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Gino G

Series 63, Series 65

Palo Alto, CA

G. P. Greco & Co., Inc.

Gino Greco is the sole advisor at G. P. Greco & Co., Inc., an independent registered investment adviser based in Palo Alto, CA. He holds Series 63 and Series 65 licenses and has five years of industry experience. Prior roles include positions at Northwestern Mutual and First Republic Bank. Outside of his advisory work, he is a licensed life and health insurance agent managing fixed and indexed personal insurance products through Greco Insurance Agency. G. P. Greco & Co., Inc. provides customized portfolio advisory services primarily to individual clients, managing approximately $4.7 million across 16 accounts. The firm employs a long-term investment approach combining cyclical and fundamental analysis with modern portfolio theory, offering both discretionary and non-discretionary management while limiting advice to a defined range of asset classes.

Private / alternative investments Annuities Long-term care insurance Concentrated stock management
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Hariharan I

Series 65

Pleasanton, CA

WealthPaver

Hariharan Iyer is a Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at WealthPaver and has worked at Wefea Capital LLC since 2018. Additionally, he serves as Chief Compliance Officer at Wefea Capital and works as an SCM Architect at Nvidia. WealthPaver focuses on helping students and their families accelerate repayment of student loan debt through discretionary portfolio management delivered via a proprietary web-based platform. The firm uses client-selected risk profiles and term lengths to guide investment decisions, emphasizing maintaining the chosen term to meet repayment goals.

Student loan debt College savings (529s, UTMA, etc.) Retirement income strategy Annuities Young Families Young Professionals
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Brian M

CFA®

Mountain View, CA

Pariveda Investment Management

Brian Murphy is a CFA® charterholder with 25 years of industry experience. He has been with Pariveda Investment Management since 2000. Murphy is also the CEO and partial owner of Kivalia, an online investment resource that provides free investment insights and model portfolios to participants in employee-sponsored retirement plans. He may provide management and business consulting services to third parties as well. Pariveda Investment Management offers fee-only investment management to individuals, high-net-worth clients, families, trusts, and select institutional accounts. The firm uses a combination of quantitative screening and fundamental analysis to manage portfolios focused on income generation and capital appreciation, employing a range of securities including equities, mutual funds, ETFs, and derivatives.

Passive / index investing Active portfolio management Concentrated stock management
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Warren J

CFA®, Series 65

Palo Alto, CA

Kukui Tree Capital Management LLC

Warren Jackson is a CFA® charterholder with nine years of industry experience. He is the principal advisor at Kukui Tree Capital Management LLC, an independent firm he has been with since 2024. His prior roles include positions at Media Wealth, Adero Partners, Vista Wealth Management, and Bank of New York Mellon. Kukui Tree Capital Management advises individuals, high net worth individuals, trusts, and estates with discretionary investment management and comprehensive financial planning. The firm’s investment approach centers on fundamental analysis and a long-term orientation, tailoring portfolios to client goals, time horizons, and risk tolerance while overseeing third-party independent managers.

Active portfolio management Private / alternative investments Real estate investing
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Jitesh S

Series 65

Fremont, CA

Avaari Financial

Jitesh Shah is a financial advisor at Avaari Financial with 15 years of industry experience. He holds a Series 65 designation and has worked as an engineer at IDT since 1999. Outside of advising, he maintains his engineering role, which is unrelated to his investment activities. Avaari Financial is an independent, fee-only advisory firm that serves medium- to high-net-worth individuals and some institutional clients through comprehensive financial planning and portfolio management. The firm employs a long-term, disciplined investment approach emphasizing diversified asset allocation, fundamental analysis, and tax minimization.

General retirement planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Leon S

CFA®

Redwood City, CA

Emerald Hills Capital, LLC

Leon Shirman is a CFA® charterholder and the sole advisor at Emerald Hills Capital, LLC, an independent investment advisory firm based in Redwood City, CA. He has 14 years of industry experience and has led Emerald Hills Capital since 2011. Emerald Hills Capital provides discretionary portfolio management, financial planning, and consulting primarily to individual and high-net-worth clients. The firm manages approximately $16 million in assets and specializes in fundamental, long-term equity investments focused on small- to mid-cap companies, while also managing a private pooled investment vehicle.

Active portfolio management Options & derivatives strategies Private / alternative investments
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Aaron B

Series 63, Series 65

San Leandro, CA

Baker & Associates Registered Investment Advisors, LLC

Aaron Baker is a financial advisor with Baker & Associates Registered Investment Advisors, LLC in San Leandro, CA. He holds Series 63 and Series 65 licenses and has 18 years of industry experience, including roles at DeVry Education Group and his own advisory firm. His professional activities include insurance sales and business consulting alongside financial advising. Baker & Associates Registered Investment Advisors, LLC provides portfolio management and investment advisory services primarily on a non-discretionary basis to a small number of individual clients. The firm combines traditional portfolio management with private placements, insurance brokerage, other financial product sales, and educational seminars.

