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John C

Series 65

El Cerrito, CA

Simple Life Financial

John Collet IV is a Series 65 registered advisor at Simple Life Financial in El Cerrito, CA, with less than one year of industry experience. His work background includes roles at Domino's, Target, and California State University-Chico. Simple Life Financial provides investment advisory and financial planning services to individuals, families, small businesses, and related entities, with a focus on multi-generational households. The firm offers tailored investment management, financial planning, cash-flow and liquidity planning, and wealth coordination through collaboration with clients’ attorneys, accountants, and other professionals.

Multi-generational wealth transfer Wealth management Retirement income strategy General estate planning guidance Business ownership considerations Founder/Business Owner Executive Retired Intergenerational Families
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John P

Series 65

San Francisco, CA

Harrison Lazarus Advisors, Inc.

John Phelan is a financial advisor at Harrison Lazarus Advisors, Inc. in San Francisco, CA, holding a Series 65 designation with nine years of industry experience. He has been with Harrison Lazarus Advisors since 2011. Harrison Lazarus Advisors, Inc. provides investment advisory and financial planning services to individuals, high-net-worth clients, and business entities, focusing on non-discretionary portfolio management with client approval for trades. The firm integrates mutual fund-based asset allocation strategies and offers referrals to third-party money managers, maintaining an affiliation with a separate CPA/accounting practice.

General tax planning Cash flow / budgeting
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Robert G

CFA®

Berkeley, CA

Elmwood Wealth Management

Robert Gillooly is a CFA® charterholder with 13 years of industry experience, currently serving at Elmwood Wealth Management since 2012. He is based in Berkeley, CA, and is part of a four-advisor team. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, high-net-worth clients, trusts, estates, and various types of accounts. The firm offers discretionary and non-discretionary portfolio management alongside financial planning, employing a total-return, long-term investment philosophy through actively managed and Core ETF-based service models.

College savings (529s, UTMA, etc.) General retirement planning Wealth management Private / alternative investments Cash flow / budgeting
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Barbara W

CFA®, Series 65

San Francisco, CA

Van Strum & Towne Inc

Barbara Wright is a CFA® charterholder and holds a Series 65 license with five years of industry experience. She is a principal at Van Strum & Towne Inc, where she has worked since 2000. Outside of her advisory role, she serves as president of Energy Minerals Inc., a geothermal steam production company. Van Strum & Towne serves primarily high net-worth individuals and also manages accounts for various entities including trusts and retirement plans. The firm emphasizes fundamental analysis, capital preservation, and long-term growth, maintaining generally low portfolio turnover while tailoring asset allocation to client objectives.

Wealth management Active portfolio management Real estate investing
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Thomas S

Series 63

Oakland, CA

Financial Avengers, Inc.

Thomas Swift is a financial advisor with Financial Avengers, Inc. in Oakland, CA, holding a Series 63 designation and 26 years of industry experience. He has been with Financial Avengers since 2000. Outside of advising, Mr. Swift writes plays, scripts, and books, and works as a producer through Tom Swift & His Amazing Productions LLC. Financial Avengers serves individuals and families with discretionary portfolio management and comprehensive financial planning. The firm manages $488.4 million in discretionary assets, emphasizing long-term, value-oriented, buy-and-hold strategies focused on income and low turnover, combined with a behavioral approach to client relationships.

Debt management Cash flow / budgeting Retirement withdrawal strategies Self-Employed
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Jethro T

CFA®

Berkeley, CA

Nia Impact Capital

Jethro Townsend is a CFA® charterholder with nine years of industry experience. He is currently with Nia Impact Capital, where he has worked since 2024, following a nine-year tenure at Addend Capital Management. Nia Impact Capital provides discretionary portfolio management and financial planning services to individual and high-net-worth clients, trusts, nonprofit organizations, registered investment companies, and other financial advisers. The firm employs a gender-lens and thematic investment approach, combining quantitative and venture-style analysis, and engages in active shareholder advocacy while managing its own registered mutual fund alongside UMA/model delivery and sub-advisory relationships.

ESG / Sustainable investing Active portfolio management Concentrated stock management Women Professionals Women's Finance
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John B

Series 65

San Francisco, CA

Wellington Capital Advisors, LLC

John Bishop is a financial advisor at Wellington Capital Advisors, LLC in San Francisco, holding a Series 65 designation with 12 years of industry experience. He has been with Wellington Capital Advisors since 2016, where he is the sole advisor. Wellington Capital Advisors provides discretionary portfolio management and financial consulting to individuals, high-net-worth families, foundations, trusts, and businesses, offering services that include portfolio construction across various asset classes and tax return preparation. The firm employs a long-term, value-oriented investment approach with a focus on income generation and risk management, incorporating strategies such as derivatives and options-writing overlays uncommon among similar independent advisers.

