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Janelle H

Series 65

Los Gatos, CA

Rice Financial Consulting, Inc.

Janelle Hansen is a financial advisor with Rice Financial Consulting, Inc. in Los Gatos, CA, holding a Series 65 designation and one year of industry experience. Her prior roles include positions at the University of California Natural Reserve System and University of California Santa Cruz. Rice Financial Consulting, Inc. serves individuals, high-net-worth clients, pension and profit-sharing plans, charitable organizations, and corporations, managing approximately $230.7 million across about 336 clients with a five-adviser team. The firm focuses on manager-selection and supervisory services, operating primarily on a non-discretionary basis and directing clients to third-party managers while performing due diligence and ongoing supervisory reviews.

Annuities
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Anthony C

Series 66

San Jose, CA

Caruso Family Financial Advisors (CFFA) LLC

Anthony Caruso is a financial advisor with Caruso Family Financial Advisors (CFFA) LLC in San Jose, CA, holding a Series 66 designation and 14 years of industry experience. He has held positions at several firms, including Wealthforge Securities, Lightpath Capital, and The Taylor Advisory Group. Caruso serves as CEO and Chief Compliance Officer of CFFA. Caruso Family Financial Advisors provides portfolio management and pension consulting services to individuals, high-net-worth households, charitable organizations, and business entities. The firm employs diverse analytical methods and strategies and manages approximately $24.5 million in assets for a client base of around 50 clients.

Options & derivatives strategies Real estate investing Annuities
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Maria Y

Series 65

Los Gatos, CA

Rice Financial Consulting, Inc.

Maria Yates is a financial advisor at Rice Financial Consulting, Inc. with a Series 65 designation and one year of industry experience. Her prior work includes roles at Stephen Silver Fine Jewelry Company and a children’s pre-school. Rice Financial Consulting provides manager-supervisory services to individuals, pension and profit-sharing plans, charitable organizations, and corporate entities. The firm refers clients to third-party advisers and focuses on long-term investment strategies without discretionary trading, overseeing approximately $287 million in primarily non-discretionary assets.

Annuities
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Rebecca C

CFP®, Series 63

Santa Cruz, CA

East Rock Financial Services, LLC

Rebecca Contin is a CFP® professional with 14 years of industry experience, currently serving as an advisor at East Rock Financial Services, LLC since 2013. She holds a Series 63 designation and is also a director of Contin Seeds, a hybrid seed development company. East Rock Financial Services provides investment management and financial planning to individuals, high-net-worth clients, trusts, and estates. The firm emphasizes asset allocation, diversification, and periodic rebalancing, offering discretionary portfolio management alongside standalone financial planning engagements through a principal-led service model.

Retirement income strategy Retirement plans for business owners (SEP, solo 401k)
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Christopher W

CFP®, Series 65

Santa Cruz, CA

Natural Bridges Financial Advisors

Christopher Wentzien is a CFP® with 12 years of industry experience. He has been with Natural Bridges Financial Advisors in Santa Cruz, CA since 2008. Natural Bridges Financial Advisors is a fee-only firm serving individuals and families with comprehensive financial planning and discretionary investment management. The firm uses tailored investment policy statements and primarily invests in low-cost ETFs and no-load mutual funds, operating with a fixed annual fee model rather than a percentage-of-assets approach.

General retirement planning Social Security optimization Medicare planning Charitable giving & philanthropy
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Thomas W

Series 66

Santa Cruz, CA

Wynn Capital Management, LLC

Thomas Wynn is a financial advisor with Wynn Capital Management, LLC in Santa Cruz, CA, holding a Series 66 designation and 24 years of industry experience. He has been with Wynn Capital Management since 2002. Outside of his advisory role, Wynn is a member of Angels by the Sea, an investment group focused on high-risk, early-stage startups in the Santa Cruz area. Wynn Capital Management serves individuals, households, trusts, estates, pension and profit-sharing plans, and charitable organizations, offering financial planning, consulting, and discretionary investment management. The firm employs an investment approach based on academic research, emphasizing globally diversified, low-cost mutual funds and ETFs, along with defined-risk options strategies and private placement opportunities for accredited investors.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
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Elizabeth F

Series 65

Santa Cruz, CA

Legacy Wealth Advisors, LLC

Elizabeth Flores is a financial advisor with Legacy Wealth Advisors, LLC in Santa Cruz, CA, holding a Series 65 license and 22 years of industry experience. Prior to joining Legacy Wealth Advisors in 2020, she worked at Sterling Advisory Services, LLC and operated her own CPA practice for 18 years. She is also a 50% owner of a tax preparation business, Oversight Group, LLC, where she is involved in preparing and processing tax returns. Legacy Wealth Advisors, LLC provides multi-family office and wealth management services to individuals, high-net-worth families, and institutions. The firm combines macroeconomic analysis with client-specific risk assessments to build customized portfolios, offering discretionary and non-discretionary investment management alongside integrated tax and real estate advisory services.

