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Mark B

CFP®, Series 63

Walnut Creek, CA

Castle Rock Wealth Management, LLC

Mark Bertoli is a CFP® with 38 years of industry experience and is currently with Castle Rock Wealth Management, LLC in Walnut Creek, CA. He has worked at Private Client Services, First Allied Securities, and Cetera Advisor Networks. Outside of his advisory role, he mentors at a fintech start-up, Your Capital Inc. Castle Rock Wealth Management provides investment advisory, financial planning, and retirement plan consulting to individuals, trusts, estates, and business entities. The firm manages over $500 million for nearly 1,900 clients through a team of eight advisors and employs a combination of fundamental and technical analysis alongside active trading strategies.

Retirement plans for business owners (SEP, solo 401k) Active portfolio management Options & derivatives strategies Wealth management
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Trevor S

CFP®, Series 65

San Rafael, CA

Fiduciary Financial Group, LLC

Trevor Scotto is a CFP® and holds a Series 65 license with nine years of industry experience. He is currently with Fiduciary Financial Group, LLC, where he has worked since 2016 in various capacities. His prior experience includes roles at East Bay CDFA, LLC, and Munc & Cooper CPAs LLP, as well as work as a real estate agent and Certified Divorce Financial Analyst (CDFA). Fiduciary Financial Group is a fee-based advisory firm managing over $1 billion for individuals, high-net-worth households, and retirement plan sponsors. The firm utilizes a research-driven approach combining fundamental, technical, and cyclical analysis, employing ETFs, mutual funds, stocks, closed-end funds, and options strategies tailored to client objectives, while integrating ongoing financial planning and tax advisory.

Active portfolio management Options & derivatives strategies Private / alternative investments Tax strategies for small businesses Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired
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Beth V

Series 66, Series 65

San Rafael, CA

O'Donnell Financial Services, LLC

Beth Verdekal is a financial advisor at O'Donnell Financial Services, LLC, holding Series 65 and Series 66 licenses. She has been with O'Donnell Financial Services since 2022 and has prior experience at the Environmental Defense Fund and Corporate Visions. Outside of her advisory role, she is involved with Own It Economics, an independent venture active since 2016. O'Donnell Financial Services, LLC provides wrap asset management, financial planning, and retirement plan consulting to individuals, pension and profit-sharing plans, trusts, and business entities. The firm offers a range of investment strategies tailored to client goals and risk tolerance, including discretionary and non-discretionary mandates and sub-advisory services.

Retirement income strategy Active portfolio management Options & derivatives strategies
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Bryce B

Series 63, Series 65

Orinda, CA

Penserra Wealth Management

Bryce Brown is a financial advisor at Penserra Wealth Management with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has previously worked at Perigon Wealth Management and Burleson & Company. He also serves as a commander in the California Army National Guard, where he is involved in personnel and equipment management as well as engineering projects. Penserra Wealth Management is an SEC-registered adviser that offers discretionary portfolio management, pension consulting, and financial planning. The firm uses a range of analytical approaches and investment strategies, serving clients with approximately $15 million in discretionary assets under management.

Wealth management
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Scott G

CFA®

Walnut Creek, CA

Gemmer Asset Management LLC

Scott Gemmer is a CFA® charterholder with 10 years of industry experience. He is affiliated with Gemmer Asset Management LLC, a firm he has been associated with since 1993. Gemmer Asset Management provides discretionary portfolio management for individuals, trusts, retirement plans, and small businesses, managing over $2.3 billion across approximately 1,270 clients. The firm emphasizes asset allocation and long-term holdings, primarily using no-load mutual funds and ETFs, and incorporates a Social Strategy that limits fossil fuel exposure. Gemmer operates as a 100% employee-owned firm and collaborates with Personal Financial Advisors and unaffiliated sub-advisors.

ESG / Sustainable investing
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Jon G

Series 66

Sausalito, CA

Caldwell Sutter Capital, Inc.

Jon Goshay is a financial advisor at Caldwell Sutter Capital, Inc. with two years of industry experience. He holds a Series 66 designation and has previously worked at firms including Cetera Investment Services LLC and Foresters Financial Services, Inc. Outside of financial advising, he composes and produces music under a label. Caldwell Sutter Capital serves primarily high-net-worth individuals, their families, corporations, and municipal clients. The firm offers portfolio management and financial planning with a focus on customized equity and fixed-income portfolios constructed through a bottom-up, fundamental value approach emphasizing long-term, buy-and-hold investing.

