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Joseph S

Series 66

New Holland, PA

Cetera

Joseph Sholley is a financial advisor at Cetera with 15 years of industry experience and holds a Series 66 designation. He has been associated with Cetera and CETERA Financial Specialists LLC since 2010 and is a 50% owner of LMS Advisors LLC, where he is involved in financial advising. Additionally, he operates LMS Tax & Accounting LLC, providing tax and accounting services. Cetera Investment Advisers LLC is a nationwide network of independent advisors serving individual, corporate, retirement plan, charitable, and institutional clients. The firm offers a range of portfolio management, financial planning, and retirement services, operating a multi-manager platform with access to third-party managers and various program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Kirstan U

Series 63, Series 66

Wyomissing, PA

LPL Financial

Kirstan Ulrich is a financial advisor with LPL Financial, holding Series 63 and Series 66 licenses and bringing 30 years of industry experience. Prior to joining LPL Financial in 2021, Ulrich worked with Treeview Partners LLC and Waddell & Reed, Inc. Ulrich also served Trinity Lutheran Church for over a decade. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Nicholas G

Series 66

Ephrata, PA

LPL Financial

Nicholas Good is a financial advisor with LPL Financial, holding the Series 66 designation. He has experience in the financial industry primarily through his ongoing role at Ephrata National Bank since 2017 and has been with LPL Financial since 2026. Prior to his financial career, he worked at Arby's for three years. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services including financial planning, model portfolio programs, and institutional platforms, supported by a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Lawrence L

Series 63, Series 65

Reading, PA

LPL Enterprise

Lawrence Lubas is a financial advisor with LPL Enterprise who holds Series 63 and Series 65 licenses and has 33 years of industry experience. He previously spent 31 years at Pruco Securities Corporation before joining LPL Enterprise in 2024. Outside of his advisory work, he is employed in service roles at local venues including a golf course and sports stands. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individuals, high-net-worth investors, retirement plans, banks, and corporate and charitable entities. The firm primarily uses model-driven investment implementation and offers financial planning, access to third-party asset managers, and affiliated insurance and trust services.

Tax-loss harvesting
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Randall I

Series 63, Series 65

Lititz, PA

OSAIC

Randall Interrante is a financial advisor with OSAIC, holding Series 63 and Series 65 licenses and bringing 33 years of industry experience. He previously worked at American Portfolios for 17 years and has been involved with several independent financial and insurance-related activities for over two decades. Outside of his advisory role, Interrante is active as an independent agent in life insurance, long-term care, and health insurance. OSAIC serves a diverse client base including individual and high-net-worth investors, pension and profit-sharing plans, corporations, and charitable organizations, offering integrated brokerage and advisory services through a large network of affiliated advisors and multiple platforms. The firm employs asset-allocation tools and diverse investment options, and supports various portfolio management approaches including discretionary and non-discretionary accounts.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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Stephen B

Series 66

Wyomissing, PA

Merrill

Stephen Bealer is a Wealth Management Advisor with Merrill Lynch Wealth Management, where he has worked since 2003. He holds a Bachelor's degree in Finance and Religion from Susquehanna University. Stephen's professional designations include Chartered Financial Consultant (ChFC), Certified Financial Planner (CFP), Chartered Life Underwriter (CLU), Personal Investment Advisor (PIA), and Sports & Entertainment (SE). Stephen specializes in retirement income planning and portfolio management. He begins each client relationship by thoroughly understanding their resources, lifestyles, and goals related to wealth, family, and business. This approach allows him to develop customized and disciplined strategies tailored to help clients achieve their long-term objectives. His areas of expertise also include executive compensation, equity compensation services, family wealth management strategies, institutional and corporate benefit services, services for defined benefit plans, investment consulting for defined contribution plans, portfolio management services, sports and entertainment, individual and corporate investment strategy, and tax minimization. Stephen has received recognition from several industry publications, including being named to Barron's Top 1,200 Financial Advisors from 2017 to 2025, Financial Planning's Top 40 Advisors Under 40 from 2017 to 2021, and Forbes/SHOOK's ranking of America's Top 500 Next-Generation Wealth Advisors in 2017. Outside of his professional work, Stephen volunteers with Hope International. He enjoys recreational soccer, international travel, and is a fan of the Philadelphia Phillies and 76ers.

