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Matthew R

Series 65

Moraga, CA

Rittmann Capital Management Co

Matthew Rittmann is the sole advisor at Rittmann Capital Management Co. in Moraga, CA, holding a Series 65 credential with 21 years of industry experience. He has led Rittmann Capital Management since 2004. Rittmann Capital Management Co. provides discretionary asset management and financial planning services to individuals, small businesses, trusts, estates, pooled investment vehicles, and charities. The firm uses a combination of fundamental, technical, and charting analysis across various instruments, actively managing accounts on a discretionary basis with regular reviews and tax-loss harvesting.

Tax-loss harvesting ESG / Sustainable investing
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Eugene D

Series 63

Castro Valley, CA

E. Demmler and Associates

Eugene Demmler is a financial advisor with LPL Financial in Castro Valley, CA, holding a Series 63 designation and over 33 years of industry experience. He has been associated with LPL Financial since 1996 and operates E. Demmler & Associates, an independent investment advisory firm, since 2002. Through this firm, he provides financial planning and consulting services. LPL Financial offers advisory and brokerage services to a diverse client base including individual investors, retirement plan sponsors, institutions, and high-net-worth households. The firm supports its investment advice with in-house research and a broad range of portfolio management options, combining advisory operations with non-advisory product offerings.

General retirement planning General tax planning Annuities
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Hariharan I

Series 65

Pleasanton, CA

WealthPaver

Hariharan Iyer is a Series 65-licensed financial advisor with five years of industry experience. He is the sole advisor at WealthPaver and has worked at Wefea Capital LLC since 2018. Additionally, he serves as Chief Compliance Officer at Wefea Capital and works as an SCM Architect at Nvidia. WealthPaver focuses on helping students and their families accelerate repayment of student loan debt through discretionary portfolio management delivered via a proprietary web-based platform. The firm uses client-selected risk profiles and term lengths to guide investment decisions, emphasizing maintaining the chosen term to meet repayment goals.

Student loan debt College savings (529s, UTMA, etc.) Retirement income strategy Annuities Young Families Young Professionals
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Nicholas F

CFP®

Alamo, CA

Fullerton Advisors, LLC

Nicholas Fullerton is a CFP® professional with 17 years of industry experience, operating Fullerton Advisors, LLC since 2008. The firm is an independent advisory practice based in Alamo, CA. Fullerton Advisors serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporate entities. The firm provides discretionary and non-discretionary portfolio management, modular financial planning, and pension consulting, using diversified asset-allocation portfolios built primarily with ETFs and mutual funds guided by fundamental and cyclical analysis.

Wealth management Cash flow / budgeting
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Kerri K

CFP®, Series 63, Series 65

Danville, CA

Apogee Wealth Advisors

Kerri Kimball is a CFP® professional with 19 years of experience in the financial services industry. She is the managing partner and co-owner of Apogee Wealth Advisors, an independent firm she established in 2026. Prior to founding Apogee Wealth Advisors, she worked at Commonwealth Financial Network and Cambridge Investment Research Advisors. Kimball is also a co-author of the book *Redefining Success for Female Entrepreneurs*. Apogee Wealth Advisors provides discretionary asset management, financial planning, and retirement-plan consulting primarily to individuals and high-net-worth clients. The firm employs a combination of fundamental and technical analysis and uses both long- and short-term investment strategies, with portfolio management services delivered through third-party platforms and bundled programs.

Retirement plans for business owners (SEP, solo 401k) Wealth management
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Jitesh S

Series 65

Fremont, CA

Avaari Financial

Jitesh Shah is a financial advisor at Avaari Financial with 15 years of industry experience. He holds a Series 65 designation and has worked as an engineer at IDT since 1999. Outside of advising, he maintains his engineering role, which is unrelated to his investment activities. Avaari Financial is an independent, fee-only advisory firm that serves medium- to high-net-worth individuals and some institutional clients through comprehensive financial planning and portfolio management. The firm employs a long-term, disciplined investment approach emphasizing diversified asset allocation, fundamental analysis, and tax minimization.

General retirement planning General tax planning Cash flow / budgeting College savings (529s, UTMA, etc.)
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Jiayi X

CFP®, Series 65, Series 66

Danville, CA

Global Wealth Harbor

Jiayi Xu is a CFP® professional at Global Wealth Harbor with five years of industry experience. Prior to founding Global Wealth Harbor in 2021, Xu worked at BizCatcher International, Inc. and The Stanich Group LLC. Global Wealth Harbor is an independent registered investment adviser serving primarily individual clients, including some high-net-worth individuals, as well as a limited number of business entities. The firm provides discretionary portfolio management and financial planning services, utilizing a range of investment strategies and instruments, and is notable for its inclusion of non-U.S. securities and private investments in client portfolios.