Wealth management ESG / Sustainable investing Gifting strategies Real estate investing
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Robert G

Series 65

Soquel, CA

Newhouse Integrated Financial Advisors LLC

Robert Gaukel is a financial advisor at Newhouse Integrated Financial Advisors LLC with two years of industry experience. He holds a Series 65 designation and has worked at Newhouse since 2021. Outside of advising, Gaukel is a Certified Public Accountant providing tax preparation and strategy services and is a licensed real estate agent involved in property management and transactions. Newhouse Integrated Financial Advisors LLC is a California-registered independent investment adviser serving primarily individual and high-net-worth clients. The firm employs fundamental analysis and modern portfolio theory to build and monitor long-term, asset-allocated portfolios, offering both discretionary and non-discretionary account management.

Wealth management
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Anna S

CFP®

Los Gatos, CA

MainStreet Financial Planning, Inc.

Anna Sergunina is a CFP® professional with 16 years of industry experience. She has been with MainStreet Financial Planning, Inc. since 2014 and also owns Anna Sergunina Media LLC. MainStreet Financial Planning provides fee-only, advice-only financial planning and consultation services to individuals, families, business owners, and nonprofit employers. The firm emphasizes long-term, low-cost passive investing and delivers multi-session planning engagements, educational seminars, and employer-facing workshops.

General retirement planning Retirement income strategy Income planning Social Security optimization Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Newlywed/Engaged Parents Approaching retirement Dual Income Family
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Shane Y

CFP®, Series 66

Aptos, CA

Impact Investors

Shane Yonston is a CFP® with 22 years of industry experience, currently serving as an advisor at Impact Investors since 2014. He previously worked at Cambridge Investment Research Advisors, Inc. and Cambridge Investment Research, Inc. from 2016 to 2018. In addition to his advisory role, Yonston is licensed to sell life and long-term care insurance policies, which he manages alongside his investment work. Impact Investors serves individuals, families, accredited investors, and organizations seeking to integrate social and environmental values into their wealth plans. The firm offers tailored investment management, financial planning, and private investment services, utilizing written investment policies, exclusionary screens, and customized model portfolios.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Income planning Retirement plans for business owners (SEP, solo 401k)
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Sarah B

CFP®

Santa Cruz, CA

Natural Bridges Financial Advisors

Sarah Brown is a CFP® professional with five years of experience at Natural Bridges Financial Advisors in Santa Cruz, CA. Prior to joining Natural Bridges, she worked at 1440 Multiversity and was involved with Luma Yoga. Natural Bridges Financial Advisors is a fee-only firm serving individuals and families with comprehensive financial planning and discretionary investment management. The firm emphasizes tailored investment strategies using low-cost ETFs and mutual funds, operating under a fixed annual fee model with a fiduciary standard.

General retirement planning Social Security optimization Medicare planning Charitable giving & philanthropy
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Susan L

CFP®, Series 65

Santa Cruz, CA

Wynn Capital Management, LLC

Susan Landry is a CFP® and holds a Series 65 license, with five years of experience in the financial industry. She has worked at Wynn Capital Management, LLC since 2024 and previously spent four years at Affinity Capital Advisors. Prior to her financial career, she was a journalist and writer for one year. Wynn Capital Management serves individuals, households, trusts, estates, pension and profit-sharing plans, and charitable organizations, offering comprehensive financial planning, consulting, and discretionary investment management. The firm’s approach is based on academic research and emphasizes globally diversified, low-cost mutual funds and ETFs, with strategies including small-cap value exposures and defined-risk options for income or risk management.

ESG / Sustainable investing Options & derivatives strategies Private / alternative investments College savings (529s, UTMA, etc.)
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Jacob I

Series 65

Aptos, CA

Impact Investors

Jacob Ifshin is a financial advisor at Impact Investors with a Series 65 credential and two years of industry experience. His prior roles include positions at Horizons Sustainable Financial Services and self-employment, along with experience at Engaged Ecology and Everybody Grows. Impact Investors serves individuals, families, accredited investors, and organizations seeking to incorporate social and environmental values into their wealth plans. The firm provides customized investment management, financial planning, and mission-aligned retirement plan design, along with a private investment platform for accredited investors.

ESG / Sustainable investing Private / alternative investments Tax-loss harvesting Income planning Retirement plans for business owners (SEP, solo 401k)
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Anabel D

CFP®

Santa Cruz, CA

Natural Bridges Financial Advisors

Anabel Diaz Garcia is a CFP® professional at Natural Bridges Financial Advisors with two years of industry experience. Her work history includes roles at Beacon Pointe Advisors LLC and Waypoint Wealth Partners, as well as a previous tenure at Natural Bridges Financial Advisors. Natural Bridges Financial Advisors is a fee-only firm serving individuals and families with comprehensive financial planning and discretionary investment management. The firm uses tailored investment policy statements and primarily invests in low-cost funds, operating with a fixed annual fee model and maintaining a fiduciary standard.