Retirement income strategy Wealth management Active portfolio management Financial Professional Young Professionals Gen Y/Millennials (Born 1980-1995)
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Bruce G

Series 63, Series 65

Wyomissing, PA

Wells Fargo Clearing

Bruce Gross is a financial advisor with Wells Fargo Clearing in Wyomissing, PA, holding Series 63 and Series 65 licenses and bringing 42 years of industry experience. He has been with Wells Fargo Clearing since 2016 and previously worked at Wells Fargo Advisors LLC from 2009 to 2016. Outside of his advisory role, he receives renewal income from a small book of property and casualty insurance business through his insurance agency. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and based on modern portfolio theory, including investment recommendations across a broad range of financial products such as insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Amie W

Series 66

Reading, PA

LPL Financial

Amie Wanner is a financial advisor with LPL Financial based in Reading, PA. She holds a Series 66 designation and has two years of industry experience, including prior employment for over two decades at Boscov's Department Stores. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm provides a range of advisory and brokerage services, utilizing model portfolios, third-party subadvisors, and customized strategies supported by various operational and research tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Eric G

Series 63, Series 65

Wyomissing, PA

Wells Fargo Advisors

Eric Gradwohl is a financial advisor with Wells Fargo Advisors, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. He has worked at Wells Fargo Clearing since 2016 and was with Wells Fargo Advisors LLC from 2009 to 2016. Wells Fargo Advisors is a large institutional firm serving a broad client base with comprehensive financial services and investment solutions.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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Kathryn M

Series 66

Wyomissing, PA

Morgan Stanley

Kathryn Martin is a financial advisor with Morgan Stanley in Wyomissing, PA, holding a Series 66 designation and bringing five years of industry experience. Her prior roles include positions at Cambridge Investment Research Advisors and Northwestern Mutual, as well as an eight-year tenure at Merrill Lynch. She serves as president of LeTip of Mechanicsburg, a local networking group. Morgan Stanley Wealth Management provides a range of advisory programs and tailored financial planning services to individual and institutional clients, managing approximately $2.74 trillion in client assets. The firm’s approach includes structured discovery conversations and firm-approved planning tools to support financial planning.

General estate planning guidance
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Jessica V

Series 66

Ephrata, PA

Raymond James Financial

Jessica Voci is a financial advisor with Raymond James Financial, holding a Series 66 designation and five years of industry experience. Her career includes roles at Raymond James Financial Services Advisors, Inc. and Fulton Bank. She serves as vice president on the Martic Township planning commission. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to individual, high-net-worth, institutional, and corporate clients, offering tailored planning and consulting supported by a broad advisor network and specialized municipal and public-finance capabilities.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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John C

Series 63, Series 65

Lititz, PA

Primerica Advisors

John Colyer is a financial advisor with Primerica Advisors in Lititz, PA, holding Series 63 and Series 65 licenses and four years of industry experience. Prior to his advisory role, he worked in law enforcement at both the Caln Township and Huntington Police Departments. Outside of advising, he is involved in sales of home security, automation products, and loan referrals through affiliated Primerica companies. Primerica Advisors provides discretionary asset management primarily through its Lifetime Investment Program, which offers model-delivery strategies and selectively managed account options to individual and high-net-worth clients under a wrap-fee structure. The firm curates third-party asset managers and delegates trade execution to BNY Mellon Advisors, focusing on percentage-based tiered fee models rather than fixed fees.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Minnie M

Series 66

Wyomissing, PA

Morgan Stanley

Minnie Maurer is a financial advisor at Morgan Stanley with 24 years of industry experience. She holds a Series 66 designation and has worked at Morgan Stanley since 2017, following a 17-year tenure at Merrill. Morgan Stanley Wealth Management offers a wide range of advisory programs to individuals and institutional clients, including tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning tools and market modeling to support its financial planning process.

General estate planning guidance
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Jenna J

Series 66

Wyomissing, PA

Morgan Stanley

Jenna Johnsen is a financial advisor at Morgan Stanley with 10 years of industry experience. She holds a Series 66 credential and has worked at Morgan Stanley and Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a variety of advisory programs, including tailored financial planning that incorporates structured discovery conversations and firm-approved tools to model outcomes.

