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Shoichi S

Series 65

Saratoga, CA

Saratoga Research & Investment Management

Shoichi Sato is a financial advisor at Saratoga Research & Investment Management with 14 years of industry experience. He holds a Series 65 designation and has been with Saratoga Research & Investment Management since 2011. Saratoga Research & Investment Management is an SEC-registered multi-advisor investment firm managing approximately $2.5 billion for over 2,500 clients. The firm specializes in discretionary, long-only large-cap equity strategies and serves a diverse client base including high-net-worth individuals, retirement plans, and institutions, with a focus on high-quality, low-leverage companies through a structured investment process.

Wealth management Active portfolio management Charitable giving & philanthropy
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Brendan C

Series 63, Series 66

San Mateo, CA

Catalyst Private Wealth, LLC

Brendan Connaughton is a financial advisor at Catalyst Private Wealth, LLC with 19 years of industry experience. He holds Series 63 and Series 66 designations and has previously worked at Mutual Advisors, LLC and ClearPath Capital Partners LLC. Outside of his advisory role, he is an investor in a media application that assists users with custom video trailer creation. Catalyst Private Wealth serves individuals, trusts, retirement plans, and institutions by providing discretionary and non-discretionary investment management, financial planning, ERISA plan advisory, and third-party manager selection. The firm employs both active and passive investment strategies, using multiple analytical methods to create diversified portfolios tailored to clients’ goals and risk tolerances.

Options & derivatives strategies Private / alternative investments Active portfolio management Passive / index investing
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Amy C

CFP®, Series 63

Mountain View, CA

Wealth Architects, LLC

Amy Cono is a CFP® with 17 years of industry experience. She is currently with Wealth Architects, LLC, where she has worked since 2024, following a nine-year tenure at Lion Street Financial. Wealth Architects serves individuals, trusts and estates, retirement plans, pension and profit-sharing plans, and charitable organizations by providing comprehensive wealth management along with wealth planning and consulting. The firm employs a modern portfolio theory-based investment process and offers tailored portfolio management and planning services, including tax planning, delivered on a fixed-fee or hourly basis.

Equity compensation tax strategy Private / alternative investments Concentrated stock management Charitable giving & philanthropy Executive Founder/Business Owner
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Cynthia C

Series 65, Series 63

San Jose, CA

Silicon Valley Capital Partners, L.P.

Cynthia Combs is a financial advisor at Silicon Valley Capital Partners, L.P. with nine years at the firm and a total of three years of industry experience. She holds Series 65 and Series 63 credentials. Before joining Silicon Valley Capital Partners, she worked at TalentSky Inc. for four years. Silicon Valley Capital Partners provides discretionary investment management, financial planning, and consulting services to individuals, trusts, charitable organizations, corporations, and other business entities. The firm applies a top-down macroeconomic framework combined with bottom-up valuation and proprietary momentum indicator models to tailor portfolios according to clients’ risk tolerance and goals.

Wealth management Annuities
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Shannon C

Series 66

San Jose, CA

Potentia Wealth

Shannon Corpuz is a financial advisor at Potentia Wealth with four years of industry experience. She holds a Series 66 designation and has worked at firms including Pence Financial Group and LPL Financial. Potentia Wealth provides investment management and financial planning services to individual and high-net-worth clients, managing assets primarily on a discretionary basis. The firm integrates tax preparation services with its advisory offerings and utilizes LPL’s platforms and various portfolio management strategies tailored to client-specific financial plans.

Wealth management
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Mitchell S

Series 65, Series 63

San Mateo, CA

Catalyst Private Wealth, LLC

Mitchell Sands is a financial advisor at Catalyst Private Wealth, LLC in San Mateo, CA, holding Series 65 and Series 63 licenses with 12 years of industry experience. He has worked at Catalyst Private Wealth and Emerson Equity since 2019, and previously at Mutual Advisors, LLC and ClearPath Capital Partners LLC. Sands is a partner and founder at Catalyst Private Wealth. Catalyst Private Wealth is an SEC-registered advisory firm serving individuals, trusts, retirement plans, and institutions. The firm employs both active and passive investment strategies using various analytical methods to tailor diversified portfolios aligned with client goals and risk tolerances.

Options & derivatives strategies Private / alternative investments Active portfolio management Passive / index investing
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Scott S

CFP®, Series 63, Series 65

San Mateo, CA

International Asset Management

Scott Schwartz is a CFP® with 23 years of industry experience, currently serving as the sole advisor at EntentVest Inc. He has worked at various firms including Alexander Beard (USA) LLC and American Airlines. Outside of financial advising, Schwartz is a licensed pilot and flight instructor, serves on the Board of Directors and as President of the Rotary Club, and is the author of *Investing in a New Climate: A Sustainable Approach to Investing & Living in a New Climate*. EntentVest Inc. provides discretionary portfolio management, financial planning, and pension and retirement plan consulting to individuals, high-net-worth clients, charitable organizations, and businesses. The firm emphasizes sustainable (ESG) investing and utilizes a digital platform for automated trading, rebalancing, and reporting, offering institutional-level services uncommon for an independent firm of its size.

