Craig Slayen is a financial advisor at Winship Wealth Partners with 23 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Cypress Partners, LLC from 2016 to 2018. He has been associated with Winship Park Asset Management, LLC since 2003. Winship Wealth Partners provides personalized financial planning and discretionary investment management to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm employs a portfolio construction approach based on academic research, emphasizing small-cap and value exposures, global diversification, and a core-and-satellite strategy using both passive and active funds.

Tan Phan is a CFP® professional with 14 years of experience in financial services. He is the principal of TAN Wealth Management in San Francisco, a firm he has led since 2018. Prior to founding his firm, he worked at Pruco Securities and Prudential Insurance Company of America for seven years. Phan also teaches graduate-level financial planning at Golden Gate University's Ageno School of Business and works as an independent licensed insurance agent. In addition, he provides home care services through Alameda County. TAN Wealth Management offers wealth management and comprehensive financial planning to individual investors, families, and small businesses, delivering one-time plans, hourly planning, and ongoing monthly retainer subscriptions. The firm partners with a third-party manager for investment implementation on a non-discretionary basis, focusing on a thorough discovery process and long-term asset allocation informed by macroeconomic and fundamental research.

Donald Bussmann is the founder and Chief Investment Officer of Velmark Capital Management LLC. He holds the Series 63 and Series 65 designations and has over 10 years of experience managing the firm, including proprietary trading and investment research. Based in San Francisco, he focuses on customized, active investment management and financial advisory services. Velmark Capital Management is a boutique firm providing bespoke discretionary separately managed accounts to individuals, families, and institutions. The firm combines portfolio management with financial planning and market advice, and it is registered as a Commodity Trading Advisor, enabling the use of futures, commodity, and FX strategies for qualified clients.

Jason Kim is the sole advisor at Rosasharn Investment Management, LLC, an independent firm based in San Francisco, CA. He holds a Series 65 designation and has 11 years of industry experience. Kim is also president of Alpha Gaming, Inc., a business consulting firm. He has been involved with Knighted Ventures, LLC since 2012. Rosasharn Investment Management provides discretionary portfolio management for individuals, high-net-worth clients, and small businesses. The firm employs a long/short equity and global macro strategy using fundamental and technical analysis across multiple asset classes, including derivatives and leverage, with some clients subject to performance-based fees.

Robert Horowitz is a CFA® charterholder and holds a Series 65 license with 22 years of industry experience. He has operated Robert V. Horowitz, LLC since 2003 and is the sole advisor at Robert Horowitz Wealth Management in Mill Valley, CA. Robert Horowitz Wealth Management provides fee-only discretionary investment management and financial planning services to individuals, families, and trusts, focusing on busy professionals and retired couples. The firm emphasizes an efficient-markets, strategic asset allocation approach using primarily passively managed mutual funds and global diversification, with portfolios tailored to client-specific equity and bond targets.

Adam Sharma is a financial advisor at Sharma Everyday Finance in Oakland, CA. He holds a Series 65 designation and has prior experience in health-care management and consulting, including roles at Central California Alliance for Health and San Francisco Health Plan totaling over a decade. Sharma Everyday Finance provides hourly financial planning, investment consulting, and portfolio management services for individuals and families, serving both non-high-net-worth and high-net-worth clients without account minimums. The firm’s investment approach is based on Modern Portfolio Theory, emphasizing low-cost, diversified allocations and tax-aware planning, with additional offerings that include financial education and group workshops.

Zahid Jafry is a financial advisor at Onus Observer LLC in San Francisco, CA, holding a Series 66 designation with six years of industry experience. His prior roles include positions at Rootlogix LLC, Zerodown, Merrill, EvaBot, and Stilt. Onus Observer LLC provides discretionary asset management, financial planning, and consulting services, including non-discretionary advisory work for third-party managers. The firm customizes portfolios and plans based on client goals, time horizons, and risk tolerances, employing fundamental and cyclical analysis, and offers strategies such as option writing and cash-management platform recommendations.

