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Andrew F

Series 65

Novato, CA

Fedeli Financial, LLC

Andrew Fedeli is the principal of Fedeli Financial, LLC, an independent advisory firm based in Novato, California. He holds a Series 65 designation and has three years of industry experience. Outside of his financial advisory role, he owns a consulting business specializing in Salesforce training. Fedeli Financial, LLC provides portfolio management and individualized investment planning for a small, high-net-worth client base. The firm employs a variety of analytical methods and offers tailored recommendations across diverse investment types, including private placements and venture capital, while maintaining a non-discretionary trading approach.

Options & derivatives strategies Real estate investing Annuities
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Paul C

CFP®, Series 65, Series 66

San Rafael, CA

Attune Financial Planning, LLC

Paul Cordero is a CFP®-certified financial advisor with 14 years of industry experience, currently practicing at Attune Financial Planning, LLC in San Rafael, CA. He has been with Attune Financial Planning since 2011 and previously was involved with the Financial Planning Association of San Francisco from 2020 to 2023. Attune Financial Planning is a fee-only registered investment adviser that serves individuals, families, and business owners, particularly those nearing or in retirement. The firm offers comprehensive financial planning and wealth management using a passive, asset-class investment approach focused on tax efficiency, and provides both discretionary and non-discretionary advice tailored to each client’s tax situation, risk tolerance, and goals.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance Income planning Retired Approaching retirement Retired
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Thomas P

CFP®, CFA®, Series 63

Vallejo, CA

Porta Investment Management

Thomas Porta is the sole advisor at Porta Investment Management in Vallejo, CA. He holds the CFP®, CFA®, and Series 63 designations and has 3 years of industry experience. In addition to advising, Porta is a licensed CPA, estate planner, and real estate broker. Porta Investment Management is an independent wealth management and investment advisory firm serving individuals, trusts, pension plans, corporations, and other business entities. The firm provides financial planning, retirement planning, and discretionary portfolio management, incorporating a core portfolio approach with exchange-traded funds and selective individual stocks, along with diversified holdings across multiple asset classes.

Retirement income strategy Income planning Wealth management Passive / index investing Concentrated stock management
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Patrick B

Series 66

Larkspur, CA

Pmb Advisors

Patrick Beresh is a financial advisor at PMB Advisors with 25 years of industry experience. He holds a Series 66 designation and has been with PMB Advisors since 2002. In addition to his advisory role, he is a Certified Public Accountant and occasionally prepares individual tax returns. PMB Advisors serves individual and high-net-worth clients along with their trusts and estates, providing portfolio management and financial planning services. The firm builds personalized investment policies using fundamental and cyclical analysis and typically implements strategies with ETFs, mutual funds, and individual securities.

Equity compensation tax strategy Long-term care insurance Charitable giving & philanthropy
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Jonathan F

Series 65

San Rafael, CA

Purpose Capital Advisors

Jonathan Firestein is a financial advisor at Purpose Capital Advisors with five years of industry experience. He holds a Series 65 credential and has worked previously at Uplifting Capital, Inc. and Ascent Capital Management (U.S. Bank). Purpose Capital Advisors provides investment consulting to mission-driven organizations, wealth management firms, family offices, and foundations, focusing on impact investing and private capital. The firm offers services including investment research, manager selection, and business consulting, emphasizing bespoke impact frameworks that integrate financial analysis with social and environmental objectives.

ESG / Sustainable investing Private / alternative investments Charitable giving & philanthropy Founder/Business Owner Religious/faith focused
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John R

CFP®, CFA®, Series 63, Series 65

Nicasio, CA

Phoundational LLC

John Rutledge Jr. is a CFP® and CFA® with 16 years of experience in financial advisory roles. He is the sole advisor at Phoundational LLC, an independent registered investment adviser based in Nicasio, CA. His prior experience includes positions at Fairview Capital Investment Management, Clearbridge Investments, and Citigroup Global Markets. Phoundational LLC provides financial planning and investment consulting to individuals, high-net-worth clients, charitable organizations, foundations, endowments, corporations, and businesses. The firm emphasizes client education and a structured engagement process to develop customized, liability-aware asset allocation plans primarily using passive index funds and ETFs, operating as a consultant while clients retain control of their accounts.

Passive / index investing Cash flow / budgeting
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Quincy H

CFP®, Series 65, Series 63

Corte Madera, CA

Hall Financial Services, Inc

Quincy Hall is a CFP® professional with 14 years of industry experience. He is the sole advisor at Hall Financial Services, Inc., where he has worked since 2018. Prior to founding his firm, he held roles at Cetera Advisor Networks and Mass Mutual Investors Services. Hall also teaches financial planning concepts as a lecturer at The College of Marin Community Education and authors educational materials under his Advice Only trademark. Hall Financial Services, Inc. provides personalized financial planning and advisory services primarily to individual and high-net-worth clients. The firm offers Advice‑Only™ planning engagements that are structurally separated from asset management, recommending third-party investment managers when ongoing portfolio management is desired.

