Bryce Skelton is a financial advisor with Edward Jones holding a Series 66 designation and two years of industry experience. Prior to joining Edward Jones in 2024, he worked at State Farm for two years and spent four years at Dominican University. He serves as a board member for Deserving Rides in Delavan, WI. Edward Jones is a full-service wealth management firm serving individual and institutional clients with over $1 trillion in assets under management. The firm offers a range of advisory programs and maintains a large network of financial advisors and branch offices nationwide.

Mark Gerard is a financial advisor with Charles Schwab in Rockford, Illinois, holding Series 63 and Series 65 licenses and with 27 years of industry experience. He has been with Charles Schwab since 2013. Gerard serves as a board member for the Pheasant Ridge Homeowners Association and participates in local government through the Village of Fontana Fire & Police Commission and as secretary for a homeowners association. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, offering comprehensive wealth advisory, brokerage, custody, and financial planning services. The firm employs a primarily non-discretionary client relationship model, combined with access to discretionary separately managed accounts through its affiliate, Charles Schwab Investment Management.

Virgie Taylor is a CFP® professional with eight years of experience in financial advising. She has worked at RBC Capital Markets since 2020 and previously was employed by Associated Bank and Alpine Bank/Midland States Bank. She is based in Rockford, IL, and holds the Series 63 and Series 66 licenses. RBC Wealth Management, a division of RBC Capital Markets, serves a diverse client base including individual investors, institutions, pension plans, corporations, and charitable organizations. The firm offers a range of advisory programs with tailored portfolio management and financial planning services, leveraging both in-house and third-party investment managers.

David Casalena is the Senior Resident Director and Wealth Management Advisor at Merrill's Rockford, IL office. He joined Merrill in 1992 and leads a team that works with individuals and families navigating significant life transitions, such as retirement, home purchases, divorce, or the death of a spouse. David also has extensive experience assisting clients with the distribution options of employer-sponsored plans and company stock plans, including business owners and corporate executives with substantial stock options. He earned a Bachelor's degree from Rensselaer Polytechnic Institute and holds the Certified Investment Management Analyst (CIMA) designation as well as the Personal Investment Advisor (PIA) credential. David's advisory approach involves helping clients prioritize their essential goals, wishes, and concerns to foster confident financial decisions, protect their financial lifestyle, and manage investment risk thoughtfully. David is active in his community, serving as Chair of the Rosecrance Health Network's Foundation Board and coaching youth baseball and hockey in Rockford. He is also a board member of Rosecrance, Inc. David resides in Rockford with his wife, Jennifer, and their two children, Saxon and Kash.

Jason Crouch is a financial advisor with Stifel in Rockford, IL, holding Series 63 and Series 66 licenses and possessing 24 years of industry experience. He has worked at Stifel since 2018 and previously spent five years at B.C. Ziegler and Company. Stifel serves a broad range of clients, including individuals, institutional clients, and charitable organizations, offering brokerage and investment advisory services. The firm employs a proprietary methodology developed by its Investment Strategy Group to provide investment analysis and allocation guidance intended to support client decision-making.

Alyssa Erickson is a financial advisor with LPL Financial, holding a Series 66 designation and bringing eight years of experience at LPL and ten years at Exemplar Financial Network. She operates out of Walworth, Wisconsin. LPL Financial is an SEC-registered investment adviser and broker-dealer serving a broad range of clients including individuals, retirement plans, banks, and charitable organizations through a national network of investment adviser representatives. The firm offers diverse advisory programs, financial planning, and retirement consulting, utilizing both discretionary and non-discretionary management supported by research and model portfolios.

Fred Belknap is a financial advisor with LPL Financial in Rockford, IL, holding a Series 66 designation and 18 years of industry experience. Prior to joining LPL Financial in 2023, he spent 11 years with Spc and Sigma Financial Corporation. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients through a national network of investment adviser representatives. The firm offers a range of financial planning and advisory programs, including retirement plan consulting and model portfolio management, supported by in-house and third-party research.

Gary Love is a CFP® with 28 years of industry experience and is currently with Robert W. Baird & Co. in Rockford, IL, where he has worked since 2010. He also has experience with Osaic Wealth. Outside of his advisory role, he serves on the investment and finance committee of Rockford Christian Church. Baird’s DDK Group, part of its Private Wealth Management department, serves individuals, corporate clients, pensions, profit-sharing plans, and charitable organizations. The firm offers financial planning, discretionary and non-discretionary portfolio management, and various separately managed account programs, using a combination of manager-traded and model-traded strategies along with internal research and oversight.

Holly Mathiesen is a financial advisor with Thrivent Investment Management, holding Series 63 and Series 66 designations and over 22 years of industry experience. She has worked at Thrivent Investment Management and Thrivent Financial for Lutherans since 2003. Outside of her financial advisory role, she occasionally performs as a musician, singing or playing instruments primarily in church settings. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, providing goal-based analyses and written recommendations across various financial planning topics. The firm allows clients to combine planning with managed-account programs under a consolidated billing option but does not provide discretionary trading authority for its planning services.