Retirement income strategy Charitable giving & philanthropy Gifting strategies Business exit / sale strategy Tax-loss harvesting Founder/Business Owner Executive
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Cory D

Series 65

Lafayette, CA

Dixon Financial Services

Cory Degraaf is a financial advisor at Dixon Financial Services with a Series 65 designation and two years of industry experience. He has worked at Dixon Financial Services since 2023 and has prior experience with Buckingham Strategic Partners/Loring Ward, Lyft, and Home Goods. Dixon Financial Services serves individuals, trustees, charitable organizations, business owners, and corporations by providing personalized investment advisory services focused on strategic asset allocation and ongoing portfolio management. The firm manages over $1 billion in assets with a team of five advisors and uses a disciplined approach involving Modern Portfolio Theory, Dimensional Fund Advisors funds, and financial simulation programs to support client planning and reporting.

Wealth management
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Kim B

Series 65

Berkeley, CA

North Berkeley Wealth Management, LLC

Kim Berger is a financial advisor at North Berkeley Wealth Management, LLC with a Series 65 designation and three years of industry experience. Prior to joining the firm, Kim worked for ten years at Grifols Diagnostics. Outside of financial advising, Kim serves as Secretary for pHionics, Inc., a company that manufactures and sells water equipment. North Berkeley Wealth Management serves a diverse client base including individuals, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities. The firm manages approximately $710.6 million in assets, offering comprehensive financial planning and investment management with a focus on long-term, total-return portfolios that blend passive and active strategies and include options for ESG and carbon-screened investments.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Charles B

CFA®

Walnut Creek, CA

Gemmer Asset Management LLC

Charles Blankley is a CFA® charterholder with nine years of industry experience. He is affiliated with Gemmer Asset Management LLC, where he has been since 2000. Gemmer Asset Management LLC manages over $2.0 billion in discretionary assets for individuals, trusts, retirement plans, corporations, and nonprofits. The firm employs an asset-allocation approach focused on no-load mutual funds and ETFs, offers branded portfolio strategies and consulting services, and maintains a dedicated Social Strategy incorporating ESG and fossil-fuel exposure metrics.

ESG / Sustainable investing
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Stephen B

Series 65

Tiburon, CA

GenCap Portfolio Management

Stephen Bradley is a Series 65-licensed financial advisor with 17 years of industry experience. He has been with Front Row Advisors LLC since 2015, which operates as GenCap Portfolio Management, a team firm based in Tiburon, CA. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm employs fundamental analysis and modern portfolio theory to guide asset allocation and risk management, offering a range of investment strategies without a stated account minimum.

Active portfolio management Options & derivatives strategies Wealth management Annuities
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Stuart C

CFP®, Series 66

San Rafael, CA

HCM Wealth

Stuart Crandall is a CFP® professional with 20 years of industry experience. He is currently with HCM Wealth, where he has worked since 2026, following a decade at Hutchinson Capital Management. HCM Wealth is an independent, SEC-registered investment adviser serving individuals, families, trusts, retirement plans, and charitable organizations. The firm focuses on financially conservative, high-net-worth clients and employs a value-oriented investment approach emphasizing capital preservation through concentrated equity portfolios and laddered fixed income.

Wealth management Active portfolio management Retirement income strategy Charitable giving & philanthropy Cash flow / budgeting Retired Founder/Business Owner
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Brian K

CFP®

Berkeley, CA

North Berkeley Wealth Management, LLC

Brian Kozel is a CFP® professional with 10 years of industry experience, currently serving at North Berkeley Wealth Management, LLC. He has been with North Berkeley Investment Partners since 2011. North Berkeley Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities, managing approximately $710.6 million in assets. The firm offers comprehensive financial planning and investment management with a focus on long-term, total-return oriented portfolios that combine passive and active strategies, including options and ESG screening for clients who request social considerations.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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John K

Series 65

Lafayette, CA

Meridian Investment Counsel, Inc.

John Kerns is a portfolio manager at Meridian Investment Counsel, Inc. with 28 years of industry experience. He has been with Meridian since 2005 and has operated a separate CPA and business-consulting practice since 1981, providing accounting services as a sole proprietor. Meridian Investment Counsel offers discretionary investment management and financial planning to individuals, families, trusts, non-profit organizations, and retirement plans. The firm employs a tax-aware, conservative growth strategy based on fundamental security analysis, asset allocation, and typically long holding periods, managing portfolios on a fiduciary basis with in-house discretion.

