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Marjorie R

CFP®

Flemington, NJ

Rand Financial Planning, LLC

Marjorie Rand is a CFP® with eight years of experience in financial planning and over three decades of experience owning and operating an accounting and tax preparation practice. She founded Rand Financial Planning, LLC in 2018, where she provides comprehensive financial planning services. Rand also owns Marjorie L. Rand, CPA, P.C., which offers accounting and tax preparation services, a role she maintains alongside her advisory work. Rand Financial Planning, LLC is an independent, fee-only advisory firm serving individuals and families with comprehensive financial planning that addresses tax, cash flow, retirement, investment allocation, estate, and insurance considerations. The firm offers annual fixed-fee planning engagements and provides investment recommendations without discretionary management or custody of client assets.

General retirement planning General tax planning Cash flow / budgeting
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Jeffrey G

Series 63, Series 65

Lawrenceville, NJ

1-800-401K Plan.com, LLC

Jeffrey Gross is a financial advisor with 22 years of industry experience, currently operating as the sole advisor at 1-800-401K Plan.com, LLC. He holds Series 63 and Series 65 licenses and previously worked at Walnut Street Securities, Inc. from 2004 to 2005. 1-800-401K Plan.com, LLC serves individuals, business entities, trusts, estates, and charitable organizations, providing discretionary and non-discretionary investment advisory services, retirement planning, and financial consulting. The firm emphasizes 401(k), 403(b), and 457 plan management using a quantitatively scored questionnaire for portfolio allocation and incorporates a mix of long-term and trading strategies with ongoing monitoring.

Retirement plans for business owners (SEP, solo 401k)
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Andrew G

CFA®, Series 63

Doylestown, PA

Gregory Financial LLC

Andrew Gregory is the principal advisor at Gregory Financial LLC in Doylestown, PA. He holds the CFA® designation and Series 63 license and has six years of industry experience, including prior roles at Google, Oxygen, Mambu, Inc., and Synctera. Outside of his advisory work, he is involved in strategic partnerships through Google. Gregory Financial LLC offers financial planning and consulting services to individuals, high-net-worth clients, trusts, non-profits, small businesses, and estates. The firm provides tailored financial plans and consultations without managing investment accounts, emphasizing fee arrangements based on fixed, hourly, or periodic fees rather than asset-based charges.

General retirement planning Cash flow / budgeting Tax strategies for small businesses General estate planning guidance Founder/Business Owner
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Michael Z

Series 66

Yardley, PA

Viking Wealth Management LLC

Michael Zisa is the sole advisor at Viking Wealth Management LLC in Yardley, PA, with 24 years of industry experience and a Series 66 designation. He has worked at New Century Financial Group and Royal Alliance Associates and has been a business education teacher at Pennsbury School District and a part-time instructor at Bucks County Community College for over two decades. Zisa is also an author. Viking Wealth Management is an independent advisory firm serving individual investors and qualified plan participants, managing approximately $12.5 million across about 23 client accounts. The firm offers tailored investment strategies using fundamental and cyclical analysis across various instruments and provides both discretionary and non-discretionary management, along with financial planning and insurance-related services.

Equity compensation tax strategy Retirement income strategy Tax-loss harvesting Real estate investing Educators, Teachers, and Academics
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Randolph F

Series 63, Series 65

Flemington, NJ

Artemis Wealth Advisors

Randolph Fisher Jr. is a financial advisor with Artemis Wealth Advisors in Flemington, NJ, holding Series 63 and Series 65 licenses and 19 years of industry experience. His career includes roles at Tucker Asset Management, Regal Financial Group, and PRUCO Securities. Outside of advisory work, he provides seasonal tax preparation services without commission. Artemis Wealth Advisors offers investment management and financial planning services to individuals and high-net-worth clients, integrating multiple analytical methods and a variety of investment strategies. The firm also incorporates tax planning and preparation into its comprehensive suite of financial planning services.

Options & derivatives strategies Annuities
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Stephen C

Series 66, Series 65

Belle Mead, NJ

Freedom Money Management LLC

Stephen Corsano is the sole advisor at Freedom Money Management LLC, an independent firm based in Belle Mead, NJ. He holds Series 65 and Series 66 licenses and has 12 years of industry experience, including prior roles at Morgan Stanley and Merrill. Freedom Money Management LLC provides personalized financial planning and investment management services to individuals, trusts, estates, and small businesses. The firm employs a long-term, fundamentals-based investment approach with strategic and tactical asset allocation, offering both discretionary and largely non-discretionary portfolio management.

