As a client of F2 Wealth, you will enjoy a sense of freedom that comes with having the confidence that you are making the best financial decisions for you and your family. The clients we serve tend to be mid to late career professionals or small business owners. Oftentimes it's a blend of both where we have helped clients successfully navigate the transition from employee to entrepreneur. One area of focus that is shared with all of our clients is planning for a successful retirement. We incorporate both life planning and financial planning to help you navigate the transition from your working years to your retirement years so that you can live your best life. Our clients choose to work with us for our experience and the breadth and depth of the services we offer. Some services are reoccurring while others may only be needed during certain stages of life or life events. Whatever your needs, we follow a rigorous client service calendar that allows you to benefit from our range of services on a proactive basis. These services include, life planning, financial planning, tax planning, investment management, estate planning, insurance planning, and retirement planning. Within these areas there are certain areas of specialization that clients further benefit from including stock option planning, inheritance planning, education planning, retirement income planning, and business planning for the self-employed. Now that you’ve learned about the clients we serve and what we do, you may be interested in a more personal introduction. I’m Eric Ross, CFP®, Principal and Lead Advisor at F2 Wealth. I’ve served as a senior leader during my career as a management consultant and wealth advisor at global firms and boutique firms. Over the course of my career I’ve had the opportunity to serve hundreds of individuals and families seeking to be stewards of their financial lives. I’ve been a speaker at financial industry conferences and my expertise has appeared in national media outlets. I volunteer as a Certified Business Coach to help entrepreneurs successfully launch their businesses. I’m also highly engaged in the financial planning community having served in leadership roles at national organizations and participating in the financial planning student program at The Ohio State University where I also serve as a mentor in The Fisher College of Business. I’m excited to meet you and to help you lead a confident financial life.

Michael Masterson is a CFA® charterholder with 12 years of industry experience. He is the principal of Masterson Investment Counsel, an independent advisory firm he has led since 2019. Prior to founding his firm, he worked at 1919 Investment Counsel and Bank of America. Masterson Investment Counsel provides discretionary portfolio management and investment advisory services to individuals, trusts, estates, and institutional clients, including pension and charitable organizations. The firm uses a value-oriented investment approach based on fundamental analysis and discounted cash flow estimates, managing portfolios within customized asset-allocation targets and incorporating ESG, faith-based, or values-based guidelines when requested.

Neil Gartner is a CFP® and Series 65-licensed financial advisor with 10 years of industry experience. He has been the sole advisor at Gartner Financial Advisors, an independent firm based in Loveland, Ohio, since 2015. Gartner Financial Advisors provides financial planning and portfolio management services to individuals and high-net-worth clients. The firm uses Modern Portfolio Theory to construct tailored asset allocations focused on value, safety, quality, and risk control, and offers both standalone financial plans and an integrated “Concierge” service combining ongoing planning with portfolio management.

Keshar Ghimire is a financial advisor at Devtara Financial with a Series 65 designation and no prior industry experience. He has worked at the University of Cincinnati since 2016, currently serving in an academic role. Outside of advising, he maintains full-time academic employment as an economics professor. Devtara Financial offers comprehensive financial planning and advisory services to individuals, families, and small business owners, focusing on passive investing and Modern Portfolio Theory. The firm provides advice-only financial plans without managing client assets, using an hourly fee model and emphasizing long-term, low-cost investment strategies.

Edward Smith is the principal of Smith Capital Management, LLC in Loveland, Ohio, holding the ChFC® designation and Series 63 license with 20 years of industry experience. He has been with Smith Capital Management since 2009 and maintains long-term relationships with several life insurance companies. In addition to his advisory work, he is a licensed independent insurance agent selling fixed insurance products. Smith Capital Management primarily serves individual clients and small business retirement plan sponsors, providing financial planning and discretionary portfolio management. The firm combines fundamental and technical analysis, uses option strategies and ETFs for portfolio management, and supports pension consulting and fiduciary services.

Jonathan Ford is the sole advisor at JFJ Advisory Services LLC in Morrow, Ohio, holding a Series 65 credential with three years of industry experience. Prior to founding JFJ Advisory Services in 2022, he worked at Mathanasium and Microcenter. JFJ Advisory Services provides personalized financial planning and discretionary investment management to individuals and families, along with retirement plan consulting for employer plan sponsors. The firm employs long-term buy-and-hold strategies with tactical adjustments, managing portfolios that may include stocks, bonds, ETFs, options, and digital assets.