Private / alternative investments Business sale tax planning Business ownership considerations Wealth management Founder/Business Owner
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Sa Lvatore G

CFP®

Milpitas, CA

The Guardino Financial Group

Sa Lvatore Guardino is a CFP® with 13 years of experience in financial advising. He has been with The Guardino Financial Group since 2012 and is also associated with C2 Financial Corporation. Outside of his advisory work, he is involved as a mortgage broker and insurance agency producer. The Guardino Financial Group provides financial planning and advisory services to individuals and families, including high net worth clients, focusing on cash flow, retirement, tax, estate, and insurance needs. The firm recommends no-load or low-load mutual funds and ETFs, emphasizing long-term, buy-and-hold strategies with global diversification and low-cost passive funds, and operates on an hourly fee basis rather than a percentage of assets.

General retirement planning General tax planning General estate planning guidance Life insurance needs analysis
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Tanay S

Series 65

Dublin, CA

Bayleaf Financial Services

Tanay Shah is the sole advisor at BayLeaf Financial Services and holds a Series 65 credential. He has been with BayLeaf Financial Services since 2026 and has 14 years of experience at Apple Inc. BayLeaf Financial Services provides portfolio management and financial planning to individual and high-net-worth clients, focusing on discretionary account management guided by customized Investment Policy Statements. The firm employs a range of analytical methods and strategies, including long- and short-term approaches, and may use advanced techniques such as options trading and short sales.

Options & derivatives strategies Passive / index investing Concentrated stock management
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Ziming H

Series 65

San Leandro, CA

MJ Capital Management LLC

Ziming Huang is a Series 65-licensed financial advisor at MJ Capital Management LLC with one year of industry experience. Prior to founding his firm, he worked at American Express and Acquco, and held roles in academia at Columbia University and UCLA. MJ Capital Management LLC is a fee-only registered investment adviser providing discretionary investment management and individualized planning to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a multi-disciplinary investment process combining fundamental and technical analysis with Modern Portfolio Theory, integrating both passive and active strategies alongside a proprietary quantitative algorithmic trading approach focused on liquid U.S. equities and options.

ESG / Sustainable investing Active portfolio management Passive / index investing Gen Z (Born 1996-2010)
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Arvind C

Series 65

Fremont, CA

Sagepointe Advisors LLC

Arvind Chopra is a financial advisor at Sagepointe Advisors LLC with nine years of industry experience. He holds a Series 65 designation and concurrently works as a Senior Principal Engineer at Cadence Design Systems. Sagepointe Advisors serves individual, high-net-worth, and business clients, providing discretionary portfolio management tailored to client objectives and risk profiles. The firm employs a variety of analytical methods and trading strategies, including the use of sophisticated instruments such as futures and structured notes, and it is notable for its work with corporate clients in addition to individual investors.

Options & derivatives strategies Real estate investing Passive / index investing
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Jerry N

Series 63, Series 65

Fremont, CA

Nightingale Financial Advisory

Jerry Nightingale is the sole advisor at Nightingale Financial Advisory in Fremont, CA, holding Series 63 and Series 65 licenses with eight years of industry experience. He has been with Nightingale Financial Advisory since 2000. The firm provides discretionary investment management to individual clients and nonprofit organizations, managing approximately $36.8 million in assets. Its investment approach focuses on capital preservation and disciplined risk management, employing qualitative and quantitative filters with a contrarian tilt that allows for concentrated industry positions while maintaining diversification and fixed-income allocations.

Active portfolio management
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Lavina N

CFP®, Series 65

Palo Alto, CA

Maya Advisors, Inc.

Lavina Nagar is a CFP® and Series 65-licensed financial advisor with 15 years of industry experience. She has been with Maya Advisors, Inc., an independent firm based in Menlo Park, CA, since 2008. Maya Advisors serves individual and high-net-worth clients as well as charitable organizations, offering investment and portfolio management, financial planning, and advisory services for donor-advised funds through Schwab Charitable. The firm’s investment approach emphasizes long-term fundamental analysis, utilizing low-cost diversified mutual funds and ETFs, and provides a notable client-managed program for self-directed investors.