General estate planning guidance College savings (529s, UTMA, etc.) General retirement planning Cash flow / budgeting Annuities
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Michael L

Series 65

Pennington, NJ

Capuchin Capital

Michael Liu is a Series 65-licensed financial advisor at Capuchin Capital with six years of industry experience, including his current role at Intelligent Fanatics Capital Management. He studied at Rutgers University from 2017 to 2020. Capuchin Capital provides discretionary investment management to high-net-worth individuals and qualifying entities, employing a single investment strategy that combines fundamental, technical, and proprietary analysis across publicly listed equities and derivatives. The firm operates with full discretionary authority and uses a performance-based compensation model, serving only qualified clients.

Active portfolio management Options & derivatives strategies
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Irvin S

Series 63

Princeton, NJ

River Investment Corp

Irvin Starr is the sole advisor at River Investment Corp, an independent firm based in Princeton, NJ. He holds a Series 63 designation and has 33 years of industry experience, having been with River Investment Corp since 1989. Outside of his advisory role, he serves as an officer of Piedmont Company, Inc., a non-investment-related holding company. River Investment Corporation primarily serves private investment funds and occasionally individual and high-net-worth investors. The firm manages assets according to fund offering memoranda, employing technical and cyclical analysis alongside broker research, and distinguishes itself through its focus on private fund advisory, performance-based compensation, and formal fund governance practices.

Options & derivatives strategies Active portfolio management
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Thomas M

Series 65, Series 63

Lawrence, NJ

TCM Investment Management

Thomas Makowsky is the sole advisor at TCM Investment Management in Lawrence, NJ. He holds Series 63 and Series 65 licenses and has one year of industry experience. His work background includes roles at CIM Securities and Whole Foods, along with community involvement that includes several local pool and YMCA positions. TCM Investment Management is a single-advisor registered investment adviser that provides discretionary portfolio management and ongoing financial consulting subscriptions to individual clients. The firm emphasizes fundamental analysis and a long-term holding strategy while accommodating client-directed short-term trades.

Income planning Cash flow / budgeting
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Shikha M

CFP®, Series 63

Princeton, NJ

RetireSmart Consulting, LLC.

Shikha Mittra is a CFP® professional with 22 years of industry experience, currently serving as the sole advisor at RetireSmart Consulting, LLC in Princeton, NJ. She has led RetireSmart Consulting since 2008. Outside of her advisory role, she holds a vice president position at ASNA Worldwide Group, a non-investment related business. RetireSmart Consulting, LLC is an independent investment adviser providing portfolio management and financial planning services to individuals, as well as pension consulting for plan sponsors. The firm also offers educational seminars and workshops to enhance financial literacy among clients and plan participants.

General retirement planning
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Stephen P

Series 63, Series 65

Churchville, PA

SP Wealth Planning

Stephen Peiffer is the principal advisor at SP Wealth Planning, an independent firm based in Churchville, PA. He holds Series 63 and Series 65 licenses and has 26 years of industry experience, including eight years at VOYA Financial Advisors. Prior to founding SP Wealth Planning in 2022, he also worked as a caregiver for one year. Although he is a licensed insurance agent, he no longer sells insurance products or maintains affiliations with insurance companies. SP Wealth Planning is a fee-only, state-registered investment adviser serving individual clients and plan sponsors with wealth management, investment management, financial planning, and held-away account advice. The firm operates as a single-advisor practice, providing non-discretionary investment management and retirement plan consulting, and combines passive and active strategies within individualized portfolios.

Annuities Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance
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Sweta B

CFP®, CFA®, Series 66

Princeton, NJ

Adviso Wealth

Sweta Bhargav is a CFP® and CFA® credentialed financial advisor with seven years of industry experience. She has worked at Merrill Lynch and currently operates Adviso Wealth LLC, an independent firm based in Princeton, NJ. Adviso Wealth provides financial planning and portfolio management to individuals and retirement plan consulting for employer plan sponsors. The firm’s investment approach is based on Modern Portfolio Theory, utilizing primarily passive investments such as index mutual funds and ETFs to create diversified portfolios.

Debt management Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations
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Lisa J

CFP®, Series 66

Princeton, NJ

Jantorno Financial Advisors, LLC

Lisa Jantorno is a CFP® with 21 years of industry experience and the principal of Jantorno Financial Advisors, LLC, an independent firm she has led since 2004. She also owns and serves as an officer of a residential home building business, where she performs bookkeeping duties. Jantorno Financial Advisors provides personalized financial planning and investment advisory services to individuals, trusts, estates, and charitable organizations. The firm employs a longer-term buy-and-hold investment approach with portfolio diversification based on Modern Portfolio Theory and conducts account reviews on a periodic basis.

