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Shane Y

CFP®, Series 66

Aptos, CA

Impact Investors

Shane Yonston is a CFP® with 22 years of industry experience, currently serving as an advisor at Impact Investors since 2014. He previously worked at Cambridge Investment Research Advisors, Inc. and Cambridge Investment Research, Inc. from 2016 to 2018. In addition to his advisory role, Yonston is licensed to sell life and long-term care insurance policies, which he manages alongside his investment work. Impact Investors serves individuals, families, accredited investors, and organizations seeking to integrate social and environmental values into their wealth plans. The firm offers tailored investment management, financial planning, and private investment services, utilizing written investment policies, exclusionary screens, and customized model portfolios.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Income planning Retirement plans for business owners (SEP, solo 401k)
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Sarah B

CFP®

Santa Cruz, CA

Natural Bridges Financial Advisors

Sarah Brown is a CFP® professional with five years of experience at Natural Bridges Financial Advisors in Santa Cruz, CA. Prior to joining Natural Bridges, she worked at 1440 Multiversity and was involved with Luma Yoga. Natural Bridges Financial Advisors is a fee-only firm serving individuals and families with comprehensive financial planning and discretionary investment management. The firm emphasizes tailored investment strategies using low-cost ETFs and mutual funds, operating under a fixed annual fee model with a fiduciary standard.

General retirement planning Social Security optimization Medicare planning Charitable giving & philanthropy
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Susan L

CFP®, Series 65

Santa Cruz, CA

Wynn Capital Management, LLC

Susan Landry is a CFP® and Series 65 licensed financial advisor with five years of industry experience. She has worked at Wynn Capital Management, LLC since 2024 and previously at Affinity Capital Advisors. Before entering the financial sector, she spent time as a journalist and writer. Wynn Capital Management serves individuals, high net worth households, trusts, estates, pension and profit-sharing plans, and charitable organizations, offering comprehensive financial planning, consulting, and discretionary investment management. The firm’s investment approach is based on academic research, emphasizing globally diversified, low-cost, low-turnover mutual funds and ETFs with strategies including defined-risk options and private placements for accredited investors.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
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Jacob I

Series 65

Aptos, CA

Impact Investors

Jacob Ifshin is a financial advisor at Impact Investors with a Series 65 credential and two years of industry experience. His prior roles include positions at Horizons Sustainable Financial Services and self-employment, along with experience at Engaged Ecology and Everybody Grows. Impact Investors serves individuals, families, accredited investors, and organizations seeking to incorporate social and environmental values into their wealth plans. The firm provides customized investment management, financial planning, and mission-aligned retirement plan design, along with a private investment platform for accredited investors.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Income planning Retirement plans for business owners (SEP, solo 401k)
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Anabel D

CFP®

Santa Cruz, CA

Natural Bridges Financial Advisors

Anabel Diaz Garcia is a CFP® professional at Natural Bridges Financial Advisors with two years of industry experience. Her work history includes roles at Beacon Pointe Advisors LLC and Waypoint Wealth Partners, as well as a previous tenure at Natural Bridges Financial Advisors. Natural Bridges Financial Advisors is a fee-only firm serving individuals and families with comprehensive financial planning and discretionary investment management. The firm uses tailored investment policy statements and primarily invests in low-cost funds, operating with a fixed annual fee model and maintaining a fiduciary standard.

General retirement planning Social Security optimization Medicare planning Charitable giving & philanthropy
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Scott M

CFP®, Series 65

Santa Cruz, CA

SLP Wealth

Scott Mc Donald is a CFP® professional associated with SLP Wealth, holding a Series 65 license and having three years of industry experience. His prior roles include positions at the Santa Clara Valley Water District and the California Department of Fish and Wildlife. Outside of finance, he operates a commercial photography business, Scotty McDonald Photography, serving editorial and commercial clients. SLP Wealth is an SEC-registered advisory firm that provides discretionary investment management and financial planning to individual clients and small-business owners, including both non-high-net-worth and high-net-worth individuals. The firm uses diversified, risk-based portfolios primarily consisting of no-load mutual funds and ETFs and offers additional services such as tax preparation and 401(k) plan advisory.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving tax strategies Founder/Business Owner
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Sharon B

CFP®, Series 65

Scotts Valley, CA

Sage Financial Advisors Inc.

Sharon Bargetto is a CFP® professional with 23 years of industry experience, currently serving at Sage Financial Advisors Inc. since 2006. She also maintains a tax preparation and planning business under her CPA credentials, a role she has held since 1992. Sage Financial Advisors serves individuals, business entities, trusts, charitable organizations, and retirement plans by providing discretionary investment management and comprehensive financial and tax planning services. The firm employs a fee-only, fundamental analysis-based investment approach with ongoing portfolio monitoring and offers educational workshops and consulting alongside asset management.