General tax planning Charitable giving tax strategies Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Self-Employed
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Richard K

Series 63, Series 65

Mill Valley, CA

Private Wealth Partners, LLC

Richard Kuchen Jr. is a financial advisor at Private Wealth Partners, LLC with 13 years of industry experience. He holds Series 63 and Series 65 designations and has been with Private Wealth Partners since 2015. Private Wealth Partners provides discretionary portfolio management and financial planning services to individuals, including high-net-worth clients, as well as pension and profit-sharing plans, trusts and estates, and corporations. The firm manages approximately $1.92 billion in client assets and employs a range of strategies, including equities, ETFs, fixed income, structured notes, private credit, and select covered-call option programs.

Options & derivatives strategies Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning Founder/Business Owner Executive
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Cole M

Series 65

Walnut Creek, CA

Echo45 Advisors LLC

Cole Matsuura is a Series 65-licensed financial advisor with one year of industry experience. He has been with Echo45 Advisors LLC since 2020, following earlier roles in hospitality and other sectors. Echo45 Advisors serves individuals, including high-net-worth clients, trusts, retirement plans, and business entities with wealth management, discretionary investment management, and financial planning. The firm combines multiple analytical methods and technology platforms to deliver customized and automated investment solutions, supported by affiliated tax and estate services and unique structural features.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies
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Barry M

CFP®, Series 63

Walnut Creek, CA

Elevation Wealth Partners, LLC

Barry Mendelson is a CFP® with 15 years of industry experience and holds a Series 63 designation. He has worked at Zrc Wealth Management since 2014. Mendelson is currently part of Elevation Wealth Partners, LLC, a six-advisor team based in Walnut Creek, CA. Elevation Wealth Partners provides fee-only discretionary portfolio management and comprehensive financial planning to individuals, families, high-net-worth clients, small businesses, pension and profit-sharing plans, trusts, and estates. The firm emphasizes asset allocation and long-term, academically informed investment strategies while integrating tax and accounting services through in-house specialists.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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Stacey L

CFP®, ChFC®, Series 66, Series 63

Walnut Creek, CA

Treehouse Wealth Advisors

Stacey Liu is a CFP® and ChFC® with 12 years of industry experience. She is currently with Treehouse Wealth Advisors in Walnut Creek, CA, and previously worked at San Francisco Sentry Investment Group and SF Sentry Securities, Inc. She holds Series 66 and Series 63 licenses. Treehouse Wealth Advisors manages approximately $597 million for individual, high-net-worth, pension, charitable, and corporate clients. The firm provides discretionary and non-discretionary portfolio management, financial consulting, and wealth planning services, using both fundamental and technical analysis alongside AI-supported research under human supervision.

Wealth management General estate planning guidance Charitable giving & philanthropy
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Eric R

Series 63, Series 65

Alamo, CA

Rudney Associates

Eric Rudney is the sole advisor at Rudney Associates with 33 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Rudney Associates since 2002 and Gillett Financial since 1995. Rudney Associates provides investment advisory and retirement plan consulting to individuals, high-net-worth clients, pension and profit-sharing plans, trusts and estates, business entities, and charitable organizations. The firm employs both fundamental and technical analysis across mutual funds, ETFs, equities, and fixed-income securities, and manages approximately $868 million in assets for about 458 client relationships.

Retirement plans for business owners (SEP, solo 401k) Wealth management
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Cagatay K

Series 65

Berkeley, CA

North Berkeley Wealth Management, LLC

Cagatay Koc is a financial advisor at North Berkeley Wealth Management, LLC with a Series 65 credential and one year of industry experience. His prior roles include positions at Strategic Wealth Planning, LifePro Financial Services, and Faubourg Private Wealth, among others. North Berkeley Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities, managing approximately $710.6 million in assets. The firm focuses on long-term, total-return oriented portfolios using a combination of passive and active strategies, documented Investment Policy Statements, and systematic rebalancing, with options for ESG and carbon-screened investments.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Angela W

CFP®, Series 63, Series 65

Walnut Creek, CA

Gemmer Asset Management LLC

Angela Wright is a CFP® with 18 years of industry experience. She joined Gemmer Asset Management LLC in 2024 after 16 years at Del Monte Group, LLC. Gemmer Asset Management LLC manages over $2.0 billion in discretionary assets and serves a diverse client base including individuals, trusts, estates, retirement plans, corporations, nonprofits, and independent fiduciaries. The firm employs an asset-allocation approach focused on no-load mutual funds and ETFs, offers branded strategies, and maintains a dedicated Social Strategy incorporating ESG scores and fossil-fuel exposure metrics.

ESG / Sustainable investing
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