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Devon A

Series 65

Grand Rapids, MI

Integrity Financial Advisors, LLC

Devon Albarez is a financial advisor at Integrity Financial Advisors, LLC with three years of industry experience. He holds a Series 65 designation and previously worked at Menards for ten years. Albarez is also an insurance agent affiliated with Integrity Financial Group, LLC, where he is involved in business planning, client services, and accounting related to securities and advisory services. Integrity Financial Advisors provides comprehensive financial planning and discretionary portfolio management to individuals, high-net-worth clients, families, and small businesses. The firm uses third-party platform providers and model portfolios to tailor asset allocations and plans to client objectives.

Annuities
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Mitchell L

Series 65, Series 66

Rockford, MI

Mitch Lyons Wealth LLC

Mitchell Lyons is the sole advisor at Mitch Lyons Wealth LLC, holding Series 65 and Series 66 licenses with 19 years of industry experience. He has worked at several firms including Global Financial Private Capital, LLC and Lyons Kitzrow Wealth Management. Lyons is also an independent licensed insurance agent and owner of Mitch Lyons Wealth LLC. Mitch Lyons Wealth LLC provides portfolio management services for individual and high-net-worth clients, employing multiple analysis methods such as fundamental, technical, quantitative analysis, and modern portfolio theory. The firm implements long-term strategies alongside options trading and utilizes third-party model portfolios through AE Wealth Management.

Options & derivatives strategies Passive / index investing Wealth management
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Brian E

Series 65

Grand Rapids, MI

Brooktree Capital Management Inc.

Brian Ellis is a financial advisor at Brooktree Capital Management Inc. in Grand Rapids, MI, holding a Series 65 designation with 16 years of industry experience. He has been with Brooktree Capital Management since 1996. Brooktree Capital Management provides discretionary portfolio management and investment advisory services to a range of clients including individuals, trusts, pension and profit-sharing plans, estates, charitable organizations, and corporations. The firm employs a combination of fundamental and technical analysis and utilizes various strategies tailored to clients’ income, tax situation, and time horizon.

Options & derivatives strategies
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William T

Series 65

Grand Rapids, MI

Thatcher Wealth Management

William Thatcher is a financial advisor at Thatcher Wealth Management in Grand Rapids, MI, holding a Series 65 designation with five years of industry experience. He previously worked at AE Wealth Management, LLC and Pine Brook Financial, among other firms. Outside of advising, he teaches local retirement planning lectures for the nonprofit American Financial Education Alliance. Thatcher Wealth Management provides discretionary portfolio management and financial planning services primarily to individuals and high-net-worth clients. The firm uses a diversified investment approach including ETFs, mutual funds, fixed income, equities, annuities, and may incorporate private placements or venture capital, operating with discretionary trading authority and requiring client custody at Fidelity.

Options & derivatives strategies Annuities General estate planning guidance Private / alternative investments
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Craig A

CFP®, Series 63, Series 65, Series 66

Grandville, MI

Stewardship Trust Advisors

Craig Ackermann is a CFP® professional with 26 years of industry experience, currently serving at Stewardship Trust Advisors. His prior roles include positions at Stewardship Estate Planning, Stewardship Advisory Group, United Planners' Financial Services, Stewardship Legacy Coaching, LLC, and Ackerman Financial. Ackermann is also a licensed insurance agent, offering insurance services separate from his investment advisory work. Stewardship Trust Advisors is an SEC-registered advisory team serving individuals, retirement plans, businesses, charitable organizations, trusts, and banks. The firm provides discretionary and non-discretionary investment management, financial planning, and retirement plan fiduciary services, focusing on fundamental securities analysis and long-term, diversified portfolios tailored to clients’ objectives.

Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Options & derivatives strategies
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Adam T

Series 63, Series 65

Grand Rapids, MI

Burnham & Company LLC

Adam Trask is a financial advisor with Burnham & Company LLC in Grand Rapids, MI, holding Series 63 and Series 65 credentials and nine years of industry experience. His prior employment includes roles at The Huntington Investment Company, The Huntington National Bank, and JP Morgan Chase. Burnham & Company provides discretionary investment management and retirement-plan consulting to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and companies. The firm uses fundamental and technical analysis across a broad range of investment vehicles and manages accounts primarily on a discretionary basis with regular reviews.

Private / alternative investments Options & derivatives strategies Real estate investing
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Kyle K

Series 63, Series 66

Grand Rapids, MI

Family Capital Management

Kyle Kelley is a financial advisor at Family Capital Management with 11 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including Purshe Kaplan Sterling Investments and American Portfolios Financial Services Inc. He also provides insurance advice tailored to client needs. Family Capital Management is a four-advisor wealth management firm serving individuals, trusts, estates, charitable organizations, and other entities. The firm offers discretionary portfolio management and modular financial consulting, using both fundamental and technical analysis and a range of investment instruments to tailor client strategies.

