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Paula R
Series 63, Series 65
Woodbury, MN
Simplicity wealth
Paula Reynolds is a financial advisor at Simplicity Wealth with 9 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including Regulus Advisors, Questar Capital Corporation, and BrightPath Financial. Outside of her financial practice, Paula is an ordained minister and officiates wedding ceremonies on a limited basis, primarily for friends, family, and local community members. She also serves as a council member and volunteer organizer for the Woodbury Days event and volunteers at Eagle Brook Church. Simplicity Wealth serves a diverse client base ranging from individual investors to institutional entities, offering financial planning, portfolio management, and retirement plan services. The firm employs a fund-of-funds approach using ETFs, mutual funds, and individual securities, while providing technology and operational support to other advisers through its managed account platform.
Bryon D
Series 63, Series 65, Series 66
Woodbury, MN
Gradient Securities, LLC
Bryon Deiss is a financial advisor with Gradient Securities, LLC, holding Series 63, 65, and 66 licenses and 31 years of industry experience. His prior roles include positions at Securian Financial Services, Minnesota Life Insurance Company, and Cetera. Outside of advising, he is also a musician and vocalist who performs with the Righteous Rock Band at events several times per year. Gradient Securities, LLC (doing business as Gradient Wealth Management) provides financial planning, consulting, and non-discretionary asset management services to individuals, pension and profit-sharing plans, trusts, estates, and businesses. The firm emphasizes a non-discretionary investment approach and collaborates with multiple third-party managers, offering implementation support and ongoing client reviews.
Christopher S
CFP®, Series 66
River Falls, WI
Great Valley Advisor Group, LLC
Christopher Swanson is a CFP® with 26 years of industry experience, currently affiliated with Great Valley Advisor Group, LLC. He has worked with Summit Investment Advisory Services, Inc. for nine years and LPL Financial for thirteen years. Outside of his financial advisory work, he is involved as an owner and strategic manager of SNS MGMT, LLC, which operates Dunn Bros. Coffee. Great Valley Advisor Group is an SEC-registered, multi-team investment adviser serving individuals, retirement plans, trusts, and other entities. The firm emphasizes individualized portfolio construction and ongoing oversight through a combination of in-house strategies and third-party managers, offering both discretionary and non-discretionary investment management services.
Stephanie B
Series 66
River Falls, WI
Diversify Advisory Services, LLC
Stephanie Birenbaum is a financial advisor at Diversify Wealth Management, LLC with 18 years of industry experience. She holds a Series 66 designation and has previously worked at Woodbury Financial Services, Inc and OSAIC. Diversify Wealth Management provides investment advisory and planning services to individual and high-net-worth clients, business owners, retirement plans, trusts, and institutions. The firm employs a tactically diversified investment approach using multiple platforms and offers both discretionary and non-discretionary management aligned with clients’ objectives and ERISA fiduciary requirements where applicable.
Courtney E
Series 63, Series 66
Woodbury, MN
Principal Advised Services
Courtney Ellis is an investment adviser representative at Principal Advised Services with 12 years of industry experience. She has held roles at Principal Financial Services, Principal Life Insurance Company, Principal Bank, and Wells Fargo. Outside of financial services, she owns two small businesses focused on bath product creation and travel booking. Principal Advised Services provides investment advice primarily to retirement plan participants and retail IRA clients, offering a combination of non-discretionary recommendations and discretionary wrap-fee investment management. The firm leverages proprietary models and third-party tools while operating as part of the Principal Financial Group family, integrating closely with affiliated entities to deliver its services.
Rachel M
CFP®, Series 66
River Falls, WI
Eversource Wealth Advisors, LLC
Rachel McDonough is a CFP® professional with 23 years of industry experience, currently serving at EverSource Wealth Advisors, LLC since 2021. She previously worked at Ameriprise Financial Services, Inc. from 2014 to 2021. Outside of her advisory role, Ms. McDonough is involved with A-Z Handyman, Inc. in a recordkeeping capacity, owns Wealthfluence, LLC which provides consulting on Faith-Based and ESG investing, and serves on advisory boards for Talanton Impact Fund and the Eagle Strategic Advisory Board, focusing on impact investing and social causes. EverSource Wealth Advisors serves a diverse client base including individuals, families, institutions, and independent RIAs, offering wealth management, financial planning, and investment advisory services. The firm employs a multi-program investment approach with a focus on values-based strategies and operates both as an adviser to outside RIAs and a manager of private pooled investments.
