Jane Kelley is a CFP® professional with 43 years of experience in financial advising. She operates her own firm, Jane C. Kelley, and has held prior roles at Royal Alliance and OSAIC Wealth. Her work includes providing personal financial planning consultations through a sole proprietorship. Jane C. Kelley offers financial planning and consulting services to individuals, small-business owners, and heirs on an hourly, non-discretionary basis. The firm focuses on long-term planning with an emphasis on cash management, tax, retirement, education funding, and estate planning.

Sean O'Connor is a financial advisor at O'Connor Capital Advisory, LLC with one year of industry experience. He holds the Series 65 designation and has worked with the Stephen J. Wampler Foundation and Hermosa Surf, LLC. O'Connor Capital Advisory specializes in discretionary portfolio management and tailored financial planning for high-net-worth individuals, families, and institutional clients. The firm uses a combination of fundamental, technical, and cyclical analysis to build individualized investment programs, employing both long- and short-term trading strategies while managing roughly $112 million in assets under management.

Stephen Rice is a ChFC® credentialed financial advisor with 25 years of industry experience. He has been with Rice Financial Consulting, Inc. since 2003. Rice serves on the board and as treasurer of the Los Gatos Monte Sereno Police Foundation, a 501(c)(3) charitable organization supporting local police equipment and training. Rice Financial Consulting, Inc. provides advisory services to individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and corporations. The firm employs a referral and manager-selection model, overseeing approximately $230.7 million for about 336 clients through a five-adviser team, and emphasizes long-term strategies within a fiduciary framework while working primarily on a non-discretionary basis.

Maksim Sackx is a financial advisor at Kensington Securities, LLC in Scotts Valley, CA, holding a Series 65 designation with one year of experience. He has been a full-time student for the past ten years prior to joining Kensington Securities. Kensington Securities, LLC is an independent, fee-based registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm provides personalized financial planning, qualified plan consulting, and discretionary investment management with strategies that incorporate fundamental, technical, and cyclical analysis, including the management of wrap-fee programs and fee-based variable and fixed-index annuities.

Cynthia Flannigan is a CFP® professional with seven years of industry experience. She has been with MainStreet Financial Planning, Inc. since 2018 and previously worked at Evercore Wealth Management for six years. MainStreet Financial Planning, Inc. offers fee-only, advice-only financial planning and consultation to individuals, families, business owners, and nonprofit employers. The firm emphasizes long-term, low-cost passive investing and delivers advice through multi-session planning engagements, educational seminars, and webinars.

Jon Eric Kronvall is a financial advisor at Wealth Innovation with over 23 years of industry experience. He holds a Series 66 designation and has worked at firms including Wells Fargo and OneDigital Investment Advisors. In addition to his advisory role, he owns and consults for Esoteric Advisors, providing expert witness services unrelated to investment management. Wealth Innovation offers investment advisory and portfolio management services primarily to high net-worth individuals. The firm employs a discretionary approach with a mix of fundamental and technical analysis, managing approximately $12.7 million in assets across a small client base.

Todd Scalisi is a financial advisor at Newhouse Integrated Financial Advisors LLC with two years of industry experience. He holds Series 65 and Series 63 licenses and has prior work history with JP Morgan Securities LLC, Coast Financial Services Inc, PP&CO Advisors LLC, and Ascend Partner Services LLC. He is also affiliated with Newhouse CPA, a related entity within the integrated Newhouse brand. Newhouse Integrated Financial Advisors LLC is a California-registered independent investment adviser serving individual and high-net-worth clients with portfolio management and financial planning. The firm uses fundamental analysis and modern portfolio theory to construct long-term, asset-allocated portfolios and operates alongside affiliated entities offering tax, accounting, and real estate services.

Dorothy Hundrieser is a financial advisor with Rice Financial Consulting, Inc. in Los Gatos, CA, holding Series 63 and Series 65 designations and 14 years of industry experience. She has been with Rice Financial Consulting since 2014. Outside of her advisory role, she performs bookkeeping for a dentist on a limited basis. Rice Financial Consulting, Inc. serves individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and corporations. The firm employs a manager-selection and supervisory approach, working with third-party advisers and emphasizing long-term investment strategies without directly managing client portfolios.

Neil Gavande is a CFP® and ChFC® with 23 years of industry experience. He is currently affiliated with Farm and Community Advisory in Los Gatos, CA, and has prior experience at Morgan Stanley Dean Witter and TCFG Investment Advisors. Neil serves as CEO of Farm and Community Asset Advisors LLC and holds licenses as a California Mortgage Broker and a Health and Life Insurance Agent through affiliated entities. Farm and Community Advisory provides portfolio management, pension consulting, and financial planning services to individuals, pension and profit-sharing plans, and business entities. The firm employs a variety of analytical methods and offers tailored investment strategies across diverse asset classes, maintaining a small client base with both discretionary and non-discretionary account management.

Filiep Sackx is a financial advisor with Kensington Securities, LLC in Scotts Valley, CA, holding Series 63 and Series 65 designations and with 27 years of industry experience. He has been with Kensington Securities since 2007 and has also been president and insurance agent at Kensington Financial Group, Inc. since 1995, dedicating approximately 30% of his time to the affiliated insurance agency. Kensington Securities, LLC is an independent, fee-based registered investment adviser serving individuals, high-net-worth clients, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm offers personalized financial planning, qualified plan consulting, and discretionary investment management, including management of wrap-fee programs and annuity contracts.

