Marc Werres is a financial advisor at Hinde Group LLC in San Francisco, CA, holding a Series 65 designation with 16 years of industry experience. He has been with Hinde Group since 2015. Hinde Group provides discretionary investment management to individual and institutional clients through separately managed accounts, focusing on a value-oriented, concentrated equity strategy with multi-year holding periods. The firm employs primary fundamental research and uses derivatives, leverage, and cash allocations as risk-management tools, serving a small client base with portfolio management for pooled investment vehicles and offering detailed performance reporting.

Kathryn Song is a CFP® with 14 years of industry experience and holds a Series 63 license. She is the founder of Katy Song Financial Planning, Inc., a fee-only financial planning firm based in Mill Valley, CA, and has previously worked at Domain Money Advisors, LLC and SoFi Wealth LLC. Katy Song Financial Planning serves individuals and families by providing comprehensive financial planning and investment consultation without discretionary portfolio management. The firm employs fundamental analysis and Modern Portfolio Theory, typically recommending low-cost index funds and ETFs, and operates on a fixed-fee and hourly billing model rather than charging based on assets under management.

Karl Hoagland is the principal of Longview Investment Management and holds the CFA® designation along with a Series 63 license. He has six years of industry experience and has been with Longview Investment Management since 2019. Outside of advising, he is the publisher and owner of UltraRunning Magazine. Longview Investment Management is an independent, sole-owner advisory firm serving individual and high-net-worth clients. The firm uses fundamental analysis to build concentrated, long-term equity portfolios and emphasizes dividend growth, tax-aware loss harvesting, and monthly account reviews.

Robert Stutch is a CFP® with 16 years of industry experience, currently serving as the sole advisor at Fidere in San Francisco, CA, where he has worked since 2009. He is involved in various technology projects, including a smart contract blockchain initiative called DXAnthus. Fidere primarily advises high-net-worth individuals, families, and estates, focusing on restructuring inherited estates, assisting clients during advisor transitions, and supporting technology founders anticipating liquidity events. The firm combines macroeconomic analysis with fundamental and technical investment approaches, offering comprehensive financial planning, portfolio management, and estate-management/family-office services, alongside an affiliated insurance unit.

Peter Lee is a financial advisor at GP Wealth Management, LLC in Alameda, CA, holding a Series 65 designation with 13 years of industry experience. He has been with GP Wealth Management since 2012. GP Wealth Management provides asset management and portfolio supervision for individual and institutional clients, including high-net-worth individuals, pension plans, trusts, and corporate entities. The firm tailors portfolios to clients’ financial situations and objectives, employing a combination of fundamental, technical, and cyclical analysis alongside strategic and tactical asset allocation.

David Mcinnis is the sole advisor at Madden Creek Advisors, an independent firm based in San Rafael, CA. He holds Series 63 and Series 65 licenses and has 15 years of industry experience. Mcinnis has led Madden Creek Advisors since 2015. Madden Creek Advisors provides discretionary investment management and integrated financial planning to high-net-worth individuals, trusts, corporations, charitable institutions, foundations, endowments, and pension or profit-sharing plans. The firm employs a long-term, asset-allocation-centered approach grounded in Modern Portfolio Theory and tailors Investment Policy Statements to clients’ specific risk tolerances, liquidity needs, tax circumstances, and time horizons.

Tony Pico is the sole advisor at Pico Associates in Oakland, CA, where he has worked since 2005, accumulating 21 years of industry experience. Pico Associates provides retirement income planning, portfolio management, and educational IRA services for individual and family clients. The firm emphasizes diversified allocations using mainly no-load mutual funds and ETFs, with ongoing monitoring and proprietary fund analysis conducted by the principal. It operates as a fee-only adviser with a primarily non-discretionary implementation model and serves a small client base.