General retirement planning
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Gitanjali K

CFP®

Pleasanton, CA

Worthique

I’m Gitanjali Kumar, CFP®, founder of Worthique, a fee only financial planning firm serving women and their families in the San Francisco Bay Area and virtually across the United States. I bring more than 20 years of experience in financial services. I began my career on financial planning teams at Merrill Lynch and Lincoln Financial, where I helped develop financial plans, support the hiring and development of planners, and evaluate financial planning technology. I later spent more than a decade leading the development of financial planning and digital wealth platforms at Fiserv, U.S. Bank, and fintech firms. I founded Worthique to provide a thoughtful, judgment free space where women can talk openly about money and take greater ownership of their financial lives. I work with women who already lead their household’s financial decisions, as well as those stepping into that role for the first time. My clients often include professionals building and managing wealth, women navigating equity compensation, and those preparing for or living in retirement. As an immigrant, I also understand the experience of building financial confidence within a new and unfamiliar financial system. My approach combines empathy, technical expertise, and a modern planning experience designed to make financial planning feel clear, practical, and even a little less overwhelming. Together, we connect the dots across investments, taxes, equity compensation, retirement income, Social Security, healthcare, insurance, cash flow, and estate planning. The goal is not simply to organize the numbers. It is to turn them into a plan that helps you move forward with greater confidence.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Immigrants Women Professionals Gen X (Born 1965-1980)
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Qian W

Series 63, Series 65

Fremont, CA

JW Golden Gate Investment, LLC

Qian Wang is the sole advisor at JW Golden Gate Investment, LLC, an independent investment advisory firm, with 29 years of industry experience. He has previously worked at LPL Financial, Banc of America Investment Services, Quick & Reilly, and Merrill. In addition to his advisory role, he works as a software programmer and provides health assistance through IHSS. JW Golden Gate Investment, LLC offers portfolio management services primarily to individuals and high-net-worth clients. The firm employs a combination of charting, cyclical, fundamental, and technical analysis to manage discretionary accounts on a long-term basis, focusing on mutual funds, equities, and ETFs.

Active portfolio management
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We Yu C

Series 65

Milpitas, CA

New Assets Investment Advisors LLC

We Yu Chou is a financial advisor at New Assets Investment Advisors LLC in Milpitas, CA, holding a Series 65 designation with 12 years of industry experience. He has been with New Assets Investment Advisors since its founding in 2013. New Assets Investment Advisors provides discretionary portfolio management and financial planning primarily for individual and high-net-worth clients, as well as charitable organizations and corporate/business clients. The firm emphasizes individualized multi-asset allocation, periodic portfolio rebalancing, and due diligence on real estate alternatives, while also offering educational seminars and Chinese-language outreach.

Real estate investing Annuities
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Carol A

CFP®, Series 65

Redwood City, CA

Nancy K Weeks Associates, LLC

Carol Acker is a CFP® and holds a Series 65 license, with 22 years of industry experience. She has been with Nancy K Weeks Associates, LLC since 2002. Nancy K Weeks Associates, LLC is an independent advisory firm serving individuals, families, and charitable organizations, primarily higher-net-worth clients. The firm focuses on comprehensive financial planning and the oversight of third-party investment managers, emphasizing planning-level guidance and specialized areas such as LGBTIQ+ planning, ESG, and special-needs planning.

General retirement planning Charitable giving & philanthropy ESG / Sustainable investing LGBTQIA
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Nicholas R

Series 65

Menlo Park, CA

Rugh Financial

Nicholas Rugh is the sole advisor at Rugh Financial, an independent firm based in Menlo Park, CA. He holds a Series 65 designation and has 17 years of industry experience. He has been with Rugh Financial since 2008. Rugh Financial is a fee-only advisory practice serving individuals, couples, families, and business owners with goal-oriented financial planning and portfolio management. The firm typically operates on a non-discretionary basis, providing customized advice through hourly, fixed-fee, and AUM arrangements, and emphasizes long-term investment strategies using mutual funds, ETFs, stocks, and bonds.

Wealth management General retirement planning Founder/Business Owner
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Alex Q

Series 65

San Jose, CA

SkySphere LLC

Alex Quan is the sole advisor at SkySphere LLC in San Jose, CA, holding a Series 65 designation with 17 years of industry experience. He has been with SkySphere since 2012. Outside of his advisory role, Quan serves as president and board member of Atzen Inc., a San Jose-based skincare company unrelated to investment management. SkySphere LLC provides investment management and financial planning services to pooled and institutional clients as well as individual investors. The firm uses a combination of proprietary quantitative models and fundamental analysis across various strategies, offering tailored portfolio management that includes growth equity, balanced equity/bond, income, and direct bond ladders.

Active portfolio management Factor investing / smart beta Income planning
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Yash P

CFA®, Series 66, Series 63

Fremont, CA

AGenTech Equities, LLC

Yash Patil is a CFA charterholder and registered securities representative with five years of industry experience. He is currently the sole advisor at AGenTech Equities, LLC, having previously worked at City National Rochdale and Northern Trust. AGenTech Equities provides discretionary portfolio management primarily for high-net-worth individual clients, focusing on U.S. exchange-listed equities and options strategies such as cash-secured puts and covered calls. The firm combines top-down thematic research, emphasizing secular trends like artificial intelligence, with bottom-up fundamental and technical analysis to create concentrated portfolios managed on a discretionary basis.

Active portfolio management Options & derivatives strategies
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