Ryan Jeffrey is a financial advisor at Edward Jones with 13 years of industry experience. He holds the Series 66 designation and has been with Edward Jones since 2012. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs, including discretionary and non-discretionary strategies, with a large national network of advisors and branches.

Ken Bhatt is a financial advisor with Ameriprise in Rockford, IL, holding a Series 66 designation and 21 years of industry experience. He has been with Ameriprise and its affiliated entities since 2004. Ameriprise offers a retirement-income planning service targeted at individuals nearing or in retirement, focusing on clients with significant investable assets. The firm combines research, modeling, and tax-efficiency analysis to provide written, non-discretionary recommendations delivered through a centralized consulting team.

Robert Custer is a financial advisor at Morgan Stanley with a Series 66 designation. He has been with Morgan Stanley and Morgan Stanley Private Bank, N.A. since 2026. Prior to joining Morgan Stanley, he worked in various roles at Abnormal AI, Forcepoint, Evolve Security, and Coyote Logistics. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer that offers advisory programs and tailored financial planning to both individual and institutional clients. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process utilizing tools such as Monte Carlo simulations and the Global Investment Committee’s Secular Return Estimates.

Ann Ragnar is a financial advisor with Ameriprise in Janesville, WI, holding Series 63 and Series 65 licenses and having 16 years of industry experience. She has been with Ameriprise and its affiliated entities since 2010. Outside of her advisory role, she is involved in managing an independent advisory business, Fitzgerald Wealth Management, where she works as a paraplanner. Ameriprise offers a retirement-income planning service designed for clients approaching or in retirement who meet specific asset criteria, combining research, modeling, and tax-efficiency analysis to provide tailored written recommendations. The firm serves a broad client base through advisory, brokerage, and insurance solutions typical of a large institutional firm.

Bryan Orvis is a financial advisor at Edward Jones with 24 years of industry experience. He has been with Edward Jones since 2004 and holds Series 63 and Series 66 designations. Outside of his advisory role, he serves as Assistant Financial Secretary for the St Anthony of Padua Church Holy Name Society in Rockford, IL. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and operates a nationwide network of more than 23,700 financial advisors, offering a range of advisory programs and investment strategies under a fiduciary standard.

Brian Aarvig is a Series 66-credentialed financial advisor with Morgan Stanley in Rockford, IL, with 21 years of industry experience. He has worked at Morgan Stanley since 2009 and specifically at Morgan Stanley Private Bank, N.A. since 2015. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a variety of advisory programs that include tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and employs a structured planning process supported by firm-approved tools and modeling techniques.

James Meisch is a financial advisor with Morgan Stanley in Rockford, IL, holding Series 63 and Series 65 credentials and having 38 years of industry experience. He has worked with Morgan Stanley Private Bank, National Association since 2015 and has been with Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning through its Financial Advisors and Estate Planning Strategies Group. The firm manages approximately $2.74 trillion in client assets and uses structured discovery processes and firm-approved planning tools in its financial planning approach.

Kyle Merkling is a CFP® and holds the Series 66 designation, with 10 years of industry experience. He has been with Edward Jones since 2015. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, including high-net-worth households and charitable organizations. The firm manages approximately $1.01 trillion in assets under management through a nationwide network of more than 23,700 advisors and offers a range of discretionary and non-discretionary investment strategies under a fiduciary standard.

Frank Devincentis is a CFP® with 21 years of industry experience, currently serving as a financial advisor at Wells Fargo Advisors since 2024. He previously worked at Morgan Stanley Private Bank and Morgan Stanley Smith Barney from 2009 to 2024. Devincentis has a 50% ownership interest in Verismo Financial LLC, a financial services firm based in Evanston, IL. Wells Fargo Advisors is a large broker-dealer and registered investment adviser affiliated with Wells Fargo, offering investment and fee-based financial planning services to individuals, trusts, and institutional clients. The firm provides a broad range of planning services, including specialized areas such as business-owner transition and sports & entertainment planning, and develops tailored recommendations using proprietary research and tools.

Tonya Kalodimos is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 licenses and 14 years of industry experience. She has been with J.P. Morgan Chase Bank and J.P. Morgan Securities since 2016 and previously worked at BMO Harris Bank. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors through its Institutional Consulting Services program, combining quantitative asset-allocation modeling with centralized due diligence and applying an ESG eligibility framework.

Michael Oberheim is a financial advisor with LPL Financial and holds the Series 63 and Series 65 designations. He has 19 years of industry experience, including prior work at BMO Harris Financial Advisors. Outside of his advisory role, he is a co-promoter of Midwest Premier, LLC, a trade show business. LPL Financial is a national SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, credit unions, corporations, and charitable organizations. The firm offers a range of advisory programs, financial planning services, and retirement plan consulting, utilizing both discretionary and non-discretionary management with access to model portfolios and research from multiple sources.