Danielle Seurkamp is a CFP® professional with 14 years of experience in financial planning. She is the founder and sole advisor at Well Spent Wealth Planning, where she has worked since 2019. Prior to that, she spent five years at The Asset Advisory Group, Inc. Well Spent Wealth Planning is an independent, fee-only registered investment adviser serving individuals and families with comprehensive financial planning and discretionary investment management. The firm employs a fundamental, long-term investment approach using low-cost mutual funds and ETFs, with a focus on charitable giving considerations and personalized portfolio oversight.

Chad Lively is a CFP® and holds a Series 66 license with five years of experience in financial advising. He founded Lively Financial LLC, where he serves as the sole advisor, and has prior experience with firms including Bankers Life and Touchstone Securities. Outside of his advisory work, he is a tax expert at Intuit, a role unrelated to his investment activities. Lively Financial LLC serves individual and high-net-worth clients as well as charitable organizations, providing portfolio management and financial planning that includes tax planning and preparation. The firm emphasizes non-discretionary management and incorporates a range of investment analyses and strategies, while also offering educational resources such as a monthly newsletter and seminars.

Joshua Deeter is a CFP® professional with 22 years of industry experience and has led Deeter Advisory Group, LLC since 2010. He serves on the board of the Gyro men's social club in Cincinnati. Deeter Advisory Group provides comprehensive financial planning, portfolio management, and estate and wealth planning primarily for individuals, trusts, and estates, as well as retirement plans and charitable organizations. The firm typically implements client investment plans on a discretionary basis, using a long-term investment approach complemented by various strategies and offers specialized services including charitable giving, estate techniques, and pension consulting.

Kurt Jacobsma is the sole advisor at Jacobsma Financial, holding a Series 65 designation with one year of industry experience. His prior work includes roles at Range USA, RSM US, LLP, Deloitte & Touche, LLP, and The Woods. Jacobsma Financial is a fee-only, sole-proprietorship investment advisory firm serving individuals, families, high-net-worth clients, business entities, trusts, and estates. The firm emphasizes strategic asset allocation and long-term, buy-and-hold investing, using a mix of ETFs, mutual funds, and selected individual securities tailored to each client’s risk tolerance and time horizon.

Won Lee is an investment advisor at TMT Investment Adviser with one year of industry experience. He holds a Series 65 credential and has worked at Procter & Gamble since 1990, where he serves as a Supply Chain Director. TMT Investment Adviser is a state-registered firm offering discretionary investment management and standalone financial planning services to high-net-worth individuals, family offices, and business clients. The firm employs tailored asset-allocation strategies using mutual funds and ETFs, with a virtual-first client engagement model and an institutional custody platform.

Christopher Ward is a CFP®-certified financial advisor with 20 years of industry experience, currently leading Entrypoint Wealth Management in Cincinnati, OH. Prior to founding Entrypoint in 2020, he worked at Charles Schwab and Charles Schwab Bank for eight years. Outside of financial advising, he serves as CFO for CTBW LLC, overseeing accounting operations for a regional coffee shop. Entrypoint Wealth Management serves individual and high-net-worth investors, as well as organizational clients including nonprofits and trusts. The firm offers comprehensive financial planning, discretionary portfolio management, and consulting for special situations, employing a diversified and tactical investment approach with an emphasis on tax efficiency and alternative investments.

Jeroen Van Leersum is a financial advisor at Wyoming Wealth Management, LLC with nine years of industry experience. He holds the Series 66 designation and previously worked at Ameriprise Financial Services, Inc. from 2016 to 2019. Outside of advising, he serves as president of Holland Residential Properties, LLC, a business involved in residential property holdings. Wyoming Wealth Management provides investment advisory and integrated financial planning services to individuals, high-net-worth clients, families, trusts, estates, charitable organizations, businesses, and retirement/pension plans. The firm uses a strategic asset allocation approach with a proprietary methodology, combining multiple analytical techniques to construct and monitor diversified portfolios.

