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Allyson S

Series 63, Series 65

San Mateo, CA

AMS Capital Management LLC

Allyson Saldana is the principal of AMS Capital Management LLC, an independent registered investment adviser based in San Mateo, CA. She holds Series 63 and Series 65 licenses and has 26 years of industry experience. Since 2007, she has also worked as a licensed insurance agent offering life, health, and disability fixed insurance products. AMS Capital Management LLC serves approximately 55 clients, including individuals, high-net-worth clients, trusts, estates, and retirement plan sponsors and participants. The firm provides investment supervisory services, financial planning, retirement plan consulting, and distributes a monthly newsletter, employing fundamental analysis and primarily non-discretionary portfolio oversight.

Wealth management
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Lavina N

CFP®, Series 65

Palo Alto, CA

Maya Advisors, Inc.

Lavina Nagar is a CFP® and Series 65-licensed financial advisor with 15 years of industry experience. She has been with Maya Advisors, Inc., an independent firm based in Menlo Park, CA, since 2008. Maya Advisors serves individual and high-net-worth clients as well as charitable organizations, offering investment and portfolio management, financial planning, and advisory services for donor-advised funds through Schwab Charitable. The firm’s investment approach emphasizes long-term fundamental analysis, utilizing low-cost diversified mutual funds and ETFs, and provides a notable client-managed program for self-directed investors.

General retirement planning
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Simranjot B

CFP®, CFA®

Burlingame, CA

Circuit Wealth LLC

Simranjot Bachal is a CFP® and CFA® practicing with Circuit Wealth LLC in Burlingame, CA, with one year of experience as a financial advisor. Prior to founding Circuit Wealth, he worked at Woodson Wealth Management and has provided tax accounting services through his separate business, 5AB Inc DBA TaxSquad, for ten years. Circuit Wealth LLC is an independent firm offering fee-only wealth management and comprehensive financial planning primarily to high-net-worth individuals. The firm employs a mix of passive and active investment strategies centered on asset allocation and integrates financial planning into portfolio management, serving a small number of clients with customizable discretionary options.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Carol A

CFP®, Series 65

Redwood City, CA

Nancy K Weeks Associates, LLC

Carol Acker is a CFP® and holds a Series 65 license, with 22 years of industry experience. She has been with Nancy K Weeks Associates, LLC since 2002. Nancy K Weeks Associates, LLC is an independent advisory firm serving individuals, families, and charitable organizations, primarily higher-net-worth clients. The firm focuses on comprehensive financial planning and the oversight of third-party investment managers, emphasizing planning-level guidance and specialized areas such as LGBTIQ+ planning, ESG, and special-needs planning.

General retirement planning Charitable giving & philanthropy ESG / Sustainable investing LGBTQIA
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Nicholas R

Series 65

Menlo Park, CA

Rugh Financial

Nicholas Rugh is the sole advisor at Rugh Financial, an independent firm based in Menlo Park, CA. He holds a Series 65 designation and has 17 years of industry experience. He has been with Rugh Financial since 2008. Rugh Financial is a fee-only advisory practice serving individuals, couples, families, and business owners with goal-oriented financial planning and portfolio management. The firm typically operates on a non-discretionary basis, providing customized advice through hourly, fixed-fee, and AUM arrangements, and emphasizes long-term investment strategies using mutual funds, ETFs, stocks, and bonds.

Wealth management General retirement planning Founder/Business Owner
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Orm L

Series 66

San Mateo, CA

Alpha Rush, LLC

Orm Limpisvasti is the sole advisor at Alpha Rush, LLC, an independent registered investment adviser based in San Mateo, CA. He holds a Series 66 designation and has 17 years of industry experience, including 10 years at C.M. Bidwell & Associates prior to founding Alpha Rush in 2010. Alpha Rush, LLC provides portfolio management services to individuals and corporations, with a proprietary investment process that integrates macroeconomic, fundamental, and technical analysis. The firm primarily serves corporate accounts, including plan-type relationships, and operates on a fee-only basis without participating in wrap fee programs.

Active portfolio management
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Emmanuel O

Series 63, Series 65

San Mateo, CA

Obel Financial Advisors

Emmanuel Obel is the principal of Obel Financial Advisors in San Mateo, CA, with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has led Obel Financial Group since 2010. Outside of his advisory work, Obel serves on the boards of several nonprofit organizations focused on health and environmental issues and participates in fundraising and management advisory roles. Obel Financial Advisors provides portfolio management, written financial planning, and third-party investment adviser selection and monitoring for individuals, high-net-worth clients, charitable organizations, pension plans, and businesses. The firm primarily operates on a non-discretionary basis using a proprietary analysis system and individualized asset allocation, with clients receiving quarterly statements from independent custodians.

