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Jon D

Series 65

Salt Lake City, UT

JD Investment Management, LLC

Jon Debry is the sole advisor at JD Investment Management, LLC, an independent firm based in Salt Lake City, UT. He holds a Series 65 designation and has 27 years of industry experience, having led JD Investment Management since its founding in 1998. JD Investment Management provides fee-based portfolio management and limited, topic-specific financial planning to individual and nonprofit clients. The firm employs a value-oriented investment approach focused on fundamental analysis with technical analysis used for timing, investing broadly across equities, bonds, ETFs, and preferred securities while generally avoiding options, margin, and private placements.

Active portfolio management
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Frank G

Series 63, Series 65, Series 66

Park City, UT

Grinnell Capital, LLC

Frank Grinnell is the principal of Grinnell Capital, LLC, an independent advisory firm based in Park City, Utah. He holds Series 63, 65, and 66 licenses and has 24 years of industry experience. Prior to his current role, he worked at MML Investor Services, LLC and RBC Capital Markets. Outside of advisory services, he is co-founder of D & F Real Estate Partners LLC, a rental real estate business. Grinnell Capital provides discretionary asset management, financial planning, and subadvisory/outsourced CIO services primarily to individuals, trusts, estates, and charitable organizations. The firm employs multiple investment models—Traditional, Impact, and Momentum strategies—that combine fundamental, technical, and quantitative analysis, and utilizes a range of securities including derivatives within defined portfolio structures.

ESG / Sustainable investing Active portfolio management Tax-loss harvesting Options & derivatives strategies Executive
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John S

Series 66

Salt Lake City, UT

JDS Investment Management

John Shreck is the principal of JDS Investment Management in Salt Lake City, UT, with 12 years of experience as a financial advisor. He holds a Series 66 designation and also serves as president and tax preparer of JDS Financial Management PC, a tax planning and preparation firm. His background includes multiple limited partnership roles in family farm operations. JDS Investment Management is a single-advisor registered investment adviser serving a small client base primarily composed of high-net-worth individuals, trusts, and estates. The firm provides discretionary asset management and financial planning, utilizing a passive, long-term investment approach based on Modern Portfolio Theory with diversified, low-cost mutual funds and ETFs across multiple asset classes.

Passive / index investing Wealth management General estate planning guidance General tax planning
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Matthew S

CFP®

Park City, UT

Newpark Wealth Management

Newpark Wealth specializes in financial planning and investments for Emergency Physicians. We do our best work for Emergency Physicians in their 40s who are tired of working night shifts and are looking to retire at 55. Our clients have neither the time, desire, or mental energy to properly manage their increasingly complex finances, as career, family, and recreation consume those scarce resources. Our clients are eager to outsource financial planning and investment management to a trusted advisor. We work with you to develop a comprehensive financial plan that integrates your income, expenses, assets, liabilities, insurance coverage, employee benefits, estate planning, tax strategy, and unique goals. We understand the nuances of your career arc – and the stresses of Emergency Medicine – deeply enough to accurately build, and continuously refine, projections of your household net worth. Ultimately, Newpark proactively prioritizes your financial action items to entirely relieve you of that mental burden and protect your time – while preparing you to retire at age 55.

Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance Doctor or Medical Professional Established Professionals Mid-Career Professionals Gen X (Born 1965-1980)
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Malik S

Series 66

Salt Lake City, UT

Jaeger Wealth Advisors

Malik Samara is a financial advisor at Jaeger Wealth Advisors with Series 66 credentials and one year of industry experience. Prior to joining the advisory field, he held roles in various industries including healthcare, hospitality, and retail. Jaeger Wealth Advisors serves individual and high-net-worth clients, as well as employer-sponsored retirement plans, providing wealth management, financial planning, and retirement plan consulting on a fee-only basis. The firm employs a combination of internally constructed and third-party model portfolios, integrating passive and active strategies guided by modern portfolio theory and fundamental and technical analysis.

