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Jason M

CFA®, Series 66

Alamo, CA

Lodestar Private Asset Management LLC

Jason Mccoy is a CFA® charterholder with 14 years of industry experience. He is currently with Lodestar Private Asset Management LLC, where he has worked since 2019. His prior experience includes roles at First Republic Securities Company, LLC; First Republic Investment Management, Inc.; CETERA Advisor Networks LLC; and Sageview Advisory Group. Lodestar Private Asset Management serves individuals, trusts, estates, charitable organizations, small businesses, and certain pension and profit-sharing plans. The firm employs a tactical asset allocation strategy using a blend of passive and active investments, focusing on long-term holdings with periodic adjustments based on market conditions, and operates as a fee-only fiduciary.

Retirement plans for business owners (SEP, solo 401k) Equity compensation tax strategy Tax-loss harvesting Active portfolio management Private / alternative investments Founder/Business Owner Retired
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Lev M

Series 66

Walnut Creek, CA

First Affirmative Financial Network LLC

Lev Mandel is a financial advisor with First Affirmative Financial Network LLC and holds a Series 66 designation. He has nine years of industry experience, including prior roles at Cambridge Investment Research Advisors and Cambridge Investment Research. Mandel is also active as an author, educator, and podcast speaker. First Affirmative Financial Network serves individuals, trusts, estates, charitable organizations, and institutions through a nationwide network of advisors. The firm focuses on values-aligned and faith-based investing, integrating ESG factors and proprietary scores into portfolio construction, and offers a range of discretionary fiduciary investment management and financial planning services.

ESG / Sustainable investing Private / alternative investments
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Jonathan M

Series 66

Berkeley, CA

Affinity Capital Advisors LLC

Jonathan Manzo Cardenas is a financial advisor with Affinity Capital Advisors LLC in Berkeley, CA, holding a Series 66 designation and 15 years of industry experience. He has been with Affinity since 2018 and previously worked at Pacific Private Wealth Management, LLC from 2012 to 2018. Outside of advisory work, he is involved in managing real estate investment companies. Affinity Capital Advisors serves individuals, trusts, estates, charitable organizations, and business entities with comprehensive portfolio management and financial planning. The firm combines fundamental, technical, and charting analysis to construct portfolios and offers a broader range of services including alternatives investing and direct real estate investment opportunities.

Private / alternative investments Options & derivatives strategies Real estate investing
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Emmett P

CFP®, Series 63, Series 65

San Ramon, CA

Prosperity Financial Group, Inc.

Emmett Peck Jr. is a CFP® professional with 28 years of industry experience, currently serving with Prosperity Financial Group, Inc. in San Ramon, CA. He has worked at both Prosperity Financial Group and Fortune Financial Services since 2016. Outside of his financial advisory role, Peck is involved with the National Ski Patrol, providing customer service and supporting on-mountain safety and emergency care. Prosperity Financial Group serves individuals, high-net-worth clients, trusts, estates, and business entities by offering asset management, financial planning, and consulting services. The firm manages approximately $503 million in discretionary assets through a team of seven advisors and provides tailored portfolios that may include a range of securities, supported by both in-house management and third-party money managers.

Options & derivatives strategies Charitable giving & philanthropy
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Laura K

Series 65

Berkeley, CA

Willow Grove Advisors, LLC

Laura Kohler is an advisor at Willow Grove Advisors, LLC with a Series 65 designation. She has recent experience working with Willow Grove Advisors and Ride Oakland, along with roles at Family Support Services and SoulCycle, LLC. Prior to her current roles, she spent five years at KPMG, LLP. Willow Grove Advisors is a fee-only SEC-registered investment adviser serving individual and high-net-worth clients, typically with account minimums of $500,000. The firm provides discretionary portfolio management with an investment approach that combines strategic asset allocation, technical and economic analysis, and uses a mix of ETFs, mutual funds, and private placements.

Private / alternative investments Wealth management
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Kelly R

CFP®, Series 63, Series 65

Walnut Creek, CA

Burton Enright Welch

Kelly Randall is a CFP® professional with seven years of industry experience, currently serving as an advisor at Burton Enright Welch since 2019. Prior to that, Randall worked for five years at Altfest Personal Wealth Management. Burton Enright Welch provides investment management, financial planning, and retirement-plan consulting to individuals, families, trusts, estates, and various business entities. The firm manages approximately $1.246 billion across discretionary and non-discretionary accounts, employing a disciplined four-step investment approach that combines active and passive strategies with ongoing portfolio monitoring.

