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Len D

Series 66

San Bruno, CA

Do, Len D

Len Do is a financial advisor based in San Bruno, CA, with 20 years of industry experience. He has worked at UBS Financial Services and Edward Jones before founding his own practice in 2019. Outside of his advisory work, Len provides homecare services through the San Mateo County Public Authority’s In-Home Supportive Services program. His firm offers financial planning, portfolio management, and employee benefits planning to individuals, business owners, and businesses. The firm emphasizes asset allocation, diversification, and quantitative analysis across various investment styles, providing portfolio oversight on a non-discretionary basis along with educational seminars and referrals to third-party advisers.

College savings (529s, UTMA, etc.) Options & derivatives strategies Founder/Business Owner
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Carolyn M

CFP®

San Mateo, CA

CareGen Wealth Management

I am the Founder of CareGen Wealth Management and a Wealth Advisor providing fee-only financial planning and wealth management services with customized solutions for my clients, with a primary focus on women. My clients may be divorced, retireed, widowed, or recent inheritors. They're looking for someone to literally and/or figuratively sit right next to them, hip to hip, as they make financial decisions that impact their lives and the lives of those who are important to them. My ultimate goal is to empower my clients to believe in themselves, make the most of their resources, make smart decisions, and forge better financial outcomes. I am a CERTIFIED FINANCIAL PLANNER™ professional, a Certified Divorce Financial Analyst® professional, and hold the Accredited Behavioral Finance Professional(℠) credential. Prior to starting my own firm, I was a Vice President with Goldman Sachs, Personal Financial Management and have worked in the financial services industry since 2006 following an earlier career working in the aerospace and information systems industries. I studied Financial Planning at UC Berkeley, have an MBA from the University of Southern California, and a Bachelors degree in Mathematics and Economics from UC Santa Barbara. I live in the San Francisco, California area with my husband and when I'm not working with clients, I love to spend time in Brooklyn, Phoenix, and Los Angeles with my three grown children. (If you're curious, ask me about how this relates to my "Family Mission Statement".) I also enjoy spending time in Park City, Utah downhill skiing, hiking, or seeing films at the annual Sundance Film Festival.

Inherited wealth Divorced Women Single Women Baby Boomers (Born 1946-1964)
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Peter Y

Series 63, Series 66, Series 65

Foster City, CA

Tranquil Asset Management LLC

Peter Yiu is a financial advisor at Tranquil Asset Management LLC with 23 years of industry experience. He previously worked at Charles Schwab from 2011 to 2022 before joining Tranquil Asset Management. Yiu holds Series 63, Series 65, and Series 66 licenses. Tranquil Asset Management LLC provides portfolio management primarily to high-net-worth individuals, creating individualized Investment Policy Statements and offering ongoing monitoring across a broad range of asset classes. The firm employs multiple methods of analysis and both long- and short-term trading strategies while maintaining discretionary authority over client accounts.

Options & derivatives strategies Real estate investing Passive / index investing
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Robert Z

Series 65

San Mateo, CA

Zapa Investing LLC

Robert Zapantis is the sole advisor at Zapa Investing LLC in San Mateo, CA. He holds a Series 65 designation and has been involved in the financial services industry since 2022, with experience in real estate and small-business operations alongside his advisory role. Outside of his advisory work, he is a licensed real estate agent with Keller Williams Peninsula Estates and serves as Head of Sales & Finance at ZALA Inc. Zapa Investing LLC is a California-registered investment adviser providing non-discretionary portfolio management to individuals, families, and small businesses. The firm focuses on diversified, long-term portfolios using fundamental and macroeconomic analysis combined with asset-allocation modeling, requiring client approval before executing trades.