Cross-border & expatriate issues Options & derivatives strategies
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Szu Han W

Series 65

Saratoga, CA

Equita Financial Network, Inc.

Szu Han Wang is a financial advisor at Equita Financial Network, Inc. with one year of industry experience. Wang holds a Series 65 designation and has previously worked at Modern Family Finance, Roche, and Genentech. Equita Financial Network provides financial planning, consulting, and discretionary investment management to individuals, high-net-worth clients, and other registered investment advisers. The firm focuses on market efficiency and strategic asset allocation, using sub-advisers and third-party managers to create tailored portfolios aligned with client objectives and risk tolerance.

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Founder/Business Owner
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Deana M

Series 65

San Jose, CA

Silicon Valley Capital Partners, L.P.

Deana Moncayo is an advisor at Silicon Valley Capital Partners, L.P., holding a Series 65 designation. She has experience working with private ultra-high-net-worth individuals and spent nine years at Wade Financial Advisory, Inc. Outside of her advisory roles, she has spent time in homemaking. Silicon Valley Capital Partners provides discretionary investment management, financial planning, and consulting to individuals, trusts, charitable organizations, corporations, and other business entities. The firm combines macroeconomic analysis with proprietary models and valuation work to tailor portfolios primarily in equities and fixed income according to client risk tolerance and liquidity needs.

Wealth management Annuities
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Paul G

Series 63, Series 65

Los Altos, CA

Promontory Financial Planning, LLC

Paul Gelormini is a financial advisor with Promontory Financial Planning, LLC in Los Altos, CA, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. His career includes roles at Purshe Kaplan Sterling Investments and Liberty Group, LLC, and he is the owner of Gelormini Financial, a business providing comprehensive wealth management and financial advisory services. Gelormini is also a licensed insurance agent who recommends fixed insurance products as part of his advisory work. Promontory Financial Planning serves individuals, high-net-worth households, trusts, small businesses, and nonprofit organizations with comprehensive financial planning, discretionary asset management, and targeted consultation services. The firm emphasizes a disciplined investment approach combining fundamental and technical analysis, a multi-advisor team structure, and integrated non-investment services including insurance and accounting.

Medicare planning Retirement income strategy Long-term care insurance Life insurance needs analysis General estate planning guidance Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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Lucas M

Series 63, Series 66, Series 65

Cupertino, CA

SP Asset Management LLC

Lucas Mosher is an advisor at SP Asset Management LLC in Cupertino, CA, with six years of industry experience. He holds Series 63, 65, and 66 designations and has worked previously at The Leaders Group Inc, Wells Fargo Clearing, and NB Wealth Management LLC. Outside of his advisory role, Mosher also works as an independent insurance agent, assisting clients with fixed life insurance products. SP Asset Management provides discretionary portfolio management and financial planning services primarily to high-net-worth individuals, retirement plans, trusts, and business entities. The firm also manages pooled investment vehicles focused on venture capital and private equity, combining a high level of assets under management with a small advisory team.

Private / alternative investments Options & derivatives strategies
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Suzanne C

Series 63, Series 66

San Jose, CA

BetterWealth LLC

Suzanne Cox is a financial advisor with BetterWealth LLC in San Jose, CA, holding Series 63 and Series 66 licenses and bringing 15 years of industry experience. She has been with BetterWealth since 2015. BetterWealth LLC provides investment advisory and integrated financial planning services to individuals, trusts and estates, retirement plans, and businesses. The firm focuses on long-term asset allocation using mutual funds and ETFs, offers discretionary management, and employs specialty services such as Section 351 exchanges and limited options strategies.

ESG / Sustainable investing Tax-loss harvesting Options & derivatives strategies
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Philip S

CFA®, Series 65

Saratoga, CA

Saratoga Research & Investment Management

Philip Spencer is a CFA® charterholder with 16 years of industry experience. He has been with Saratoga Research & Investment Management since 2009. Saratoga Research & Investment Management offers discretionary portfolio management to individuals, including high-net-worth clients, as well as institutional clients such as pension plans, endowments, and registered investment companies. The firm employs a long-only, large-cap equity strategy using a four-step process combining quantitative screening, qualitative analysis, and dual valuation methods, managing approximately $2.5 billion across about 2,800 clients.

Wealth management Active portfolio management Charitable giving & philanthropy
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Sandeep P

Series 65

Cupertino, CA

SP Asset Management LLC

Sandeep Pandya is a Series 65-licensed advisor with SP Asset Management LLC in Cupertino, CA, where he has worked since 1995. He has 31 years of industry experience. Pandya is also the president and owner of Pandya Insurance Services LLC, which provides life, health, and property and casualty insurance policies, and serves as general partner of SP-Accolade SPV, LP, a private fund-of-funds investing in venture and private equity. SP Asset Management advises primarily high-net-worth individuals, pension and retirement plans, trusts, and business entities, offering discretionary portfolio management and financial planning. The firm manages accounts using fundamental securities analysis and asset-allocation strategies, and also advises pooled investment vehicles and private funds focused on venture capital and private equity.