Wealth management
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Len D

Series 66

San Bruno, CA

Do, Len D

Len Do is a financial advisor based in San Bruno, CA, with 20 years of industry experience. He has worked at UBS Financial Services and Edward Jones before founding his own practice in 2019. Outside of his advisory work, Len provides homecare services through the San Mateo County Public Authority’s In-Home Supportive Services program. His firm offers financial planning, portfolio management, and employee benefits planning to individuals, business owners, and businesses. The firm emphasizes asset allocation, diversification, and quantitative analysis across various investment styles, providing portfolio oversight on a non-discretionary basis along with educational seminars and referrals to third-party advisers.

College savings (529s, UTMA, etc.) Options & derivatives strategies Founder/Business Owner
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Stacy T

Series 63, Series 65

Palo Alto, CA

The Wealth Mastery, LLC

Stacy Turner is a financial advisor with The Wealth Mastery, LLC, holding Series 63 and Series 65 licenses and 15 years of industry experience. She has operated as a sole proprietor and with The Wealth Mastery in various capacities since 2013. Turner also engages in licensed insurance sales, dedicating approximately 10% of her professional time to this activity. The Wealth Mastery, LLC serves individual and high-net-worth clients with discretionary and non-discretionary asset management, financial planning, and consulting services. The firm customizes investment programs based on client goals, time horizons, and risk tolerance, using a combination of macro, fundamental, technical, and charting analysis.

General retirement planning Wealth management Tax-loss harvesting Cash flow / budgeting
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Carolyn M

CFP®, CDFA®

San Mateo, CA

CareGen Wealth Management

I am the Founder of CareGen Wealth Management and a Wealth Advisor providing fee-only financial planning and wealth management services with customized solutions for my clients, with a primary focus on women. My clients may be divorced, retireed, widowed, or recent inheritors. They're looking for someone to literally and/or figuratively sit right next to them, hip to hip, as they make financial decisions that impact their lives and the lives of those who are important to them. My ultimate goal is to empower my clients to believe in themselves, make the most of their resources, make smart decisions, and forge better financial outcomes. I am a CERTIFIED FINANCIAL PLANNER™ professional, a Certified Divorce Financial Analyst® professional, and hold the Accredited Behavioral Finance Professional(℠) credential. Prior to starting my own firm, I was a Vice President with Goldman Sachs, Personal Financial Management and have worked in the financial services industry since 2006 following an earlier career working in the aerospace and information systems industries. I studied Financial Planning at UC Berkeley, have an MBA from the University of Southern California, and a Bachelors degree in Mathematics and Economics from UC Santa Barbara. I live in the San Francisco, California area with my husband and when I'm not working with clients, I love to spend time in Brooklyn, Phoenix, and Los Angeles with my three grown children. (If you're curious, ask me about how this relates to my "Family Mission Statement".) I also enjoy spending time in Park City, Utah downhill skiing, hiking, or seeing films at the annual Sundance Film Festival.

Inherited wealth Divorced Women Single Women Baby Boomers (Born 1946-1964)
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Peter Y

Series 63, Series 66, Series 65

Foster City, CA

Tranquil Asset Management LLC

Peter Yiu is a financial advisor with Tranquil Asset Management LLC in Foster City, CA, holding Series 63, Series 65, and Series 66 licenses and 24 years of industry experience. His prior experience includes roles at Charles Schwab & Co., Inc., UBS Financial Services, and Fidelity. Tranquil Asset Management LLC provides ongoing portfolio management primarily to high-net-worth individuals, developing written Investment Policy Statements for each client and monitoring a broad range of asset types. The firm employs multiple analysis methods and trading strategies while generally seeking discretionary authority to manage client securities and transactions.

Options & derivatives strategies Real estate investing Passive / index investing
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William S

CFP®, Series 65

Menlo Park, CA

Think Different Financial Planning

William Steinberger is a CFP® and holds a Series 65 license, with nine years of experience in the financial advisory industry. He is the sole advisor at Think Different Financial Planning, where he has worked since 2018 through various related entities. His prior experience includes roles at Buckingham Asset Management and Raub Brock Capital Management. Think Different Financial Planning serves individuals and high-net-worth clients with wealth management and financial planning services, emphasizing passive, index-oriented investment strategies using ETFs and low-cost funds. The firm employs fixed and hourly fee arrangements rather than percentage-of-assets fees and also coordinates with third-party managers as appropriate.

Tax-loss harvesting General estate planning guidance College savings (529s, UTMA, etc.) Cash flow / budgeting
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Robert Z

Series 65

San Mateo, CA

Zapa Investing LLC

Robert Zapantis is the sole advisor at Zapa Investing LLC in San Mateo, CA. He holds a Series 65 designation and has been involved in the financial services industry since 2022, with experience in real estate and small-business operations alongside his advisory role. Outside of his advisory work, he is a licensed real estate agent with Keller Williams Peninsula Estates and serves as Head of Sales & Finance at ZALA Inc. Zapa Investing LLC is a California-registered investment adviser providing non-discretionary portfolio management to individuals, families, and small businesses. The firm focuses on diversified, long-term portfolios using fundamental and macroeconomic analysis combined with asset-allocation modeling, requiring client approval before executing trades.