Robert R
Series 63, Series 66
Cottage Grove, MN
Transamerica Retirement Advisors, LLC
Robert Regenfuss is a financial advisor with Transamerica Retirement Advisors, LLC in Cottage Grove, MN. He holds Series 63 and Series 66 designations and has 22 years of industry experience. Prior to his current role, he has worked with Transamerica Investors Securities Corporation since 2014 and Transamerica Retirement Management since 2007. Outside of advisory work, he is involved in a real estate renovation business where he participates in project coordination and labor. Transamerica Retirement Advisors serves participants in employer-sponsored retirement plans and IRA owners through managed advice programs and investment education services. The firm uses proprietary software and model portfolios provided by Morningstar Investment Management to offer asset allocation and retirement guidance to a large client base.
Jon R
Series 63, Series 66
Woodbury, MN
Eagle Strategies (NY Life)
Jon Rusten is a financial advisor with Eagle Strategies (New York Life) based in Woodbury, Minnesota, holding Series 63 and Series 66 licenses and bringing 41 years of industry experience. He has worked at Eagle Strategies, Nylife Securities LLC, and New York Life Insurance Company since 2014. Rusten volunteers with the University of Minnesota College of Education and Human Development, assisting in the development of financial literacy programs for young adults across various education levels. Eagle Strategies serves a diverse range of individual and institutional clients by providing financial planning, investment management, and retirement-plan advisory services through a large network of affiliated advisors. The firm offers multiple advisory programs and emphasizes tailoring solutions to client objectives, with most assets managed on a non-discretionary basis.
James H
Series 63
Woodbury, MN
Commonwealth Financial Network
James Hillemeier is a financial advisor with Commonwealth Financial Network, holding a Series 63 designation and 37 years of industry experience. He has worked at Commonwealth since 2013 and previously was with Northstar Financial Partners, LLC for six years. He is also involved in fixed insurance sales through Zenith Wealth Management, LLC. Commonwealth Financial Network is a dual-registered broker/dealer and SEC-registered investment adviser serving a national network of approximately 2,900 advisors and managing around $213 billion in client assets. The firm provides a comprehensive adviser-support platform with discretionary and nondiscretionary managed-account programs, third-party asset manager access, and custody/clearing services.
Joshua R
Series 66
Woodbury, MN
Empower Advisory Group
Joshua Rodgers is a financial advisor at Empower Advisory Group with six years of industry experience. He holds a Series 66 designation and has worked at firms including Cetera Wealth Services and Securian Financial Services. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, offering integrated services linked to Empower’s recordkeeping and administrative platforms. The firm emphasizes long-term portfolio returns and savings rates through its “point-in-time” financial plans and managed account solutions.
Alison L
Series 66
Hastings, MN
Transamerica Retirement Advisors, LLC
Alison Lohmann is a financial advisor with Transamerica Retirement Advisors, LLC, holding a Series 66 designation and bringing 10 years of industry experience. She has been with Transamerica Retirement Solutions and Transamerica Investors Securities Corporation since 2018. Prior to that, she worked at Dreamscape Planning and CETERA Advisor Networks LLC. Transamerica Retirement Advisors serves participants in employer-sponsored retirement plans and IRA owners by providing managed advice and investment education services. The firm emphasizes asset allocation and retirement planning using proprietary software and model portfolios developed in partnership with Morningstar Investment Management.
Stephen H
ChFC®, Series 63
Woodbury, MN
Ameritas Advisory Services, LLC
Stephen Husten is a ChFC®-designated financial advisor with 33 years of industry experience. He is affiliated with Ameritas Advisory Services, LLC and also engages in financial services and tax savings consulting through U.S. Business Consulting. Husten has held roles at Ameritas and related firms since 2017 and operates an independent financial advisory business, Midwest Secure Retirement. Ameritas Advisory Services, LLC provides investment advisory and planning services to a diverse client base including individuals, high-net-worth investors, retirement plans, and charitable organizations. The firm offers a range of portfolio management and consulting solutions, utilizing both proprietary and third-party models across multiple program platforms.