Private / alternative investments Options & derivatives strategies
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Kevin M

Series 65

San Jose, CA

Heckman Financial & Insurance Services, Inc.

Kevin Mcclelland is a financial advisor at Heckman Financial & Insurance Services, Inc. in San Jose, CA, holding a Series 65 designation with 16 years of industry experience. He has worked at Heckman Financial & Insurance Services, Inc. since 2011 and owns Leeward Financial & Insurance Services, a separate business focused on life and health insurance sales, annuities, and business consulting. He also has been involved with the Silicon Valley Small Business Development Center since 2014. Heckman Financial & Insurance Services, Inc. provides advisory services to individuals, trusts, estates, charitable organizations, and business entities, offering discretionary asset management, financial planning, and ERISA retirement-plan advisory services. The firm integrates insurance brokerage and tax-preparation services with educational seminars, using fundamental and technical analysis along with third-party managers in its investment approach.

Retirement income strategy Tax-loss harvesting Options & derivatives strategies Wealth management Retired Founder/Business Owner
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Kevin S

CFP®, Series 65, Series 66

San Jose, CA

Potentia Wealth

Kevin Swanson is a CFP® with 22 years of industry experience, currently serving at Potentia Wealth. His prior roles include positions at Mariner Independent Advisor Network and LPL Financial. He volunteers on the Finance and Investment Committee for the San Jose State Tower Foundation, overseeing investment compliance and recommendations. Potentia Wealth provides discretionary portfolio management, financial planning, and advisor selection services for individuals, plans, nonprofits, and businesses. The firm customizes portfolios based on client objectives, utilizing a mix of fundamental, technical, and top-down analysis, and emphasizes fee minimization and tax efficiency.

Wealth management
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Sonja B

CFP®, Series 65

Palo Alto, CA

Rebalance LLC

Sonja Breeding is a CFP® with 13 years of industry experience, currently serving as an advisor at Rebalance LLC since 2021. Prior to joining Rebalance, she worked at Homewood Capital Management, Inc. from 2008 to 2021. She holds a California insurance license but is not actively engaged in insurance sales. Rebalance LLC provides investment management, financial planning, and decision-support through its Rebalance360 program to individuals, retirement plans, pooled vehicles, and charitable organizations. The firm manages approximately $1.56 billion in discretionary assets across several hundred accounts, employing a strategic asset allocation framework focused on ETFs and long-term rebalancing.

Passive / index investing Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Craig P

Series 66

San Jose, CA

Potentia Wealth

Craig Pine is a financial advisor at Potentia Wealth with 18 years of industry experience. He holds a Series 66 designation and has worked at LPL Financial since 2007, as well as Mariner Independent Advisor Network from 2016 to 2024. Pine currently provides investment advisory services through Potentia RIA, LLC, an independent registered investment advisor. Potentia Wealth offers discretionary portfolio management, financial planning, and selection-of-other-advisor services to individuals, pension/profit-sharing plans, charitable organizations, and businesses. The firm customizes portfolios based on client objectives, horizon, and risk tolerance, employing fundamental, technical, and top-down analysis, with an emphasis on minimizing fees and tax impacts.

Wealth management
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Milind D

Series 63, Series 65

San Jose, CA

Clarity Wealth Advisors

Milind Dalal is a financial advisor with Clarity Wealth Advisors in San Jose, CA, holding Series 63 and Series 65 licenses and bringing 32 years of industry experience. He has been with Clarity Wealth Advisors since 2013 and previously worked at Purshe Kaplan Sterling Investments for a decade. Outside of his advisory role, he is a member of Statera, LLC, a non-investment related office building entity. Clarity Wealth Advisors serves individual clients, retirement plans, trusts, and other entities, providing discretionary portfolio management, financial planning, and consulting services. The firm employs customized investment strategies using proprietary and third-party model portfolios and manages approximately $601 million in discretionary assets with a small advisory team.

Options & derivatives strategies Private / alternative investments
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Matthew C

CFA®, Series 65

Saratoga, CA

Saratoga Research & Investment Management

Matthew Casas is a CFA® charterholder with 13 years of industry experience. He has worked at Saratoga Research & Investment Management since 2011. Saratoga Research & Investment Management provides discretionary portfolio management primarily to individuals, including high-net-worth clients, and various institutional clients. The firm employs a long-only, large-cap equity investment approach using quantitative and qualitative analysis, managing approximately $2.5 billion across separately managed accounts, mutual fund sub-advisory, and model portfolios.

Wealth management Active portfolio management Charitable giving & philanthropy
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