Wealth management
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Kimberly B

Series 66

Lambertville, NJ

Greythorne Advisors LLC

Kimberly Black is a financial advisor with Greythorne Advisors LLC, holding a Series 66 designation and 11 years of industry experience. Her prior roles include positions at Faithward Advisors, Ambassador Advisors, American Portfolios Financial Services, Wells Fargo Clearing Services, and Edward Jones. Greythorne Advisors is a single-advisor registered investment adviser serving individual and high-net-worth clients with ongoing portfolio management and financial planning. The firm emphasizes a long-term, non-discretionary approach using a combination of analytical methods and limits recommendations to mutual funds, equities, fixed income securities, and ETFs.

Annuities
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Gerald O

Series 63

Princeton, NJ

GRO Capital, LLC

Gerald Odening is the sole advisor at GRO Capital, LLC, an independent firm based in Princeton, NJ. He holds a Series 63 designation and has 22 years of industry experience. Odening has been with GRO Capital since its founding in 2003. GRO Capital provides personalized portfolio management and investment advice to high net worth individuals and trusts, managing approximately $11.8 million in discretionary assets. The firm’s investment approach is fundamentally driven and valuation-focused, emphasizing small- and mid-cap equities in education and business services for long-term capital appreciation.

Options & derivatives strategies Active portfolio management Concentrated stock management
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Cody H

Series 65

Lambertville, NJ

Hofstetter, Cody L.

Cody Hofstetter is the sole advisor at Hofstetter, Cody L., holding a Series 65 designation with five years of industry experience. In addition to his advisory role, he is the CEO and owner of Sovereign Cyber Industries, a cybersecurity firm he has operated since 2011. Prior to his current advisory position, he was involved with Pulp Cafe & Juice Bar LLC. Hofstetter, Cody L. focuses on advisory and consulting engagements for institutional-style and pooled investment vehicles, serving entities such as trusts, estates, and charitable organizations. The firm emphasizes manager selection and due diligence, employs a range of analytical methods, and uses fixed and hourly fee arrangements without custody or discretionary management of client assets.

Wealth management Private / alternative investments
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Michael C

Series 63, Series 65

Furlong, PA

East West Advisers

Michael Coen is the founder of East West Advisers and holds Series 63 and Series 65 licenses, with 26 years of industry experience. He established MCC Advisory, a freelance consulting business, and is the managing member of Horizons Capital LLC, which manages a private investment fund. Coen has led East West Advisers since 2016. East West Advisers provides discretionary portfolio management to individual and institutional clients, including educational institutions and endowments, across equity and fixed-income strategies. The firm employs a combined bottom-up and top-down investment approach focused on low expenses, diversified exposure, and long-term orientation, and it sponsors a private pooled investment vehicle with performance-based fees and a formal governance framework.

Options & derivatives strategies Active portfolio management
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William E

Series 65

Pipersville, PA

William Evans Investment Advisor

William Evans III is the sole advisor at William Evans Investment Advisor in Pipersville, PA, holding a Series 65 credential with eight years of industry experience. He has managed his advisory firm since 2018 and is also a partner at NavAxxess Health Solutions, a management consulting company serving the pharmaceutical industry. William Evans Investment Advisor provides investment advisory and residential real estate services to individual clients, focusing on value-oriented, long-term equity investments identified through proprietary algorithms. The firm offers fixed-fee financial check-ups and planning services, delivering recommendations without taking custody of client funds or exercising investment discretion.

Passive / index investing Real estate investing
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Michelle F

CFP®, Series 63, Series 65

New Hope, PA

Lifelong Advisory Corp

Michelle Ford is a CFP® professional with 25 years of experience in financial advisory services. She is currently the principal at Lifelong Advisory Corp and has held roles at several firms including Questar Capital Corporation and Woodbury Financial Services. In addition to her advisory work, she serves as a board member and continuing education instructor for Underwriters Marketing Service and works as an independent 1031 exchange consultant assisting property investors. Lifelong Advisory Corp serves individuals, corporations, and retirement plans, providing limited-scope financial consulting and investment management primarily through third-party model portfolios. The firm emphasizes tax-focused consulting and coordinates with clients’ tax and legal advisors on specialized strategies, including 1031 exchanges and alternative real estate investments.

Private / alternative investments Real estate investing Tax strategies for small businesses
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Jay B

CFP®

Princeton, NJ

Brennan Financial Group, LLC

Jay Brennan is a CFP® professional with 23 years of industry experience. He has been the sole advisor at Brennan Financial Group, LLC since its founding in 2001 in Princeton, NJ. Brennan Financial Group, LLC provides personalized financial planning and investment management to individuals, trusts, estates, and small businesses. The firm combines ongoing tax preparation and bookkeeping services with fee-only advisory engagements, focusing on long-term, asset-allocation driven portfolios managed primarily on a non-discretionary basis.

General retirement planning General tax planning Wealth management College savings (529s, UTMA, etc.)
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