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Marc W
Series 65
San Francisco, CA
Hinde Group LLC
Marc Werres is a financial advisor at Hinde Group LLC in San Francisco, CA, holding a Series 65 designation with 16 years of industry experience. He has been with Hinde Group since 2015. Hinde Group provides discretionary investment management to individual and institutional clients through separately managed accounts, focusing on a value-oriented, concentrated equity strategy with multi-year holding periods. The firm employs primary fundamental research and uses derivatives, leverage, and cash allocations as risk-management tools, serving a small client base with portfolio management for pooled investment vehicles and offering detailed performance reporting.
Kathryn S
CFP®, Series 63
Mill Valley, CA
Katy Song Financial Planning, Inc.
Kathryn Song is a CFP® with 14 years of industry experience and holds a Series 63 license. She is the founder of Katy Song Financial Planning, Inc., a fee-only financial planning firm based in Mill Valley, CA, and has previously worked at Domain Money Advisors, LLC and SoFi Wealth LLC. Katy Song Financial Planning serves individuals and families by providing comprehensive financial planning and investment consultation without discretionary portfolio management. The firm employs fundamental analysis and Modern Portfolio Theory, typically recommending low-cost index funds and ETFs, and operates on a fixed-fee and hourly billing model rather than charging based on assets under management.
Karl H
CFA®, Series 63
Larkspur, CA
Longview Investment Management
Karl Hoagland is the principal of Longview Investment Management and holds the CFA® designation along with a Series 63 license. He has six years of industry experience and has been with Longview Investment Management since 2019. Outside of advising, he is the publisher and owner of UltraRunning Magazine. Longview Investment Management is an independent, sole-owner advisory firm serving individual and high-net-worth clients. The firm uses fundamental analysis to build concentrated, long-term equity portfolios and emphasizes dividend growth, tax-aware loss harvesting, and monthly account reviews.
Robert S
CFP®
San Francisco, CA
Fidere
Robert Stutch is a CFP® with 16 years of industry experience, currently serving as the sole advisor at Fidere in San Francisco, CA, where he has worked since 2009. He is involved in various technology projects, including a smart contract blockchain initiative called DXAnthus. Fidere primarily advises high-net-worth individuals, families, and estates, focusing on restructuring inherited estates, assisting clients during advisor transitions, and supporting technology founders anticipating liquidity events. The firm combines macroeconomic analysis with fundamental and technical investment approaches, offering comprehensive financial planning, portfolio management, and estate-management/family-office services, alongside an affiliated insurance unit.
David M
Series 63, Series 65
San Rafael, CA
Madden Creek Advisors
David Mcinnis is the sole advisor at Madden Creek Advisors, an independent firm based in San Rafael, CA. He holds Series 63 and Series 65 licenses and has 15 years of industry experience. Mcinnis has led Madden Creek Advisors since 2015. Madden Creek Advisors provides discretionary investment management and integrated financial planning to high-net-worth individuals, trusts, corporations, charitable institutions, foundations, endowments, and pension or profit-sharing plans. The firm employs a long-term, asset-allocation-centered approach grounded in Modern Portfolio Theory and tailors Investment Policy Statements to clients’ specific risk tolerances, liquidity needs, tax circumstances, and time horizons.
Pat J
CFP®
Oakland, CA
Focused Finances, LLC
I launched Focused Finances, a sole proprietorship, in 1994 and transitioned to Focused Finances, LLC, in 2004. My objective then and now is to help individuals and couples with their financial planning and investment needs. My advice and insight have been featured in the San Francisco Chronicle, the Oakland Tribune, the Huffington Post, Real Simple, and the Wall Street Journal, among others. I am a member of the National Association of Personal Financial Advisors (NAPFA), which is the premiere professional association for fee-only financial planners, and the XY Planning Network (helping advisors serve the other 99% effectively). I am a Certified Financial Planner™ and hold an MBA in Finance from California State University, Hayward (now CSU East Bay). I am also a well-trained and avid musician (my undergraduate degree is in music, and I pursued graduate work as well). I specialize in choral singing and an unusual Baroque instrument – the viola da gamba. I perform with the San Francisco Bay Area Chamber Choir, California Bach Society, participate in numerous vocal and instrumental music workshops, and informal musical gatherings. For me, music is an important touchstone; it’s one of the ways I keep my life in balance.