Passive / index investing
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Aaratee R

Series 65

Hillsborough, CA

Aure Advisors LLC

Aaratee Rao is the sole advisor at Aure Advisors LLC, holding a Series 65 license with one year of industry experience. Prior to founding Aure Advisors, Rao worked at JPMorgan Chase for two years and held positions at Microsoft and Uber Technologies. Aure Advisors LLC is a state-registered independent investment adviser serving individuals, high-net-worth clients, and businesses with discretionary wealth management and financial planning. The firm uses both fundamental and technical analysis with a long-term investment approach and charges fixed, flat advisory fees rather than percentage-based fees.

Options & derivatives strategies Real estate investing Concentrated stock management Executive Technology Professional Founder/Business Owner
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Guy Y

Series 63

Millbrae, CA

Young Financial & Insurance Services

Guy Young is the sole advisor at Young Financial & Insurance Services in Millbrae, CA, holding a Series 63 license and bringing 43 years of industry experience. He has operated Young Financial & Insurance Services since 1998. Outside of advisory work, he is the owner of Young Realty. Young Financial & Insurance Services provides personalized financial planning and investment management to individuals, plans, trusts, estates, corporations, and charitable organizations. The firm employs a strategic core-and-satellite asset allocation approach focused on passive and active funds, manages accounts on a non-discretionary basis, and offers additional services including 401(k) consulting and guidance on annuities and insurance products.

Annuities General retirement planning Founder/Business Owner Retired
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Boris S

CFA®, Series 65

San Bruno, CA

Hilbar Capital, LLC

Boris Senderzon is a CFA® charterholder and holds a Series 65 license with ten years of industry experience. He has been the sole advisor at Hilbar Capital, LLC since 2016, based in San Bruno, CA. Hilbar Capital, LLC provides discretionary investment management and financial advisory services primarily to individuals, high-net-worth clients, and small businesses. The firm employs both passive strategies using low-cost index funds and ETFs, as well as an active approach with concentrated investments tailored to each client's investment policy, managing approximately $2.84 million in assets.

Active portfolio management Passive / index investing
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Michael C

CFA®

San Mateo, CA

Novice Capital LLC

Michael Chang is a CFA® charterholder and the sole advisor at Novice Capital LLC, with nine years of industry experience including seven years at Sycale Advisors. He is based in San Mateo, California. Outside of his advisory work, Chang is a partner in a family real estate business. Novice Capital LLC is an independent, single-advisor registered investment adviser serving individual and high-net-worth clients. The firm provides tailored Investment Policy Statements and uses a fundamental-analysis approach, managing a range of assets including equities, fixed income, ETFs, real estate funds, commodities, and non-U.S. securities.

Options & derivatives strategies Real estate investing Executive
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David M

CFP®, Series 65

Palo Alto, CA

Meyers Wealth Management

David Meyers is a CFP® professional with 17 years of industry experience. He is the sole advisor at Meyers Wealth Management, an independent firm he has operated since 2008 in Palo Alto, CA. Meyers Wealth Management provides fee-only financial planning and investment advisory services to individuals, families, trusts, small businesses, qualified retirement plan sponsors, and charitable organizations. The firm employs a strategic asset allocation approach primarily using passively managed index funds, with customization based on clients’ tax and estate circumstances.

Cash flow / budgeting Debt management General retirement planning College savings (529s, UTMA, etc.) General estate planning guidance
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James C

Series 63, Series 65

Foster City, CA

Cowan Capital Advisors

James Cowan is the sole advisor at Cowan Capital, an independent firm based in Foster City, CA. He holds Series 63 and Series 65 licenses and has 22 years of industry experience, including 18 years at Fisher Investments prior to founding Cowan Capital in 2023. Cowan Capital Advisors provides discretionary portfolio management and separate financial planning services to individuals, high-net-worth clients, non-profits, and small businesses. The firm focuses on diversified portfolios tailored to client needs, with a specialization in managing concentrated equity positions from employee stock compensation and a selective use of derivatives for defensive purposes.

RSUs / ISOs / NSOs Options & derivatives strategies
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Ronald L

CFA®, Series 63

Belmont, CA

Invision Capital Advisor, LLC

Ronald Lee is a CFA® charterholder and holds a Series 63 license with nine years of industry experience. He has been the sole advisor at Invision Capital Advisor, LLC since 2015. In addition to his advisory role, Mr. Lee occasionally provides independent business and financial consulting to small and medium-sized businesses and startups. Invision Capital Advisor, LLC offers investment advisory and financial planning services to individuals, trusts, endowments, qualified retirement plan sponsors, charitable organizations, and business entities. The firm employs a global asset allocation strategy combined with active stock selection and provides tailored portfolio management alongside retirement, estate, and educational planning services.

Private / alternative investments Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
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