Passive / index investing
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Aaratee R

Series 65

Hillsborough, CA

Aure Advisors LLC

Aaratee Rao is the sole advisor at Aure Advisors LLC, holding a Series 65 license with one year of industry experience. Prior to founding Aure Advisors, Rao worked at JPMorgan Chase for two years and held positions at Microsoft and Uber Technologies. Aure Advisors LLC is a state-registered independent investment adviser serving individuals, high-net-worth clients, and businesses with discretionary wealth management and financial planning. The firm uses both fundamental and technical analysis with a long-term investment approach and charges fixed, flat advisory fees rather than percentage-based fees.

Options & derivatives strategies Real estate investing Concentrated stock management Executive Technology Professional Founder/Business Owner
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Guy Y

Series 63

Millbrae, CA

Young Financial & Insurance Services

Guy Young is the sole advisor at Young Financial & Insurance Services in Millbrae, CA, holding a Series 63 license and bringing 43 years of industry experience. He has operated Young Financial & Insurance Services since 1998. Outside of advisory work, he is the owner of Young Realty. Young Financial & Insurance Services provides personalized financial planning and investment management to individuals, plans, trusts, estates, corporations, and charitable organizations. The firm employs a strategic core-and-satellite asset allocation approach focused on passive and active funds, manages accounts on a non-discretionary basis, and offers additional services including 401(k) consulting and guidance on annuities and insurance products.

Annuities General retirement planning Founder/Business Owner Retired
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Boris S

CFA®, Series 65

San Bruno, CA

Hilbar Capital, LLC

Boris Senderzon is a CFA charterholder and Series 65 licensee with nine years of industry experience. He has been with Hilbar Capital, LLC since 2016, where he serves as the sole advisor. Hilbar Capital, LLC provides discretionary investment management and financial advisory services primarily to individuals, high-net-worth clients, and small businesses. The firm employs both passive and active investment strategies tailored to each client’s investment policy, managing approximately $2.84 million in a limited number of accounts.

Active portfolio management Passive / index investing
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Michael C

CFA®

San Mateo, CA

Novice Capital LLC

Michael Chang is a CFA® charterholder and the sole advisor at Novice Capital LLC, with nine years of industry experience including seven years at Sycale Advisors. He is based in San Mateo, California. Outside of his advisory work, Chang is a partner in a family real estate business. Novice Capital LLC is an independent, single-advisor registered investment adviser serving individual and high-net-worth clients. The firm provides tailored Investment Policy Statements and uses a fundamental-analysis approach, managing a range of assets including equities, fixed income, ETFs, real estate funds, commodities, and non-U.S. securities.

Options & derivatives strategies Real estate investing Executive
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James C

Series 63, Series 65

Foster City, CA

Cowan Capital Advisors

James Cowan is the sole advisor at Cowan Capital, an independent firm based in Foster City, CA. He holds Series 63 and Series 65 licenses and has 22 years of industry experience, including 18 years at Fisher Investments prior to founding Cowan Capital in 2023. Cowan Capital Advisors provides discretionary portfolio management and separate financial planning services to individuals, high-net-worth clients, non-profits, and small businesses. The firm focuses on diversified portfolios tailored to client needs, with a specialization in managing concentrated equity positions from employee stock compensation and a selective use of derivatives for defensive purposes.

RSUs / ISOs / NSOs Options & derivatives strategies
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Ronald L

CFA®, Series 63

Belmont, CA

Invision Capital Advisor, LLC

Ronald Lee is a CFA® charterholder and holds a Series 63 license with nine years of industry experience. He has been the sole advisor at Invision Capital Advisor, LLC since 2015. In addition to his advisory role, Mr. Lee occasionally provides independent business and financial consulting to small and medium-sized businesses and startups. Invision Capital Advisor, LLC offers investment advisory and financial planning services to individuals, trusts, endowments, qualified retirement plan sponsors, charitable organizations, and business entities. The firm employs a global asset allocation strategy combined with active stock selection and provides tailored portfolio management alongside retirement, estate, and educational planning services.

