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Sabrina L

CFP®

San Rafael, CA

Facet

Sabrina Lee is a CFP® professional with 13 years of industry experience, currently serving at Facet since 2019. She previously worked at Grove and Private Ocean, accumulating a total of six years before joining Facet. Lee serves on the board of a nonprofit organization called Thriving Foundation and has engaged in small-scale art sales. Facet serves individual members across a broad range of wealth levels, offering tiered, subscription-based financial planning and implementation services. The firm utilizes a holistic Total Financial Life Resources framework alongside discretionary asset-allocation programs primarily using ETFs, emphasizing fixed subscription fees over percentage-based investment charges.

Retirement plans for business owners (SEP, solo 401k) Tax-loss harvesting ESG / Sustainable investing Private / alternative investments Retirement income strategy
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Jason R

Series 66

El Cerrito, CA

Kingswood Wealth Advisors, LLC

Jason Russell is a Series 66-licensed financial advisor with six years of industry experience. He currently works at Kingswood Wealth Advisors, LLC and Kingswood Capital Partner since 2025. His prior experience includes roles at Fremont Bank, LPL Financial, and Edward Jones. Outside of his advisory work, he has provided occasional non-investment related consulting for Real Time Cloud Solutions and AceFone. Kingswood Wealth Advisors serves a diverse client base, including individuals, corporations, pension and ERISA-qualified plans, nonprofits, and institutional investors. The firm employs an open-architecture investment approach tailored to client goals and risk tolerance, offering discretionary and non-discretionary portfolio management along with third-party manager oversight.

Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Retired Executive
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King L

CFP®, CFA®, Series 63

San Francisco, CA

BakerAvenue

King Lip is a CFP®, CFA®, and holds a Series 63 license with 17 years of industry experience. He is currently with BakerAvenue in San Francisco, where he has worked since 2008. His prior experience includes roles at Veridi Capital, Llc and Simonbaker & Partners Llc. BakerAvenue provides investment advisory and wealth planning services to individuals, retirement plans, charitable institutions, and other U.S. institutions, offering portfolio management, financial planning, family office services, estate and philanthropy planning, tax preparation, and concentrated stock management. The firm employs a multi-strategy investment process combining fundamental, quantitative, and technical analysis with tactical asset allocation.

Concentrated stock management Tax-loss harvesting Executive Founder/Business Owner
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Shih Hua L

Series 66

San Francisco, CA

Arete Wealth Advisors, LLC

Shih Hua Liu is a financial advisor at Arete Wealth Advisors, LLC with 13 years of industry experience. He holds the Series 66 designation and has worked with Portsmouth Financial Services, Inc. and Woodbury Financial Services, Inc. Prior to joining Arete Wealth Advisors, he managed his own DBA, SWM Financial. Arete Wealth Advisors provides investment advisory and financial planning services to a diverse client base, including individuals, pension and profit-sharing plans, trusts, estates, and charitable organizations. The firm employs both advisor-driven and proprietary model allocations and integrates affiliated financial businesses and product channels in its service offerings.

Active portfolio management Options & derivatives strategies Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Wealth management Executive Founder/Business Owner
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Sabina P

Series 65

Berkley, CA

Financial Gravity Family Office Services, LLC

Sabina Pan is a financial advisor at Financial Gravity Family Office Services, LLC with three years of industry experience. She holds a Series 65 credential and has worked previously at Avantax Advisory Services and New Home Professional. Outside of her advisory role, she serves as CEO of Bay CPA Plus, a public accounting and tax practice where she manages client services and operations. Financial Gravity Family Office Services, LLC provides tailored financial planning, investment management, and pension consulting to individuals, high-net-worth clients, retirement plans, trusts, estates, and charitable organizations. The firm employs a multi-disciplinary investment approach using fundamental, technical, and cyclical analysis and often works with third-party sub-advisors and model portfolios.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Tax strategies for small businesses
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John P

Series 63, Series 65

Greenbrae, CA

KCM Investment Advisors

John Pogue is a financial advisor with KCM Investment Advisors, holding Series 63 and Series 65 licenses and six years of industry experience. He has been with KCM Investment Advisors since 2003. KCM Investment Advisors serves high-net-worth individuals, retirees, and institutional clients including pension plans, foundations, and endowments, offering discretionary portfolio management and integrated financial planning. The firm provides customized portfolio solutions combining equities, ETFs, and investment-grade fixed income, with a focus on tailored asset allocation, rebalancing, and a mix of long-term and trading strategies supported by fundamental and quantitative analysis.

General retirement planning Retirement income strategy Cash flow / budgeting Charitable giving & philanthropy
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Courtney H

Series 66

San Francisco, CA

Northrock Partners, LLC

Courtney Horn is a financial advisor at NorthRock Partners, LLC with 23 years of industry experience. She holds a Series 66 designation and spent 15 years at Ameriprise Financial Services, Inc. before joining NorthRock in 2023. NorthRock Partners is a full-service wealth management firm serving individuals, trusts, estates, retirement plans, private funds, and other business entities. The firm employs a tailored, holistic investment approach that includes diversification, periodic rebalancing, and the use of both public and private market strategies.