I launched Focused Finances, a sole proprietorship, in 1994 and transitioned to Focused Finances, LLC, in 2004. My objective then and now is to help individuals and couples with their financial planning and investment needs. My advice and insight have been featured in the San Francisco Chronicle, the Oakland Tribune, the Huffington Post, Real Simple, and the Wall Street Journal, among others. I am a member of the National Association of Personal Financial Advisors (NAPFA), which is the premiere professional association for fee-only financial planners, and the XY Planning Network (helping advisors serve the other 99% effectively). I am a Certified Financial Planner™ and hold an MBA in Finance from California State University, Hayward (now CSU East Bay). I am also a well-trained and avid musician (my undergraduate degree is in music, and I pursued graduate work as well). I specialize in choral singing and an unusual Baroque instrument – the viola da gamba. I perform with the San Francisco Bay Area Chamber Choir, California Bach Society, participate in numerous vocal and instrumental music workshops, and informal musical gatherings. For me, music is an important touchstone; it’s one of the ways I keep my life in balance.

Douglas Buser is a CFP® professional with 29 years of industry experience. He has been with Golden Gate Advisors, Inc., an independent firm based in Walnut Creek, CA, since 1998. In addition to his advisory role, he is a partner in a real estate brokerage firm. Golden Gate Advisors is a family-office registered investment adviser serving accredited high-net-worth individuals and related entities. The firm employs a multi-manager, core-satellite investment approach and offers services including financial planning, wealth management, and investment supervisory services for qualified retirement plans.

Kevin Chung is a CFP® and CFA® with 17 years of experience in the financial services industry. He is the founding advisor of Generative Family Office LLC, where he has worked since 2024, following prior roles at JPMorgan Private Wealth Advisors and First Republic Investment Management. He holds an insurance license but is not actively engaged in insurance sales. Generative Family Office advises ultra-high-net-worth and high-net-worth individuals, families, and related entities, focusing on comprehensive family office consulting rather than direct portfolio management. The firm provides investment oversight and guidance to external managers while emphasizing long-term, diversified portfolio principles and extensive non-investment services, including family governance and life-planning coordination.

Frederick Borden is a CFP®-certified financial advisor with 29 years of industry experience. He is the principal at On Keel Capital in Mill Valley, CA, and has previously worked with firms including Equius Partners, LLC. Outside of his advisory role, he raises capital for private and public companies as a registered representative with Sutter Securities Inc. On Keel Capital provides fee-only financial planning, wealth planning, and investment advisory services to individuals, families, trusts, and charitable organizations. The firm employs an evidence-based investment approach focused on strategic asset allocation, diversification, and tax awareness, with an emphasis on non-discretionary management and work with charitable entities.

Sara Ellefsen is a CFP® and holds a Series 65 license, with 21 years of experience in financial advising. She has been the principal advisor at Golden Gate Personal Financial Planning since 2004. The firm serves individual and high-net-worth clients, providing comprehensive, goals-based financial planning, investment advice, and management. It emphasizes diversified, liquid portfolios using primarily no-load mutual funds and ETFs, with a flat, tiered fee structure and a focus on complex planning areas such as equity compensation and business-owner planning.

Dylan Maney is a financial advisor at Maney Wealth with seven years of industry experience. He holds a Series 65 designation and previously worked at Fisher Investments and Northern Trust. Maney Wealth provides discretionary investment management for pooled and institutional-type clients, along with standalone financial planning and consulting services. The firm uses a combination of fundamental, technical, and cyclical analysis to build goals-based portfolios and employs various asset-allocation strategies, focusing on public securities and occasionally alternative investments.

