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John L

Series 66

San Jose, CA

American Investors Company

John Lococo is a financial advisor with American Investors Company in San Jose, CA, holding a Series 66 designation and 16 years of industry experience. He has been with American Investors Company since 2010 and also serves as a full-time independent insurance agent through his sole proprietorship, First Street Wealth Advisors. American Investors Company provides investment advisory and financial planning services to a range of clients including individuals, pension plans, trusts, and charitable organizations. The firm offers both discretionary and non-discretionary asset management, financial planning, and 401(k) investment services, operating with a combined broker-dealer and SEC-registered adviser structure.

Retirement plans for business owners (SEP, solo 401k)
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Ekaterina A

CFP®, CFA®

Foster City, CA

Neumann Capital Management

Ekaterina Atanassov is a CFP® and CFA® credentialed advisor with eight years at Neumann Capital Management and four years at Atan Consulting, totaling 12 years of industry experience. She is part of a three-advisor team based in Foster City, CA. Neumann Capital Management is a fee-only wealth management firm serving individuals, high-net-worth clients, trusts, and charitable organizations. The firm offers comprehensive financial planning and portfolio management services, emphasizing strategic asset allocation, proprietary screening, disciplined rebalancing, and tax-efficient model strategies primarily using ETFs.

Wealth management Passive / index investing Active portfolio management College savings (529s, UTMA, etc.)
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Kai C

CFA®, Series 63, Series 66

Palo Alto, CA

Oceaniq Capital, LLC

Kai Chen is a CFA® charterholder with 23 years of industry experience. He is a principal and managing member at Oceaniq Capital, LLC, where he has worked for 13 years. His prior experience includes roles at Credit Suisse Securities and FNEX Capital. Oceaniq Capital serves high-net-worth individuals, family offices, trusts, corporations, and retirement plan sponsors by providing portfolio management, financial planning, and family office services. The firm employs a customized, discretionary investment approach using fundamental, quantitative, and qualitative analysis across public securities, options, and private investments.

Founder/Business Owner Executive
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Michael K

Series 65

Fremont, CA

Morling Financial Advisors, LLC

Michael King is a financial advisor at Morling Financial Advisors, LLC in Fremont, CA, holding a Series 65 designation with four years of industry experience. His prior roles include positions at SitusAMC and Alan King and Company. Morling Financial Advisors serves individuals, high-net-worth clients, families, trusts, businesses, retirement plans, and nonprofit organizations with discretionary investment management, financial planning, and pension consulting services. The firm employs a client-specific strategic asset allocation combining index-based public equity and fixed income, mutual funds, ETFs, and alternative investments, with ESG integration available upon request.

ESG / Sustainable investing Private / alternative investments
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Joseph M

Series 63, Series 66, Series 65

San Jose, CA

Ellis Investment Partners, LLC

Joseph Mcginley is a financial advisor at Ellis Investment Partners, LLC with 27 years of industry experience. He holds Series 63, 65, and 66 licenses and has previously worked at firms including Federated Securities Corp. and FIS Global Trading. Outside of financial advising, he serves on the boards of the SAG-AFTRA San Francisco-Northern California labor union and the Hunters Point Biomonitoring Foundation. Ellis Investment Partners provides investment advisory and planning services to individual and institutional clients, offering portfolio management, financial planning, and retirement plan advisory with a dynamic asset-allocation approach and multiple model portfolios. The firm is notable for its retirement plan practice and specialized use of Fidelity’s direct-indexing platforms and fiduciary services.

Passive / index investing Tax-loss harvesting Real estate investing Founder/Business Owner Retired Executive
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Stephen P

CFP®

Menlo Park, CA

Nelson Capital Management, LLC

Stephen Philpott is a CFP® and financial advisor with Nelson Capital Management, LLC, where he has worked since 2005. He has 13 years of industry experience and is based in Menlo Park, CA. Nelson Capital Management serves individuals, high-net-worth clients, trusts, pension and profit-sharing plans, and other investment advisers by providing portfolio management, financial planning, and retirement plan asset-management services. The firm’s investment process uses fundamental analysis and a mix of ETFs, mutual funds, individual stocks, and bonds, with regular portfolio reviews and both long- and short-term strategies.

General retirement planning Wealth management Charitable giving & philanthropy
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Judy L

Series 65, Series 63

Redwood City, CA

Forthright Capital

Judy Lee is a financial advisor at Forthright Capital with five years of industry experience. She holds Series 65 and Series 63 licenses and has worked at several firms including Prudential Insurance Company of America and New York Life Insurance Company. In addition to her advisory role, she is involved with Forthright Capital Partners, LLC as an insurance agent focused on individual life insurance and fixed annuity products. Forthright Capital Advisory, LLC manages approximately $107.7 million in discretionary assets and serves individuals, retirement plans, corporations, and charitable organizations. The firm primarily employs passive investment management using model portfolios and outside managers tailored to individual investment policy statements, with regular quarterly account reviews and oversight.