Annuities Private / alternative investments
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Michael W

ChFC®, Series 63

Moraga, CA

Blueprint Retirement Advisors LLC

Michael Wilson is a financial advisor at Blueprint Retirement Advisors LLC in Moraga, CA, holding the ChFC® designation and Series 63 license with six years of industry experience. He previously worked at State Farm Insurance for 13 years before founding Blueprint Retirement Advisors in 2019. Wilson produces educational content through a YouTube channel and conducts workshops. Blueprint Retirement Advisors serves individual investors and business clients, including retirement plan sponsors and small pension plans, by providing advisor selection, monitoring services, and financial planning. The firm does not manage client accounts directly but identifies and monitors third-party money managers who implement asset-allocation strategies using mutual funds and ETFs.

Wealth management General retirement planning
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Kevin H

Series 65

San Ramon, CA

Run Free Capital LLC

Kevin Hummel is the sole advisor at Run Free Capital LLC, a state-registered investment adviser based in San Ramon, CA. He holds a Series 65 designation and has been involved in financial services since 2025. His background includes work as an options trader and financial engineer, an MBA, and a brief period in clinical nursing. Outside of advising, he operates a sole proprietorship managing real estate rental properties. Run Free Capital LLC provides financial planning and discretionary investment management services to individual clients. The firm employs a long-term, research-based investment approach combined with fundamental, technical, and cyclical analysis, and offers portfolio management across various asset classes including mutual funds, ETFs, equities, bonds, and REITs.

Options & derivatives strategies Tax-loss harvesting Real estate investing Founder/Business Owner Mid-Career Professionals
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Sarah H

CFP®, Series 63, Series 65

San Ramon, CA

New Spring Financial Planning, LLC

Sarah Huang is a CFP® professional with 31 years of experience in the financial services industry. She is the owner and sole advisor at New Spring Financial Planning, LLC, an independent firm she has operated since 2012. Prior to founding New Spring, she worked at Purshe Kaplan Sterling Investments for 11 years. New Spring Financial Planning provides financial planning, investment management, and consulting services to individual investors, high net worth clients, trusts, estates, retirement plans, and business entities. The firm emphasizes customized, non-discretionary portfolio management with a disciplined, conservative, long-term approach based on client objectives and risk tolerance.

Wealth management
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Aaron B

Series 63, Series 65

San Leandro, CA

Baker & Associates Registered Investment Advisors, LLC

Aaron Baker is a financial advisor with Baker & Associates Registered Investment Advisors, LLC in San Leandro, CA. He holds Series 63 and Series 65 licenses and has 18 years of industry experience, including roles at DeVry Education Group and his own advisory firm. His professional activities include insurance sales and business consulting alongside financial advising. Baker & Associates Registered Investment Advisors, LLC provides portfolio management and investment advisory services primarily on a non-discretionary basis to a small number of individual clients. The firm combines traditional portfolio management with private placements, insurance brokerage, other financial product sales, and educational seminars.

Private / alternative investments Business sale tax planning Business ownership considerations Wealth management Founder/Business Owner
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Wenjia L

CFA®, Series 65

Moraga, CA

Teapot Investments LLC

Wenjia Liu is a CFA® charterholder with five years of industry experience. Liu is the sole advisor at Teapot Investments LLC, having previously worked at Nuveen and Ned Davis Research, Inc. Teapot Investments provides advisory services to registered investment advisers, family offices, endowments, foundations, corporations, and individual clients. The firm combines fundamental analysis, proprietary quantitative models, and tax-aware strategies to design strategic asset allocations, offering both institutional and individual advisory services alongside a subscription-based software platform.

Retirement income strategy Tax-loss harvesting Passive / index investing Active portfolio management Founder/Business Owner Executive
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Tanay S

Series 65

Dublin, CA

Bayleaf Financial Services

Tanay Shah is the sole advisor at BayLeaf Financial Services and holds a Series 65 credential. He has been with BayLeaf Financial Services since 2026 and has 14 years of experience at Apple Inc. BayLeaf Financial Services provides portfolio management and financial planning to individual and high-net-worth clients, focusing on discretionary account management guided by customized Investment Policy Statements. The firm employs a range of analytical methods and strategies, including long- and short-term approaches, and may use advanced techniques such as options trading and short sales.

Options & derivatives strategies Passive / index investing Concentrated stock management
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Ziming H

Series 65

San Leandro, CA

MJ Capital Management LLC

Ziming Huang is a Series 65-licensed financial advisor at MJ Capital Management LLC with one year of industry experience. Prior to founding his firm, he worked at American Express and Acquco, and held roles in academia at Columbia University and UCLA. MJ Capital Management LLC is a fee-only registered investment adviser providing discretionary investment management and individualized planning to individuals, high-net-worth clients, charitable organizations, and businesses. The firm employs a multi-disciplinary investment process combining fundamental and technical analysis with Modern Portfolio Theory, integrating both passive and active strategies alongside a proprietary quantitative algorithmic trading approach focused on liquid U.S. equities and options.