Wealth Script Advisors offers a wealth management experience unlike any other, designed specifically for tech professionals. With 12 years of experience in the financial advisory industry and certifications such as CFP®, CFA®, and Enrolled Agent, we bring a comprehensive understanding of the unique challenges of equity compensation, concentrated investments, tax strategy, and real estate. Our expertise is rooted in a deep knowledge of the tech sector, allowing us to craft strategies that address the complexities of your financial world while simplifying the path forward. Three key pillars truly separate us from the rest: First, our deep expertise in working with tech professionals. We understand the intricacies of your compensation structures and have the experience to help you maximize wealth while managing the tax implications. Second is our personalized investment experience, which focuses on customization and driving utility. Third, we offer a white-glove boutique experience. Our firm combines the personalized attention of a small, exclusive practice with the expertise and resources of a much larger firm, ensuring that every interaction is seamless and tailored to your specific needs. At Wealth Script Advisors, we’re committed to delivering strategic, thoughtful advice with an unwavering focus on your long-term financial success. Whether you’re navigating equity compensation, building wealth through real estate, or looking for a partner to guide you through life’s financial milestones, we provide the kind of individualized attention that ensures you feel supported and confident every step of the way.

Thomas Bray is the sole advisor at Bray Financial Advisors LLC in Mill Valley, CA, holding a Series 65 license with seven years of industry experience. He has led his independent firm since 2018. Bray Financial Advisors LLC offers discretionary investment management and financial planning services tailored to individuals, high-net-worth clients, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a long-term, diversified investment approach based on modern portfolio theory, emphasizing low-cost index funds and ETFs, with portfolios customized to client-specific guidelines.

Seth Reicher is a CFA® charterholder and the sole advisor at Reicher Capital Management, LLC, where he has worked since 2021. He has a total of 14 years of industry experience, including seven years at Snyder Capital Management LP and three years as a self-employed investment professional. Reicher Capital Management provides discretionary investment management services to individuals, business entities, trusts, and pension and profit-sharing plans. The firm employs a fundamental, long-term, concentrated multi-cap U.S. equity strategy, combining public equity portfolios with ETFs, mutual funds, and fixed income for diversification, and offers performance-based fee arrangements for eligible clients.

Robert Bilbao is a Series 65-licensed financial advisor with Shorestown Partners LLC in San Francisco, CA. He has experience at Hall Capital Partners LLC and TDA Investment Group among other roles since 2018. Shorestown Partners LLC provides wealth management and financial planning services primarily to individuals and high-net-worth clients, focusing on continuous investment advice and portfolio management. The firm employs a fee-only model using Modern Portfolio Theory and an asset-allocation approach favoring passive investments, with discretionary account management and periodic reviews.

Keith Weissglass is a financial advisor at Effective Finance LLC in Berkeley, CA, holding a Series 65 credential with three years of industry experience. He serves as a director of operations at Constellation Research Center, Inc., a nonprofit organization, and is also a lecturer at the University of California at Davis. Effective Finance LLC is a fee-only registered investment adviser providing ongoing and project-based financial planning to individuals and high-net-worth clients. The firm focuses on tailored recommendations using modern portfolio theory and asset-allocation strategies, primarily favoring passive funds such as mutual funds and ETFs, while clients implement the recommendations independently.

Jeffrey Elfont is the sole advisor at Pinnacle Capital Management in Walnut Creek, CA, holding Series 63 and Series 65 credentials with nine years of industry experience. He has been with Pinnacle Capital Management since 2001 and has prior experience in accounting, taxation, and auditing from his career in CPA firms. Pinnacle Capital Management serves institutional clients and pooled investment vehicles while also working with a small number of individual, non-high-net-worth clients. The firm emphasizes transparent custodian selection and explicit conflict-management policies in its investment management and advisory services.

Matthew Rittmann is the sole advisor at Rittmann Capital Management Co. in Moraga, CA, holding a Series 65 credential with 21 years of industry experience. He has led Rittmann Capital Management since 2004. Rittmann Capital Management Co. provides discretionary asset management and financial planning services to individuals, small businesses, trusts, estates, pooled investment vehicles, and charities. The firm uses a combination of fundamental, technical, and charting analysis across various instruments, actively managing accounts on a discretionary basis with regular reviews and tax-loss harvesting.