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Blanca P

Series 63, Series 66

El Cajon, CA

Fidelity

Blanca Pasallo is a financial advisor at Fidelity with four years of industry experience. She holds the Series 63 and Series 66 designations and has worked at firms including TD Ameritrade and Chase Bank. Her prior experience also includes a role at Sedberry Tobin Insurance Services and early work with Unleashed By Petco. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, including registered investment companies and a Charitable Gift Fund. The firm employs a systematic investment process combining fundamental research, quantitative analysis, and algorithmic portfolio construction, and is known for its advisory role to multiple funds and use of advanced technologies in research.

Charitable giving & philanthropy Active portfolio management
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Yijia L

Series 66

San Diego, CA

Primerica Advisors

Yijia Li is a financial advisor at Primerica Advisors in San Diego, CA, holding a Series 66 designation with three years of industry experience. Prior to joining Primerica, Li worked at LPL Financial LLC for eight years. Primerica Advisors manages a wrap-fee asset management program primarily serving individual investors, as well as corporate and charitable clients. The firm employs model-delivery strategies developed by unaffiliated asset managers and supports trade execution and account custody through BNY Mellon Advisors and Pershing.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Natalie S

Series 66

San Diego, CA

OSAIC

Natalie Stenehjem is a Series 66-licensed financial advisor with eight years of industry experience. She is currently with OSAIC, having previously worked at Royal Alliance. Outside of her advisory role, she coaches a nonprofit junior high girls volleyball team in San Diego. OSAIC serves a diverse client base including individual investors, retirement plans, charities, and corporations. The firm employs a model-based investment approach emphasizing asset allocation and portfolio optimization across a range of advisory and brokerage services.

Annuities Private / alternative investments
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Jeffrey O

Series 63

San Diego, CA

Cetera

Jeffrey Ott is a financial advisor with Cetera who holds a Series 63 designation and has 42 years of industry experience. He has worked at various firms including First Allied Advisory Services and Volker Financial. Outside of his advisory work, he serves as treasurer of the Tierrasanta Kiwanis Club/Foundation, a nonprofit organization. Cetera Investment Advisers LLC is an SEC-registered adviser serving individuals, retirement plans, corporate, charitable, and institutional clients. The firm offers a range of portfolio management, financial planning, and retirement services through a large network of independent advisors and utilizes a multi-manager platform with diverse program options and affiliated partnerships.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Kelly R

Series 65, Series 63

Spring Valley, CA

LPL Financial

Kelly Rhine is a financial advisor with LPL Financial, holding Series 65 and Series 63 licenses and 12 years of industry experience. Prior to joining LPL Financial in 2025, Rhine worked at NASA Federal Credit Union for 10 years, CUSO Financial Services for 9 years, and Valic Financial Advisors for 2 years. LPL Financial is a national broker-dealer and SEC-registered investment adviser that offers advisory and brokerage services to individuals, retirement plan participants, banks, trust companies, and institutions. The firm provides a range of financial planning and investment solutions, including third-party asset management and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Christopher L

Series 63, Series 65

San Diego, CA

Morgan Stanley

Christopher Lelli is a financial advisor with Morgan Stanley in San Diego, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Morgan Stanley Smith Barney since 2009 and previously spent six years with UBS Financial Services. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process using firm-approved tools and methodologies.

General estate planning guidance
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Brian G

PFS™, Series 66

El Cajon, CA

LPL Financial

Brian Grigg is a financial advisor with LPL Financial, holding the PFS™ designation and Series 66 license, and has 17 years of industry experience. His career includes roles at Avantax Insurance Services, Hughes Ferguson Grigg LLP, and managing his own firms such as Grigg Financial Group and Brian Grigg CPA. He is also involved in tax preparation and accounting through his ownership of related business entities. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Matthew H

Series 66

El Cajon, CA

LPL Financial

Matthew Howard is a financial advisor at LPL Financial with eight years of industry experience. He holds a Series 66 designation and has a background in accounting and tax preparation through his role at HNK, CPAS, LLP and his own entity, MATTHEW HOWARD, CPA INC. Prior to joining LPL Financial in 2023, he worked at Avantax Advisory Services and 1st Global Capital Corp. LPL Financial is a national broker-dealer and SEC-registered investment adviser offering advisory and brokerage services through a large network of representatives. The firm serves individuals, retirement plan participants, banks, trust companies, and institutions with a range of investment solutions including financial planning, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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David J

Series 66

El Cajon, CA

Edward Jones

David Jones is a Series 66 licensed financial advisor at Edward Jones with 10 years of industry experience. He has been with Edward Jones since 2015, working in El Cajon, CA. Edward Jones is a full-service wealth management firm serving over four million individual and institutional clients. The firm manages approximately $1.01 trillion in assets and offers a range of investment strategies, including discretionary and non-discretionary wrap fee programs, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Steven S

Series 63, Series 65

San Diego, CA

OSAIC

Steven Simmons is a financial advisor at Osaic with 29 years of industry experience. He holds the Series 63 and Series 65 designations and has worked at AIG Financial Advisors since 2005. Outside of his advisory role, Simmons is involved in estate planning services through the Citadel Law Firm and has experience in mortgage origination loans. Osaic Wealth serves a diverse client base including retail and institutional investors, offering both brokerage and advisory services through a multi-advisor platform. The firm emphasizes model-based asset allocation and portfolio optimization, supporting a range of investment programs and utilizing multiple custodial and legacy arrangements.