Laura P
CFP®, Series 63, Series 65
Hastings, MN
Transamerica Retirement Advisors, LLC
Laura Pope is a CFP® with 27 years of industry experience, currently affiliated with Transamerica Retirement Advisors, LLC. She has worked with Transamerica Investors Securities Corporation since 2014 and Transamerica Retirement Management since 2009. Transamerica Retirement Advisors serves participants in employer-sponsored retirement plans and IRA owners by offering managed portfolio programs and investment education services supported by Morningstar Investment Management’s proprietary software and research. The firm operates at scale with a focus on non-discretionary asset management rather than standalone financial planning.
James G
Series 65
River Falls, WI
Beacon Pointe Advisors, LLC
James Geissler is a financial advisor at Beacon Pointe Advisors, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Geissler CPA, Inc., Landmark Wealth Management Group, and Schechter Dokken Kanter CPAs. He maintains an active role at Geissler CPA, Inc. outside his advisory work. Beacon Pointe Advisors provides investment advisory and consulting services to a diverse client base, including individuals, institutions, charitable organizations, and corporations. The firm utilizes a proprietary manager selection process and offers a range of services such as discretionary wealth management, retirement plan consulting, and outsourced CIO solutions.
Mark K
Series 63, Series 66
Woodbury, MN
Commonwealth Financial Network
Mark Kutzke is a financial advisor with Commonwealth Financial Network in Rochester, MN, holding Series 63 and Series 66 licenses and bringing 17 years of industry experience. He is also the owner of Zenith Wealth Management, LLC, a private entity facilitating securities, advisory, and insurance business. His prior work includes roles at Pratt Kutzke & Associates and Northstar Financial Partners, LLC. Commonwealth Financial Network serves a national network of approximately 2,950 advisors and their retail and institutional clients, offering various advisory programs and services along with back-office support in operations, trading, compliance, and practice management.
Jeremy H
Series 63, Series 65
Hampton, MN
Transamerica Retirement Advisors, LLC
Jeremy Hendrickson is a financial advisor with Transamerica Retirement Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 14 years of industry experience. He has worked with Transamerica Investors Securities Corporation and TRANSAMERICA Retirement Solutions since 2014. Transamerica Retirement Advisors serves participants in employer‑sponsored retirement plans and IRA owners through various advice programs that focus on asset allocation, contribution rates, and retirement age guidance. The firm utilizes Morningstar Investment Management’s proprietary software and model portfolios to provide managed and non‑discretionary investment recommendations to a large client base.
Jessica B
Series 63, Series 65
River Falls, WI
PNC Wealth Management
Jessica Barbey is a financial advisor at PNC Wealth Management with 17 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at WestPark Capital, Inc., Wells Fargo Clearing, and Woodbury Financial Services, Inc. Outside of finance, she is involved in retail operations as a cashier at Devine Liquors, LLC in River Falls, WI. PNC Wealth Management offers retail brokerage and advisory services through model-based programs, including an invitation-only digital portfolio solution that utilizes algorithm-driven risk assessments and third-party management of mutual funds and ETFs.
Alan T
Series 63, Series 65
Woodbury, MN
Primerica Advisors
Alan Tyson is a financial advisor with Primerica Advisors in Woodbury, MN, holding Series 63 and Series 65 licenses and having five years of industry experience. His work history includes roles at Primerica Advisors and Primerica Financial Services, as well as involvement with companies outside the financial sector. He is a partner at Clear Image Press, Inc., a specialty printing business. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and a limited number of separately managed account options primarily for individual and high-net-worth clients. The firm curates third-party asset managers and uses a tiered wrap fee structure for its services.
Max M
Series 63, Series 65
Woodbury, MN
LPL Financial
Max Murphy is a financial advisor with LPL Financial in Woodbury, MN. He holds Series 63 and Series 65 designations and joined the industry in 2025. Prior to his advisory role, his background includes service with AmeriCorps and involvement with several nonprofit organizations. LPL Financial is a national broker-dealer and SEC-registered investment adviser providing advisory and brokerage services through a large network of representatives. The firm serves individuals, retirement plan participants, banks, trust companies, and institutions, offering a range of financial planning, asset management, and institutional platforms.
Chad R
Series 66
Woodbury, MN
Edward Jones
Chad Rinkenberger is a financial advisor at Edward Jones with seven years of industry experience. He holds a Series 66 designation and has worked at Edward Jones since 2018. Prior to joining Edward Jones, he spent 14 years at Kohl's Department Stores. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of advisory programs and investment solutions supported by a nationwide network of financial advisors and branch offices.
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