Wealth management Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Andrew C

Series 66

San Rafael, CA

Northrock Partners, LLC

Andrew Czajkowski is a financial advisor at NorthRock Partners, LLC with six years of industry experience. He holds the Series 66 designation and has worked previously at Ameriprise Financial Services, Infinity Financial Services, and Karp Capital Management Corporation. NorthRock Partners is a full-service wealth management firm serving individuals, trusts, estates, retirement plans, private funds, and other business entities. The firm offers financial planning, portfolio management through a wrap-fee advisory program, and a range of personal office services, using a tailored investment approach that includes broad asset allocation, diversification, and use of both public and private market strategies.

Wealth management Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Sonia K

CFA®

San Francisco, CA

BakerAvenue

Sonia Khaki is a CFA® charterholder at BakerAvenue with two years of industry experience. Prior to joining BakerAvenue in 2024, she worked at Redhill Hill School for six years. BakerAvenue provides investment advisory and wealth planning services to individuals, retirement plans, charitable institutions, and other U.S. institutions, offering portfolio management across multiple strategies as well as financial planning, family office services, and estate and philanthropy planning. The firm employs a combined fundamental, quantitative, and technical investment approach and includes tactical asset allocation and various named strategies in its process.

Concentrated stock management Tax-loss harvesting Executive Founder/Business Owner
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Raymond R

Series 63

Greenbrae, CA

KCM Investment Advisors

Raymond Randolph is a financial advisor at KCM Investment Advisors with 12 years of industry experience. He holds a Series 63 designation and has been with KCM Investment Advisors since 2005. KCM Investment Advisors serves high-net-worth individuals, retirees, and institutional clients by providing discretionary portfolio management and integrated financial planning. The firm offers customized portfolio solutions combining equities, ETFs, and investment-grade fixed income, utilizing fundamental and quantitative analysis to guide asset allocation and trading strategies.

General retirement planning Retirement income strategy Cash flow / budgeting Charitable giving & philanthropy
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Ronald M

ChFC®, Series 63

Larkspur, CA

The Strategic Financial Alliance, Inc.

Ronald Murphy is a ChFC® with 55 years of industry experience, currently serving as an advisor at The Strategic Financial Alliance, Inc. since 2003. He also has a long tenure with LFA Holdings, Inc. dba Larkspur Financial Advisors dating back to 1981. Outside of his advisory roles, Murphy serves on the board of directors for SFA Holdings, Inc. and holds officer positions in a homeowner association and an insurance agency. The Strategic Financial Alliance provides advisory services to individuals, including high-net-worth clients, retirement plans, trusts, and other entities. The firm offers portfolio management, third-party manager selection and referral, financial planning, seminars, and a subscription-based wealth planning service, utilizing both in-house management and third-party arrangements.

Wealth management Founder/Business Owner Executive
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Charles W

Series 63, Series 65

Sausalito, CA

Integrated Advisors Network LLC

Charles Woodward is an advisor at Integrated Advisors Network LLC with 45 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at San Francisco Sentry Investment Group, SF Sentry Securities, Inc., and Wells Fargo Advisors. Woodward serves on the boards of the San Francisco Maritime National Park Association and the Olympic Club Foundation. Integrated Advisors Network is a multi-team SEC-registered investment adviser serving individuals, high-net-worth clients, trusts, estates, retirement and employee benefit plans, and corporate entities. The firm employs a mix of fundamental and quantitative analysis, long- and short-term allocations, and options strategies, often integrating third-party sub-advisers and managing client portfolios through discretionary and non-discretionary services.

ESG / Sustainable investing Wealth management Founder/Business Owner Executive
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William H

CFP®, Series 66

Larkspur, CA

The Strategic Financial Alliance, Inc.

William Henn is a CFP®-designated financial advisor with 26 years of industry experience. He has been with The Strategic Financial Alliance, Inc. since 2003. Outside of his advisory role, he is also a licensed life insurance agent through Dempsey Services Insurance Agency. The Strategic Financial Alliance provides advisory services to individuals, retirement plans, trusts, and other entities, offering portfolio management, financial planning, and a subscription-style wealth planning service. The firm employs both in-house portfolio management and third-party manager platforms, serving a broad client base including high-net-worth individuals.

Wealth management Founder/Business Owner Executive
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Eryk L

Series 65

San Rafael, CA

Virtue Capital Management, LLC

Eryk Lewandowski is a financial advisor at Virtue Capital Management, LLC with a Series 65 credential and one year of industry experience. His work history includes roles at Virtue Capital Management and Strategic Financial, alongside involvement with Sonoma State University and SCE Distribution LLC. Virtue Capital Management, LLC is an SEC-registered adviser serving individuals, trusts, estates, charitable organizations, corporations, and qualified/ERISA plans. The firm combines active tactical, strategic, and dynamic investment strategies with quantitative analysis and third-party manager selection to tailor portfolios to clients’ objectives and risk tolerances.

