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Jessica S

CFP®, Series 66

Walnut Creek, CA

J.P. King Advisors, Inc.

Jessica Schafer is a CFP®-certified financial advisor at J.P. King Advisors, Inc. with 16 years of industry experience. She has been with J.P. King Advisors since 2016 and also has a background with American Investors Company dating back to 2010. In addition to her advisory role, she is an independent insurance agent specializing in life and health insurance. J.P. King Advisors, Inc. provides comprehensive financial planning and discretionary portfolio management for individual and high-net-worth clients, as well as trusts, estates, and various business entities. The firm’s investment approach focuses on risk management and strategic asset allocation using globally diversified portfolios, with ongoing oversight by an internal Investment Committee.

Annuities
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Keley P

Series 63, Series 65

Berkeley, CA

Willow Grove Advisors, LLC

Keley Petersen is a financial advisor at Willow Grove Advisors, LLC with 25 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Willow Grove Advisors since 2009. Willow Grove Advisors is a fee-only, SEC-registered investment adviser managing approximately $300 million for about 187 client relationships, primarily individual and high-net-worth investors. The firm combines technical and economic analysis with strategic asset allocation and trading strategies, offering customized portfolio management and private placement due diligence for suitable clients.

Private / alternative investments Wealth management
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Andrew K

Series 66

Walnut Creek, CA

Elevation Wealth Partners, LLC

Andrew Kirchner is a financial advisor at Elevation Wealth Partners, LLC with nine years of industry experience. He holds the Series 66 designation and has worked at firms including ZRC Wealth Management, Assetmark Financial, Envestnet, and FDx Advisors. Elevation Wealth Partners serves individuals, families, high-net-worth clients, small businesses, pension and profit-sharing plans, trusts, and estates. The firm provides fee-only discretionary portfolio management and comprehensive financial planning, emphasizing asset allocation and long-term, academically informed investment strategies.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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Walter A

Series 63

Lafayette, CA

Dixon Financial Services

Walter Au is a financial advisor with Dixon Financial Services in Lafayette, CA, holding a Series 63 designation and bringing 30 years of industry experience. He has been with Dixon Financial Services since 2000 and has also worked at Assante Capital Management Inc. since 2001. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing individualized investment policy development, ongoing portfolio management, and coordination with other professional advisors. The firm emphasizes strategic asset allocation using mutual funds and ETFs within a Modern Portfolio Theory framework, manages over $1 billion in assets, and offers educational resources and performance reporting to support larger client relationships.

Wealth management
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Brian B

Series 63, Series 65

Orinda, CA

Bell Investment Advisors Inc

Brian Baylis is a financial advisor at Bell Investment Advisors Inc with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Bell Investment Advisors since 2007. Bell Investment Advisors is an SEC-registered firm that provides discretionary portfolio management and fee-based financial planning to individual and high-net-worth clients. The firm customizes investment recommendations based on clients’ circumstances and conducts ongoing account monitoring while considering market and economic trends.

General retirement planning Equity compensation tax strategy College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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John K

CFP®, Series 66

Berkeley, CA

Illumination Wealth Management

John Kenny is a Certified Financial Planner (CFP®) with nine years of industry experience. He is currently with Illumination Wealth Management, where he has worked since 2022. Prior to this, he held roles at Savvy Investments & Planning LLC and MML Investor Services. Illumination Wealth Management serves individuals, high-net-worth clients, trusts, corporations, and retirement plans by providing comprehensive Financial Life Management that integrates financial planning and ongoing investment management. The firm employs client-specific investment policy statements and a strategic asset allocation approach with tactical adjustments, monitoring portfolios regularly with a focus on long-term allocation.

Income planning Retirement income strategy Debt management College savings (529s, UTMA, etc.) Business exit / sale strategy Founder/Business Owner Retired Values-based investing
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Ariana A

CFP®, Series 65

Berkeley, CA

North Berkeley Wealth Management, LLC

Ariana Alisjahbana is a financial advisor at North Berkeley Wealth Management, LLC, holding CFP® and Series 65 credentials with four years of industry experience. Her prior roles include positions at BrightPlan and Rocket Lawyer, as well as experience in travel and at Alibaba Group. North Berkeley Wealth Management provides comprehensive financial planning and investment management services to a diverse client base, utilizing a customized asset allocation process that incorporates both passive and active strategies along with ESG options. The firm manages approximately $830 million in client assets and emphasizes maintaining client custody with reputable custodians such as Charles Schwab.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Jennifer M