Active portfolio management Passive / index investing Retirement plans for business owners (SEP, solo 401k) General estate planning guidance General tax planning Founder/Business Owner Retired
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David L

Series 63, Series 65

Lafayette, CA

Lewis Asset Management

David Lewis is a financial advisor at Lewis Asset Management in Lafayette, CA, with 28 years of industry experience. He has been with Lewis Asset Management since 2007 and holds Series 63 and Series 65 licenses. In addition to his advisory role, he is an independent insurance agent for various insurance companies. Lewis Asset Management serves individuals, high-net-worth clients, and pension or profit-sharing plans through a five-advisor team, managing approximately $387 million. The firm focuses on long-term trading and broad-market exposure, constructing customized portfolios that emphasize diversified fund-based strategies aligned with clients’ objectives and risk tolerance.

General retirement planning College savings (529s, UTMA, etc.)
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Jacob E

Series 65

San Ramon, CA

Parkwoods Wealth Partners, LLC

Jacob Edwards is a financial advisor at Parkwoods Wealth Partners, LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Wellspring Financial Partners, Liquitech Fire Solutions, Frontline Wildfire Defense, and UC Davis. Parkwoods Wealth Partners serves individuals, qualified retirement plans, not-for-profit organizations, foundations, and corporations with investment management, retirement plan consulting, financial planning, and employee financial-wellness services. The firm follows a long-term investment approach based on Modern Portfolio Theory and efficient-market principles, utilizing diversified allocations primarily through mutual funds, ETFs, and fixed-income ladders. Parkwoods is also affiliated with an accounting firm and operates an educational media platform, extending its advisory and education capabilities beyond typical portfolio management.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy General estate planning guidance College savings (529s, UTMA, etc.) Founder/Business Owner Executive Retired
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Daniel B

Emeryville, CA

Selby Wealth Management

Daniel Beatty is a financial advisor at Selby Wealth Management with 19 years of industry experience. He has been with Selby Wealth Management since 2024 and also maintains a long-standing role at JOHN W. BOOKER & CO., CPAs, PC, where he has worked since 1983. Selby Wealth Management is a registered investment adviser serving individuals, high-net-worth clients, trusts, estates, charitable organizations, and retirement plans. The firm emphasizes fundamental analysis and long-term portfolio construction, offering discretionary investment management and fiduciary retirement plan services.

General retirement planning Income planning Tax-loss harvesting
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Michael M

CFA®, Series 63

Walnut Creek, CA

Gemmer Asset Management LLC

Michael Mischler is a CFA® charterholder with five years of industry experience, currently serving as an advisor at Gemmer Asset Management LLC, where he has been since 2013. The firm employs a team of eight advisors and is based in Walnut Creek, CA. Gemmer Asset Management provides discretionary portfolio management services to individuals, trusts, retirement plans, and small businesses. The firm manages over $2.3 billion across approximately 1,270 clients, focusing on separately managed accounts with an investment approach centered on asset allocation, longer-term holdings, and periodic portfolio rebalancing.

ESG / Sustainable investing
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Michael Y

Series 66

San Ramon, CA

New Insight Wealth Advisors

Michael Ye is a financial advisor at New Insight Wealth Advisors with five years of industry experience. He holds the Series 66 designation and has worked at Ameriprise and the Gwanju Institute of Science and Technology before joining his current firm. New Insight Wealth Advisors serves individual and high-net-worth clients, trusts, estates, retirement plans, and business entities, offering discretionary asset management, employer retirement-plan consulting, and financial planning. The firm employs a multi-disciplinary investment process and uses a broad range of instruments to tailor portfolio advice with ongoing monitoring and rebalancing.

General tax planning Options & derivatives strategies Founder/Business Owner
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Dajin Y

CFA®, Series 63

San Ramon, CA

New Insight Wealth Advisors

Dajin Yang is a CFA® charterholder and holds a Series 63 license, currently serving as an advisor at New Insight Wealth Advisors with two years of industry experience. Prior to joining the firm, he worked at OpenGov, Illumio, Riverbed Technology, Change Healthcare, and McKesson. New Insight Wealth Advisors serves individual and high-net-worth clients, as well as trusts, estates, retirement plans, and business entities, providing discretionary asset management, employer retirement-plan consulting, and financial planning and consulting. The firm employs a multi-disciplinary investment process that includes fundamental, quantitative, technical, sector, and cyclical analysis, utilizing a broad range of instruments tailored to client objectives.

General tax planning Options & derivatives strategies Founder/Business Owner
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Maria Q

CFA®

Berkeley, CA

North Berkeley Wealth Management, LLC

Maria Quintana Pilling is a CFA® charterholder with one year of experience at North Berkeley Wealth Management, LLC. Prior to joining the firm, she has owned and operated Urbanspice Nutrition, a nutrition and health coaching practice. She serves clients from Berkeley, CA. North Berkeley Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities, managing approximately $710.6 million in assets. The firm provides comprehensive financial planning and investment management with an emphasis on long-term, total-return oriented portfolios using a mix of passive and active strategies and offers ESG and carbon-screened options.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Ankit S

Series 66

San Ramon, CA

Prosperity Financial Group, Inc.

