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Dena M

CFP®, CFA®, Series 63, Series 65

St Petersburg, FL

Personal Asset Management

Dena Minning is a CFP® and CFA® with 30 years of experience in the financial advisory industry. She has been with Personal Asset Management since 2005 and previously worked at Vioni Capital Management. Outside of her advisory role, she is involved as president and co-manager of a residential rental real estate investment LLC. Personal Asset Management is an independent firm serving individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and small businesses. The firm offers discretionary and recommendation-based asset management, financial planning, and consulting, focusing on fundamental analysis and a long-term investment strategy with customized portfolios primarily invested in individual stocks, bonds, and CDs.

Active portfolio management Options & derivatives strategies
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Jamie C

Series 65

St. Petersburg, FL

JC Venture Capital Investments LLC

Jamie Chatman is the principal of JC Venture Capital Investments LLC and holds a Series 65 designation. He has 10 years of experience serving with the Fort Lauderdale Police Department. JC Venture Capital Investments provides non-discretionary portfolio advisory services and financial planning to individuals, families, trusts, and closely held entities. The firm combines fundamental and macroeconomic analysis with strategic and tactical asset allocation, offering tailored advice across a range of investment options while maintaining client approval on all transactions.

Private / alternative investments Real estate investing Wealth management General estate planning guidance
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Jeffrey M

Series 63, Series 65

Seminole, FL

JSM Investment Management

Jeffrey Merkow is a financial advisor at JSM Investment Management in Seminole, FL, with seven years of industry experience. He holds Series 63 and Series 65 designations and has worked at several firms, including Fortis Capital Advisors, Elevate Financial Planning & Wealth Management, and Financial Engines Advisors. JSM Investment Management provides discretionary and non-discretionary investment advisory services to individuals, trusts, private equity funds, corporations, and retirement-plan fiduciaries. The firm employs a predominantly passive global asset allocation using ETFs, complemented by active management and options strategies as market conditions dictate, and offers various engagement types including hourly advice and subscription services.

Options & derivatives strategies Passive / index investing Active portfolio management Real estate investing
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Rory C

Series 63, Series 65

St. Petersburg, FL

Hygge Advisors, LLC

Rory Carney is a financial advisor at Hygge Advisors, LLC with 11 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at J.W. Cole Advisors, Inc., J.W. Cole Financial, Inc., and Transamerica Financial Advisors, Inc. Carney also works as an independent consultant for physical precious metals and alternative investments, including cryptocurrencies, and organizes financial conferences and seminars. Hygge Advisors, LLC is an independent, single-advisor registered investment adviser serving individuals, high-net-worth clients, and plan sponsors. The firm offers discretionary portfolio management, financial planning, and pension consulting, employing a risk-based strategic and tactical asset allocation approach grounded in Modern Portfolio Theory.

Annuities
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Scott T

Series 63, Series 65

St. Petersburg, FL

Blueprint Wealth Management

Scott Tittle is the principal advisor at Blueprint Wealth Management, an independent advisory firm based in St. Petersburg, FL. He holds Series 63 and Series 65 licenses and has 21 years of industry experience. Tittle has led Blueprint Wealth Management since 2012. Blueprint Wealth Management provides discretionary investment and portfolio management services primarily to individuals and high-net-worth clients. The firm manages approximately $120 million in assets and employs a fundamental analysis approach, offering tailored portfolios across various asset types including alternative investments such as hedge funds and private placements.

Wealth management
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Jonathan H

Series 63, Series 65

St. Petersburg, FL

Mozella Asset Management

Jonathan Henrich is an advisor at Mozella Asset Management with three years of industry experience. He holds the Series 63 and Series 65 licenses and has a background that includes roles at Quiet Mind Hotel, Best Rate Referrals, and Jinzi Tech. Outside of advising, he authors books on a generally not-for-profit basis and has involvement in business operations and technology consulting. Mozella Asset Management is a state-registered investment adviser that provides active investment management, financial planning, and consulting services to individuals, trusts, and corporations. The firm constructs customized portfolios using Modern Portfolio Theory combined with fundamental and technical analysis, and it focuses on selecting and overseeing third-party managers with a flexible fee structure.

Wealth management Passive / index investing Active portfolio management Private / alternative investments
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John D

CFP®, Series 63, Series 66

St. Petersburg, FL

AdvisorPlanner, LLC

John Donovan is a CFP® with 39 years of experience in the financial advisory industry. He has been the principal advisor at AdvisorPlanner, LLC since 2016. Outside of his advisory work, he offers automobile rental services through an organized platform from his home office. AdvisorPlanner, LLC is a fee-only independent registered investment adviser serving individual clients and employer-sponsored retirement plans. The firm uses a variety of analysis techniques to construct portfolios that include equities, mutual funds, ETFs, and fixed-income instruments, and it emphasizes both value-oriented and income-focused strategies with periodic tactical adjustments.