General retirement planning Retirement income strategy Wealth management Founder/Business Owner Retired Established Professionals Mid-Career Professionals
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Matthew N

Series 65

North Salt Lake, UT

Maximus Wealth Advisors

Matthew Neve is a financial advisor at Maximus Wealth Advisors with seven years of industry experience. He holds a Series 65 designation and has worked at Maximus Wealth Advisors since 2019, following a year at Strategic Planning Group. Outside of advising, he is the president and owner of Body Fit Wellness LLC, a non-investment-related business he has operated since 1991. Maximus Wealth Advisors is a single-advisor independent firm that provides portfolio management and financial planning to individuals, trusts, IRAs, 401(k) plans, and small businesses. The firm primarily uses passive investment strategies with index funds and ETFs, supplemented by various analytical methods, and offers an ongoing subscription-style planning service with regular reviews and implementation support.

General retirement planning Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Founder/Business Owner
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John F

CFP®

Salt Lake City, UT

A & C Investment, Inc.

John Freed is a CERTIFIED FINANCIAL PLANNER™ professional with 28 years of industry experience. He has been with A & C Investment, Inc. since 1997, serving as the firm's sole advisor. Outside of his advisory role, he is involved in family and other business ventures including ranching, oil and gas, and real estate. A & C Investment provides portfolio management and limited financial planning primarily to individuals, high-net-worth individuals, and family trusts, with occasional consulting on company retirement plans. The firm focuses on diversified mutual fund and ETF portfolios, using a long-term, fundamental analysis approach with non-discretionary management.

General retirement planning College savings (529s, UTMA, etc.) Cash flow / budgeting General tax planning
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Gai B

Series 65

Salt Lake City, UT

Black Salt Advisors LLC

Gai Baker is a financial advisor at Black Salt Advisors LLC with a Series 65 credential and one year of industry experience. Prior to this role, Baker has held positions at Black Salt Capital LLC, Northrop Grumman, and General Electric. Black Salt Advisors LLC provides advisory services to individuals, high-net-worth clients, and businesses, offering both discretionary and non-discretionary portfolio management alongside financial planning. The firm employs internally developed model portfolios and a top-down process that combines fundamental and technical analysis to guide asset allocation and security selection, with services tailored to client-specific needs.

Cash flow / budgeting Debt management Income planning
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John D

Series 63, Series 65

Salt Lake City, UT

The Prudent Planner, LLC

John Diehl is the principal of The Prudent Planner, LLC, an independent financial advisory firm based in Salt Lake City, UT. He holds Series 63 and Series 65 licenses and has 16 years of industry experience. In addition to his advisory role, he works as a regulatory examiner for the Utah Department of Financial Institutions. The Prudent Planner primarily serves individual clients and small businesses, offering financial planning, investment consultation, and portfolio management services. The firm employs a long-term, tax-aware investment approach based on Modern Portfolio Theory and the Efficient Market Hypothesis, with a focus on non-discretionary account management and regular educational workshops.

Cash flow / budgeting Divorce financial planning College savings (529s, UTMA, etc.) General retirement planning Retirement withdrawal strategies
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Elke T

Series 63, Series 65

Park City, UT

Financial Prosperity, Inc.

Elke Touchette is a financial advisor at Financial Prosperity, Inc. in Park City, UT, with 30 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Financial Prosperity since 2009. Elke maintains a life and health insurance license in Utah but does not sell insurance products. Financial Prosperity serves primarily busy professionals and business owners nearing retirement, as well as adults under 30 through its Young Adult Service. The firm offers personal financial planning and discretionary portfolio management via a virtual, technology-driven model, focusing on strategic asset allocation, written Investment Policy Statements, and diversified investments with ongoing reviews and client portal access.

