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Ashley L

Series 66

Neptune, NJ

Merrill

Ashley Lucien is a financial advisor at Merrill with 16 years of experience, including 8 years at Bank of America, N.A. She holds a Series 66 designation. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services through the Select Portfolio Solutions Program, offering model-based and discretionary strategies for individuals, high-net-worth clients, pension plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Mordechai W

Series 63, Series 66

Lakewood, NJ

J.P. Morgan Securities

Mordechai Worch is a financial advisor at J.P. Morgan Securities with 13 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at J.P. Morgan Securities since 2012. Outside of finance, he was involved with Mordy's Smokehouse in 2018. J.P. Morgan Securities LLC provides institutional consulting services to corporations, foundations, and defined contribution plan sponsors, offering asset allocation advice, investment manager searches, and customized performance reporting through a select group of Wealth Advisors. The firm combines large institutional advisory operations with brokerage, distribution, and investment management capabilities.

Wealth management Executive Founder/Business Owner
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William F

Series 63, Series 65

Wall Township, NJ

Mass Mutual Investors Services

William Franko is a financial advisor with Mass Mutual Investors Services in Wall Township, NJ, holding Series 63 and Series 65 credentials and bringing nine years of industry experience. He has worked with Massachusetts Mutual Life Insurance Company and Mass Mutual Investors Services since 2017 and previously held roles at ELANA General Insurance, LLC, ELANA Settlement Architects, and ELANA Advisory Services. Outside of his advisory work, he owns and operates William Franko Tax and Accounting Services, providing tax preparation and accounting services. Mass Mutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser serving individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers financial planning, asset management, and educational seminars, focusing on collaborative, goal-oriented planning using firm-approved analytical tools.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Anthony L

Series 66

Manalapan, NJ

Fidelity

Anthony Liberatore is a Financial Consultant specializing in holistic financial planning. He holds the CERTIFIED FINANCIAL PLANNER® designation and works with individuals and families to develop tax-efficient investment strategies, retirement plans, income protection solutions, and long-term care planning. Anthony aims to serve as a lifelong resource not only for his clients but also for their extended networks. Anthony has been with Fidelity Investments since 2022, progressing through roles as a Financial Representative, Investment Consultant, and Planning Consultant before his current position. His experience spans multiple facets of financial consulting, allowing him to provide comprehensive support tailored to his clients' needs. Outside of his professional responsibilities, Anthony has interests that include the beach, cars, concerts, movies, music, and pets.

General retirement planning Income planning Long-term care insurance Tax-loss harvesting Financial Professional
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Felicia M

Series 66

Point Pleasant, NJ

Equitable Advisors

Felicia Malc is a financial advisor with Equitable Advisors in Point Pleasant, NJ, holding a Series 66 designation and 17 years of industry experience. She has worked with Equitable Advisors since 2009, including its predecessor Axa Advisors, LLC. In addition to her advisory role, she is involved in other outside insurance business activities with Guardian and Mass Mutual. Equitable Advisors serves individuals, pension plans, corporations, and charitable organizations by providing financial planning, retirement plan consulting, and asset-management programs. The firm’s advisory services employ a range of third-party asset managers and proprietary solutions, emphasizing client-specific risk assessment and program matching.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Matthew F

Series 63, Series 65

Brick, NJ

Mass Mutual Investors Services

Matthew Fletcher is a financial advisor with Mass Mutual Investors Services in Brick, NJ, holding Series 63 and Series 65 credentials and having four years of industry experience. His prior roles include positions at MAG Aerospace and AASKI Technology. Outside of his advisory work, he umpires travel baseball games in New Jersey. Mass Mutual Investors Services is a broker-dealer and SEC-registered investment adviser subsidiary of MassMutual, providing ongoing financial planning and asset management services to individuals, business owners, trusts, estates, and charitable organizations. The firm emphasizes collaborative, annual planning engagements using firm-approved analytical tools and offers specialized programs such as divorce planning and employer-sponsored planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Saverio S

Series 66

Manasquan, NJ

LPL Enterprise

Saverio Sestito is a financial advisor at LPL Enterprise with a Series 66 credential and two years of industry experience. His prior roles include positions at The Prudential Insurance Company of America, Pruco Securities LLC, Ernst & Young, and South Wake Capital. He operates an insurance agency affiliated with Prudential as part of his outside business activities. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individual and high-net-worth investors, retirement plans, and charitable entities. The firm employs a model-driven investment approach and offers financial planning, third-party asset management, and insurance product sales through affiliated entities.

