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Samuel M

Series 66, Series 63

Grand Rapids, MI

Equitable Advisors

Samuel Millmier is a financial advisor with Equitable Advisors in Grand Rapids, MI. He holds Series 66 and Series 63 licenses and has three years of industry experience. His prior work includes roles at D'Avocado, BGM, and Western Michigan University. Equitable Advisors provides financial planning, retirement plan consulting, and asset management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and institutional clients. The firm utilizes a network of Investment Adviser Representatives and offers a range of firm-offered and third-party advisory programs.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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David N

Series 66

Grand Rapids, MI

Thrivent Investment Management

David Nykerk is a financial advisor at Thrivent Investment Management in Grand Rapids, MI. He holds a Series 66 designation and has been with Thrivent since 2026. Prior to joining the firm, his background includes roles with the YMCA of Greater Grand Rapids and in the fitness industry. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients. The firm provides holistic, goal-based financial planning and allows clients to combine these planning services with managed accounts under a consolidated billing arrangement.

Business ownership considerations
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Randall K

CFP®, Series 63, Series 65

Grand Rapids, MI

LPL Financial

Randall Koenes is a CFP® with 31 years of industry experience, currently affiliated with LPL Financial since 2003. Based in Grand Rapids, MI, he holds Series 63 and Series 65 registrations. Outside of his advisory role, he serves as a notary public and acts as a trustee for a family trust. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, and corporations through a nationwide network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, and retirement consulting services, utilizing both discretionary and non-discretionary management supported by in-house and third-party research.

College savings (529s, UTMA, etc.)
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Sylvia F

ChFC®, Series 63

Ada, MI

Ameriprise

Sylvia Frattallone is a financial advisor at Ameriprise with 32 years of industry experience and holds the ChFC® designation along with a Series 63 license. She has been with Ameriprise and its affiliated entities since 2005. Outside of advisory work, she serves as treasurer for the Fulton Woods Corporate Park Association, a role involving management of the association’s financial accounts without compensation. Ameriprise Financial Services is a large, diversified advisory firm serving individual and institutional clients. The firm offers a Premier Retirement Income service that provides tailored retirement-income planning and written recommendation reports supported by proprietary research, focusing on tax-aware withdrawal strategies and dependable income sources.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Geoffrey S

Series 66

Grand Rapids, MI

LPL Financial

Geoffrey Sadek is a financial advisor with LPL Financial in Grand Rapids, MI, holding a Series 66 designation and 13 years of industry experience. He has been with LPL Financial since 2014. Outside of his advisory role, he is involved as an independent contractor and consultant. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a variety of advisory programs, financial planning, and brokerage services, utilizing model portfolios and research to support both discretionary and non-discretionary management approaches.

College savings (529s, UTMA, etc.)
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David G

ChFC®

Ada, MI

LPL Financial

David Grooters is a ChFC® credentialed advisor with LPL Financial, based in Ada, MI, and has 53 years of industry experience. He has been with LPL Financial since 2003. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of financial planning, advisory programs, and retirement consulting services, combining discretionary and non-discretionary management with model portfolios and research.

College savings (529s, UTMA, etc.)
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John B

Series 63, Series 65

East Grand Rapids, MI

Equitable Advisors

John Becker is a financial advisor with Equitable Advisors, holding Series 63 and Series 65 licenses and 49 years of industry experience. He has been with Equitable Advisors and its predecessor, AXA Advisors, since 1999. Outside of his advisory role, he serves as a trustee for Sisters Life Policy in her irrevocable trust and is approved to conduct other insurance activities with companies outside the Equitable network. Equitable Advisors serves a broad client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement consulting, and asset management programs through a network of advisors, relying on a combination of proprietary and third-party investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Christopher G

Series 63, Series 66

Lowell, MI

Edward Jones

Christopher Godbold is a financial advisor with Edward Jones in Lowell, Michigan, holding Series 63 and Series 66 credentials and possessing 24 years of industry experience. He has been with Edward Jones since 2001. Godbold serves as a trustee on the Greater Lowell Area Chamber Foundation Board and the Lowell Education Foundation Board, and he is chair of the Look Memorial Fund Board, all of which oversee grant distributions benefiting the Lowell community. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a broad range of advisory programs and investment options. The firm manages approximately $1.01 trillion in assets with a nationwide network of over 23,700 financial advisors and emphasizes both discretionary and non-discretionary strategies under a fiduciary standard.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business exit / sale strategy Wealth management Founder/Business Owner
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Seth Y

Series 63, Series 66

East Grand Rapids, MI

Fidelity

Seth Yanik is a financial advisor at Fidelity with 25 years of industry experience. He holds Series 63 and Series 66 designations and has been affiliated with various Fidelity entities since 2001, including Fidelity Brokerage Services, Fidelity Personal and Workplace Advisors, and Fidelity Investments. Strategic Advisers LLC, a Fidelity Investments company, provides investment management and advisory services to retail and institutional clients, including charitable funds and registered investment companies. The firm uses a blend of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction, including the application of AI and systematic methodologies, to manage model portfolios and oversee sub-advisers.