Kevin C
CFP®, CFA®
Moraga, CA
Generative Family Office LLC
Kevin Chung is a CFP® and CFA® with 17 years of experience in the financial services industry. He is the founding advisor of Generative Family Office LLC, where he has worked since 2024, following prior roles at JPMorgan Private Wealth Advisors and First Republic Investment Management. He holds an insurance license but is not actively engaged in insurance sales. Generative Family Office advises ultra-high-net-worth and high-net-worth individuals, families, and related entities, focusing on comprehensive family office consulting rather than direct portfolio management. The firm provides investment oversight and guidance to external managers while emphasizing long-term, diversified portfolio principles and extensive non-investment services, including family governance and life-planning coordination.
Frederick B
CFP®, Series 65, Series 63
Mill Valley, CA
On Keel Capital
Frederick Borden is a CFP®-certified financial advisor with 29 years of industry experience. He is the principal at On Keel Capital in Mill Valley, CA, and has previously worked with firms including Equius Partners, LLC. Outside of his advisory role, he raises capital for private and public companies as a registered representative with Sutter Securities Inc. On Keel Capital provides fee-only financial planning, wealth planning, and investment advisory services to individuals, families, trusts, and charitable organizations. The firm employs an evidence-based investment approach focused on strategic asset allocation, diversification, and tax awareness, with an emphasis on non-discretionary management and work with charitable entities.
Sara E
CFP®, Series 65
San Francisco, CA
Golden Gate Personal Financial Planning
Sara Ellefsen is a CFP® and holds a Series 65 license, with 21 years of experience in financial advising. She has been the principal advisor at Golden Gate Personal Financial Planning since 2004. The firm serves individual and high-net-worth clients, providing comprehensive, goals-based financial planning, investment advice, and management. It emphasizes diversified, liquid portfolios using primarily no-load mutual funds and ETFs, with a flat, tiered fee structure and a focus on complex planning areas such as equity compensation and business-owner planning.
Andrew R
Series 65
San Anselmo, CA
AWR Investment Management, LLC
Andrew Ryan is a financial advisor with Global Retirement Partners LLC, holding a Series 65 designation and bringing 27 years of industry experience. His career includes roles at Heffernan Investment Advisors, Inc. and AWR Investment Management, LLC. Ryan is also employed with an additional investment advisory firm. Global Retirement Partners serves a diverse client base, including individuals, high-net-worth investors, businesses, charitable organizations, and retirement plan sponsors. The firm offers retirement plan consulting, financial planning, and asset management through a distributed network of advisors, with a focus on both discretionary and non-discretionary investment services.
Dylan M
Series 65
San Francisco, CA
Maney Wealth
Dylan Maney is a financial advisor at Maney Wealth with seven years of industry experience. He holds a Series 65 designation and previously worked at Fisher Investments and Northern Trust. Maney Wealth provides discretionary investment management for pooled and institutional-type clients, along with standalone financial planning and consulting services. The firm uses a combination of fundamental, technical, and cyclical analysis to build goals-based portfolios and employs various asset-allocation strategies, focusing on public securities and occasionally alternative investments.
Alex C
CFP®, CFA®, EA
San Francisco, CA
Wealth Script Advisors
Wealth Script Advisors offers a wealth management experience unlike any other, designed specifically for tech professionals. With 12 years of experience in the financial advisory industry and certifications such as CFP®, CFA®, and Enrolled Agent, we bring a comprehensive understanding of the unique challenges of equity compensation, concentrated investments, tax strategy, and real estate. Our expertise is rooted in a deep knowledge of the tech sector, allowing us to craft strategies that address the complexities of your financial world while simplifying the path forward. Three key pillars truly separate us from the rest: First, our deep expertise in working with tech professionals. We understand the intricacies of your compensation structures and have the experience to help you maximize wealth while managing the tax implications. Second is our personalized investment experience, which focuses on customization and driving utility. Third, we offer a white-glove boutique experience. Our firm combines the personalized attention of a small, exclusive practice with the expertise and resources of a much larger firm, ensuring that every interaction is seamless and tailored to your specific needs. At Wealth Script Advisors, we’re committed to delivering strategic, thoughtful advice with an unwavering focus on your long-term financial success. Whether you’re navigating equity compensation, building wealth through real estate, or looking for a partner to guide you through life’s financial milestones, we provide the kind of individualized attention that ensures you feel supported and confident every step of the way.
James B
CFP®, Series 66
Novato, CA
Jack Point Advisors, LLC
James Busterud is a CFP® professional with 27 years of experience in financial advising. He has been with Jack Point Advisors, LLC since 2017 and previously worked at UBS Financial Services Inc from 2008 to 2017. Jack Point Advisors provides discretionary portfolio management and financial planning services primarily to high-net-worth individuals and institutional clients such as foundations, endowments, pensions, and charitable organizations. The firm focuses on long-only, fundamental analysis to construct disciplined, long-term equity and bond portfolios tailored to clients’ time horizons, tax sensitivity, and risk tolerance.