Annuities Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Income planning Retirement income strategy
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Adam S

CFP®, Series 66

Grand Rapids, MI

Schwallier Wealth Management

Adam Schwallier is a CFP® with 18 years of industry experience, currently serving at Schwallier Wealth Management in Grand Rapids, MI. He has previously worked at Mosaic Planners and Advisors and Steele Capital Management, Inc. Outside of advising, he owns several commercial and agricultural real estate-related businesses. Schwallier Wealth Management serves individual and high-net-worth clients as well as corporate and institutional retirement plan sponsors, providing portfolio management, financial planning, and retirement-plan consulting. The firm employs individualized asset-allocation models and a combination of fundamental, technical, and tactical analyses, primarily using exchange-traded funds and other common securities.

General retirement planning Retirement withdrawal strategies Income planning
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John G

Series 65

Ada, MI

Measured Strategies LLC

John Gunther Jr. is a financial advisor with Measured Strategies LLC in Ada, Michigan. He holds a Series 65 designation and has six years of industry experience, including five years at Kaufman, Rossin & Co., P.A. and a year at Ascendo Resources. Measured Strategies LLC provides advisory services to individuals and high net worth clients, offering discretionary portfolio management and written financial plans. The firm combines cyclical, fundamental, quantitative, and technical analysis in its investment approach, using a range of traditional and alternative asset classes tailored to client risk profiles.

General retirement planning College savings (529s, UTMA, etc.) Real estate investing
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Zachary S

Series 65, Series 63

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Zachary Smith is a financial advisor at Kroon & Mitchell Asset Management LLC in Grand Rapids, MI, holding Series 63 and Series 65 licenses with two years of industry experience. His prior experience includes roles at JP Morgan Chase Bank and J.P. Morgan Securities. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension consulting, and financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm combines fundamental and quantitative analysis within a modern portfolio theory framework and offers a broad range of investment instruments under discretionary authority.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Melissa L

Series 63, Series 65

Grand Rapids, MI

Integrity Financial Advisors, LLC

Melissa Livasy is a financial advisor at Integrity Financial Advisors, LLC with 17 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with Integrity Financial Advisors since 2017. In addition to her advisory role, she serves as president and office manager of Integrity Financial Group, LLC, where she is involved in business planning, client services, and accounting. Integrity Financial Advisors provides comprehensive financial planning and discretionary portfolio management to individuals, high-net-worth clients, families, and small businesses. The firm utilizes third-party platform providers and model managers for portfolio management and is transitioning to a wrap-program structure to deliver advisory services, trade execution, custody, and reporting under a single fee.

Annuities
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Amanda C

Series 65

Grandville, MI

Ellija Capital Management, LLC

Amanda Campbell is a financial advisor at Ellija Capital Management, LLC with three years of industry experience. She holds a Series 65 license and has been with Ellija Capital Management since 2022. In addition to her advisory role, she is licensed to conduct insurance sales. Ellija Capital Management is a state-registered investment adviser managing approximately $57 million in discretionary assets. The firm serves individuals, business owners, high-net-worth clients, trusts, estates, retirement plans, and charitable organizations, offering customized asset allocation and a long-term, diversified investment approach.

General retirement planning Income planning College savings (529s, UTMA, etc.) Life insurance needs analysis Business ownership considerations Founder/Business Owner Executive Parents
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Jeffrey M

CFP®, Series 66

Ada, MI

IM Wealth

Jeffrey Mcpherson is a CFP® with 14 years of industry experience and is affiliated with IM Wealth, where he has worked since 2018. His prior experience includes a decade at MASSMUTUAL and several years at Commonwealth Financial Network. He is also the owner of IM Wealth, LLC. IM Wealth offers fiduciary financial planning and individual portfolio management services to individuals and high-net-worth clients, utilizing a three-tiered consulting structure. The firm combines fundamental analysis and modern portfolio theory with a long-term trading approach and provides tailored Investment Policy Statements along with optional discretionary management and fixed-fee planning arrangements.

Retirement income strategy Business succession planning Charitable giving & philanthropy Student loan debt General estate planning guidance
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Spencer L

Series 66

Grand Rapids, MI

Kroon & Mitchell Asset Management LLC

Spencer Lademan is a Series 66-licensed advisor at Kroon & Mitchell Asset Management LLC with eight years of industry experience. His career includes roles at Regal Holdings, LLC and Edward Jones. Kroon & Mitchell Asset Management provides discretionary portfolio management, pension consulting, and financial planning to individuals, high-net-worth clients, pension and profit-sharing plans, and business entities. The firm uses a combination of fundamental and quantitative analysis within a modern portfolio theory framework, pursuing long-term investment strategies tailored to each client’s objectives and risk tolerance.