Private / alternative investments Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Founder/Business Owner Executive
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Han L

CFA®

San Mateo, CA

Banyan Lake Capital LLC

Han Liu is a CFA® charterholder and the sole advisor at Banyan Lake Capital LLC with one year of industry experience. Prior to founding Banyan Lake Capital, he worked at Amazon for three years and held positions at Boosted Commerce, Universal Audio, Lair East Labs Accelerator, Columbia Business School, and DBS Bank. Banyan Lake Capital provides discretionary asset management, financial planning, and consulting services for individuals, high-net-worth clients, and business entities. The firm employs a goal-based, discretionary investment approach that includes fundamental and technical analysis, Monte Carlo planning, and a range of strategies from long-term holdings to shorter-term trades, focusing on a limited clientele with performance-based fee options and educational seminars.

Retirement income strategy Wealth management Options & derivatives strategies Executive Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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Kevin G

Series 66

San Mateo, CA

Gilmore Financial Services, LLC

Kevin Gilmore is a financial advisor at Gilmore Financial Services, LLC in San Mateo, CA, with 26 years of industry experience. He holds a Series 66 designation and has worked previously at Signator Investors, Inc. He is also the owner of Gilmore & Assoc. CPA's and serves on the board of directors for the charitable organization Mission Hospice & Home Care. Gilmore Financial Services provides investment management, financial planning, and consulting services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a primarily non-discretionary approach to portfolio management and integrates affiliated accounting and tax consulting services alongside third-party fixed-income sub-advisory support.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k)
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Sheila M

CFP®

Redwood City, CA

Brightview Financial Solutions

I’m Sheila McGinn, a CERTIFIED FINANCIAL PLANNER™ professional, and founder of Brightview Financial. I spent over 20 years working in the tech industry, and I know the challenges you’re facing right now. I’ve walked your same path, so I understand how frustrating it can be to take every financial step with a feeling of uncertainty. Brightview Financial Solutions serves clients in the San Francisco Bay Area and beyond. Investment Management and Comprehensive Financial Planning are the core of our service offering. This means evaluating your unique circumstances and working with you to develop and implement a financial plan designed to help you achieve financial goals. We can help you: • Define your financial and life goals and then implement a plan for reaching them. • Stay focused on current spending goals so you can reach your long-term saving goals. • Optimize the myriad types of employer equity compensation such as ISOs, NQSOs, RSUs, and ESPPs. • Develop a long-term investment strategy that is appropriate for your timeframe and risk tolerance. • Prepare for the risks you don't anticipate.

Equity Recipients (RS/RSU, SOP, ESPP) Technology Professional Women Professionals Gen X (Born 1965-1980)
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Mira M

CFP®, Series 63, Series 65

San Mateo, CA

Marim Wealth Planning

Mira Ma is a CFP® professional with 25 years of experience in financial planning. She is the principal advisor at Marim Wealth Planning, where she has worked since 2023, following eight years at Aspire Planning Associates, Inc. Marim Wealth Planning serves individual and high-net-worth clients with fee-only financial planning and discretionary investment management, offering tailored services including retirement, estate, insurance, tax, and rental real estate planning. The firm combines fundamental and technical investment analysis with a focus on personalized asset allocation and risk management.

Cash flow / budgeting College savings (529s, UTMA, etc.) Real estate investing
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Edward S

Series 63, Series 65

San Mateo, CA

Golden State Advisors, LLC

Edward So is the sole advisor at Golden State Advisors, LLC, an independent firm based in San Mateo, CA. He holds Series 63 and Series 65 designations and has 26 years of industry experience, with 18 years at his current firm. Outside of investment advising, he works as an independent insurance agent and is also involved in real estate sales as part of Progressive Realty Group. Golden State Advisors LLC manages discretionary, asset-based portfolios for individuals, trusts, corporations, and charities. The firm employs a mix of mutual funds, ETFs, stocks, and bonds across U.S. and international markets, using fundamental, technical, and charting analyses to tailor strategies for growth, income, or trading objectives.

