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Neil P

CFP®, CFA®, TPCP®

Roseville, CA

Olivehurst Advisors LLC

I am a fee-only financial advisor focused on bringing clarity to your finances through integrated planning for life, business and investments. I built Olivehurst Advisors as a fiduciary firm to help individuals and families navigate growing financial responsibilities, evolving priorities and important financial decisions with thoughtful long-term planning and investment management. The name Olivehurst Advisors reflects the kind of stewardship I seek to provide - helping clients build lasting resilience, financial health and long-term opportunity, much like a grove of olive trees that produces fruit over many years. Whether navigating career growth, business ownership, investments, equity compensation, retirement planning or major life transitions, I provide guidance designed to help clients move forward with confidence.

Business ownership considerations Retirement income strategy General retirement planning Founder/Business Owner Established Professionals
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Daniel R

Series 66

Roseville, CA

Rowland Financial Services

Daniel Rowland is the principal of Rowland Financial Services in Roseville, CA, with 26 years of experience in the financial industry. He holds a Series 66 designation. In addition to his advisory role, he owns an insurance brokerage specializing in employee benefits, including life, accident, health, disability, and annuity products. Rowland Financial Services provides investment management, financial planning, and employer retirement-plan services to institutional and individual clients. The firm operates on a non-discretionary basis, focusing on client-specific investment policy statements and diversified portfolios primarily using low-cost mutual funds and ETFs. An affiliated insurance brokerage offering employee-benefit products distinguishes the firm from other investment managers.

Business ownership considerations
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Rachael B

CFP®, Series 66

Granite Bay, CA

True Worth Financial Planning LLC

Rachael Burns is a CFP® and holds a Series 66 license with 18 years of industry experience. She is the sole advisor at True Worth Financial Planning LLC, where she has worked since 2020. Prior to that, she was with Ameriprise from 2017 to 2020 and Merrill Lynch from 2015 to 2017. True Worth Financial Planning provides financial planning and portfolio management primarily to individual and high-net-worth clients. The firm offers project-based and ongoing comprehensive planning, uses third-party managers for portfolio execution, and delivers fee-based online educational courses and content.

Divorce financial planning College savings (529s, UTMA, etc.) Cash flow / budgeting Founder/Business Owner Mid-Career Professionals
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Douglas L

Series 63, Series 66

Lincoln, CA

Xitright

Douglas Lutkus is the sole advisor at Xitright, an independent registered investment adviser based in Lincoln, CA. He holds Series 63 and Series 66 licenses and has 22 years of industry experience, including prior roles at White Hat, LLC and his own businesses operating since 2009 and 2010. Lutkus is also a licensed insurance agent specializing in life, health, and annuities. Xitright primarily serves individual investors, business owners, and select pension/employee benefit plans, offering portfolio management, retirement and business exit planning, and alternative investment consulting focused on real estate. The firm emphasizes personalized advice, non-discretionary account management, and combines traditional securities with due-diligence-based real estate investment options.

Business exit / sale strategy Private / alternative investments Founder/Business Owner
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Jack J

CFP®, Series 65

Roseville, CA

Sierra Financial Planning & Asset Management

Jack Johnson is a CFP® and Series 65-licensed financial advisor with 22 years of industry experience. He has been the sole advisor at Sierra Financial Planning & Asset Management in Roseville, CA since 2003. Johnson holds both CFP® and CPA credentials and has a background in accounting and financial management. Sierra Financial Planning & Asset Management provides financial planning and portfolio management services for individual clients, utilizing a globally diversified, index-oriented, buy-and-hold investment approach. The firm primarily manages non-discretionary assets and negotiates flat advisory fees, delivering comprehensive written plans, annual in-person reviews, and quarterly performance reports.

Tax-loss harvesting Passive / index investing
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Mark O

Series 65

Roseville, CA

Q4 Strategic Equity Advisors Inc.

Mark O'Guinn is the principal of Q4 Strategic Equity Advisors Inc., an independent advisory firm based in Roseville, California. He holds a Series 65 designation and has 18 years of industry experience, having been with Q4 Strategic Equity Advisors since 2008. Outside of advisory services, he is also a licensed life insurance agent in California and owns a related insurance business. Q4 Strategic Equity Advisors provides portfolio management and referrals to third-party money managers for individuals, pension plans, trusts, estates, charitable organizations, and business entities. The firm employs a mix of fundamental analysis, long-term and short-term trading strategies, and non-discretionary portfolio supervision, with access to model portfolios and institutional investment strategists.

Options & derivatives strategies
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Peter G

CFA®, Series 63, Series 65

Rocklin, CA

Gaylord Wealth Management, LLC

Peter Gaylord is the principal of Gaylord Wealth Management, LLC in Rocklin, CA, holding the CFA® designation and Series 63 and 65 licenses with 17 years of industry experience. He has led his firm since 2013 and has operated Peter Gaylord Services, Inc. since 2001. Outside of investment management, he also serves as president and consultant for Peter Gaylord Consulting, Inc., providing business and marketing consulting. Gaylord Wealth Management, LLC manages discretionary client assets primarily through ETFs and mutual funds, employing a combination of fundamental analysis and strategic and tactical asset allocation. The firm serves both institutional and individual clients, offering financial planning and portfolio consultation services on an hourly or fixed-fee basis.