Wealth management Retirement plans for business owners (SEP, solo 401k) College savings (529s, UTMA, etc.)
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Jacob R

CFP®

Grand Rapids, MI

Family Capital Management

Jacob Randall is a CFP® professional with six years of experience at Family Capital Management in Grand Rapids, MI. He has worked with the firm since 2020 following his college education completed in 2020. Family Capital Management is a four-advisor wealth management firm serving individuals, trusts, estates, charitable organizations, and other entities. The firm provides discretionary portfolio management and modular financial consulting, using a mix of fundamental and technical analysis to tailor investment strategies that range from long-term positions to shorter-term trades.

Annuities Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Income planning Retirement income strategy
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Kelly G

Series 65

Grand Rapids, MI

EFG Financial, LLC

Kelly Gilbert is a Series 65-licensed financial advisor with 10 years of industry experience. He is associated with EFG Financial, LLC and has held roles at firms including Blue Yonder Corp and Eminence Financial Investing. Gilbert is also a co-owner of Eminence Financial Group, where he is involved in life insurance and annuity sales. EFG Financial, LLC serves individuals, high-net-worth clients, and businesses by providing retirement planning, portfolio management, and advisory services to third-party investment advisers. The firm utilizes a modern portfolio theory-based approach with proprietary models, disciplined rebalancing, and tax efficiency, while overseeing assets through third-party managers.

General retirement planning Income planning Concentrated stock management
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James L

CFP®, Series 63

Grand Rapids, MI

GPS Financial Group, LLC

James Louwerse is a financial advisor at GPS Financial Group, LLC in Grand Rapids, MI, holding CFP® and Series 63 designations with 15 years of industry experience. He has been with GPS Financial Group since 2015. Outside of his advisory role, Louwerse serves as Treasurer for the Thrive Learning Center Foundation, a private school, where he oversees budgets and financial statements. GPS Financial Group provides portfolio management, financial planning, and pension consulting to individuals, including high-net-worth clients, and pension or profit-sharing plans. The firm manages approximately $64 million in assets in-house using a long-term, discretionary approach based on modern portfolio theory.

College savings (529s, UTMA, etc.) Life insurance needs analysis General retirement planning Cash flow / budgeting
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Mark V

CFP®, CFA®, Series 65

Caledonia, MI

Vanderpol Investments L.L.C.

Mark Vanderpol is a CFP® and CFA® with 12 years of industry experience. He is the managing member of Vanderpol Investments L.L.C., where he has worked since 2013. Outside of his advisory role, he is also the managing member of Celestial Divide, a SaaS company focused on inheritance division assistance, and holds a health and life insurance license for advisory purposes only. VanderPol Investments L.L.C. offers investment advisory and financial planning services to individuals, corporations, charitable organizations, and pension/profit-sharing plans. The firm utilizes a range of model portfolios and a Pastor–Stambaugh framework emphasizing value-oriented, small-cap, and relatively illiquid equities, alongside tax optimization, estate, and charitable planning services.

Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Tax-loss harvesting Options & derivatives strategies Founder/Business Owner Executive
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Edward P

Series 66

Grand Rapids, MI

Lifepoint Planning

Edward Perry is a financial advisor at LifePoint Planning with eight years of industry experience. He holds a Series 66 designation and has worked at firms including Advize Wealth Management, PLLC and WealthSource Partners, LLC. In addition to his advisory role, Mr. Perry is a licensed insurance professional and receives commissions from insurance product sales separate from his advisory services. LifePoint Planning manages approximately $168.5 million for about 110 clients through three advisors, serving individuals, including high-net-worth clients, and employer retirement plan sponsors. The firm combines discretionary portfolio management with comprehensive financial planning, employing strategic and tactical asset allocation informed by Modern Portfolio Theory and fundamental analysis.

Retirement income strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Business sale tax planning Equity compensation tax strategy Founder/Business Owner Executive Approaching retirement
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Adam M

Series 66

Alto, MI

RBS Wealth Management

Adam Minor is a financial advisor at RBS Wealth Management with two years of industry experience. He holds a Series 66 designation and previously worked at Benjamin F. Edwards Wealth Management and several other firms. Outside of his advisory role, he is active as a Realtor with United Realty Services. RBS Wealth Management provides personalized financial planning and investment advisory services to individuals and entities, including high-net-worth clients, family offices, and qualified retirement plans. The firm employs a range of investment strategies and asset classes, combining fundamental and technical analysis to tailor portfolios to client objectives.

Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Life insurance needs analysis Founder/Business Owner Executive
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