ESG / Sustainable investing Active portfolio management Passive / index investing Gen Z (Born 1996-2010)
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Arvind C

Series 65

Fremont, CA

Sagepointe Advisors LLC

Arvind Chopra is a financial advisor at Sagepointe Advisors LLC with nine years of industry experience. He holds a Series 65 designation and concurrently works as a Senior Principal Engineer at Cadence Design Systems. Sagepointe Advisors serves individual, high-net-worth, and business clients, providing discretionary portfolio management tailored to client objectives and risk profiles. The firm employs a variety of analytical methods and trading strategies, including the use of sophisticated instruments such as futures and structured notes, and it is notable for its work with corporate clients in addition to individual investors.

Options & derivatives strategies Real estate investing Passive / index investing
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Jerry N

Series 63, Series 65

Fremont, CA

Nightingale Financial Advisory

Jerry Nightingale is the sole advisor at Nightingale Financial Advisory in Fremont, CA, holding Series 63 and Series 65 licenses with eight years of industry experience. He has been with Nightingale Financial Advisory since 2000. The firm provides discretionary investment management to individual clients and nonprofit organizations, managing approximately $36.8 million in assets. Its investment approach focuses on capital preservation and disciplined risk management, employing qualitative and quantitative filters with a contrarian tilt that allows for concentrated industry positions while maintaining diversification and fixed-income allocations.

Active portfolio management
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James K

Series 65

Alamo, CA

Koch Capital Management LLC

James Koch is the principal advisor at Koch Capital Management LLC, an independent firm based in Alamo, CA. He holds a Series 65 designation and has 17 years of industry experience. Koch also operates the Informed Household financial-education platform. Koch Capital Management LLC provides investment management and retirement-planning services to individuals, families, and trusts. The firm uses a structured retirement planning approach, offering discretionary portfolios and a fixed-fee retirement program, with a focus on active risk management techniques and integrated client collaboration tools.

Retirement income strategy Income planning Annuities Options & derivatives strategies Real estate investing
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Caxton R

Series 65

Orinda, CA

Rhodes Consulting Group LLC

Caxton Rhodes is the sole advisor at Rhodes Consulting Group LLC, an independent firm based in Orinda, CA. He holds a Series 65 designation and has 15 years of industry experience. Since founding Rhodes Consulting Group in 2006, he has focused on providing personalized investment counseling and portfolio management. Rhodes Consulting Group LLC is a fee-only investment adviser serving individuals, trusts, accredited investors, as well as pension and profit-sharing plans, charitable organizations, and corporations. The firm employs a client-oriented, long-term, global investment approach that combines fundamental and technical analysis to build diversified portfolios emphasizing cost efficiency and tax considerations.

Passive / index investing Tax-loss harvesting Real estate investing Retired
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Robert R

Series 63, Series 65

Danville, CA

Regan Financial Group, LLC

Robert Regan is the principal of Regan Financial Group, LLC in Danville, CA, holding Series 63 and Series 65 licenses with 32 years of industry experience. He has led Regan Financial Group since 2016. Outside of his advisory work, Regan serves on the St. Mary's College Alumni Board and acts as an insurance agent specializing in life, disability income, long-term care, and property and casualty insurance. Regan Financial Group provides investment management and financial planning services primarily to individual clients, as well as trust, estate, and retirement-plan clients. The firm employs an academic, factor-based investment approach grounded in Modern Portfolio Theory and the Fama-French model, constructing broadly diversified portfolios and generally managing assets on a non-discretionary basis.

Factor investing / smart beta Wealth management
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Gitanjali K

CFP®

Pleasanton, CA

Worthique

I’m Gitanjali Kumar, CFP®, founder of Worthique, a fee only financial planning firm serving women and their families in the San Francisco Bay Area and virtually across the United States. I bring more than 20 years of experience in financial services. I began my career on financial planning teams at Merrill Lynch and Lincoln Financial, where I helped develop financial plans, support the hiring and development of planners, and evaluate financial planning technology. I later spent more than a decade leading the development of financial planning and digital wealth platforms at Fiserv, U.S. Bank, and fintech firms. I founded Worthique to provide a thoughtful, judgment free space where women can talk openly about money and take greater ownership of their financial lives. I work with women who already lead their household’s financial decisions, as well as those stepping into that role for the first time. My clients often include professionals building and managing wealth, women navigating equity compensation, and those preparing for or living in retirement. As an immigrant, I also understand the experience of building financial confidence within a new and unfamiliar financial system. My approach combines empathy, technical expertise, and a modern planning experience designed to make financial planning feel clear, practical, and even a little less overwhelming. Together, we connect the dots across investments, taxes, equity compensation, retirement income, Social Security, healthcare, insurance, cash flow, and estate planning. The goal is not simply to organize the numbers. It is to turn them into a plan that helps you move forward with greater confidence.

Business ownership considerations Business exit / sale strategy Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy Immigrants Women Professionals Gen X (Born 1965-1980)
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