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals
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Juan Z

Series 65

San Francisco, CA

Dedicated Capital Advisors, LLC

Juan Zuniga is a financial advisor at Dedicated Capital Advisors, LLC with eight years of industry experience. He holds a Series 65 designation and has been with Dedicated Capital Advisors since 2013. The firm primarily serves high-net-worth individuals, families, and related business entities, providing comprehensive financial planning and investment advisory services through a structured four-phase process. Dedicated Capital Advisors emphasizes multidisciplinary planning and outsourced portfolio management, coordinating with independent third-party managers and offering specialized services such as estate and wealth transfer, philanthropic planning, and business succession.

General estate planning guidance Business succession planning Charitable giving & philanthropy Options & derivatives strategies Founder/Business Owner Executive Retired
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Eric T

San Francisco, CA

Portfolio Management Technology

Eric Tang is the sole advisor at Portfolio Management Technology with 28 years of industry experience. He has served as managing member of Fitech Asset Management, L.P. since 1999 and Fitech Domestic Partners, LLC since 2000. Tang has been affiliated with Portfolio Management Technology since 1988. Portfolio Management Technology provides performance attribution and risk analysis for fixed income portfolios to institutional and professional clients, including corporate pension plans and family offices. The firm specializes in non-discretionary advisory services, using proprietary models to deliver detailed return and risk analytics across multiple fixed income sectors.

Wealth management Retired
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Bruno Akira K

Series 65

San Francisco, CA

Astor

Bruno Akira Koba Sato is a financial advisor at Astor with a Series 65 designation and no prior industry experience. His background includes roles at Gaus, Inc., Stanford Graduate School of Business, Monashees, Nubank, and the University of Sao Paulo. Astor provides subscription-based robo-advisory services to individual and high-net-worth clients via an AI-assisted online platform that delivers personalized, non-discretionary investment advice and portfolio insights without executing trades or managing client assets.

Tax-loss harvesting Passive / index investing
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Conor S

Series 63, Series 65

San Rafael, CA

Sheridan Capital Management, LLC

Conor Sheridan is the sole advisor at Sheridan Capital Management, LLC, an independent firm based in San Rafael, CA. He holds Series 63 and Series 65 licenses and has 25 years of industry experience, including 15 years leading his own firm. Sheridan Capital Management provides discretionary asset management services primarily to individuals and high-net-worth clients. The firm constructs portfolios using mutual funds, ETFs, and other public securities, emphasizing continuous account supervision and a blend of fundamental and technical investment approaches.

Passive / index investing
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Kyle S

Series 66

San Francisco, CA

QST Capital LLC

Kyle Shealer is a financial advisor at QST Capital LLC with 18 years of industry experience. He holds a Series 66 designation and has worked at QST Capital since 2017. Prior to that, he was associated with Sanctuary Wealth Advisors LLC and SANCTUARY SECURITIES, llc from 2012 to 2016. QST Capital LLC provides discretionary portfolio management and advisory services to individual clients, retirement accounts, other advisers, and institutional clients. The firm uses a quantitatively driven investment approach combining systematic models with discretionary decisions, managing both pooled funds and separately managed accounts with strategies that include leveraged and inverse ETFs, fixed income, credit instruments, and derivatives.

Options & derivatives strategies Active portfolio management Concentrated stock management
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Marc R

Berkeley, CA

Elmwood Wealth Management

Marc Roth is a financial advisor at Elmwood Wealth Management with 31 years of industry experience. He previously worked at Atlas Capital Advisors LLC for six years and JMR Capital Management, Inc. for 25 years. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm serving individuals, trusts, estates, donor-advised funds, foundations, and retirement plans. The firm offers discretionary and non-discretionary portfolio management with a long-term, total-return investment philosophy through actively managed and Core ETF-based strategies, integrating financial planning and tax coordination.