General retirement planning College savings (529s, UTMA, etc.) General tax planning
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Marcos P

Series 65

Santa Cruz, CA

ACT TWO INVESTORS LLC

Marcos Peixoto is a financial advisor at ACT TWO INVESTORS LLC with 12 years of industry experience. He holds a Series 65 designation and previously worked at MACRO Consulting Group and operated a consulting service, Quartermaster Consulting Services, providing operational advice to Registered Investment Advisory firms. ACT TWO INVESTORS LLC offers discretionary portfolio management and investment advice to individuals, retirement accounts, trusts, and family offices through separately managed accounts. The firm employs two main strategies—Focused Equity and Focused Balanced—with concentrated equity portfolios complemented by mutual funds, ETFs, and fixed income, managing over $580 million in discretionary assets.

Active portfolio management
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Jacqueline L

CFP®, Series 63

Aptos, CA

Continuum Advisory, LLC

Jacqueline Lakocy is a CFP® with 42 years of experience in financial planning and investment advice. She is currently affiliated with Continuum Advisory, LLC and has previously worked at OSAIC, Triad Advisors, Inc., and Signator Investors, Inc. Outside of her advisory work, she hosts an Airbnb property in Aptos, CA. Continuum Advisory provides financial planning, consulting, and discretionary portfolio management services to both individual and institutional clients. The firm integrates multiple professional practices among its advisors and offers retirement plan consulting and ERISA fiduciary services.

Wealth management Business sale tax planning Charitable giving & philanthropy General estate planning guidance Founder/Business Owner Executive
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Jonathan L

Series 66

Soquel, CA

Kingsview Wealth Management, LLC

Jonathan Lubell is a financial advisor at Kingsview Wealth Management, LLC with 27 years of industry experience. He holds a Series 66 designation and has worked previously at Merrill, Banc of America Investment Services, and Wells Fargo Advisors and Clearing. Outside of his advisory role, he performs as a musician with a band. Kingsview Wealth Management is a multi-advisor firm serving individuals, retirement plans, registered investment companies, endowments, trusts, and state or municipal clients. The firm offers financial planning and wealth management through in-house and third-party investment strategies across a variety of asset classes, and it also serves as an adviser and sponsor to affiliated exchange-traded funds.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management Real estate investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired
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R. C

Series 63, Series 66

Santa Cruz, CA

Thurston Springer Advisors

R. Chase is a financial advisor with Thurston Springer Advisors in Santa Cruz, CA, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. He has been with Thurston Springer Miller Herd & Titak since 2015 and previously worked at JHS Capital Advisors, LLC from 2012 to 2015. Thurston Springer Advisors serves individual and high-net-worth clients, corporations, foundations, estates, and employer-sponsored retirement plans. The firm offers comprehensive financial planning, portfolio management, and fiduciary services, with investment approaches that combine fundamental, technical, and cyclical analysis to support both buy-and-hold and active strategies.

Multi-generational wealth transfer Business exit / sale strategy Active portfolio management Founder/Business Owner Executive
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Laura K

CFP®, Series 65

Santa Cruz, CA

Evanson Financial, LLC dba Evanson Asset Management

Laura Kelly is a CFP® and holds a Series 65 license with 19 years of industry experience. She has been with Evanson Financial, LLC and its predecessor firm since 2013. Evanson Financial provides investment advisory and financial planning services to individuals, trusts, retirement plan sponsors, endowments, and business entities. The fee-only firm manages primarily discretionary assets totaling approximately $5.8 billion, focusing on long-term, strategic asset allocation using low-cost, institutional-class mutual funds and ETFs.

Passive / index investing Concentrated stock management Retirement income strategy Social Security optimization
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Geoffrey A

Series 66

Scotts Valley, CA

Valic Financial Advisors

Geoffrey Akers is a financial advisor with Valic Financial Advisors, holding a Series 66 designation and over 22 years of industry experience. He has been with Valic Financial Advisors since 2004. Outside of his advisory role, he serves as co-president of the Holy Spirit School Advisory Board and is a board member of the South Valley Family YMCA. Valic Financial Advisors is an SEC-registered investment adviser and FINRA-member broker-dealer that primarily serves U.S. individuals, including high net worth and ultra-high net worth clients, as well as employer-sponsored retirement participants. The firm offers wrap programs, portfolio management, and financial planning services through a large network of advisors, utilizing discretionary unified managed accounts and centralized model solutions.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Frederick G

Series 63, Series 65

Santa Cruz, CA

VOYA Financial Advisors, Inc.

Frederick Gawlick is a financial advisor with VOYA Financial Advisors, Inc., holding Series 63 and 65 designations and bringing 52 years of industry experience. He has been with VOYA Financial Advisors since 2014 and operates Gawlick Retirement Services, which he founded in 1984. Outside of his advisory work, he serves as a director for the Better Business Bureau of Silicon Valley and is a board member of the Santa Cruz Education Foundation. VOYA Financial Advisors, Inc. provides financial planning, portfolio management, unified managed accounts, and retirement advisory services to individuals, pension and profit-sharing plans, charitable organizations, and corporate clients. The firm uses a combination of in-house and external strategists and technology tools to implement investment recommendations, operating both as an SEC-registered investment adviser and a FINRA-member broker-dealer.