Wealth management
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Lorne A

CFP®, CFA®, Series 63, Series 65

Burlingame, CA

Abramson Financial Planning, LLC

Lorne Abramson is the principal of Abramson Financial Planning, LLC, an independent firm based in Burlingame, CA. He holds the CFP® and CFA® designations and has 23 years of industry experience, including 17 years at Elm Advisors, LLC. Abramson Financial Planning provides comprehensive financial planning services to individuals, high-net-worth clients, pension and profit-sharing plans, and charitable organizations. The firm offers written and electronic financial plans without providing investment management or custody of client assets, focusing instead on investment recommendations and coordinated retirement planning using third-party software.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning
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Michael H

CFP®, ChFC®, Series 65

Hillsborough, CA

Delta Capital Investments, LLC

Michael Hannon is a CFP® and ChFC® with 33 years of industry experience. He is the sole advisor at Delta Capital Investments, LLC, an independent firm he has led since 1995. In addition to his advisory role, Mr. Hannon works as a Captain and pilot for Alaska Airlines/Virgin America Airlines, spending about one-third of his time in that capacity. Delta Capital Investments advises approximately 140 clients with a focus on model-based asset allocation and financial planning, including pension consulting and 401(k) plan assistance. The firm utilizes third-party managers for portfolio management and trade execution, emphasizing Modern Portfolio Theory and broad diversification over discretionary trading.

General retirement planning Income planning Cash flow / budgeting Retired Founder/Business Owner Young Families
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James W

Series 65

San Mateo, CA

Bixy Wealth LLC

James Wang is a financial advisor at Bixy Wealth LLC with one year of industry experience. He holds a Series 65 designation and has held roles at OKTA, Inc., BILL Holdings, Velocity Global, 317 Labs, Twilio, and Cisco Systems. Outside of advising, he serves as Senior Director of Revenue Strategy at OKTA, Inc. Bixy Wealth LLC provides fee-only financial planning services to individuals and high-net-worth clients, emphasizing Modern Portfolio Theory, strategic asset allocation, and passive investment vehicles. The firm offers comprehensive planning without discretionary management or custody of client assets.

Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy General tax planning Executive Founder/Business Owner Mid-Career Professionals Established Professionals
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Shuyi K

Series 65, Series 63

Millbrae, CA

Shuyi Kong Wealth Management, Inc.

Shuyi Kong is the principal of Shuyi Kong Wealth Management, Inc. in Millbrae, CA, with 26 years of industry experience. She has held roles at multiple firms including Emerson Equities LLC and St. Bernard Financial Services Inc. since founding her own advisory firm in 2013. In addition to her advisory work, she operates as an independent insurance agent. Shuyi Kong Wealth Management, Inc. provides non-discretionary asset management services to individual and high-net-worth clients, tailoring portfolios based on client goals and risk tolerances. The firm manages approximately $47.3 million across about 153 client relationships, employing investment strategies that include long- and short-term purchases, trading, and options based on fundamental, technical, and cyclical analysis.

Options & derivatives strategies
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Asif S

Series 65

Foster City, CA

Inside Arbitrage Advisors, LLC

Asif Suria is the principal advisor at Inside Arbitrage Advisors, LLC, based in Foster City, CA, with eight years of industry experience. He holds a Series 65 designation and has worked previously at Mindful Health Solutions and Signal Partners, LLC. In addition to his advisory role, he is president of Eugene Software Solutions, a software business serving non-profits and startups, which he operates outside of trading hours. Inside Arbitrage Advisors provides combined financial planning and discretionary investment management primarily to individuals and small businesses. The firm uses a proprietary planning tool to develop permanent portfolio allocations and employs a blend of permanent-portfolio strategies alongside event-driven merger-arbitrage and derivative techniques in separately managed accounts.

Factor investing / smart beta Real estate investing
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