Options & derivatives strategies Concentrated stock management
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Randolph E

CFP®, Series 63, Series 65

Loomis, CA

Randolph Elder, CFP

Randolph Elder is the principal of Randolph Elder, CFP, an independent advisory firm. He holds the CFP® designation and has 25 years of experience as a financial advisor, with nine years in the industry under his current registration. He serves as president of the South Placer Heritage Foundation, a nonprofit organization focused on historical preservation. Randolph Elder, CFP provides investment management and financial planning primarily to individual clients, as well as pension plans, businesses, charities, trusts, and estates. The firm employs a customized, long-term approach emphasizing capital preservation and moderate growth through diversification and both fundamental and technical security analysis.

General retirement planning General estate planning guidance
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Robert T

Series 65

Carmichael, CA

Kingdom Capital Management

Robert Teel is a financial advisor at Kingdom Capital Management with six years of industry experience. He holds a Series 65 designation and has previously worked at Microsoft Corporation and Amazon.com, Inc. Outside of his advisory role, he spent time as a stay-at-home parent. Kingdom Capital Management is an independent, fee-only registered investment adviser that serves individuals and families, focusing on working and middle-income households, young professionals, growing families, and small business owners navigating life-stage financial decisions. The firm offers life-stage financial planning through fixed-fee engagements and employs a diversified, long-term investment approach called “Thirds Investing,” using mutual funds and ETFs supported by fundamental, technical, and quantitative analysis.

General retirement planning Debt management Cash flow / budgeting Life insurance needs analysis Divorce financial planning Self-Employed Young Families Approaching retirement Mid-Career Professionals
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Tadd B

Series 63

Citrus Heights, CA

TCM Investment Advisers

Tadd Barraclough is a financial advisor with TCM Investment Advisers in Citrus Heights, CA, holding a Series 63 designation and 12 years of industry experience. He has worked with TCM since 2016 and maintains concurrent roles at Lyft, Inc. and United Parcel Service. TCM Investment Advisers serves individual investors focusing on retirement planning and estate/asset management, providing portfolio management and a wrap-fee program. The firm emphasizes a customized retirement-planning approach with various fee arrangements and operates trading and custody through a Fidelity platform.

General retirement planning Annuities
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Douglas E

Series 63, Series 65

Roseville, CA

Dae Wealth Management

Douglas Emitte is a financial advisor with 29 years of industry experience, currently serving as the founder and CEO of Dae Wealth Management. He holds Series 63 and Series 65 licenses and has worked at firms including Purshe Kaplan Sterling Investments and OneSource Wealth Management. Emitte is also a licensed insurance agent. Dae Wealth Management provides portfolio management and integrated financial planning to individuals, high-net-worth clients, and pension/profit-sharing plans. The firm uses a variety of analytical methods and combines long-term and short-term trading strategies tailored to client objectives.

Annuities General retirement planning Income planning
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Brian B

Series 65, Series 63

Lincoln, CA

Innovative Financial Advisors, LLC

Brian Breckenridge is the managing member of Innovative Financial Advisors, LLC and holds Series 65 and Series 63 credentials, with 12 years of industry experience. He has operated Breckenridge Tax & Financial Services since 2016, providing tax preparation and insurance services alongside his advisory work. Innovative Financial Advisors, LLC offers financial planning and consulting services to individuals, high-net-worth clients, and small businesses, referring client assets to third-party money managers for investment management. The firm focuses on tailored financial plans using fundamental, technical, and cyclical analysis, without directly managing client assets or acting as a broker-dealer.

Founder/Business Owner
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Marios G

Series 63, Series 65

Folsom, CA

Elite Capital Services, LLC

Marios Gregoriou is a financial advisor at Elite Capital Services, LLC with 28 years of industry experience. He holds Series 63 and Series 65 designations and has been with Elite Capital Services since 2008. The firm offers wealth and portfolio management, financial planning, and consulting services to individuals, high-net-worth clients, trusts, estates, businesses, charitable organizations, pension and profit-sharing plans, and financial institutions. Their investment approach integrates fundamental and technical analysis with proprietary models, focusing on capital preservation through diversification and risk management, and utilizes a variety of investment instruments and strategies tailored to a broad client base that includes institutional and retirement plan clients.

Passive / index investing Tax-loss harvesting Options & derivatives strategies Wealth management Founder/Business Owner Executive
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Karthikeyan E

CFP®, Series 63

Rocklin, CA

FinCrafters Advisory LLC

Karthikeyan Ethirajan is a CFP® and Series 63-licensed financial advisor with two years of industry experience, currently operating through FinCrafters Advisory LLC in Rocklin, CA. His background includes roles in technology consulting and financial services, as well as serving as a part-time instructor in financial planning at the University of California Berkeley. He is also involved in tax accounting and planning as an enrolled agent and manages a personal trading entity. FinCrafters Advisory LLC is an independent firm serving individuals, high-net-worth clients, and business entities with discretionary and non-discretionary asset management, comprehensive financial planning, and retirement-plan advisory services. The firm employs a multi-method investment process incorporating fundamental, technical, and cyclical analyses, offering portfolios that may include derivatives and alternative investments while also providing tax preparation and ERISA plan consulting.

