James Busterud is a CFP® professional with 27 years of experience in financial advising. He has been with Jack Point Advisors, LLC since 2017 and previously worked at UBS Financial Services Inc from 2008 to 2017. Jack Point Advisors provides discretionary portfolio management and financial planning services primarily to high-net-worth individuals and institutional clients such as foundations, endowments, pensions, and charitable organizations. The firm focuses on long-only, fundamental analysis to construct disciplined, long-term equity and bond portfolios tailored to clients’ time horizons, tax sensitivity, and risk tolerance.

Thomas Bray is the sole advisor at Bray Financial Advisors LLC in Mill Valley, CA, holding a Series 65 license with seven years of industry experience. He has led his independent firm since 2018. Bray Financial Advisors LLC offers discretionary investment management and financial planning services tailored to individuals, high-net-worth clients, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a long-term, diversified investment approach based on modern portfolio theory, emphasizing low-cost index funds and ETFs, with portfolios customized to client-specific guidelines.

Seth Reicher is a CFA® charterholder and the sole advisor at Reicher Capital Management, LLC, where he has worked since 2021. He has a total of 14 years of industry experience, including seven years at Snyder Capital Management LP and three years as a self-employed investment professional. Reicher Capital Management provides discretionary investment management services to individuals, business entities, trusts, and pension and profit-sharing plans. The firm employs a fundamental, long-term, concentrated multi-cap U.S. equity strategy, combining public equity portfolios with ETFs, mutual funds, and fixed income for diversification, and offers performance-based fee arrangements for eligible clients.

Keith Weissglass is a financial advisor at Effective Finance LLC with a Series 65 credential and two years of industry experience. He has worked in various roles including Director of Operations at Constellation Research Center, Inc., and is a lecturer at the University of California at Davis. At UC Davis, he dedicates time to lecturing and student engagement. Effective Finance LLC is a fee-only registered investment adviser that provides financial planning services to individuals and high-net-worth clients. The firm focuses on tailored recommendations using modern portfolio theory, passive funds, and asset allocation strategies, without offering investment management or custody services.

Andrew Fedeli is the principal of Fedeli Financial, LLC, an independent advisory firm based in Novato, California. He holds a Series 65 designation and has three years of industry experience. Outside of his financial advisory role, he owns a consulting business specializing in Salesforce training. Fedeli Financial, LLC provides portfolio management and individualized investment planning for a small, high-net-worth client base. The firm employs a variety of analytical methods and offers tailored recommendations across diverse investment types, including private placements and venture capital, while maintaining a non-discretionary trading approach.

Paul Cordero is a CFP®-certified financial advisor with 14 years of industry experience, currently practicing at Attune Financial Planning, LLC in San Rafael, CA. He has been with Attune Financial Planning since 2011 and previously was involved with the Financial Planning Association of San Francisco from 2020 to 2023. Attune Financial Planning is a fee-only registered investment adviser that serves individuals, families, and business owners, particularly those nearing or in retirement. The firm offers comprehensive financial planning and wealth management using a passive, asset-class investment approach focused on tax efficiency, and provides both discretionary and non-discretionary advice tailored to each client’s tax situation, risk tolerance, and goals.

Lewis Gridley is a CFP® professional with 23 years of experience, serving as the sole advisor at Gridley Associates Inc since 1999. He holds Series 63 and Series 65 licenses. Gridley Associates provides comprehensive financial planning and discretionary investment management for individuals, trusts, estates, and charitable foundations. The firm focuses on broadly diversified portfolios guided by asset allocation and investment policy statements, emphasizing long-term total return through fundamental and cyclical analysis.

Thomas Porta is the sole advisor at Porta Investment Management in Vallejo, CA. He holds the CFP®, CFA®, and Series 63 designations and has 3 years of industry experience. In addition to advising, Porta is a licensed CPA, estate planner, and real estate broker. Porta Investment Management is an independent wealth management and investment advisory firm serving individuals, trusts, pension plans, corporations, and other business entities. The firm provides financial planning, retirement planning, and discretionary portfolio management, incorporating a core portfolio approach with exchange-traded funds and selective individual stocks, along with diversified holdings across multiple asset classes.

Patricia Fata is a CFP® and holds a Series 66 license with 23 years of industry experience. She has been the sole advisor and owner of Fata Financial since 2002. Fata Financial provides discretionary investment management and financial planning services to individuals, families, and trusts, focusing on retirement planning. The firm employs a broadly diversified, low-cost investment approach tailored to client-specific factors and emphasizes daily portfolio monitoring and quarterly performance reporting.

Patrick Beresh is a financial advisor at PMB Advisors with 25 years of industry experience. He holds a Series 66 designation and has been with PMB Advisors since 2002. In addition to his advisory role, he is a Certified Public Accountant and occasionally prepares individual tax returns. PMB Advisors serves individual and high-net-worth clients along with their trusts and estates, providing portfolio management and financial planning services. The firm builds personalized investment policies using fundamental and cyclical analysis and typically implements strategies with ETFs, mutual funds, and individual securities.