Tax-loss harvesting
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Richard S

Series 66

Wall Township, NJ

LPL Financial

Richard Shaughnessy is a financial advisor with LPL Financial in Wall Township, NJ, holding a Series 66 designation and 18 years of industry experience. His prior roles include positions at Ameriprise Financial Services, Guardian Life, and UBS Financial Services. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a broad range of financial planning and investment management services, utilizing model portfolios, third-party subadvisors, and customized strategies across various asset classes.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Jeffrey T

Series 63, Series 65

Point Pleasant, NJ

Equitable Advisors

Jeffrey Trause is a financial advisor with Equitable Advisors in Point Pleasant, NJ, holding Series 63 and Series 65 credentials and 30 years of industry experience. He has been with Equitable Advisors and its predecessor, AXA Advisors, LLC, since 1999. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management programs to individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm utilizes a range of advisory models and third-party asset managers to serve clients across various investment solutions.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Robert C

Series 63, Series 65

Wall Township, NJ

Mass Mutual Investors Services

Robert Clayton Jr. is a financial advisor with Mass Mutual Investors Services, holding Series 63 and Series 65 credentials and bringing 31 years of industry experience. His prior roles include positions at TFS Securities, Inc., The Investment Center Inc., and IC Advisory Services Inc. He serves as a board member of the Carmine Brady Foundation, a nonprofit charitable organization. Mass Mutual Investors Services is an SEC-registered broker-dealer and investment adviser that provides financial planning and asset management services to individuals, business owners, trusts, and charitable organizations. The firm emphasizes collaborative, annual planning engagements supported by firm-approved analytical tools and offers additional planning services such as divorce and estate-settlement planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Mateo P

Series 66

Wall Township, NJ

Mass Mutual Investors Services

Mateo Perez is a financial advisor with Mass Mutual Investors Services holding a Series 66 designation and two years of industry experience. His prior work includes roles at Morey Organization and MassMutual Life Insurance Company. Outside of finance, he has experience working in a café and youth soccer camp settings. MassMutual Investors Services, LLC is a broker-dealer and SEC-registered investment adviser providing financial planning and asset management to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers collaborative, annual financial planning engagements and a variety of programs including estate and employer-sponsored planning.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Caroline S

Series 63, Series 66

Wall, NJ

UBS Financial Services

Caroline Steiger is a financial advisor with UBS Financial Services, holding Series 63 and Series 66 designations and bringing 22 years of industry experience. She has been with UBS since 2013. UBS Financial Services Inc. serves individual, corporate, and institutional clients by combining brokerage and investment advisory services, including fee-based financial planning and portfolio management. The firm integrates institutional trading capabilities with wealth management through proprietary research and a broad array of capital markets services.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Daniel M

CFP®, PFS™, Series 63, Series 65

Neptune, NJ

Cetera

Daniel Merker is a CFP® and PFS™ credentialed financial advisor with 14 years of industry experience. He is currently affiliated with Cetera, having joined the firm in 2025, and previously spent significant time at Avantax in various advisory and insurance roles. Outside of his advisory work, he assists with tax preparation and accounting through his involvement with Brendon Pierson, Inc. Cetera Investment Advisers LLC is an SEC-registered adviser supporting a broad client base including individuals, retirement plans, corporate, charitable, and institutional accounts. The firm offers a range of portfolio management and financial planning services through a multi-manager platform, with access to various program structures and third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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David C

Series 63, Series 65

Sea Girt, NJ

Morgan Stanley

David Caruso is a financial advisor at Morgan Stanley with 29 years of industry experience. He holds Series 63 and Series 65 designations and has been with Morgan Stanley and its affiliates since 2009. Outside of his advisory work, he serves as a board member and finance committee member for the Marco Island Art League in Florida. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individuals and institutional clients with a wide array of advisory programs and tailored financial planning services. The firm manages approximately $2.74 trillion in client assets and uses structured planning tools, including Secular Return Estimates and Monte Carlo simulations.