Retirement income strategy Social Security optimization Wealth management
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Donald J

Series 63, Series 65

Greenbrae, CA

KCM Investment Advisors

Donald Jesberg is a financial advisor with KCM Investment Advisors in Greenbrae, CA, holding Series 63 and Series 65 credentials and having nine years of industry experience. He has been with KCM Investment Advisors since 2006. Jesberg serves as CFO of EJ Interior Design and is a board member of The Belvedere Cove Foundation, which provides financial support to sailors. KCM Investment Advisors manages discretionary portfolios and financial planning for individual and institutional clients, including high-net-worth individuals and corporate pensions. The firm uses customized allocations in equities, ETFs, and bonds based on fundamental, quantitative, and macro/cyclical analysis and manages approximately $6.0 billion in assets for about 1,500 clients through a small advisory team and strategic outsourcing.

General retirement planning Retirement income strategy Cash flow / budgeting Charitable giving & philanthropy
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Reid M

CFP®, Series 66

Larkspur, CA

United Capital Financial Advisors

Reid Miles is a CFP® and holds a Series 66 license with four years of industry experience. He is currently an advisor at United Capital Financial Advisors and has prior experience at firms including Goldman Sachs, Northwestern Mutual Investment Services, and Dodge and Cox. Before entering financial services, he worked at American Airlines and also spent time teaching at Sir Francis Drake High School. United Capital Financial Advisors provides national financial planning and discretionary investment management to a diverse client base, including individual and high-net-worth households, retirement plans, and institutional accounts. The firm’s platform supports customized investment solutions and offers a broad affiliate network with related legal, trust, and lending services.

ESG / Sustainable investing Annuities Founder/Business Owner Retired Values-based investing Religious/faith focused
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Mark P

Series 66

Novato, CA

Compound Planning, Inc.

Mark Patzer is a financial advisor with Compound Planning, Inc. in Novato, CA, holding a Series 66 credential and eight years of industry experience. He has worked at several firms including Miracle Mile Advisors, LLC and Karp Capital Management Corporation. Outside of financial advising, he is involved in a sales management role at Visual Display Specialists, a CCTV monitor distribution company. Compound Planning serves individuals, families, businesses, and retirement plans by offering discretionary portfolio management, financial planning, institutional plan advisory, and a turnkey asset management program for financial intermediaries. The firm emphasizes customized, risk-based model allocations and employs a range of strategies including tax-aware direct indexing and options, supported by technology partnerships and third-party sub-advisors.

Tax-loss harvesting Private / alternative investments Options & derivatives strategies Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Values-based investing
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Michael D

Series 63, Series 65

San Francisco, CA

BakerAvenue

Michael Dunn is a financial advisor with BakerAvenue in San Francisco, holding Series 63 and Series 65 designations and 28 years of industry experience. His prior work includes positions at Morgan Stanley and U.S. Bancorp Investments. BakerAvenue provides wealth management, financial planning, and family office services to individuals, high-net-worth, and institutional clients, focusing on discretionary management. The firm employs a range of named strategies that combine tactical allocation, quantitative analysis, and fundamental research, and offers services such as tax and estate planning, philanthropy, and trustee oversight.

Concentrated stock management Tax-loss harvesting Executive Founder/Business Owner
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Steven M

CFP®, Series 63

San Francisco, CA

Northrock Partners, LLC

Steven Minkoff is a CFP® professional with 36 years of industry experience. He has worked at NorthRock Partners since 2023 and was previously with Ameriprise Financial Services, Inc. for 18 years. NorthRock Partners is a full-service wealth management firm serving individuals, trusts, estates, retirement plans, private funds, and other business entities. The firm employs a tailored, holistic investment approach emphasizing asset allocation, diversification, and periodic rebalancing, offering services that include financial planning, portfolio management, and personal office support.

Wealth management Private / alternative investments Real estate investing Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Marc O

Series 66, Series 63

Novato, CA

Financial Gravity Family Office Services, LLC

Marc Orourke is a financial advisor at Financial Gravity Family Office Services, LLC with 24 years of industry experience. He holds the Series 66 and Series 63 designations and has worked at multiple firms, including Paulson Investment Advisors LLC and Broxton Capital Advisors. Financial Gravity Family Office Services, LLC provides tailored financial planning, investment supervisory and management services, pension consulting, and educational seminars to individuals, high-net-worth clients, retirement plans, trusts, estates, and charitable organizations. The firm employs a variety of investment strategies using fundamental, technical, and cyclical analysis across a broad range of securities, often utilizing third-party sub-advisors and model portfolios.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Tax strategies for small businesses
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