Maosong Fu is a financial advisor with Tianhu Investments in Foster City, CA, holding a Series 65 credential and four years of industry experience. He has prior work experience at Twitter, Inc. and currently works as a software engineer at Samsung Research America, where he designs and develops big data software. Tianhu Investments provides investment supervisory services and discretionary separately managed account management primarily for individual and high-net-worth clients. The firm employs a process-driven, systematic investment approach based on quantitative analysis and proprietary computer models to manage actively traded, diversified portfolios across multiple asset classes.

Brett Bucher is a CFP® professional with 26 years of experience in the financial services industry. He is the sole advisor at Bucher Wealth Advisors, an independent firm he founded in 2010. In addition to his advisory role, he is also an insurance broker. Bucher Wealth Advisors serves individuals, trusts, corporations, and retirement plans by providing asset management and financial planning, including separately managed account services and pension consulting. The firm employs a combination of fundamental, technical, and cyclical analysis in managing portfolios and offers advice primarily on a non-discretionary basis while using the Pontera® platform for held-away retirement accounts.

Alexander Conaghan is the principal of Conaghan Financial Services in Dublin, CA, holding a Series 65 credential with 12 years of industry experience. His work history includes roles at Strand Boyce O'Shaughnessy CPAs and TruNote Investment Advisors. He also operates a sole-proprietorship tax and accounting service known as Five Star Tax and Accounting. Conaghan Financial Services serves individual investors, small and medium-sized businesses, pensions, trusts, and other entities, providing financial planning, portfolio management, retirement planning, college savings advice, and small-business retirement plan services. The firm integrates tax-related services into its advisory work and employs a proprietary investment process that emphasizes risk mitigation and a combination of quantitative and qualitative analysis.

Satya Chillara is a financial advisor at RAJS Funds with 19 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Boustead Securities, Darrow Associates, Mercury Securities, and Aemetis. Outside of his advisory role, he is involved in investing in almond farms and serves on the advisory board of Blue Power Systems. RAJS Funds provides discretionary and non-discretionary asset management and financial planning services to institutional investors, pension and profit-sharing plans, banks, charitable organizations, corporations, and individuals. The firm employs diversified, asset-class exposure strategies using mutual funds, ETFs, equities, fixed income, and alternative instruments, with portfolios monitored continuously and reviewed at least annually.

Paul Roach is a CFP® professional with 18 years of industry experience, operating Roach Investment Services since 2005 in San Mateo, CA. He holds Series 63 and 65 licenses as well. Outside of advisory work, he manages residential real estate investments as a property owner and landlord. Roach Investment Services provides discretionary investment management and financial planning to individuals, families, high-net-worth clients, trusts, estates, and a variety of business and retirement plan clients. The firm develops customized asset allocations using individual securities and managed investments, serving a broader client base including small businesses and retirement-plan clients.

Denise Johnson is the principal of Five Talents Wealth Management in Dublin, CA, with 17 years of industry experience. She holds Series 66 and Series 65 credentials and previously worked at Accenture, LLC for eight years. Denise also founded Denise-Danielle Strategy Consulting, where she provides business strategy consulting, authors content, and delivers educational materials. Five Talents Wealth Management offers non-discretionary investment supervisory services and financial planning to individuals, charitable organizations, and corporations. The firm uses a range of analytical approaches and implements diverse investment strategies tailored to client goals, operating primarily on an asset-based advisory model without taking custody of client assets.

Samah Naguib is a CFA® charterholder with 12 years of industry experience. She has worked at Pleasanton Wealth LLC since 2018 and previously spent 11 years at Charles Schwab. Pleasanton Wealth provides comprehensive financial planning and portfolio management to individuals, families, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a discovery-driven financial planning process and combines technical, fundamental, cyclical, quantitative, and qualitative analysis in portfolio construction.

Sunday Peters is the principal of SOBORA Capital and holds Series 63 and Series 65 licenses with nine years of industry experience. His prior work includes roles at Security Industry Specialists, Inc. and various SOBORA entities dating back to 2016. Peters also holds California real estate, mortgage, and insurance licenses and provides related services through affiliated SOBORA entities. SOBORA Capital offers non-discretionary investment management, capital-markets advisory, and financial planning primarily to institutional and business clients, including pension plans, endowments, and firms in real estate, construction, and engineering. The firm combines investment advisory with mortgage, real estate, and insurance services and provides ERISA plan consulting and participant education.

Eugene Demmler is a financial advisor with LPL Financial in Castro Valley, CA, holding a Series 63 designation and over 33 years of industry experience. He has been associated with LPL Financial since 1996 and operates E. Demmler & Associates, an independent investment advisory firm, since 2002. Through this firm, he provides financial planning and consulting services. LPL Financial offers advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm supports its investment advice with in-house research and a broad range of portfolio management options, combining advisory operations with non-advisory product offerings.

Barbara Steinmetz is a CFP® professional with 36 years of experience at Steinmetz Financial Planning, an independent firm based in Redwood City, CA. She has maintained her practice since 1990. In addition to her financial planning credentials, she holds a real estate broker license, which she does not use in client engagements. Steinmetz Financial Planning is a California-registered, fee-only adviser serving individual investors and small business owners. The firm offers financial planning and portfolio management services guided by a fiduciary standard, employing a blend of fundamental, technical, and cyclical analyses with a range of investment exposures.