Jonathan Firestein is a financial advisor at Purpose Capital Advisors with five years of industry experience. He holds a Series 65 credential and has worked previously at Uplifting Capital, Inc. and Ascent Capital Management (U.S. Bank). Purpose Capital Advisors provides investment consulting to mission-driven organizations, wealth management firms, family offices, and foundations, focusing on impact investing and private capital. The firm offers services including investment research, manager selection, and business consulting, emphasizing bespoke impact frameworks that integrate financial analysis with social and environmental objectives.

Stephanie Fenster is a financial advisor at Itero Capital, LLC with eight years of industry experience. She holds the Series 63 and Series 65 designations and operates as the sole advisor at the independent firm based in Tiburon, California. Itero Capital provides discretionary portfolio management services primarily to high-net-worth and some non-U.S. individual clients. The firm employs a concentrated, research-driven investment approach focused on consumer-centric public equities worldwide, using both long and short positions to pursue long-term capital appreciation and absolute returns.

John Rutledge is a CFP® and CFA® with 16 years of industry experience. He is the sole advisor at Phoundational LLC, an independent firm he has led since 2019. Prior to founding Phoundational, he worked for 11 years at Fairview Capital Investment Management. Phoundational provides investment consulting and financial planning services to individuals, high-net-worth clients, charitable organizations, foundations, endowments, corporations, and other businesses. The firm employs a liability-driven investing philosophy and typically recommends passive, index-based mutual funds and ETFs, operating on a fee-only basis without managing client assets directly.

Quincy Hall is a CFP®-designated financial advisor with 14 years of industry experience. He founded Hall Financial Services, Inc. in 2018 after prior roles at Cetera Advisor Networks and Mass Mutual Investors Services. In addition to his advisory work, Hall teaches financial planning concepts as a lecturer at the College of Marin Community Education and publishes educational books and courses under his Advice Only business. Hall Financial Services, Inc. provides personalized financial planning and advisory services to individual and high-net-worth clients. The firm offers Advice-Only™ standalone planning engagements that are separate from asset management, recommending third-party managers when ongoing portfolio management is desired, and provides educational content through its Advice Only program.

Jake Birnberg is a financial advisor at Empowering Financial with nine years of industry experience. He previously worked at Portsmouth Financial Investment Advisory and has been involved in real estate and self-employment for over two decades. Birnberg operates a tax planning and preparation business, Deduction Detectives, and holds real estate and insurance licenses. Empowering Financial provides discretionary and non-discretionary investment management and financial planning services to individuals, small business owners, trustees, and fiduciaries. The firm employs a tailored investment approach combining fundamental, quantitative, qualitative, and cyclical analysis, and offers tax planning and IRS representation through its related tax business.

Daryl Wong is the sole advisor at Tula Investment Group LLC in Oakland, CA, holding a Series 65 credential with 13 years of industry experience. He has been with Tula Investment Group since its founding in 2013. Tula Investment Group LLC provides discretionary investment management and financial advisory services to individual and high-net-worth clients. The firm emphasizes a value-oriented, small-cap, and contrarian equity approach, complemented by opportunistic, event-driven research, and employs performance-based compensation for eligible investors.

Much like you don't wait to join a gym until you're healthy, you shouldn't wait to work with a financial planner until you're wealthy. Unfortunately, the financial industry historically only wants to work with clients who have -insert any seven-digit-minimum amount of assets-. The good news is there are now plenty of financial planners who will gladly work with clients regardless of how much they have already saved. I am one of those planners. ;) I've been a financial planner for over a decade now, and I've worked lots of different clients from all walks of life. I've come to learn that sticking to the basics and keeping things simple is the best approach when helping clients develop a financial plan. My role is to help guide you on your path to financial freedom. New clients start with a financial plan. This is where we talk about your goals, time horizon, and all the numbers. We’ll review different scenarios so you can see what’s possible. By the end of the initial plan, you should be up and running, moving in the general direction of your goals. From there, we move to ongoing financial planning in which we meet semi-annually to monitor your plan and make adjustments when needed.

Bruce Ritter is the sole advisor at Ritter Wealth Counsel, an independent fee-only wealth management firm based in San Rafael, CA. He holds a Series 65 designation and has over 36 years of experience in the industry. Ritter Wealth Counsel serves primarily high-net-worth individuals and families, as well as trusts, estates, pension, and charitable organizations. The firm offers customized investment programs implemented mainly with passive index funds or ETFs, maintaining predominantly non-discretionary client relationships and a small, concentrated client roster.

John Dowling is a CFA® charterholder and principal advisor at JFD Capital, LLC, with nine years of industry experience. He previously worked at Fairview Capital and the Golub Group (now Summitry) before founding his current independent advisory firm. JFD Capital is a small independent registered investment adviser that provides ongoing, tailored portfolio management primarily to high-net-worth individuals. The firm employs a bottom-up, fundamental research approach focusing on undervalued equities and fixed-income securities, offering discretionary management and performance-based fee arrangements to qualified clients.

Edi Alvarez is a CFP® and holds a Series 65 license with 18 years of experience in financial advising. He has led AIKAPA since 2014 and has been involved with Dual Enterprises since 1990, where he serves as CEO of a publishing business that produces niche books for smaller audiences. AIKAPA serves individuals, families, trusts, non-profits, corporations, and small businesses, often working with executives and business owners. The firm provides comprehensive wealth and financial planning, portfolio management, and retirement plan analysis, offering both managed and guided planning models that use diversified mutual funds and ETFs.