Marc Werres is a financial advisor at Hinde Group LLC in San Francisco, CA, holding a Series 65 designation with 16 years of industry experience. He has been with Hinde Group since 2015. Hinde Group provides discretionary investment management to individual and institutional clients through separately managed accounts, focusing on a value-oriented, concentrated equity strategy with multi-year holding periods. The firm employs primary fundamental research and uses derivatives, leverage, and cash allocations as risk-management tools, serving a small client base with portfolio management for pooled investment vehicles and offering detailed performance reporting.

Byron Spain is a CFA® charterholder and the sole advisor at Savi Finance, an independent firm based in San Francisco, CA. He has no prior industry experience before founding Savi Finance in 2025 but held various roles in organizations including Claritas Rx, Bravado Network, and ProductPlan. Outside of his advisory role, he was involved with UC Irvine Recreation from 2016 to 2019. Savi Finance provides discretionary investment management, retirement planning, and financial planning services primarily to individuals and high-net-worth clients. The firm employs a passive, evidence-based investment approach mainly using ETFs and model portfolios, with a subscription and hourly fee structure instead of asset-based fees.

Kathryn Song is a CFP® with 14 years of industry experience and holds a Series 63 license. She is the founder of Katy Song Financial Planning, Inc., a fee-only financial planning firm based in Mill Valley, CA, and has previously worked at Domain Money Advisors, LLC and SoFi Wealth LLC. Katy Song Financial Planning serves individuals and families by providing comprehensive financial planning and investment consultation without discretionary portfolio management. The firm employs fundamental analysis and Modern Portfolio Theory, typically recommending low-cost index funds and ETFs, and operates on a fixed-fee and hourly billing model rather than charging based on assets under management.

Karl Hoagland is the principal of Longview Investment Management and holds the CFA® designation along with a Series 63 license. He has six years of industry experience and has been with Longview Investment Management since 2019. Outside of advising, he is the publisher and owner of UltraRunning Magazine. Longview Investment Management is an independent, sole-owner advisory firm serving individual and high-net-worth clients. The firm uses fundamental analysis to build concentrated, long-term equity portfolios and emphasizes dividend growth, tax-aware loss harvesting, and monthly account reviews.

Robert Stutch is a CFP® with 16 years of industry experience, currently serving as the sole advisor at Fidere in San Francisco, CA, where he has worked since 2009. He is involved in various technology projects, including a smart contract blockchain initiative called DXAnthus. Fidere primarily advises high-net-worth individuals, families, and estates, focusing on restructuring inherited estates, assisting clients during advisor transitions, and supporting technology founders anticipating liquidity events. The firm combines macroeconomic analysis with fundamental and technical investment approaches, offering comprehensive financial planning, portfolio management, and estate-management/family-office services, alongside an affiliated insurance unit.

Peter Lee is a financial advisor at GP Wealth Management, LLC in Alameda, CA, holding a Series 65 designation with 13 years of industry experience. He has been with GP Wealth Management since 2012. GP Wealth Management provides asset management and portfolio supervision for individual and institutional clients, including high-net-worth individuals, pension plans, trusts, and corporate entities. The firm tailors portfolios to clients’ financial situations and objectives, employing a combination of fundamental, technical, and cyclical analysis alongside strategic and tactical asset allocation.

David Mcinnis is the sole advisor at Madden Creek Advisors, an independent firm based in San Rafael, CA. He holds Series 63 and Series 65 licenses and has 15 years of industry experience. Mcinnis has led Madden Creek Advisors since 2015. Madden Creek Advisors provides discretionary investment management and integrated financial planning to high-net-worth individuals, trusts, corporations, charitable institutions, foundations, endowments, and pension or profit-sharing plans. The firm employs a long-term, asset-allocation-centered approach grounded in Modern Portfolio Theory and tailors Investment Policy Statements to clients’ specific risk tolerances, liquidity needs, tax circumstances, and time horizons.