Eli Cohen is the sole advisor at Crescent Park Management, L.P., holding a Series 65 designation with 12 years of experience at the firm since 2014. Based in Los Altos Hills, CA, he leads the firm's investment activities. Crescent Park Management provides discretionary investment management through separately managed accounts primarily for high-net-worth individuals and small businesses meeting the Qualified Client standard. The firm employs a concentrated long-and-short investment approach across U.S. and international equities and related instruments, including options and private securities, with a focus on multi-year mispricing opportunities.

Gino Greco is the sole advisor at G. P. Greco & Co., Inc., an independent registered investment adviser based in Palo Alto, CA. He holds Series 63 and Series 65 licenses and has five years of industry experience. Prior roles include positions at Northwestern Mutual and First Republic Bank. Outside of his advisory work, he is a licensed life and health insurance agent managing fixed and indexed personal insurance products through Greco Insurance Agency. G. P. Greco & Co., Inc. provides customized portfolio advisory services primarily to individual clients, managing approximately $4.7 million across 16 accounts. The firm employs a long-term investment approach combining cyclical and fundamental analysis with modern portfolio theory, offering both discretionary and non-discretionary management while limiting advice to a defined range of asset classes.

Michael Hollars is a CFP® professional with 21 years of experience in financial advising, operating Client First Finance LLC since 2005. His background includes advanced technical graduate degrees and prior Silicon Valley executive experience. He participates in NAPFA activities and offers pro bono community workshops. Client First Finance LLC serves individuals, couples, trusts, estates, small businesses, and retirement-plan clients, providing financial advice ranging from specific issues to comprehensive multi-year planning. The firm focuses on long-term, passive index-based portfolios, disciplined asset allocation, and written investment policies, operating on a fee-only, non-discretionary model without custody of client assets.

Hariharan Iyer is a Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at WealthPaver and has worked at Wefea Capital LLC since 2018. Additionally, he serves as Chief Compliance Officer at Wefea Capital and works as an SCM Architect at Nvidia. WealthPaver focuses on helping students and their families accelerate repayment of student loan debt through discretionary portfolio management delivered via a proprietary web-based platform. The firm uses client-selected risk profiles and term lengths to guide investment decisions, emphasizing maintaining the chosen term to meet repayment goals.

Brian Murphy is a CFA® charterholder with 25 years of industry experience. He has been with Pariveda Investment Management since 2000. Murphy is also the CEO and partial owner of Kivalia, an online investment resource that provides free investment insights and model portfolios to participants in employee-sponsored retirement plans. He may provide management and business consulting services to third parties as well. Pariveda Investment Management offers fee-only investment management to individuals, high-net-worth clients, families, trusts, and select institutional accounts. The firm uses a combination of quantitative screening and fundamental analysis to manage portfolios focused on income generation and capital appreciation, employing a range of securities including equities, mutual funds, ETFs, and derivatives.

Warren Jackson is a CFA® charterholder with nine years of industry experience. He is the principal advisor at Kukui Tree Capital Management LLC, an independent firm he has been with since 2024. His prior roles include positions at Media Wealth, Adero Partners, Vista Wealth Management, and Bank of New York Mellon. Kukui Tree Capital Management advises individuals, high net worth individuals, trusts, and estates with discretionary investment management and comprehensive financial planning. The firm’s investment approach centers on fundamental analysis and a long-term orientation, tailoring portfolios to client goals, time horizons, and risk tolerance while overseeing third-party independent managers.

Jitesh Shah is a financial advisor at Avaari Financial with 15 years of industry experience. He holds a Series 65 designation and has worked as an engineer at IDT since 1999. Outside of advising, he maintains his engineering role, which is unrelated to his investment activities. Avaari Financial is an independent, fee-only advisory firm that serves medium- to high-net-worth individuals and some institutional clients through comprehensive financial planning and portfolio management. The firm employs a long-term, disciplined investment approach emphasizing diversified asset allocation, fundamental analysis, and tax minimization.

Ryan Taleghani is a financial advisor at Peninsula Equity Capital with seven years of industry experience. He holds a Series 66 designation and has previously worked at Morgan Stanley Private Bank, Morgan Stanley Smith Barney, Bank of America, and Merrill. Outside of his advisory role, he is involved as a partner in a real estate business and operates an online retail store. Peninsula Equity Capital is a state-registered investment adviser serving primarily institutional clients and pooled vehicles. The firm focuses on equity-centered portfolios using a combination of fundamental, cyclical, and behavioral analysis to identify undervalued businesses, with an investment approach that includes concentrated equity positions and the use of derivatives for hedging and trading within separately managed accounts.

Leon Shirman is a CFA® charterholder and the sole advisor at Emerald Hills Capital, LLC, an independent investment advisory firm based in Redwood City, CA. He has 14 years of industry experience and has led Emerald Hills Capital since 2011. Emerald Hills Capital provides discretionary portfolio management, financial planning, and consulting primarily to individual and high-net-worth clients. The firm manages approximately $16 million in assets and specializes in fundamental, long-term equity investments focused on small- to mid-cap companies, while also managing a private pooled investment vehicle.

James Schwarz is a CFP® and Series 66 credentialed financial advisor with 14 years of industry experience. He has worked at Charles Schwab Bank and Charles Schwab & Co., Inc. from 2011 to 2017 before founding Clear Retirement Advice LLC in 2017. He is a limited partner in a family limited partnership, Quarry Hill, with no decision-making authority or compensation. Clear Retirement Advice LLC provides discretionary portfolio management and goal-based financial planning primarily for individual and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory to create tailored asset allocations and uses a fixed-fee billing structure without third-party subadvisers.