Janelle Hansen is a financial advisor with Rice Financial Consulting, Inc. in Los Gatos, CA, holding a Series 65 designation and one year of industry experience. Her prior roles include positions at the University of California Natural Reserve System and University of California Santa Cruz. Rice Financial Consulting, Inc. serves individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and corporations, managing approximately $230.7 million across about 336 clients with a five-adviser team. The firm focuses on manager-selection and supervisory services, operating primarily on a non-discretionary basis and directing clients to third-party managers while performing due diligence and ongoing supervisory reviews.

Anthony Caruso is a financial advisor with Caruso Family Financial Advisors (CFFA) LLC in San Jose, CA, holding a Series 66 designation and 14 years of industry experience. He has held positions at several firms, including Wealthforge Securities, Lightpath Capital, and The Taylor Advisory Group. Caruso serves as CEO and Chief Compliance Officer of CFFA. Caruso Family Financial Advisors provides portfolio management and pension consulting services to individuals, high-net-worth households, charitable organizations, and business entities. The firm employs diverse analytical methods and strategies and manages approximately $24.5 million in assets for a client base of around 50 clients.

Maria Yates is a financial advisor at Rice Financial Consulting, Inc. with a Series 65 designation and one year of industry experience. Her prior work includes roles at Stephen Silver Fine Jewelry Company and a children’s pre-school. Rice Financial Consulting provides manager-supervisory services to individuals, pension and profit-sharing plans, charitable organizations, and corporate entities. The firm refers clients to third-party advisers and focuses on long-term investment strategies without discretionary trading, overseeing approximately $287 million in primarily non-discretionary assets.

Rebecca Contin is a CFP® professional with 14 years of industry experience, currently serving as an advisor at East Rock Financial Services, LLC since 2013. She holds a Series 63 designation and is also a director of Contin Seeds, a hybrid seed development company. East Rock Financial Services provides investment management and financial planning to individuals, high-net-worth clients, trusts, and estates. The firm emphasizes asset allocation, diversification, and periodic rebalancing, offering discretionary portfolio management alongside standalone financial planning engagements through a principal-led service model.

Christopher Wentzien is a CFP® with 12 years of industry experience. He has been with Natural Bridges Financial Advisors in Santa Cruz, CA since 2008. Natural Bridges Financial Advisors is a fee-only firm serving individuals and families with comprehensive financial planning and discretionary investment management. The firm uses tailored investment policy statements and primarily invests in low-cost ETFs and no-load mutual funds, operating with a fixed annual fee model rather than a percentage-of-assets approach.

Thomas Wynn is the sole advisor at Wynn Capital Management, LLC in Santa Cruz, CA, holding a Series 66 designation with 23 years of industry experience. He has led Wynn Capital Management since 2002. Outside of his advisory role, Wynn is a member of Angels by the Sea, an investment group focusing on early-stage start-ups in the Santa Cruz area. Wynn Capital Management serves individuals, families, trusts, and various organizations with comprehensive financial planning and discretionary wealth management. The firm’s investment approach emphasizes broadly diversified, global portfolios using low-cost mutual funds and ETFs, incorporating institutional funds and customizable strategies such as options and socially responsible mandates.

Elizabeth Flores is a financial advisor with Legacy Wealth Advisors, LLC in Santa Cruz, CA, holding a Series 65 license and 22 years of industry experience. Prior to joining Legacy Wealth Advisors in 2020, she worked at Sterling Advisory Services, LLC and operated her own CPA practice for 18 years. She is also a 50% owner of a tax preparation business, Oversight Group, LLC, where she is involved in preparing and processing tax returns. Legacy Wealth Advisors, LLC provides multi-family office and wealth management services to individuals, high-net-worth families, and institutions. The firm combines macroeconomic analysis with client-specific risk assessments to build customized portfolios, offering discretionary and non-discretionary investment management alongside integrated tax and real estate advisory services.

Robert Gaukel is a financial advisor at Newhouse Integrated Financial Advisors LLC with one year of industry experience. He holds a Series 65 credential and also works as a Certified Public Accountant providing tax preparation and strategy services for individuals, as well as a real estate agent involved in property management and buyer/seller transactions. Prior to his current role, he was affiliated with Newhouse and has experience outside finance with Verve Coffee Roasters and Mountain Bikers of Santa Cruz. Newhouse Integrated Financial Advisors LLC offers discretionary portfolio management and financial planning primarily to individual and high-net-worth clients. The firm employs a long-term investment approach combining fundamental analysis with modern portfolio theory, managing a concentrated book of accounts that may include mutual funds, ETFs, equities, fixed income, and occasionally venture capital or private placements.

Anna Sergunina is a CFP® professional with 16 years of industry experience. She has been with MainStreet Financial Planning, Inc. since 2014 and also owns Anna Sergunina Media LLC. MainStreet Financial Planning provides fee-only, advice-only financial planning and consultation services to individuals, families, business owners, and nonprofit employers. The firm emphasizes long-term, low-cost passive investing and delivers multi-session planning engagements, educational seminars, and employer-facing workshops.

Shane Yonston is a CFP® with 22 years of industry experience, currently serving as an advisor at Impact Investors since 2014. He previously worked at Cambridge Investment Research Advisors, Inc. and Cambridge Investment Research, Inc. from 2016 to 2018. In addition to his advisory role, Yonston is licensed to sell life and long-term care insurance policies, which he manages alongside his investment work. Impact Investors serves individuals, families, accredited investors, and organizations seeking to integrate social and environmental values into their wealth plans. The firm offers tailored investment management, financial planning, and private investment services, utilizing written investment policies, exclusionary screens, and customized model portfolios.