Thomas B
Series 65
Mill Valley, CA
Bray Financial Advisors LLC
Thomas Bray is the sole advisor at Bray Financial Advisors LLC in Mill Valley, CA, holding a Series 65 license with seven years of industry experience. He has led his independent firm since 2018. Bray Financial Advisors LLC offers discretionary investment management and financial planning services tailored to individuals, high-net-worth clients, trusts, estates, business entities, charitable organizations, and retirement plans. The firm employs a long-term, diversified investment approach based on modern portfolio theory, emphasizing low-cost index funds and ETFs, with portfolios customized to client-specific guidelines.
Seth R
CFA®
Kentfield, CA
Reicher Capital Management, LLC
Seth Reicher is a CFA® charterholder and the sole advisor at Reicher Capital Management, LLC, where he has worked since 2021. He has a total of 14 years of industry experience, including seven years at Snyder Capital Management LP and three years as a self-employed investment professional. Reicher Capital Management provides discretionary investment management services to individuals, business entities, trusts, and pension and profit-sharing plans. The firm employs a fundamental, long-term, concentrated multi-cap U.S. equity strategy, combining public equity portfolios with ETFs, mutual funds, and fixed income for diversification, and offers performance-based fee arrangements for eligible clients.
Robert B
Series 65
San Francisco, CA
Shorestown Partners LLC
Robert Bilbao is a Series 65-licensed financial advisor with Shorestown Partners LLC in San Francisco, CA. He has experience at Hall Capital Partners LLC and TDA Investment Group among other roles since 2018. Shorestown Partners LLC provides wealth management and financial planning services primarily to individuals and high-net-worth clients, focusing on continuous investment advice and portfolio management. The firm employs a fee-only model using Modern Portfolio Theory and an asset-allocation approach favoring passive investments, with discretionary account management and periodic reviews.
Keith W
Series 65
Berkeley, CA
Effective Finance LLC
Keith Weissglass is a financial advisor at Effective Finance LLC with a Series 65 credential and two years of industry experience. He has worked in various roles including Director of Operations at Constellation Research Center, Inc., and is a lecturer at the University of California at Davis. At UC Davis, he dedicates time to lecturing and student engagement. Effective Finance LLC is a fee-only registered investment adviser that provides financial planning services to individuals and high-net-worth clients. The firm focuses on tailored recommendations using modern portfolio theory, passive funds, and asset allocation strategies, without offering investment management or custody services.
Andrew F
Series 65
Novato, CA
Fedeli Financial, LLC
Andrew Fedeli is the principal of Fedeli Financial, LLC, an independent advisory firm based in Novato, California. He holds a Series 65 designation and has three years of industry experience. Outside of his financial advisory role, he owns a consulting business specializing in Salesforce training. Fedeli Financial, LLC provides portfolio management and individualized investment planning for a small, high-net-worth client base. The firm employs a variety of analytical methods and offers tailored recommendations across diverse investment types, including private placements and venture capital, while maintaining a non-discretionary trading approach.
Matthew R
Series 65
Moraga, CA
Rittmann Capital Management Co
Matthew Rittmann is the sole advisor at Rittmann Capital Management Co. in Moraga, CA, holding a Series 65 credential with 21 years of industry experience. He has led Rittmann Capital Management since 2004. Rittmann Capital Management Co. provides discretionary asset management and financial planning services to individuals, small businesses, trusts, estates, pooled investment vehicles, and charities. The firm uses a combination of fundamental, technical, and charting analysis across various instruments, actively managing accounts on a discretionary basis with regular reviews and tax-loss harvesting.
Paul C
CFP®, Series 65, Series 66
San Rafael, CA
Attune Financial Planning, LLC
Paul Cordero is a CFP®-certified financial advisor with 14 years of industry experience, currently practicing at Attune Financial Planning, LLC in San Rafael, CA. He has been with Attune Financial Planning since 2011 and previously was involved with the Financial Planning Association of San Francisco from 2020 to 2023. Attune Financial Planning is a fee-only registered investment adviser that serves individuals, families, and business owners, particularly those nearing or in retirement. The firm offers comprehensive financial planning and wealth management using a passive, asset-class investment approach focused on tax efficiency, and provides both discretionary and non-discretionary advice tailored to each client’s tax situation, risk tolerance, and goals.
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