Series 63, Series 65

Walnut Creek, CA

Castle Rock Wealth Management, LLC

Jennifer Mitchell is a financial advisor at Castle Rock Wealth Management, LLC with 32 years of industry experience. She holds the Series 63 and Series 65 licenses and has worked at firms including First Allied Advisory Services and Round Hill Securities. Outside of her advisory role, she serves as an arbitrator for FINRA and is a youth soccer referee with the Mustang Soccer League. Castle Rock Wealth Management provides investment advisory, financial planning, and retirement plan consulting to individuals, trusts, estates, and business entities. The firm manages over $500 million across approximately 1,882 clients through a team of eight advisors, utilizing a combination of fundamental and technical analysis with active trading strategies.

Retirement plans for business owners (SEP, solo 401k) Active portfolio management Options & derivatives strategies Wealth management
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Michael D

Series 63

Lafayette, CA

Dixon Financial Services

Michael Dixon is a financial advisor with Dixon Financial Services, holding a Series 63 designation and 38 years of industry experience. He has worked at Assante Capital Management Inc. since 2001 and has been president and officer of Dixon Financial Services since 1990. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing investment advisory services focused on individualized Investment Policy Statements and ongoing portfolio management using a strategic asset allocation approach. The firm manages over $1 billion in assets with a team of five advisors and emphasizes quarterly account reviews, financial simulations, and educational events for its clients.

Wealth management
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Robert B

Series 66

Berkeley, CA

Affinity Capital Advisors LLC

Robert Bradford is a financial advisor at Affinity Capital Advisors LLC with 15 years of industry experience. He holds a Series 66 designation and has previously worked at Private Ocean and Morgan Stanley Private Bank. Bradford has been with Affinity Capital Advisors since 2018. Affinity Capital Advisors serves individuals, trusts, estates, charitable organizations, and business entities, managing over $850 million in assets across more than 500 client relationships. The firm provides comprehensive portfolio management and financial planning, utilizing a mix of fundamental, technical, and charting analysis with a variety of investment vehicles, including alternatives and options.

Private / alternative investments Options & derivatives strategies Real estate investing
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Cesar D

Series 63

San Ramon, CA

Prosperity Financial Group, Inc.

Cesar Dantes is a Series 63-licensed financial advisor with 29 years of industry experience. He has been with Prosperity Financial Group, Inc. in San Ramon, CA since 2010. Prosperity Financial Group serves individuals, including high-net-worth clients, trusts, estates, and business entities, providing asset management, financial planning, and consulting services. The firm manages approximately $503 million in discretionary assets through a team of seven advisors, offering customized portfolios and oversight of third-party money managers.

Options & derivatives strategies Charitable giving & philanthropy
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Devin H

CFP®, Series 66

Walnut Creek, CA

Elevation Wealth Partners, LLC

Devin Hanson is a CFP® with 10 years of industry experience, currently serving at Elevation Wealth Partners, LLC since 2025. Prior to this, he worked at Wealth Enhancement Brokerage Services and Wealth Enhancement Advisory Services for three years, and Financial Advocates Investment Management for six years. He has held roles at LPL Financial, llc, and John Cordeiro during his career. Elevation Wealth Partners serves individuals, families, high-net-worth clients, small businesses, and various types of plans, offering fee-only discretionary portfolio management and comprehensive financial planning. The firm manages approximately $670 million in assets and focuses on long-term, academically informed investment strategies with integrated tax and accounting services.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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David H

CFP®, ChFC®, Series 63, Series 66

Oakland, CA

Liberty Wealth Management, LLC

David Hedger is a CFP® and ChFC® professional with 36 years of experience in the financial services industry. He is affiliated with Liberty Wealth Management, LLC and has also been involved with AE Financial Services, LLC and Granite Bay Asset Management Group. In addition to his advisory roles, he is a health insurance agent and works with a privately held insurance field marketing association offering insurance products and services. Liberty Wealth Management, LLC is an SEC-registered advisory firm serving individuals, trusts, estates, retirement plans, corporations, and other entities. The firm provides comprehensive financial planning and investment management services, utilizing both centrally developed and adviser-specific strategies, and integrates a range of asset classes including private market investments.

Private / alternative investments Real estate investing Business exit / sale strategy Tax strategies for small businesses General estate planning guidance Founder/Business Owner Self-Employed Retired Executive
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Heidi C

Series 65

Orinda, CA

Bell Investment Advisors Inc

Heidi Crawford is a Series 65-licensed financial advisor with Bell Investment Advisors Inc, based in Orinda, CA. She has 12 years of industry experience and has been with Bell Investment Advisors since 2014. Bell Investment Advisors is an SEC-registered firm providing discretionary portfolio management and fee-based financial planning services to individual and high-net-worth clients. The firm customizes investment strategies based on clients’ financial situations and goals while conducting ongoing account monitoring and market research.