College savings (529s, UTMA, etc.) General retirement planning Wealth management Private / alternative investments Cash flow / budgeting
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Sanford L

Series 63, Series 65

Montgomery Street, CA

Capital Trust Advisors

Sanford Lowengart is a financial advisor with Capital Trust Advisors (Goldberg Advisers, LLC) and holds Series 63 and Series 65 licenses. He has 23 years of industry experience and has been with Goldberg Advisers since 2013. Capital Trust Advisors serves individual and high-net-worth clients as well as institutional entities, providing discretionary wealth management and financial planning with a focus on asset allocation, retirement, tax, and cash-flow planning. The firm manages portfolios primarily invested in mutual funds and ETFs, using a combination of fundamental, technical, and cyclical analysis.

Wealth management General retirement planning
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Holly K

CFP®, Series 63

San Francisco, CA

Prospettiva Financial

Holly Kindel is a CFP® professional with 22 years of industry experience, currently serving as an advisor at Prospettiva Financial since 2019. Her prior experience includes roles at Occidental Asset Management and Mosaic Financial Partners. She is also principal of Delphi Coaching, providing financial coaching outside of trading hours. Additionally, she serves as treasurer for Sage Financial Solutions, a nonprofit focused on training financial professionals to assist low-to-moderate income individuals. Prospettiva Financial serves individuals, trusts, estates, charitable organizations, and retirement plans, managing approximately $116 million in discretionary assets. The firm employs tailored portfolios primarily using mutual funds and ETFs, emphasizes regular account reviews, and provides specialized retirement-plan advisory services, including work with state and municipal government clients.

Wealth management
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Benjamin P

Series 65

Oakland, CA

Lula Financial

Benjamin Packard is a financial advisor at Lula Financial in Oakland, CA, holding a Series 65 credential with seven years of industry experience. He has been with Lula Financial since 2018 and has been self-employed since 2010. Outside of advising, he produces videos for non-profits, dedicating a small portion of his time to this activity. Lula Financial provides financial planning and portfolio management services to individual clients, including high-net-worth individuals. The firm emphasizes passive investment strategies using index funds and ETFs, and offers a fee model based on fixed, hourly, and subscription arrangements rather than asset-based fees.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting Debt management General estate planning guidance
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Gregory S

Series 65

Tiburon, CA

Baer Investment Advisory LLC

Gregory Smith is a financial advisor at Baer Investment Advisory LLC with three years of industry experience. He holds a Series 65 designation and has previously worked at Birch Run Capital Advisors, LP and Century Gorge, Inc. Baer Investment Advisory LLC provides discretionary portfolio management to individuals, high-net-worth clients, trusts, and corporations, creating customized Investment Policy Statements and implementing tailored model portfolios. The firm utilizes a blend of fundamental, technical, cyclical, and quantitative analysis within a modern portfolio theory framework, employing both long- and short-term trading along with derivative strategies.

Options & derivatives strategies Active portfolio management
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Gerald F

Series 63, Series 65, Series 66

Oakland, CA

Contango Wealth Management LLC

Gerald Fegler is a financial advisor at Contango Wealth Management LLC with 14 years of industry experience. He holds the Series 63, Series 65, and Series 66 designations. Prior to joining Contango in 2025, he has been associated with Marin Wealth Advisors LLC since 2016. Contango Wealth Management provides investment advisory services to individual and high-net-worth clients, focusing on discretionary portfolio management and tailored financial planning. The firm integrates fundamental analysis, modern portfolio theory, and quantitative methods to create personalized investment strategies.

Private / alternative investments Real estate investing
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Allan Y

CFP®, Series 63

Hercules, CA

Paraiba Wealth Management LLC

Allan Yam is a CFP® with four years of industry experience, currently serving as an advisor at Paraiba Wealth Management LLC. He has been self-employed since 2008 and joined Paraiba Wealth Management in 2022. Paraiba Wealth Management provides asset management and financial planning services primarily to high net worth individuals and families. The firm utilizes customizable model portfolios and a mix of analytical methods to manage client accounts, offering both bundled ongoing financial planning and standalone planning engagements.

Options & derivatives strategies Equity compensation tax strategy
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Richard T

Series 63, Series 65

San Francisco, CA

Benningfield Financial Advisors, LLC

Richard Truong is a financial advisor at Benningfield Financial Advisors, LLC in San Francisco, CA, holding Series 63 and Series 65 licenses with six years of industry experience. He worked at Dragon Financial Group for five years before joining Benningfield Financial Advisors in 2019. Benningfield Financial Advisors provides integrated financial planning and discretionary investment management to high-net-worth individuals, families, pension, and charitable accounts. The firm employs a strategic asset allocation approach with globally diversified portfolios combining passive index and ETF holdings alongside select active managers.

ESG / Sustainable investing Options & derivatives strategies
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