General estate planning guidance
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Pasquale R

Series 63, Series 65

Wall, NJ

Cetera

Pasquale Rinaudo is a financial professional with 25 years of industry experience, currently affiliated with Cetera. He holds Series 63 and Series 65 credentials and has worked at firms including Mid Atlantic Resource Group, Minnesota Life Insurance Co, and Securian Financial Services. Outside of his advisory role, he works as an independent contractor accountant and is involved as a salesperson with Ana's Floral Garden's Inc. Cetera Investment Advisers LLC is a large SEC-registered advisory firm serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a variety of portfolio management and financial planning services, operating a multi-manager platform that allows advisors to implement model portfolios, select third-party managers, or build customized strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Gracia S

Series 63, Series 65

Freehold, NJ

Primerica Advisors

Gracia Simms is a financial advisor with Primerica Advisors in Freehold, NJ, holding Series 63 and Series 65 designations and six years of industry experience. She has worked at Pfs Investments Inc since 2020 and Primerica Financial Services since 2019. Additionally, she has a long-standing role at Newark Beth Israel Medical Center dating back to 2004. Primerica Advisors manages a wrap-fee asset management program primarily for individual investors, including both non-HNW and high-net-worth clients, as well as corporate and charitable clients. The firm operates at scale with thousands of advisors and offices, offering model-based advisory services supported by third-party asset managers and custody providers.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Robert M

Series 66

Wall, NJ

Equitable Advisors

Robert Mcneill Jr. is a financial advisor with Equitable Advisors, holding a Series 66 designation and 15 years of industry experience. He has been with Equitable Advisors since 2010, and previously worked at AXA Advisors. In addition to his advisory role, he has business activities related to healthcare and disability insurance through arrangements with several insurance providers. Equitable Advisors serves individual clients, pension plans, corporations, and charitable organizations with financial planning, retirement plan consulting, and asset management programs. The firm utilizes a range of investment strategies including third-party advisory models and offers fiduciary services to qualified plans through its network of Investment Adviser Representatives.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Ricardo A

Series 63, Series 65

Freehold, NJ

Primerica Advisors

Ricardo Astacio Felix is a financial advisor with Primerica Advisors, holding Series 63 and Series 65 licenses and bringing 12 years of industry experience. He has worked with Primerica and its affiliated entities since 2011. Outside of his advisory role, he serves as a remote online notary. Primerica Advisors provides discretionary asset management through its Lifetime Investment Program, offering model-delivery strategies and a limited number of separately managed account options primarily to individual and high-net-worth clients. The firm curates third-party asset managers and delegates trading responsibilities while operating under a tiered wrap-fee structure.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Scott M

Series 63, Series 66

Toms River, NJ

Edward Jones

Scott Mondry is a financial advisor with Edward Jones in Toms River, NJ, holding Series 63 and Series 66 licenses and 21 years of industry experience. He has been with Edward Jones since 2005. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients, offering a range of investment strategies including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds. The firm manages approximately $1.01 trillion in assets through a nationwide network of more than 23,700 advisors and maintains additional capabilities such as a trust company and securities-based lending.

General retirement planning Retirement income strategy Income planning Social Security optimization Medicare planning Retired Founder/Business Owner Executive
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James K

Series 63, Series 65

Manalapan, NJ

Cetera

James King Jr. is a financial advisor at Cetera with 34 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked for Commonwealth Financial Network for 10 years. He is the director of wealth management at King Financial Network, a marketing DBA through which he provides investment management and financial planning services. Cetera Investment Advisers LLC is a nationwide SEC-registered adviser serving individual, corporate, charitable, and institutional clients. The firm offers a multi-manager platform with a range of portfolio management and retirement services and supports both discretionary and non-discretionary account structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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