General retirement planning Retirement income strategy Wealth management
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James F

Series 65

Seminole, FL

Florio Wealth Management, LLC

James Florio is a Series 65-licensed advisor with Florio Wealth Management, LLC in Seminole, FL, where he has worked since 2020. He has 5 years of industry experience and also maintains a 20-year involvement with Ensured Futures. Florio is a licensed life and health insurance agent. Florio Wealth Management provides investment advisory services to individual and high-net-worth clients, focusing on fixed-income securities and exchange-traded funds. The firm uses a modern portfolio theory approach and refers client assets to third-party money managers, monitoring their performance without exercising investment discretion.

Passive / index investing
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Robert J

Series 65

Saint Petersburg, FL

TCP Investments LLC

Robert Johnson is a financial advisor at TCP Investments LLC in Saint Petersburg, FL, holding a Series 65 designation with 21 years of industry experience. He has led TCP Investments since 2011. The firm provides investment advice exclusively to individual clients, employing a market-timing approach driven by technical analysis and charting tools. TCP Investments manages a small client base and focuses on short-term mutual fund trading strategies, including the use of leveraged ProFunds and discretionary group trades for certain accounts.

Active portfolio management
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Matthew G

CFP®, Series 63, Series 66

St. Petersburg, FL

Gray Colt Financial Planning LLC

Matthew Grelck is a CFP® professional with six years of industry experience, currently serving as the principal of Gray Colt Financial Planning LLC. His prior experience includes roles at Fidelity Personal and Workplace Advisors, Empower Financial Services, and Regions Bank/Cetera Investment Services. Grelck holds an active insurance license but does not sell insurance products to clients. Gray Colt Financial Planning is an independent advisory firm providing personalized asset management and financial planning to individual and high-net-worth clients. The firm emphasizes value-oriented, long-term investments combined with strategic asset allocation, offering discretionary management and using the eMoney platform for comprehensive planning and account aggregation.

Options & derivatives strategies Concentrated stock management Wealth management
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Donna M

CFP®, Series 63, Series 65

Dunedin, FL

Clear Waters Financial Network LLC

Donna Morrall is a CFP® professional with 11 years of industry experience, currently serving as the sole advisor at Clear Waters Financial Network LLC. Her background includes roles at Clear Waters Financial Planning LLC and Ramboll. She is a board member of the nonprofit Forever Our Rivers, where she provides financial and investment advice for educational purposes. Clear Waters Financial Network LLC is a fee-only investment adviser offering financial planning and portfolio management to individuals, small businesses, and nonprofits. The firm combines fundamental and technical analysis to create tailored portfolios that balance risk and objectives, employing both passive and active strategies.

College savings (529s, UTMA, etc.) Equity compensation tax strategy
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Daniel W

CFP®, Series 63, Series 65

Saint Petersburg, FL

Client Focused Financial

Daniel Westfall is a CFP® professional with 14 years of industry experience. He is the founder and sole advisor at Client Focused Financial, an independent firm based in Saint Petersburg, FL. His prior experience includes roles at Triad Advisors, Inc. and NEXT Financial Group. In addition to advisory services, he is involved in insurance planning through his firm. Client Focused Financial provides discretionary asset management and written financial planning for individual clients, managing approximately $69.5 million in assets. The firm tailors portfolios to client objectives using fundamental analysis and offers a variety of strategies, including options and frequent trading when appropriate.

Active portfolio management General retirement planning General tax planning
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Bradley S

CFA®, Series 63, Series 65

St. Petersburg, FL

U.S. Cherry LLC

Bradley Sorensen is a CFA® charterholder with 22 years of industry experience. He currently serves as the sole advisor at U.S. Cherry LLC in St. Petersburg, FL. His prior experience includes roles at Charles Schwab, IHL Investment Services, and investment research positions at Zacks Investment Research and Cornerstone Portfolio Research, where he works as a senior research analyst and portfolio manager respectively. U.S. Cherry is an SEC-registered, internet-based robo-advisor serving retail individuals, corporate clients, institutional investors, trusts, and endowments. The firm uses technology-driven, proprietary algorithms to deliver automated portfolio management and digital financial-planning tools across multiple account types, emphasizing ETF-based model portfolios with features such as ESG and factor exposures and crypto-ETF options.

