advisors since 2017 and is also involved in Medicare consulting as a Senior Needs Advisor. Additionally, Lofaso serves as CEO of Lofaso Group, Inc., which operates as a financial advisory practice and insurance business. J. W. Cole Advisors operates through a large network of independent advisers, providing fee-based portfolio management, financial planning, retirement plan services, and third-party manager platforms to individuals, high-net-worth clients, and institutional accounts. The firm offers both transaction-based and wrap managed program options and uses a combination of fundamental and technical analysis along with digital advice solutions.

Patricia Delgado is an advisor at Fifth Third Securities, Inc. with Series 65 and Series 63 credentials and one year of industry experience. Her background includes roles at Fifth Third Bank, Chase Bank, and work at the University of South Florida. Fifth Third Securities, Inc. serves a wide range of individual and institutional clients through both investment advisory and brokerage services. The firm offers multiple program types via the Passageway Managed Account Platform, including advisor-directed mutual fund and ETF models, SMA strategies, tax-overlay services, and direct indexing options.

Traci Riggs is a financial advisor with J.W. Cole Advisors, Inc. and holds a Series 66 designation. She has two years of industry experience, including time with J.W. Cole Financial, Inc., and a background working in education within school districts. J.W. Cole Advisors operates a large network of independent Investment Adviser Representatives and offers fee-based portfolio management, financial planning, and retirement plan services to individuals, high-net-worth clients, and institutional accounts. The firm employs both discretionary and non-discretionary management strategies and provides access to various digital advice platforms and third-party managers.

Mathew Tomlin is a financial advisor at J. W. Cole Advisors, Inc. in Tampa, FL, holding a Series 66 designation with seven years of industry experience. His prior work includes roles at Steward Partners Investment Solutions and Raymond James, as well as service in the United States Marine Corps Reserve. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a national network of over 400 independent representatives. The firm provides portfolio management, financial planning, access to third-party managers, and multiple managed account solutions.

John Pharr Jr. is a financial advisor with J. W. Cole Advisors, Inc. in Tampa, FL, holding Series 65 and Series 63 licenses and 11 years of industry experience. He has been with J.W. Cole Advisors and J.W. Cole Financial since 2016 and also manages a CPA practice focusing on tax consulting and small business advisory services. Outside of his advisory role, he is an officer of Electronic Display Networks Inc. J.W. Cole Advisors operates a large network of independent advisers and offers fee-based portfolio management, financial planning, and retirement services to individuals, high-net-worth clients, and institutions. The firm utilizes a range of investment strategies and platforms, including discretionary and non-discretionary management, model and manager-based approaches, and digital advice solutions.

Jonathan Valdez is a financial advisor with PNC Wealth Management in Tampa, FL, holding Series 63 and Series 66 licenses and 19 years of industry experience. His career includes seven years at J.P. Morgan Securities and twelve years with JP Morgan Chase Bank. He has been with PNC Investments since 2019. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including a discretionary digital portfolio offering available by invitation to employees, which uses algorithmic risk assessments and third-party portfolio management.

Mark Pinardi is a financial advisor with J.W. Cole Advisors, Inc. He holds Series 63 and Series 65 licenses and has 27 years of industry experience. His prior experience includes 13 years at Lincoln Financial Advisors. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, retirement plans, and other entities through a national network of over 400 independent investment adviser representatives. The firm offers portfolio management, financial planning, access to third-party managers, and multiple managed account solutions.

Tyler Pendyck is a financial advisor with J. W. Cole Advisors, Inc. in Tampa, FL. He holds the Series 66 designation and entered the industry in 2026. Prior to his current role, Tyler was associated with Northwestern Mutual and has experience running Pendyck Innovations LLC. J. W. Cole Advisors, Inc. operates a large network of independent advisers, providing fee-based portfolio management, financial planning, and retirement plan services to individuals, high-net-worth clients, and institutional accounts. The firm offers both transaction-based and wrap managed program options and uses a combination of fundamental and technical analysis, model or manager-based strategies, as well as digital advice platforms.

Richard Dunsford is a financial advisor with J.W. Cole Advisors, Inc. in Tampa, FL, holding a Series 66 credential and 19 years of industry experience. He has been with J.W. Cole Advisors and J.W. Cole Financial since 2018, following 12 years at Invest Financial. Outside of his advisory role, he is a licensed insurance agent involved in the sale of fixed life and annuity products. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a national network of over 400 independent investment adviser representatives. The firm offers portfolio management, fee-based financial planning, and access to various managed account solutions, employing both discretionary and non-discretionary investment approaches.

Joshua Sanders is a financial advisor with Truist Advisory Services, holding Series 63 and Series 66 credentials and 16 years of industry experience. He has worked with Truist Advisory Services and related entities since 2013, including BB&T Securities, LLC from 2019 to 2021. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm offers asset allocation analysis, fiduciary support, and a manager-selection program that combines discretionary and non-discretionary approaches supported by AI-enabled research and inter-affiliate integration.

Ryan Newton is a CFP® with 23 years of industry experience, currently serving as a financial advisor at J.W. Cole Advisors, Inc. since 2020. Prior to this, he worked at ProEquities, Inc. for nine years and has been involved with Front Porch Financial Planning, Inc. since 2014. Outside of his advisory role, he leads Newton Showers Wealth Management, LLC, a financial planning and wealth management firm, and also works as an independent insurance agent specializing in life insurance, long-term care insurance, and annuities. J.W. Cole Advisors operates a large network of independent advisors providing fee-based portfolio management, financial planning, and retirement services to individuals, high-net-worth clients, and institutions. The firm utilizes a variety of investment strategies and platforms, including discretionary and non-discretionary management, digital advice, and third-party managers.

Shirley Mckinney is a financial advisor with J.W. Cole Advisors, Inc. in Tampa, FL, holding the ChFC® designation and Series 66 license. She has 23 years of industry experience, including 16 years at Nationwide Investment Services Corporation. Outside of her advisory role, she has a part-time position at Keith's Diner in Gainesville, FL. J.W. Cole Advisors serves individuals, high-net-worth clients, and institutional accounts through a large network of independent advisors, offering fee-based portfolio management, financial planning, and access to multiple investment platforms and third-party managers. The firm employs a combination of fundamental and technical analysis and provides both discretionary and non-discretionary account management.

Amber Keens Dumas is a financial advisor at J.W. Cole Advisors, Inc. in Tampa, FL, with 14 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at USAA Life Insurance Company and USAA Investment Services Company. Outside of her advisory role, she is a part owner of Hyper Pure Ceramics, Inc., a business that sells ceramic cups designed to keep drinks hot or cold for hours. J.W. Cole Advisors is an SEC-registered investment adviser serving individuals, charities, corporations, and retirement plans through a national network of over 400 independent investment adviser representatives. The firm offers portfolio management, financial planning, access to third-party managers, and digital advice solutions.