General retirement planning Social Security optimization Medicare planning Charitable giving & philanthropy
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Scott M

CFP®, Series 65

Santa Cruz, CA

SLP Wealth

Scott Mc Donald is a CFP® professional associated with SLP Wealth, holding a Series 65 license and having three years of industry experience. His prior roles include positions at the Santa Clara Valley Water District and the California Department of Fish and Wildlife. Outside of finance, he operates a commercial photography business, Scotty McDonald Photography, serving editorial and commercial clients. SLP Wealth is an SEC-registered advisory firm that provides discretionary investment management and financial planning to individual clients and small-business owners, including both non-high-net-worth and high-net-worth individuals. The firm uses diversified, risk-based portfolios primarily consisting of no-load mutual funds and ETFs and offers additional services such as tax preparation and 401(k) plan advisory.

Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Charitable giving tax strategies Founder/Business Owner
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Sharon B

CFP®, Series 65

Scotts Valley, CA

Sage Financial Advisors Inc.

Sharon Bargetto is a CFP® professional with 23 years of industry experience, currently serving at Sage Financial Advisors Inc. since 2006. She also maintains a tax preparation and planning business under her CPA credentials, a role she has held since 1992. Sage Financial Advisors serves individuals, business entities, trusts, charitable organizations, and retirement plans by providing discretionary investment management and comprehensive financial and tax planning services. The firm employs a fee-only, fundamental analysis-based investment approach with ongoing portfolio monitoring and offers educational workshops and consulting alongside asset management.

General retirement planning College savings (529s, UTMA, etc.) General tax planning
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Marcos P

Series 65

Santa Cruz, CA

ACT TWO INVESTORS LLC

Marcos Peixoto is a financial advisor at ACT TWO INVESTORS LLC with 12 years of industry experience. He holds a Series 65 designation and previously worked at MACRO Consulting Group and operated a consulting service, Quartermaster Consulting Services, providing operational advice to Registered Investment Advisory firms. ACT TWO INVESTORS LLC offers discretionary portfolio management and investment advice to individuals, retirement accounts, trusts, and family offices through separately managed accounts. The firm employs two main strategies—Focused Equity and Focused Balanced—with concentrated equity portfolios complemented by mutual funds, ETFs, and fixed income, managing over $580 million in discretionary assets.

Active portfolio management
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Jacqueline L

CFP®, Series 63

Aptos, CA

Continuum Advisory, LLC

Jacqueline Lakocy is a CFP® with 42 years of experience in financial planning and investment advice. She is currently affiliated with Continuum Advisory, LLC and has previously worked at OSAIC, Triad Advisors, Inc., and Signator Investors, Inc. Outside of her advisory work, she hosts an Airbnb property in Aptos, CA. Continuum Advisory provides financial planning, consulting, and discretionary portfolio management services to both individual and institutional clients. The firm integrates multiple professional practices among its advisors and offers retirement plan consulting and ERISA fiduciary services.

Wealth management Business sale tax planning Charitable giving & philanthropy General estate planning guidance Founder/Business Owner Executive
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Jonathan L

Series 66

Soquel, CA

Kingsview Wealth Management, LLC

Jonathan Lubell is a financial advisor at Kingsview Wealth Management, LLC with 27 years of industry experience. He holds a Series 66 designation and has worked at firms including Merrill, Banc of America Investment Services, and Wells Fargo Advisors. Outside of his advisory role, he performs as a musician with a band. Kingsview Wealth Management is a multi-advisor wealth management firm serving individuals, retirement plans, endowments, trusts, and municipal clients. The firm provides financial planning and asset management through internal portfolio solutions and third-party managers, offering discretionary and non-discretionary advisory services across a range of investment vehicles.

Options & derivatives strategies Tax-loss harvesting Concentrated stock management Real estate investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Retired
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R. C

Series 63, Series 66

Santa Cruz, CA

Thurston Springer Advisors

R. Chase is a financial advisor with Thurston Springer Advisors in Santa Cruz, CA, holding Series 63 and Series 66 licenses and bringing 19 years of industry experience. He has been with Thurston Springer Miller Herd & Titak since 2015 and previously worked at JHS Capital Advisors, LLC from 2012 to 2015. Thurston Springer Advisors serves individual and high-net-worth clients, corporations, foundations, estates, and employer-sponsored retirement plans. The firm offers comprehensive financial planning, portfolio management, and fiduciary services, with investment approaches that combine fundamental, technical, and cyclical analysis to support both buy-and-hold and active strategies.

Multi-generational wealth transfer Business exit / sale strategy Active portfolio management Founder/Business Owner Executive
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