Tax-loss harvesting Retirement income strategy General retirement planning Business exit / sale strategy Founder/Business Owner Executive Retired Self-Employed Approaching retirement Retired
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Sara M

Series 66

Santa Cruz, CA

Principal Financial Services

Sara Mills Gaines is a financial advisor at Principal Financial Services with 12 years of industry experience and holds a Series 66 designation. Her career includes roles at Merrill, Bank of America, Wells Fargo, and various financial firms before joining Principal. She also has involvement in the sales and service of insurance products including fixed life, annuities, and group benefits through multiple carriers. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors and institutional clients. The firm’s advisory approach includes direct advisory programs, financial planning, retirement consulting, and access to third-party money manager solutions, with investment implementation generally conducted on a discretionary basis by TPMMs.

Retired Founder/Business Owner
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Daniel C

CFP®, Series 63, Series 66

Scotts Valley, CA

Valic Financial Advisors

Daniel Cook is a CFP® professional with 38 years of industry experience, currently serving at VALIC Financial Advisors since 2003. He also holds Series 63 and Series 66 licenses and has an agent role with Agia involving non-securities insurance products. VALIC Financial Advisors serves U.S.-domiciled individual investors, including high-net-worth clients, as well as corporate and retirement-plan participants. The firm offers discretionary managed-account programs, financial planning, and brokerage services, utilizing Envestnet-developed UMA models for portfolio construction.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Kyle C

Series 66, Series 63

Scotts Valley, CA

Empower Advisory Group

Kyle Certo is a financial advisor at Empower Advisory Group with five years of industry experience. He holds Series 66 and Series 63 licenses and has previously worked at GWFS Equities, Xactly Corp., and Proofpoint Inc. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to certain retail brokerage clients. The firm’s integrated services focus on long-term portfolio returns and savings rates, delivered through platforms affiliated with Empower’s recordkeeping and administrative systems.

General retirement planning Retirement income strategy Social Security optimization Debt management College savings (529s, UTMA, etc.)
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Michael F

Series 63, Series 65

Capitola, CA

Eagle Strategies (NY Life)

Michael Flynn Jr. is a financial advisor with Eagle Strategies (NY Life) based in Capitola, CA, holding Series 63 and Series 65 credentials and 21 years of industry experience. He has worked with New York Life Insurance Company and Nylife Securities Inc. since 2005 and operates his own firms, Flynn Wealth Strategies and Insurance Solutions, Inc. and BIGGR Wealth Strategies and Insurance Solutions, LLC. Outside of his advisory work, he hosts The Impact Entrepreneur Show Podcast, which features interviews with entrepreneurs across various industries. Eagle Strategies serves individual and institutional clients by providing financial planning, investment management, and retirement-plan advisory services through a large network of affiliated representatives. The firm emphasizes tailored recommendations and offers multiple program types, with the majority of assets managed on a non-discretionary basis.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy General retirement planning Retirement income strategy Founder/Business Owner Executive
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Jerry L

Series 63, Series 65

Aptos, CA

Valic Financial Advisors

Jerry Lopez is a financial advisor with Valic Financial Advisors in Scotts Valley, CA, holding Series 63 and Series 65 licenses. He has 28 years of industry experience, including 23 years with Valic Financial Advisors and a current role with Agia. Lopez serves on the board of the Community Foundation of Santa Cruz County, participating in philanthropy and finance committees. Valic Financial Advisors primarily serves U.S.-domiciled individual investors, including high-net-worth and ultra-high-net-worth clients, as well as corporate and retirement-plan participants. The firm offers discretionary managed-account programs, financial planning, and brokerage services, utilizing Envestnet-developed UMA models and providing various overlay options to tailor client portfolios.

ESG / Sustainable investing Tax-loss harvesting Retirement income strategy
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Michael J

Series 63, Series 65

Soquel, CA

Lincoln Investment

Michael Jordan is a financial advisor at Lincoln Investment with 31 years of industry experience. He has been with Lincoln Investment since 2017 and previously spent 22 years at Legend Equities Corporation. Outside of advising, he serves as an executor for estate settlements requiring travel to Michigan. Lincoln Investment Planning, LLC is a large enterprise advisory and broker-dealer serving a diverse client base including individual and high-net-worth investors, trusts, charities, and retirement plans. The firm’s investment approach combines in-house model portfolio management, third-party managers, and advisor-led discretionary and non-discretionary services.

Retirement plans for business owners (SEP, solo 401k) Business ownership considerations Business succession planning Equity compensation tax strategy Educators, Teachers, and Academics Founder/Business Owner Executive Self-Employed Mid-Career Professionals Retired
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