Passive / index investing ESG / Sustainable investing Real estate investing Minorities
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Daniel W

CFP®, Series 63, Series 65

Clearwater, FL

Dolphin Financial Group

Daniel Wendol is a CFP® with 12 years of industry experience, operating as the sole advisor at Dolphin Financial Group in Clearwater, FL. He is also the owner and a licensed insurance agent of Dolphin Insurance, Inc., a related financial services business. Wendol’s prior experience includes work with Dolphin Wealth Management, Inc. and Dolphin Insurance, Inc. Dolphin Financial Group provides discretionary asset management, fixed-fee financial planning, and referrals to third-party money managers for individual clients and other entities. The firm constructs portfolios using fundamental, technical, and cyclical analysis, often delegating to independent managers and utilizing technology platforms such as Betterment Institutional.

General retirement planning Cash flow / budgeting
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Thomas E

Clearwater, FL

T.L. Eddy Financial Services, Inc.

Thomas Eddy is a financial advisor with T.L. Eddy Financial Services, Inc. in Clearwater, FL, holding 30 years of industry experience. He has been associated with Ogilvie Security Advisors Corporation for 28 years, beginning in 1998. T.L. Eddy Financial Services, Inc. provides investment consultation, financial planning, and account management to individuals, trusts, pension plans, and municipalities. The firm primarily uses a non-discretionary advisory model and integrates tax preparation and broader financial advice into its services.

General tax planning
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Pamela B

CFP®, Series 65

Madeira Beach, FL

Tailwind Financial Planning LLC

Pamela Bergeson is a CFP® and holds a Series 65 license, with six years of experience in financial advising. She has operated Tailwind Financial Planning LLC since 2020 and spent four years as an extended traveler and part-time student prior to founding the firm. Tailwind Financial Planning LLC serves individuals and high-net-worth clients through comprehensive financial life planning, project-based and hourly planning, and investment management. The firm focuses on one-on-one engagements with a very low client-to-adviser ratio, combining a primarily passive investment approach with individualized asset allocation and ongoing access to financial planning software.

General estate planning guidance Retirement income strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations Military & Veterans Approaching retirement
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Raymond V

Series 65, Series 66

St. Petersburg, FL

Integrity Advisors

Raymond Virgilio is a financial advisor with Integrity Advisors in St. Petersburg, FL, holding Series 65 and Series 66 licenses and 21 years of industry experience. He has served as a supervisory auditor for the U.S. Department of Defense Contract Audit Agency since 2010 and has provided tax advice through his CPA practice since 1994. Integrity Advisors is an independent, state-registered firm that primarily serves individual and high-net-worth clients with portfolio management and financial planning. The firm employs a combination of fundamental, technical, and asset-allocation analysis, offering discretionary and non-discretionary management alongside tax and insurance services.

Active portfolio management Income planning Options & derivatives strategies
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Christian B

Series 65

Dunedin, FL

Florida Estate and Retirement Planning Advisors, LLC

Christian Baldino is the sole advisor at Florida Estate and Retirement Planning Advisors, LLC, with 14 years of industry experience. He holds a Series 65 designation and has worked in financial planning and insurance sales since 2009. Approximately 75% of his time is dedicated to his role as a licensed insurance agent at Florida Estate and Retirement Planning Center. Florida Estate and Retirement Planning Advisors, LLC provides fee-based financial planning and consulting services to individual clients, focusing on cash flow, college funding, retirement, tax planning, and estate conservation. The firm acts as a solicitor for third-party money managers and does not directly manage client assets or accept discretionary trading authority.

General retirement planning General tax planning General estate planning guidance Cash flow / budgeting
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Dustin J

Series 65

Palm Harbor, FL

Toring Financial Advisors, Inc.

Dustin Jooste is a financial advisor at Toring Financial Advisors, Inc. with two years of industry experience. He holds a Series 65 designation and previously worked at Bloomberg L.P. for ten years. Outside of advisory services, he is president and sole shareholder of Toring Consulting Services Inc., where he provides accounting and tax preparation services to individuals and small businesses. Toring Financial Advisors, Inc. offers discretionary and non-discretionary portfolio management, financial and retirement planning, and educational seminars. The firm serves individuals, high net worth clients, trusts, estates, corporations, and charitable organizations, employing a long-term, fundamental analysis-based investment approach tailored to client goals and risk tolerance.

General retirement planning Retirement income strategy Charitable giving & philanthropy Tax-loss harvesting
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Sanjay D

Series 65

Redington Shores, FL

Omkara Capital LLC

Sanjay Dasani is a financial advisor at Omkara Capital LLC with 12 years of industry experience. He holds a Series 65 designation and previously worked at Anglo-American Investments/Products Advisors Inc for five years. Omkara Capital LLC provides portfolio management, financial planning, and optional 529 account consulting for individual and high-net-worth clients. The firm combines fundamental and technical analysis, blending long-term investing with tactical asset allocation across a range of investment vehicles, including equities, mutual funds, ETFs, options, cryptocurrency, and non-U.S. securities.

College savings (529s, UTMA, etc.) Options & derivatives strategies ESG / Sustainable investing
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