Retirement income strategy Income planning Social Security optimization Medicare planning General estate planning guidance Self-Employed Founder/Business Owner Executive Approaching retirement Retired
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Stephen G

CFP®, Series 65

Bountiful, UT

Goalen Capital Advisors, LLC

Stephen Goalen is a CFP® and holds a Series 65 license with 15 years of industry experience. He is the principal of Goalen Capital Advisors, LLC, where he has worked since 2021. His prior experience includes roles at Merit Wealth Management, Goalen Financial Advisors, and Jacobsen Capital. Goalen is also a passive equity shareholder in two companies, Battalion Bags, LLC and Klean Freak, LLC. Goalen Capital Advisors, LLC provides investment management, comprehensive financial planning, and retirement-plan consulting to individuals, trusts, foundations, and employer-sponsored retirement plans. The firm emphasizes ERISA-aware fiduciary services and ongoing support for corporate retirement plans, offering discretionary portfolio management alongside non-discretionary recommendations on private funds.

Private / alternative investments Wealth management
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Tyler R

Series 63, Series 65

Salt Lake City, UT

Rainey Wealth Management LLC

Tyler Rainey is the principal of Rainey Wealth Management LLC in Salt Lake City, UT. He holds Series 63 and Series 65 licenses and has experience spanning several roles since 2000, including business consulting through his ownership of TR Invest. Prior to founding his firm in 2025, he worked at Cache Capital Corp and other financial and business-related companies. Rainey Wealth Management LLC provides investment management, financial planning, and portfolio review services to individuals, high-net-worth clients, and sophisticated self-directed investors. The firm employs a combination of fundamental, technical, cyclical, and charting analysis within a modern portfolio theory framework, offering both active and passive portfolio construction tailored to client risk tolerance and objectives.

Active portfolio management Passive / index investing
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Michael M

CFP®, Series 66

Salt Lake City, UT

LifePoint Financial Design

Michael Metzger is a CFP® professional with 14 years of industry experience, currently serving as the sole advisor at LifePoint Financial Design in Salt Lake City, UT. His prior experience includes roles at LPL Financial and Unionbanc Investment Services. Outside of advisory work, he is part owner of a salon and spa business and involved with Catalyst CFO Solutions, a fractional CFO and consulting firm. LifePoint Financial Design provides investment advisory and financial planning services primarily to individuals and high-net-worth clients. The firm offers discretionary asset management, written financial plans, and facilitates estate planning through a third-party partnership, while employing a long-term, tailored investment approach that integrates fundamental and technical analysis.

General retirement planning Cash flow / budgeting Business ownership considerations
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M Tom P

Series 63, Series 65

Salt Lake City, UT

Peterson Rogers Private Wealth, LLC

M Tom Peterson is a financial advisor with Peterson Rogers Private Wealth, LLC, holding Series 63 and Series 65 designations and bringing 43 years of industry experience. His prior roles include positions at Merrill, Bank of America, and Axxcess Wealth Management. He serves on the advisory board of the Cancierge Foundation, a nonprofit organization focused on assisting cancer patients and their families. Peterson Rogers Private Wealth provides tailored wealth management and advisory services to family offices, high-net-worth and ultra-high-net-worth individuals, business owners, and institutional retirement plans. The firm employs a multi-asset, multi-disciplinary approach emphasizing long-term asset allocation, custom portfolios, and a blend of public and alternative investments.

Wealth management Concentrated stock management Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Suzanne H

CFP®, Series 65

Park City, UT

Roberts Wealth Advisors, LLC

Suzanne Herman is a CFP® and holds a Series 65 license, with five years of experience in the financial services industry. She has worked at Roberts Wealth Advisors, LLC since 2020, following roles at Restaurant365 and DealerSocket. Roberts Wealth Advisors provides investment advisory and planning services to high-net-worth individuals, trusts, pension and profit-sharing plans. The firm employs a fundamental-analysis investment approach with individualized portfolios that include stocks, bonds, ETFs, options, and private securities, and offers institutional investment management services that allow independent advisers to use its strategies.