Timothy Mandel is a financial advisor with Mandel Financial Services in Cincinnati, OH. He holds a Series 65 designation and has seven years of industry experience, including roles at Mandel & Associates, Beam Suntory, and Republic National Distribution Company. Mandel Financial Services is an independent, solo-registered adviser serving individual and high-net-worth clients with portfolio management and financial planning. The firm employs a range of analytical methods and investment strategies across various asset classes, including less common allocations such as venture capital and private placements.

Charles Kuhn Jr. is a financial advisor with ARG Private Wealth, LLC in Cincinnati, OH, holding Series 63 and Series 65 licenses and offering 23 years of industry experience. He previously worked at Trinity Wealth Management, LLC for 16 years and has maintained Charles N Kuhn & Associates since 2006. Outside of advisory work, he is a partner and owner in KO Properties Ltd., which manages various residential real estate properties. ARG Private Wealth provides investment advisory and portfolio management services to individuals, high-net-worth clients, corporations, trusts, estates, charitable organizations, foundations, endowments, and retirement plans. The firm manages accounts primarily on a discretionary basis using diverse investment strategies and offers pension and retirement plan consulting along with selection-of-advisers services.

Wesley Cuprill is a financial advisor with Money & Clarity in Cincinnati, OH, holding a Series 65 license and having four years of industry experience. He previously worked at Advisor Architect, where he served as Director of Sales & Marketing for consulting and content marketing services targeting financial advisors. Mr. Cuprill is also separately licensed as an independent insurance agent. Money & Clarity serves institutional and pooled investment clients, focusing on third-party money manager selection, advisory support for self-directed brokerage accounts within retirement plans, and financial planning with educational programming. The firm emphasizes model-driven managers and platform monitoring, while also offering coaching and business systems to other financial advisors.

Fred Overbeck is a financial advisor at CINCaP Asset Management with 20 years of industry experience. He holds the Series 63 designation and previously worked at Ross, Sinclaire & Associates for 16 years. Overbeck is also the COO of CINCaP Investment Group and Asset Management. CINCaP Asset Management offers wealth counseling and discretionary investment advisory services to individuals, families, trusts, estates, family businesses, and certain charitable or institutional clients. The firm emphasizes long-term, strategic asset allocation with broad diversification, using mutual funds, ETFs, disciplined rebalancing, and tax-aware techniques.

Arthur Owens is a CFP® professional with 31 years of experience in the financial services industry. He currently serves as an advisor at VanWeelden Wealth Management, LLC and has previously worked at Edward Jones and Concourse Financial Group Securities, Inc. Owens is also a licensed insurance agent involved in insurance sales and implementation. VanWeelden Wealth Management provides discretionary investment management and financial planning services to individuals, trusts, and estates, including high-net-worth clients. The firm employs a long-term investment approach with tactical adjustments, using a three-pronged portfolio framework and incorporating third-party defensive strategies when appropriate.

Kevin Mullendore is a financial advisor at Bullseye Investment Management, LLC with four years of industry experience. He holds a Series 65 designation and has been with Bullseye since 2021. Outside of his advisory role, Mullendore works as a Ramsey Preferred Financial Coach, assisting individuals and couples with communication, money behavior, goal setting, budgeting, debt reduction, and retirement preparation. Bullseye Investment Management provides discretionary and non-discretionary investment management services to individuals, high-net-worth clients, corporations, retirement plans, and nonprofits. The firm uses global macro, cyclical, and fundamental analysis to implement portfolios through mutual funds, ETFs, equities, fixed income, and other liquid instruments tailored to each client’s Investment Policy Statement.

Mark Casella is a financial advisor with Argentarii, LLC in Cincinnati, OH, holding Series 63 and Series 65 designations and bringing 10 years of industry experience. Prior to joining Argentarii in 2024, he worked for Coppertree Ltd. for 19 years. Outside of advising, he is involved in several non-investment ventures, including serving as owner and board member of FC Industries, president of the SaaS platform company Clariata, LLC, and chair of a local TIGER 21 group. Argentarii serves individual and high-net-worth clients, as well as trusts, estates, corporations, retirement plans, and charitable organizations, providing discretionary portfolio management, family office services, and access to alternative investments and private placement opportunities. The firm employs model portfolios and third-party SMA managers and is involved directly in pooled and private investment vehicles.