General estate planning guidance
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Michael M

Series 63, Series 65

Reading, PA

Primerica Advisors

Michael Mcnulty is a financial advisor with Primerica Advisors in Reading, PA, holding Series 63 and Series 65 registrations. He has one year of industry experience and has previously worked at several firms including Caliber Auto Glass and Abra Auto Glass. In addition to his advisory role, he is involved in sales related to loan products and home security and automation referrals. Primerica Advisors manages a wrap-fee asset management program primarily serving individual investors, as well as some corporate and charitable clients. The firm offers model-based investment strategies supported by third-party asset managers and provides advisory services through a large network of financial advisors.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Sarah D

Series 63, Series 65

Ephrata, PA

LPL Financial

Sarah Darling is a financial advisor with LPL Financial in Ephrata, PA, holding Series 63 and Series 65 licenses and having seven years of industry experience. She previously worked at Lincoln Financial Advisors Corporation and Aevidum Financial Services among other firms. Darling is involved with Aevidum Financial Services as a business activity related to her LPL work. LPL Financial is a national broker-dealer and SEC-registered investment adviser that provides advisory and brokerage services through a large network of representatives to individuals, retirement plans, banks, and institutions. The firm offers various financial planning and investment management solutions, utilizing both proprietary and third-party strategies across discretionary and non-discretionary accounts.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Caitlin G

Series 63, Series 66

Morgantown, PA

Fidelity

Caitlin Gouck is a financial advisor at Fidelity with 10 years of industry experience. She previously worked at The Vanguard Group, Inc. for six years before joining Fidelity. She holds Series 63 and Series 66 licenses. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and an IRS-qualified Charitable Gift Fund. The firm employs a combination of proprietary fundamental research, quantitative analysis, and algorithmic portfolio construction to manage discretionary and non-discretionary portfolios.

Charitable giving & philanthropy Active portfolio management
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Larry T

Series 63, Series 65

Lititz, PA

Raymond James Financial

Larry Trego Jr. is a financial advisor with Raymond James Financial who holds Series 63 and Series 65 credentials and has 26 years of industry experience. He has worked at Raymond James Financial since 2009 and Fulton Bank since 2000. Outside of his advisory role, he is associated with Fulton Financial Advisors in a client advisory capacity. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, corporations, and institutions, utilizing tailored, non-discretionary planning supported by analytical tools and risk profiling.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Daniel V

Series 66

Wyomissing, PA

Merrill

Daniel Van Matre is a Private Wealth Advisor with Merrill Private Wealth Management. In this role, he provides leadership, strategy, and guidance to an accomplished clientele, helping them grow and steward their wealth more effectively. He collaborates closely with Merrill’s capital market groups to identify and evaluate wealth management strategies tailored to clients’ needs, preferences, risk tolerance, and time horizons. Daniel incorporates a tax-sensitive framework and integrates investment insights within clients’ broader wealth frameworks, considering wealth-transfer objectives, philanthropic interests, and long-term strategy. He is also knowledgeable in alternative investments, including private equity, venture capital, hedge funds, and real estate offerings. Daniel holds a Bachelor's degree and a Master's degree from Brigham Young University. He earned the Chartered Financial Analyst® (CFA®) designation and the Chartered Alternative Investment Analyst® (CAIA®) designation. He is a member of the Salt Lake City CFA® Society. Outside of work, Daniel enjoys outdoor activities and is an avid skier. He has lived in Norway and speaks Norwegian, enhancing his appreciation of Northern European culture. He competes at an elite level in cycling and has represented the United States multiple times in the Cross-country Marathon Mountain Biking World Championships. He also enjoys spending time with his wife, Sarah, and their daughter.

Wealth management Private / alternative investments Real estate investing Charitable giving & philanthropy Multi-generational wealth transfer
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Matthew W

Series 66

Wyomissing, PA

Merrill

Matthew Weeber is a Senior Financial Advisor with Merrill Lynch Wealth Management, bringing over 24 years of experience in the financial services industry. He serves as the primary relationship manager on his team, focusing on retirement planning and portfolio management for families engaged in multi-generational wealth transfers. Matt is a qualified Portfolio Manager who manages personalized and defined investment strategies on a discretionary basis, incorporating individual securities, Merrill model portfolios, and third-party investment options. His areas of expertise include portfolio strategy, client relations, and wealth management for affluent families and business owners. Matt holds the Series 7 and 66 FINRA registrations, Life/Health Insurance licensure, and the Personal Investment Advisor designation. He earned his Bachelor's Degree in Finance from Kutztown University. His professional efforts concentrate on managing his team's business model and development initiatives. Residing in Sinking Spring, Matt lives with his wife Christy and their two children. Outside of his professional responsibilities, he enjoys playing basketball, attending Penn State football games, listening to music, traveling to Florida, and spending time with his family.

Wealth management General retirement planning Multi-generational wealth transfer
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