Wealth management Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting Options & derivatives strategies
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Mark S

CFP®

Roseville, CA

Sisto Investment Advisory, LLC

Mark Sisto is a CFP® professional with 21 years of industry experience. He is the principal of Sisto Investment Advisory, LLC, an independent advisory firm he has led since 2016, following a previous 13-year tenure at Gonzales & Sisto, LLP. In addition to his advisory role, Mr. Sisto is a Certified Public Accountant and operates an accounting firm providing tax planning and accounting services separate from his investment advisory business. Sisto Investment Advisory, LLC serves individuals, trusts, estates, charitable organizations, corporate clients, and retirement-plan participants. The firm employs a passive, buy-and-hold investment approach grounded in Modern Portfolio Theory, primarily using Dimensional Fund Advisors mutual funds, and emphasizes tax efficiency and low transaction costs while managing discretionary portfolios.

Passive / index investing General retirement planning College savings (529s, UTMA, etc.)
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Gregory S

Series 65

Granite Bay, CA

De Novo Capital LLC

Gregory Shea is a financial advisor at De Novo Capital LLC in Granite Bay, CA, with nine years of industry experience. He holds a Series 65 designation and has been with De Novo Capital since its founding in 2015. Shea has a legal background and prior securities-litigation experience; he is licensed to practice law but is not currently affiliated with a law firm. De Novo Capital provides discretionary portfolio management services primarily to individual and high-net-worth clients, focusing on managing concentrated portfolios through bottom-up fundamental analysis of undervalued stocks, including domestic and foreign equities as well as small- and micro-cap names. The firm emphasizes a long-term investment horizon and identifies concentration, small-cap, foreign, and political risks as material considerations.

Concentrated stock management Active portfolio management Options & derivatives strategies Established Professionals
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David E

Series 63

Lincoln, CA

David Ettl Financial

David Ettl is the principal of David Ettl Financial, an independent firm based in Lincoln, CA. He holds a Series 63 designation and has 28 years of industry experience. He has led his sole-proprietor firm since 2011, providing non-discretionary portfolio management and consulting services. David Ettl Financial serves individuals, high-net-worth clients, trusts, estates, corporations, and occasionally institutional clients such as pension and profit-sharing plans. The firm employs a fundamentals-based approach, constructing customized portfolios primarily using low-cost mutual funds and ETFs, and provides only non-discretionary advice while clients maintain custody of their assets.

Active portfolio management Options & derivatives strategies
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Dawn P

CFP®, Series 63, Series 65

Rocklin, CA

Pedicord Wealth Management, LLC

Dawn Pedicord is a CFP® professional with 27 years of industry experience. She is the sole advisor at Pedicord Wealth Management, LLC, an independent firm she has led since 2021. Prior to founding her firm, she worked at LPL Financial, LLC and Foord, VanBruggen & Pajak Financial Services. Pedicord Wealth Management provides investment advisory and financial planning services to individuals, high-net-worth clients, businesses, and ERISA retirement plans. The firm emphasizes financial planning as the foundation for asset allocation and combines passive ETFs and active managers, often supervising third-party asset managers while maintaining overall advisory oversight.

General retirement planning General tax planning Wealth management
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Emin N

CFP®, ChFC®, Series 66

Roseville, CA

Triflame Capital

Emin Nabiyev is a CFP®, ChFC®, and holds a Series 66 license with seven years of industry experience. He is the principal advisor at TriFlame Capital, an independent firm he joined in 2024 after five years at Edward Jones. Prior to his financial services career, he worked in public sector roles at the California Department of General Services and the County of Yolo. TriFlame Capital provides discretionary asset management and financial planning services to individuals, high-net-worth clients, charitable organizations, and business entities. The firm uses fundamental and technical analysis, Modern Portfolio Theory, and Monte Carlo simulations to construct portfolios aligned with client objectives and risk tolerances, and it accepts corporate and business clients with a minimum account size generally set at $500,000.

Wealth management Cash flow / budgeting Retirement income strategy Debt management General tax planning
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Steven P

CFP®, Series 66

Roseville, CA

Pinedo Financial Services

Steven Pinedo is a CFP® professional with 23 years of industry experience. He is the principal of Pinedo Financial Services, an independent advisory firm he founded in 2009, and has also worked with LPL Financial since 2015. His activities include selling indexed universal life insurance products. Pinedo Financial Services primarily serves individual clients, offering tailored investment advice on stocks, bonds, mutual funds, annuities, and life insurance. The firm emphasizes manager selection and mutual funds with multi-asset class capabilities and a history of outperformance, managing portfolios on a non-discretionary basis according to client goals and risk tolerances.

Annuities
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