General retirement planning Cash flow / budgeting Debt management
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Jonathan M

CFA®, Series 63, Series 66

Hayward, CA

Penserra Wealth Management

Jonathan Masse is a CFA® charterholder with 21 years of industry experience, currently serving as a financial advisor at Penserra Wealth Management. His prior experience includes roles at Perigon Wealth Management, Bank of America, Merrill, and several other firms. Outside of advising, Masse teaches CFA exam review courses and university classes at UC Berkeley Extension and Santa Clara University, and he conducts occasional consulting on alternative investments. Penserra Wealth Management is an SEC-registered investment adviser that offers portfolio management, financial planning, pension consulting, concierge administrative services, and sub-advisory solutions. The firm employs a multi-disciplinary investment approach incorporating fundamental, technical, cyclical, and economic analysis, managing discretionary client assets primarily through strategic and tactical strategies.

Active portfolio management Options & derivatives strategies Private / alternative investments ESG / Sustainable investing
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Craig T

Series 63, Series 65

San Jose, CA

CSP Financial Group LLC

Craig Tompkins is a financial advisor with CSP Financial Group LLC in San Jose, CA, holding Series 63 and Series 65 licenses and bringing seven years of industry experience. He has previously worked with Agape Investment Coaching and Rice Financial Consulting, and he also owns and operates Coalition Insurance Services, a life and health insurance business in California. CSP Financial Group provides discretionary asset management, financial planning, and retirement-plan services to individuals, high-net-worth clients, and business entities. The firm emphasizes portfolio construction and monitoring based on Modern Portfolio Theory, employs third-party managers for model implementation, and manages held-away workplace accounts with a focus on tax-efficient asset location and rebalancing.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Wa H

CFP®, ChFC®, Series 63, Series 66

Fremont, CA

Morling Financial Advisors, LLC

Wa Huong is a financial advisor with Morling Financial Advisors, LLC, holding CFP® and ChFC® designations and possessing 24 years of industry experience. She has been with Morling Financial Advisors since 2007, following five years at Mass Mutual Investors Services. Outside of her advisory role, she serves as managing member and CEO of several real estate investment entities. Morling Financial Advisors serves a diverse client base including individuals, high-net-worth clients, families, trusts, businesses, and nonprofit organizations. The firm offers discretionary investment management and financial planning, employing client-specific asset allocations that combine index-based public equities, fixed income, mutual funds, ETFs, and alternative investments such as private equity and real estate.

ESG / Sustainable investing Private / alternative investments
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Henry Hien P

Series 65

San Jose, CA

Kera Capital Partners

Henry Hien Phan is a financial advisor at Kera Capital Partners with five years of industry experience. He holds a Series 65 designation and has previously worked at Nfluence Partners, Vista Wealth Management, Morgan Stanley, and AxA Advisors. Kera Capital Partners manages over $1.3 billion and serves individual clients, foundations, trusts, retirement plans, corporations, and pooled investment vehicles. The firm employs a combination of fundamental and quantitative analysis with an outcomes-oriented asset allocation approach, emphasizing data analytics and tax awareness.

Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.) Annuities Founder/Business Owner Executive
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Lily Z

CFP®, Series 65

Los Altos, CA

Diversifi Capital Inc

Lily Zhang is a CFP® with seven years of industry experience, currently serving as an advisor at Diversifi Capital Inc in Los Altos, CA. She has been with DiversiFi Capital LLC (formerly Compass Capital Management) since 2018. Prior to her advisory role, she spent seven years at the University of California, Berkeley in Electrical Engineering and Computer Science. DiversiFi Capital provides investment advisory and financial planning services primarily to individual and high-net-worth clients, managing approximately $671 million in assets. The firm combines fundamental, technical, charting, and quantitative analysis in its investment approach and serves as a private fund sponsor and adviser with a focus on frontier technology investments.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Retirement withdrawal strategies Executive Founder/Business Owner Values-based investing Established Professionals
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Kevin R

Series 65

Fremont, CA

Morling Financial Advisors, LLC

Kevin Redila is a financial advisor with Morling Financial Advisors, LLC, holding a Series 65 designation and beginning his industry experience in 2024. Before joining Morling, he worked at Fremont Bank and had a brief tenure at Chabot College. Outside of his advisory role, he operates an e-commerce business focused on collectible trading cards, where he live streams and sells cards online. Morling Financial Advisors serves a diverse client base including individuals, families, businesses, and nonprofit organizations, offering discretionary investment management, financial planning, and pension consulting. The firm emphasizes client-specific strategic asset allocation using a mix of index-based strategies, mutual funds, ETFs, and alternatives, with ESG integration available upon request.