Annuities Private / alternative investments
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Vicente Cesar G

Series 65, Series 63

San Diego, CA

Primerica Advisors

Vicente Cesar Gonzalez is a financial advisor with Primerica Advisors in San Diego, CA, holding Series 63 and Series 65 licenses and having one year of industry experience. Prior to joining Primerica Advisors, he worked at GA-ASI and has been self-employed. Outside of his advisory role, he is the owner of StarryBell, LLC, a non-investment-related business. Primerica Advisors sponsors a wrap-fee asset management program serving individual, corporate, and charitable clients, utilizing model-driven strategies managed by third parties and supported by BNY Mellon Advisors and Pershing for trade execution and custody.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Riley C

Series 66

San Diego, CA

LPL Financial

Riley Cavanaugh is a financial advisor with LPL Financial, holding a Series 66 designation and one year of industry experience. Prior to joining LPL Financial, he worked briefly at Raymond James Financial and Raymond James Financial Services, Inc. Outside of his advisory role, he operates the Cavanaugh Group, a DBA related to his LPL business. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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John J

Series 66

Bonita, CA

LPL Financial

John Jacobs is a financial advisor at LPL Financial with 20 years of industry experience. He holds a Series 66 designation and has worked at firms including Mass Mutual Investors Services, Massachusetts Mutual Life Insurance Company, and METLIFE SECURITIES Inc. Since 2017, he has also been affiliated with San Diego County Credit Union. LPL Financial is a national broker-dealer and SEC-registered investment adviser that serves individuals, retirement plan participants, banks, trust companies, and other institutions through a broad network of investment adviser representatives. The firm offers a range of financial planning and portfolio management services, leveraging scale and a variety of non-advisory financial products alongside its advisory platform.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Lin M

Series 66

San Diego, CA

Morgan Stanley

Lin Murphy is a financial advisor at Morgan Stanley with six years of industry experience. Prior to joining Morgan Stanley in 2023, Murphy held roles at Bank of America and Merrill. Murphy holds a Series 66 designation and is based in San Diego, CA. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs that include tailored financial planning and estate planning strategies. The firm manages approximately $2.74 trillion in client assets and utilizes structured planning tools and modeling techniques in its advisory process.

General estate planning guidance
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Jeffrey B

Series 66

San Diego, CA

OSAIC

Jeffrey Bjurstrom is a financial advisor at Osaic with 28 years of industry experience. He holds the Series 66 designation and previously worked at Securities America, Inc. and Spelman & Co., Inc. He is also licensed to sell fixed insurance products, including fixed annuities, equity index annuities, and term life insurance. Osaic Wealth serves a diverse client base that includes individual investors, retirement plan sponsors, charities, and corporate clients. The firm offers a range of brokerage and advisory services supported by model-based asset allocation and portfolio optimization, leveraging a multi-advisor platform with comprehensive financial planning and third-party manager options.

Annuities Private / alternative investments
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Rebecca S

Series 66

San Diego, CA

Raymond James Financial

Rebecca Saffran is a Series 66 licensed advisor with Raymond James Financial, based in San Diego, CA. She has six years of industry experience and has worked with Raymond James Financial Services Advisors since 2020. Prior to that, she held roles at Mission Fed Investment Services and Mission Fed Credit Union. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base including individuals, high-net-worth clients, pension plans, corporations, and institutional clients. The firm uses tailored planning and analytical tools to support client goals and offers specialized programs such as municipal advisory services and SIMPLE IRA Employer Advisory & Consulting Services.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Sreeni R

Series 63, Series 65

San Diego, CA

Raymond James Financial

Sreeni Rao is a financial advisor with Raymond James Financial in San Diego, CA, holding Series 63 and Series 65 designations and bringing 21 years of industry experience. His work history includes roles at Mission Fed Investment Services, Raymond James Financial Services Advisors, Inc., Raymond James Financial Services, Inc., Mission Federal Credit Union, and Cuso Financial Services, Lp. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to a diverse client base, including individuals, high-net-worth clients, pension plans, corporations, charitable organizations, and institutional clients. The firm uses fact-finding, risk profiling, and analytical tools to tailor non-discretionary planning and investment consulting to client goals and supports institutional consulting and portfolio management through a large advisor network.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Timothy C

Series 66

San Diego, CA

Raymond James & Associates

Timothy Chen is a financial advisor with Raymond James & Associates in San Diego, CA, holding a Series 66 credential and over 25 years of industry experience. His prior work includes positions at Wells Fargo Clearing, A. G. Edwards & Sons, Inc., and Morgan Stanley DW Inc. He has been with Raymond James & Associates since 2019. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutional and pension plans, and municipal entities, offering financial planning and consulting services through various programs and supported by extensive research and portfolio management resources.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Terence T

CFP®, Series 66

San Diego, CA

LPL Financial

Terence Tunnell is a CFP® and holds a Series 66 license with 16 years of industry experience. He is currently with LPL Financial and has worked at JM Financial Strategies and Commonwealth Financial Network. Outside of advisory work, he has been involved with Pizza Systems Inc. for over three decades and provides tax preparation and bookkeeping services through JM Financial Strategies. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory services including financial planning, model portfolio programs, and institutional platforms, supporting its advisors with research tools and a broad suite of financial products.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Edward S

Series 63, Series 65

San Diego, CA

Wells Fargo Clearing

Edward Signaigo III is a financial advisor with Wells Fargo Clearing, holding Series 63 and Series 65 licenses and bringing 42 years of industry experience. His prior work includes 15 years at Merrill and four years at Morgan Stanley. He is based in San Diego, CA. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm combines brokerage and advisory solutions, managing roughly $671 billion in assets through a network of over 14,000 financial advisors.

Retired Founder/Business Owner
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