General retirement planning Annuities General tax planning Cash flow / budgeting
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Krystal F

CFP®

Richmond, CA

Krystal Fortner

Much like you don't wait to join a gym until you're healthy, you shouldn't wait to work with a financial planner until you're wealthy. Unfortunately, the financial industry historically only wants to work with clients who have -insert any seven-digit-minimum amount of assets-. The good news is there are now plenty of financial planners who will gladly work with clients regardless of how much they have already saved. I am one of those planners. ;) I've been a financial planner for over a decade now, and I've worked lots of different clients from all walks of life. I've come to learn that sticking to the basics and keeping things simple is the best approach when helping clients develop a financial plan. My role is to help guide you on your path to financial freedom. New clients start with a financial plan. This is where we talk about your goals, time horizon, and all the numbers. We’ll review different scenarios so you can see what’s possible. By the end of the initial plan, you should be up and running, moving in the general direction of your goals. From there, we move to ongoing financial planning in which we meet semi-annually to monitor your plan and make adjustments when needed.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Retirement income strategy Career Changers Gen X (Born 1965-1980)
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Bruce R

Series 65

San Rafael, CA

Ritter Wealth Counsel

Bruce Ritter is the sole advisor at Ritter Wealth Counsel, an independent fee-only wealth management firm based in San Rafael, CA. He holds a Series 65 designation and has over 36 years of experience in the industry. Ritter Wealth Counsel serves primarily high-net-worth individuals and families, as well as trusts, estates, pension, and charitable organizations. The firm offers customized investment programs implemented mainly with passive index funds or ETFs, maintaining predominantly non-discretionary client relationships and a small, concentrated client roster.

Wealth management General retirement planning Income planning General tax planning
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Edi A

CFP®, Series 65

Corte Madera, CA

AIKAPA

Edi Alvarez is a CFP® with 19 years of industry experience, currently serving as the sole advisor at AIKAPA since 2014. He is also the CEO of Dual Enterprises, a publishing business he founded in 1990 that produces niche books for smaller audiences. AIKAPA provides comprehensive wealth and financial planning services to individuals, families, trusts, and small businesses, with a client base that includes executives and business owners. The firm emphasizes financial plans as the foundation of its investment advice and offers both managed and guided planning models, incorporating diversified portfolios and ongoing education through seminars and a published blog.

Business ownership considerations Retirement plans for business owners (SEP, solo 401k) Tax strategies for small businesses Cash flow / budgeting General retirement planning Executive Founder/Business Owner Established Professionals Mid-Career Professionals
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Randall H

Series 63

Novato, CA

Full Compass Investment Advisors

Randall Huyser is a financial advisor with Full Compass Investment Advisors in Novato, CA, holding a Series 63 designation and 21 years of industry experience. He has been with Full Compass Investment Advisors since 2012. Full Compass Investment Advisors provides personalized investment management and advisory services to individuals, families, trusts, retirement plans, and charitable organizations, typically through separately managed discretionary accounts. The firm uses a multi-disciplinary investment process combining fundamental research with quantitative and qualitative analysis to construct tailored portfolios across various strategies.

Options & derivatives strategies
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Joseph G

Series 65

Kentfiled, CA

Pacific Crest Asset Management LLC

Joseph Gallagher is a financial advisor at Pacific Crest Asset Management LLC with 31 years of industry experience. He holds a Series 65 designation and previously worked at Dorsey Capital Management and Kimun Lee. Pacific Crest Asset Management LLC provides discretionary portfolio management and prepares Investment Policy Statements tailored to clients’ goals, tax considerations, and risk tolerances. The firm employs a mix of analytic techniques and implements long-term purchase strategies across equities, fixed income, and ETFs, managing client assets internally without third-party managers.

Wealth management Active portfolio management
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Steven T

Series 63, Series 66, Series 65

Richmond, CA

Wholeness Financial

Steven Toomey is the sole advisor at Wholeness Financial in Richmond, California, holding Series 63, 65, and 66 licenses with three years of industry experience. His prior work includes roles at Wells Fargo Investments, Morgan Stanley, and various entrepreneurial ventures. Outside of his advisory practice, he serves as CFO of Snout, Inc., a company providing wellness payment plans for veterinary clinic customers. Wholeness Financial is a California-registered investment adviser offering integrated financial planning and investment management services to individuals, trusts, small businesses, charitable organizations, and pension/profit-sharing plans. The firm emphasizes personalized financial plans translated into customized Investment Policy Statements, with discretionary portfolio management focused on asset allocation, automatic rebalancing, and a diversified mix of investment vehicles.