Jeffrey Conn is a financial advisor at Phil Advisors LLC in San Francisco, holding Series 63 and Series 65 licenses. He has prior experience working at Fusion Laboratories LLC, BroadWest Partners, and Stanford University Graduate School of Business, where he currently writes business school case studies. Phil Advisors LLC provides discretionary investment management and advisory services to nonprofit organizations, foundations, and charitable entities. The firm uses a rules-based, technology-driven approach that incorporates automated liquidity analysis and model-based strategies, focusing on external portfolio solutions and ESG integration.

I launched Focused Finances, a sole proprietorship, in 1994 and transitioned to Focused Finances, LLC, in 2004. My objective then and now is to help individuals and couples with their financial planning and investment needs. My advice and insight have been featured in the San Francisco Chronicle, the Oakland Tribune, the Huffington Post, Real Simple, and the Wall Street Journal, among others. I am a member of the National Association of Personal Financial Advisors (NAPFA), which is the premiere professional association for fee-only financial planners, and the XY Planning Network (helping advisors serve the other 99% effectively). I am a Certified Financial Planner™ and hold an MBA in Finance from California State University, Hayward (now CSU East Bay). I am also a well-trained and avid musician (my undergraduate degree is in music, and I pursued graduate work as well). I specialize in choral singing and an unusual Baroque instrument – the viola da gamba. I perform with the San Francisco Bay Area Chamber Choir, California Bach Society, participate in numerous vocal and instrumental music workshops, and informal musical gatherings. For me, music is an important touchstone; it’s one of the ways I keep my life in balance.

Joseph Presti is the principal of Joseph M. Presti Investments, an independent advisory firm based in San Francisco, CA. He holds a Series 65 designation and has eight years of experience in the financial industry, including prior roles at Wedbush Equity Management and self-employment. Outside of financial advising, Mr. Presti is a 50% owner and manager of HL Holdings LLC, a company engaged in the production and design of clothing and household products. Joseph M. Presti Investments is a fee-based, state-registered sole proprietorship that provides discretionary and non-discretionary portfolio management services to individuals, high-net-worth clients, institutions, and trusts. The firm applies a value and business-perspective investment approach with a multi-year horizon and focuses on long-term equity ownership, special situations, and cash management, managing approximately $3.0 million across six client accounts.

Frederick Borden is a CFP®-certified financial advisor with 29 years of industry experience. He is the principal at On Keel Capital in Mill Valley, CA, and has previously worked with firms including Equius Partners, LLC. Outside of his advisory role, he raises capital for private and public companies as a registered representative with Sutter Securities Inc. On Keel Capital provides fee-only financial planning, wealth planning, and investment advisory services to individuals, families, trusts, and charitable organizations. The firm employs an evidence-based investment approach focused on strategic asset allocation, diversification, and tax awareness, with an emphasis on non-discretionary management and work with charitable entities.

Clayton Earle is a financial advisor at Elevate Wealth Management, L.L.C. in San Francisco, CA, with nine years of industry experience. He holds the Series 63, Series 65, and Series 66 designations and has been with Elevate Wealth Management since 2017. Outside of financial advising, he works as a substitute teacher and is president of an inactive S-Corporation. Elevate Wealth Management, L.L.C. provides portfolio management and advisory services to individuals, high-net-worth clients, charitable organizations, and 401(k) plan sponsors. The firm employs a diverse investment process combining fundamental, quantitative, technical, cyclical, and modern portfolio theory analyses across a broad range of instruments and trading strategies.

Sara Ellefsen is a CFP® and holds a Series 65 license, with 21 years of experience in financial advising. She has been the principal advisor at Golden Gate Personal Financial Planning since 2004. The firm serves individual and high-net-worth clients, providing comprehensive, goals-based financial planning, investment advice, and management. It emphasizes diversified, liquid portfolios using primarily no-load mutual funds and ETFs, with a flat, tiered fee structure and a focus on complex planning areas such as equity compensation and business-owner planning.