Active portfolio management Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k)
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Zachary S

Series 65

Holladay, UT

Athos Private Wealth LLC

Zachary Schelin is a financial advisor at Athos Private Wealth LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Ethos Investment Management and Aptive Environmental. Outside of advising, he is a minority owner of Silva Sisters Cleaning Pros LLC, where he advises on strategy and supports accounting and compliance. Athos Private Wealth provides investment advisory and strategic planning services primarily to high-net-worth individuals, families, and charitable organizations, with a focus on technology founders and professionals. The firm offers discretionary portfolio management, family office consulting, and private fund advisory services, combining long-term tax-aware asset allocation with bespoke family office solutions.

Concentrated stock management Private / alternative investments Options & derivatives strategies Technology Professional Executive Founder/Business Owner
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Kent W

CFP®, Series 65

Salt Lake City, UT

Wilson Financial Advisors, Inc.

Kent Wilson is a CFP® certificant with 29 years of industry experience and has been with Wilson Financial Advisors, Inc. since 1994. He holds a Series 65 license and is based in Salt Lake City, UT. Wilson Financial Advisors serves individuals, families, and small businesses, providing comprehensive financial planning including retirement, investment, tax, and estate planning. The firm operates on a fee-only basis with hourly or fixed retainer billing, emphasizes asset allocation with no-load mutual funds in a buy-and-hold strategy, and manages accounts on a non-discretionary basis.

General retirement planning College savings (529s, UTMA, etc.)
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Jeff B

Series 63, Series 65

Salt Lake City, UT

Fortius Financial Advisors, LLC

Jeff Bollinger is a financial advisor at Fortius Financial Advisors, LLC in Salt Lake City, UT, with 31 years of industry experience. He holds Series 63 and Series 65 designations and has been with Fortius since 2003. Outside of his advisory role, he is involved in managing several private investment entities and serves as managing member or president of multiple ventures, including private equity and product marketing companies. Fortius Financial Advisors serves a diverse client base including individuals, institutions, trusts, and charitable organizations. The firm offers discretionary and non-discretionary portfolio management, utilizing mutual funds, ETFs, and alternative investments with a focus on long-term strategies informed by fundamental, technical, and cyclical analysis.

Private / alternative investments Real estate investing
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Ryan O

Series 63, Series 66

Salt Lake City, UT

Cottonwood Asset Management LLC

Ryan O'Shea is a financial advisor with Cottonwood Asset Management LLC in Salt Lake City, UT, holding Series 63 and Series 66 designations and bringing 17 years of industry experience. He has worked at Cottonwood since 2018 and previously held roles at Allegis Investment Advisors and Garda Financial. Outside of his advisory work, O’Shea is principal of O'Shea Advisory Group, which provides life and health insurance services. Cottonwood Asset Management serves individual and high-net-worth clients with discretionary portfolio management, financial planning, and referrals to third-party money managers. The firm integrates accounting and tax-preparation services into its advisory operations and employs investment strategies tailored to client objectives, including fixed-income approaches and the use of options and derivatives.

Options & derivatives strategies Concentrated stock management Tax-loss harvesting
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Robert G

CFP®, Series 65

Murray, UT

Mountain Goat Wealth Management LLC

Robert Goodman is a financial advisor at Mountain Goat Wealth Management LLC with 10 years of industry experience. He holds a Series 65 designation and previously worked for Goldman Sachs & Co. for 18 years. In addition to his advisory role, he is involved in insurance sales and service through Allegis AG. Mountain Goat Wealth Management provides discretionary and non-discretionary portfolio management and comprehensive financial planning services to individual clients, typically not targeting high-net-worth households. The firm serves a small client base and may use third-party sub-advisors, constructing portfolios based on client goals, risk tolerances, and incorporating various strategies including derivatives when appropriate.

General retirement planning Social Security optimization Options & derivatives strategies
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