Wealth management Passive / index investing Active portfolio management Real estate investing
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John C

Series 66

Petaluma, CA

Compass Wealth Advisors

John Cort is a financial advisor with Compass Wealth Advisors in Petaluma, CA, holding a Series 66 designation and 16 years of industry experience. He has been with Compass Wealth Advisors since 2012, where he serves as the firm's sole advisor. Compass Wealth Advisors is an independent, state-registered firm that offers comprehensive financial planning and discretionary investment management to individual and household clients. The firm employs an active management style tailored to clients’ risk tolerance and time horizon, utilizing both fundamental and technical analysis across a range of investment vehicles.

ESG / Sustainable investing
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Max S

Series 65

Corte Madera, CA

Strasburg Asset Management Company LLC

Max Strasburg is the sole portfolio manager at Strasburg Asset Management Company LLC, holding a Series 65 designation with two years of industry experience. He previously worked at View Ridge Capital Management, LP from 2015 to 2020 and is also associated with SAMCO LLC. Strasburg Asset Management Company LLC is an independent, state-registered investment adviser serving high-net-worth individuals, businesses, and institutional clients. The firm employs a value-oriented, opportunistic strategy focused on common equity in developed markets, managing concentrated portfolios with a disciplined fundamental research approach.

Active portfolio management Concentrated stock management
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Daniel E

Series 65

Corte Madera, CA

Dan Edwards Investment Advisory Services, LLC

Daniel Edwards is the sole advisor at Dan Edwards Investment Advisory Services, LLC, an independent firm based in Corte Madera, CA. He holds a Series 65 designation and has eight years of experience in the industry. Prior to founding his firm in 2017, he was self-employed for 11 years. Dan Edwards Investment Advisory Services provides portfolio management and limited consultation primarily to individual clients and couples, typically with a minimum investable amount of $100,000. The firm focuses on retirement-income planning through diversified portfolios mainly composed of Vanguard no-load mutual funds, offering personalized service including mailed quarterly summaries and optional research-based consultations.

Retirement income strategy Income planning
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Michael B

Series 65

Mill Valley, CA

Financial Solutions

Michael Boulton is a financial advisor at Financial Solutions in Mill Valley, CA, holding a Series 65 designation with 22 years at the firm and 2 years of industry experience. Financial Solutions is a single-advisor independent practice managing approximately $32.4 million across 13 high-net-worth clients. The firm provides asset management, financial planning, and retirement planning, using a disciplined investment approach that combines charting, fundamental, technical, and cyclical analysis with periodic rebalancing. Financial Solutions typically manages accounts on a discretionary basis and offers both hourly and fixed-fee planning.

General retirement planning
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Paul B

Series 63

Corte Madera, CA

Financial Security Planning Services, Inc.

Paul Bonapart is a financial advisor with Financial Security Planning Services, Inc. in Corte Madera, CA. He holds a Series 63 designation and has 36 years of industry experience. His career includes over three decades at Commonwealth Financial Network and ownership of Financial Security Planning Services, Inc. Since 2025, he has also been affiliated with Raymond James Financial Services. The firm provides personal financial planning and advice to individuals, high-net-worth clients, trusts, estates, and related entities, offering services such as financial inventory, investment and insurance analysis, and retirement and estate planning on an a-la-carte basis. Recommendations are developed through client interviews and research, with implementation often conducted via affiliated broker-dealer or insurance channels.

Retirement income strategy Income planning Business succession planning
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Matthew D

CFP®

Kensington, CA

Ashby Wealth Management, LLC

I specialize in growing families that work in the medical and technology industries. My wife has worked as a physician since 2013, so I'm familiar with the challenges that those in the industry face. Geographically, we are located in the Bay Area, so my practice has naturally become split between medical professionals as well as those working at tech companies, with a significant portion coming from Google.

Home buying Doctor or Medical Professional Technology Professional Gen Y/Millennials (Born 1980-1995)
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Peter D

Series 66

Petaluma, CA

Riverwest Financial LLC

Peter Dobson is a Series 66–licensed financial advisor with five years of industry experience. He is the sole principal of Riverwest Financial LLC in Petaluma, CA, where he has worked since 2025. His prior roles include positions at Cambridge Investment Research Advisors and Cambridge Investment Research, as well as operating his own advisory practice. Riverwest Financial LLC provides discretionary investment management and financial planning services primarily to individual and high-net-worth clients. The firm employs a fundamental-analysis framework with a long-term orientation, utilizing exchange-traded funds, mutual funds, individual securities, bonds, CDs, and options, and offers both asset-based wealth management and hourly financial planning.

Active portfolio management Options & derivatives strategies
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