General retirement planning Equity compensation tax strategy College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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Christopher H

CFP®, Series 63, Series 65

Walnut Creek, CA

Burton Enright Welch

Christopher Hughes is a CFP® professional with 15 years of industry experience, currently serving as an advisor at Burton Enright Welch since 2020. Prior to that, he worked for 12 years at Del Monte Group, LLC. Burton Enright Welch provides investment management, financial planning, and retirement-plan consulting to individuals, families, trusts, estates, corporations, and other business entities. The firm manages approximately $1.246 billion in assets for about 610 clients through a disciplined investment process combining active and passive strategies with ongoing portfolio monitoring.

Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) General estate planning guidance General tax planning Founder/Business Owner Retired
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Scott L

CFP®, Series 65

Danville, CA

Andrews, Lucia Wealth Management LLC

Scott Lucia is a CFP® with 21 years of experience in financial advisory. He has been with Andrews, Lucia Wealth Management LLC since 2004, where he is the sole advisor. The firm manages approximately $497 million in discretionary assets for about 190 clients, including individuals, qualified retirement plans, trusts, and small businesses. Andrews, Lucia Wealth Management LLC employs a buy-and-hold investment approach based on modern portfolio theory, primarily using passively managed ETFs and no-load mutual funds, supplemented by separately managed fixed-income portfolios and customized investment policy statements.

Passive / index investing
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Jason T

CFP®, Series 63, Series 65

Walnut Creek, CA

Capital Advantage, Inc.

Jason Terhune is a Certified Financial Planner® with 14 years of industry experience. He currently works at Capital Advantage, Inc., where he has been since 2022. Prior to that, he held roles at JPMorgan Chase Bank and Charles Schwab. Terhune is also an independent insurance agent. Capital Advantage, Inc. serves individual and high-net-worth clients, trustees, pension and profit-sharing plans, charitable organizations, and business entities with discretionary investment management and financial planning services. The firm uses a team-based approach combining fundamental and technical analysis, offering tailored portfolio strategies that include mutual funds, ETFs, equities, fixed income, and independent managers.

General retirement planning Income planning General tax planning Wealth management Founder/Business Owner
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Genecar V

Series 66

Walnut Creek, CA

Echo45 Advisors LLC

Genecar Vivo is a financial advisor with Echo45 Advisors LLC, holding a Series 66 designation and 20 years of industry experience. Prior to joining Echo45 Advisors in 2020, he worked at Merrill Lynch, Pierce, Fenner & Smith Incorporated for 19 years. Outside of his advisory role, he serves as the treasurer for a political campaign committee. Echo45 Advisors LLC provides investment advisory services to individuals, trusts, pension and profit-sharing plans, professional fiduciaries, and business entities. The firm offers comprehensive wealth management, investment management, retirement plan consulting, financial planning, and estate-planning services, managing approximately $194.9 million in discretionary assets as of year-end 2024.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies
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Brian W

CFA®

Walnut Creek, CA

Capital Advantage, Inc.

Brian Wang is a CFA® charterholder with four years of industry experience. He has worked at Capital Advantage, Inc. since 2021, following roles at Consilium Wealth Management and Allianz Global Investors. Capital Advantage, Inc. serves individual and high-net-worth clients, trustees, pension and profit-sharing plans, charitable organizations, and business entities by providing discretionary investment management and financial planning. The firm uses a team-based approach, combining fundamental and technical analysis, and manages portfolios with a range of investment vehicles while maintaining regular client reviews.

General retirement planning Income planning General tax planning Wealth management Founder/Business Owner
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Monica P

CFP®, Series 63

Danville, CA

American Investors Company

Monica Padilla is a CFP® with 40 years of experience in the financial services industry. She has been with American Investors Company since 1990 and has operated as a sole proprietor since 1985. Outside of advising, she provides tax preparation services seasonally and acts as a trustee and trust planner for personal clients. American Investors Company serves individuals, retirement plans, trusts, estates, and charitable organizations, offering both advisory and broker-dealer services. The firm provides discretionary and non-discretionary asset management, financial planning, and conducts evaluations of third-party money managers while acknowledging ERISA fiduciary duties for retirement advice.

Retirement plans for business owners (SEP, solo 401k)
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