Charitable giving & philanthropy Active portfolio management
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Alex G

Series 65, Series 63

Grand Rapids, MI

Raymond James & Associates

Alex Goodwin is a financial advisor at Raymond James & Associates with seven years of industry experience. He holds Series 65 and Series 63 designations and has worked at several Raymond James entities, as well as Columbia Management Investment Distributors, Inc., and Gavin & Associates LLC. Outside of advising, he is a partner in multiple non-investment real estate businesses, assisting with buying, managing, and selling properties. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser serving individuals, institutions, pension plans, and charitable organizations. The firm offers financial planning and consulting services with a range of investment strategies supported by affiliated research and sub-advisers.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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David W

CFP®, Series 63, Series 65, Series 66

Grand Rapids, MI

Wells Fargo Clearing

David Westphal is a financial advisor with Wells Fargo Clearing in Grand Rapids, MI, holding the CFP® designation and securities licenses Series 63, 65, and 66. He has 26 years of industry experience, including ten years at Wells Fargo Clearing and seven years at Wells Fargo Advisors LLC. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, wrap-fee programs, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Retired Founder/Business Owner
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John S

Series 63, Series 65

Grand Rapids, MI

Charles Schwab

John Shubert is a financial advisor with Charles Schwab, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. His work history includes roles at Charles Schwab Bank, CUSO Financial Services, and Waddell & Reed Inc. located in Grand Rapids, MI. Charles Schwab & Co., Inc. serves primarily high- and ultra-high-net-worth individuals through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm combines non-discretionary advisory relationships with discretionary separately managed accounts, offering multi-asset model portfolios, alternative investments, and an integrated custody and brokerage platform.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Carrie H

Series 63, Series 66

Grand Rapids, MI

Morgan Stanley

Carrie Horlings is a financial advisor at Morgan Stanley with 25 years of industry experience. She holds the Series 63 and Series 66 designations and previously worked at UBS Financial Services for 26 years before joining Morgan Stanley in 2025. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process supported by proprietary tools and analysis.

General estate planning guidance
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Steven W

Series 63, Series 65

Grand Rapids, MI

LPL Enterprise

Steven Wallock is a financial advisor with LPL Enterprise in Grand Rapids, MI, holding Series 63 and Series 65 licenses and 18 years of industry experience. He previously worked at Prudential Insurance Company of America and Pruco Securities, LLC, with tenure spanning from 2007 onward. LPL Enterprise serves a diverse client base including individuals, retirement plans, charitable organizations, corporations, and institutional clients, providing financial planning, consulting, and access to model wealth portfolios and third-party asset management arrangements through an integrated platform that combines advisory services with brokerage and insurance products.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Randall L

Series 63, Series 65

Grand Rapids, MI

Raymond James & Associates

Randall Lanning is a financial advisor at Raymond James & Associates with 45 years of industry experience. He has been with the firm since 2002 and holds Series 63 and Series 65 licenses. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves individuals, institutional clients, pension and profit-sharing plans, and charitable and municipal entities, offering financial planning, non-discretionary investment consulting, and institutional fiduciary solutions.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Joshua R

Series 66

Grand Rapids, MI

LPL Enterprise

Joshua Rule is a Series 66-registered financial advisor with LPL Enterprise LLC, based in Grand Rapids, MI. He has one year of experience with LPL Enterprise and previously worked in roles at Jackson National Life Insurance Company and Delta Dental Insurance. LPL Enterprise serves a diverse range of clients including individuals, retirement plans, charitable organizations, and corporations, offering financial planning, advisory services, and access to model portfolios and third-party asset management programs. The firm’s integrated platform combines advisory programs with brokerage and insurance products, utilizing both internal and external portfolio management resources.

General retirement planning Tax-loss harvesting Self-Employed Founder/Business Owner
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Brett G

Series 63, Series 65

Grand Rapids, MI

STIFEL

Brett Gortsema is a financial advisor at Stifel with 24 years of industry experience. He holds Series 63 and Series 65 designations and has been with Stifel, Nicolaus & Co., Inc. since 2001. Stifel serves a broad client base including individuals, institutional clients, and charitable organizations, offering both brokerage and investment advisory services. The firm’s investment approach relies on proprietary methodologies developed by its Investment Strategy Group, employing forward-looking capital market assumptions and probabilistic modeling for asset allocation and financial planning.

General retirement planning Income planning
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Douglas H

Series 66

Grand Rapids, MI

LPL Financial

Douglas Heilman is a financial advisor at LPL Financial with 12 years of industry experience and holds the Series 66 designation. He has worked at several firms, including BCS Partners LLC dba Embark Financial Partners and Waddell & Reed Inc. Outside of his advisory role, he is involved with Heilman Group LLC and has had roles with various nonprofit and business entities. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, financial institutions, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a wide range of financial planning and advisory services, including discretionary and non-discretionary management, model portfolios, and access to research from multiple sources.

College savings (529s, UTMA, etc.)
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Luke G

Series 66

Grand Rapids, MI

Thrivent Investment Management

Luke Gruppen is a financial advisor with Thrivent Investment Management in Grand Rapids, MI. He holds a Series 66 designation and has two years of industry experience. His work history includes roles at Thrivent Financial and an internship at Stifel (North Coast Wealth Advisors). Thrivent Investment Management provides Dedicated Planning Services to individuals, families, businesses, and nonprofit clients through a network of financial advisors. The firm offers holistic, goal-based planning covering various topics, with options to combine planning and managed-account services under a consolidated billing arrangement.

Business ownership considerations
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Michael S

CFP®, Series 63, Series 65

Grand Rapids, MI

Wells Fargo Clearing

Michael Sherman is a CFP® with 23 years of industry experience, currently serving as a financial advisor at Wells Fargo Clearing since 2016. He previously worked with Wells Fargo Advisors LLC from 2001 to 2016. Outside of his advisory role, Sherman serves as a board member for the Revado Hills Condo Association in Holland, MI. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory solutions. The firm utilizes an IPS-driven approach grounded in modern portfolio theory and includes a broad range of financial products, such as insurance-related vehicles and bank deposit sweep options, within its investment offerings.

Retired Founder/Business Owner
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