ESG / Sustainable investing Private / alternative investments
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Lillian S

Series 65

Mountain View, CA

Wealth Architects, LLC

Lillian Swenson is a Series 65-licensed financial advisor at Wealth Architects, LLC with three years of industry experience. She has worked at Wealth Architects since 2025, following positions at Corient Services LLC, Corient, and Western Technology Investment. Wealth Architects serves individual investors, trusts and estates, retirement plans, pension and profit-sharing plans, and charitable organizations, offering comprehensive wealth management and planning. The firm employs a modern portfolio theory-based investment process with tailored strategic asset allocation and discretionary portfolio management primarily using mutual funds, ETFs, and individual debt securities.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Karen F

Series 63, Series 66

Redwood Shores, CA

Navigation Group LLC

Karen Franco is a financial advisor with Navigation Group LLC in Redwood Shores, CA, holding Series 63 and Series 66 licenses and bringing 34 years of industry experience. She has worked with LPL Financial LLC since 2006 and has been involved with Navigation Group, Inc. since 2003. Outside of her advisory roles, she is involved in operating Whispering Hills Horse Ranch. Navigation Group provides discretionary investment management and comprehensive wealth planning primarily for individual and high-net-worth households, as well as pension plans, business entities, and investment companies. The firm’s investment approach emphasizes strategic asset allocation with a combination of passive index funds and actively managed mutual funds or ETFs, coordinated with tax and estate planning considerations.

Life insurance needs analysis Disability insurance Long-term care insurance
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Kelly R

Series 65

San Jose, CA

Statheros Financial Solutions, Inc.

Kelly Roemers is a Series 65 registered advisor with nine years of industry experience. She has worked at Statheros Financial Solutions, Inc. since 2019, following a prior tenure at Pgr Solutions, LLC, which was succeeded by Statheros. Statheros Financial Solutions, Inc. provides personalized investment management and financial planning to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm utilizes globally diversified, long-term strategies primarily through mutual funds and ETFs, and employs a proprietary Portfolio Builder tool to tailor allocations based on tax status, financial need, and risk tolerance.

General estate planning guidance Charitable giving & philanthropy
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Zaineb S

Series 65

Pleasanton, CA

Kaizen Financial Strategies, LLC

Zaineb Sohail is a financial advisor at Kaizen Financial Strategies, LLC with four years of industry experience. She holds a Series 65 designation and has been with Kaizen Financial Strategies since 2020. Outside of her advisory role, she is also involved with Ivy Admissions. Kaizen Financial Strategies serves individuals, high-net-worth clients, entrepreneurs, small business owners, and nonprofit organizations, offering financial planning, retirement plan consulting, and portfolio management primarily through its wrap-fee program. The firm employs a combination of fundamental, technical, sector, and qualitative analysis alongside various investment strategies, including the use of derivatives and borrowing within managed accounts.

Options & derivatives strategies Active portfolio management ESG / Sustainable investing Real estate investing Founder/Business Owner Retired
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Alfred A

CFP®, Series 65

Los Altos, CA

Diversifi Capital Inc

Alfred Au is a CFP® and holds a Series 65 license with 12 years of industry experience. He has been with DiversiFi Capital Inc for eight years, following prior roles at Dragon Global Services, LLC, and Dragon Financial and Investment Group, LLC. Au is also a member of the holding company Dragon Global Services, which wholly owns Dragon Financial Group. DiversiFi Capital Inc provides investment advisory and financial planning services primarily to individual and high-net-worth clients, while also advising pooled investment vehicles. The firm employs a multi-faceted investment approach incorporating fundamental, technical, and quantitative analysis, and sponsors private funds and special purpose vehicles focused on frontier technology investments.

ESG / Sustainable investing Private / alternative investments Equity compensation tax strategy Retirement withdrawal strategies Executive Founder/Business Owner Values-based investing Established Professionals
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Erica A

Series 66

San Carlos, CA

MA Private Wealth, LLC

Erica Arroyo is a financial advisor at MA Private Wealth, LLC with 16 years of industry experience. She holds the Series 66 designation and has worked at MA Private Wealth since 2018, following four years at Ameriprise Financial Services, Inc. MA Private Wealth, LLC manages approximately $584 million for about 350 clients, offering discretionary and non-discretionary investment management, comprehensive financial planning, and retirement plan advisory services. The firm serves individuals, families, trusts, and select entities, using a tailored, long-term investment approach based on fundamental analysis and detailed client profiling.

Wealth management Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Cash flow / budgeting
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Caroline N

Series 63, Series 65

Menlo Park, CA

Sage Rhino Capital LLC

Caroline Novak is a financial advisor at Sage Rhino Capital LLC with 25 years of industry experience. She holds Series 63 and Series 65 licenses and has previously worked at Bank of America, Merrill, and Morgan Stanley. Novak has been with Sage Rhino Capital since 2017, contributing to the firm’s team of nine advisors based in Menlo Park, CA. Sage Rhino Capital LLC provides asset management, financial planning, and retirement plan consulting to individuals, trusts, pension and profit-sharing plans, and business entities. The firm manages approximately $883.7 million in discretionary assets and employs a diverse investment process that includes option strategies and other derivatives within separately managed accounts and sub-advised strategies.

Options & derivatives strategies Active portfolio management
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