Ankit Sahu is a financial advisor with Prosperity Financial Group, Inc. in San Ramon, CA, holding a Series 66 designation and 21 years of industry experience. He has been with Prosperity Financial Group since 2018, following roles at Prosperity Wealth Management and a one-year sabbatical. Outside of advising, he has involvement in real estate development through Sahu Brothers LLC. Prosperity Financial Group serves individuals, trusts, estates, and business entities, managing approximately $503 million in discretionary assets. The firm provides asset management, financial planning, and consulting services, tailoring portfolios to client goals and utilizing sub-advisory relationships and third-party money managers.

Options & derivatives strategies Charitable giving & philanthropy
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Charles M

Series 63, Series 65

Oakland, CA

Liberty Wealth Management, LLC

Charles Moore is a financial advisor with Liberty Wealth Management, LLC in Oakland, CA, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. His prior roles include positions at AE Financial Services, LLC, Liberty Group, LLC, and CUNA Brokerage Services, Inc. Moore is also the owner of Moore Financial Advice, a financial sales and services firm based in San Francisco. Liberty Wealth Management provides investment advisory and financial planning services to individuals, trusts, estates, corporations, and retirement plans, offering discretionary and non-discretionary portfolio management along with educational seminars. The firm employs a diversified investment approach that integrates centrally developed models and third-party managers, and is part of a group of affiliated professional businesses including legal, tax, real estate, and insurance services.

Private / alternative investments Real estate investing College savings (529s, UTMA, etc.) Founder/Business Owner Executive
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Joel M

CFP®, Series 63, Series 65

Danville, CA

Malakoff Wealth

Joel Malakoff is a CFP® professional with 21 years of industry experience, currently serving at Malakoff Wealth since 2010. He also maintains a long-term association with LPL Financial and Malakoff & Associates, Inc. in Danville, CA. Malakoff Wealth provides financial planning and consulting services to individuals, trusts, nonprofit organizations, banks, business entities, and pension/profit-sharing plans. The firm delivers written financial plans with periodic reviews, focusing on fundamental analysis and manager evaluation, and refers clients to LPL Financial for investment implementation and portfolio supervision.

General retirement planning General tax planning Wealth management
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John B

Series 65

Berkeley, CA

Affinity Capital Advisors LLC

John Blatter is a financial advisor with Affinity Capital Advisors LLC in Berkeley, CA. He holds a Series 65 designation and has one year of industry experience. His prior work includes roles at ION Solar, Athelas, and LaunchPod Media, among others. Affinity Capital Advisors serves individuals, trusts, estates, charitable organizations, and business entities with portfolio management, financial planning, and consulting services. The firm uses a combination of fundamental, technical, and charting analysis to manage diversified portfolios that may include alternative and illiquid investments.

Private / alternative investments Options & derivatives strategies Real estate investing
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Jason Q

Series 65

Walnut Creek, CA

Echo45 Advisors LLC

Jason Qiu is a financial advisor at Echo45 Advisors LLC with a Series 65 credential and one year of industry experience. Prior to joining Echo45, he held various roles outside of finance, including positions in the food service industry and at the University of California Riverside. Echo45 Advisors serves individuals, trusts, retirement plans, and business entities with comprehensive wealth management and financial planning services. The firm combines multiple analytical methods and a range of investment strategies, offering both discretionary management and an automated digital advisory service through Betterment Securities.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies
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Ryan K

CFA®, Series 63, Series 65

Orinda, CA

Bell Investment Advisors Inc

Ryan Kelley is a CFA® charterholder with 14 years of industry experience. He has been with Bell Investment Advisors Inc since 2019 and previously worked at ALPS Distributors, Seafarer Capital Partners, Waddell & Reed, and Planmember Securities Corporation. Bell Investment Advisors is a team-based SEC-registered adviser serving individual clients, trusts, and institutional accounts. The firm provides customized investment management and financial planning, primarily using diversified strategies with exchange-traded funds and no-load mutual funds.

General retirement planning Equity compensation tax strategy College savings (529s, UTMA, etc.) Charitable giving & philanthropy
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Jon H

CFP®, Series 66

Walnut Creek, CA

Echo45 Advisors LLC

Jon Henderson is a CFP® and holds a Series 66 license with 25 years of industry experience. He currently serves at Echo45 Advisors LLC, where he has worked since 2020, following prior roles at Bank of America and Merrill Lynch. Outside of his advisory work, he owns an artisan woodworking business and operates Echo45 Tax & Estate, a tax preparation and estate planning service. He is also a candidate for governor and serves as principal officer of his political campaign committee. Echo45 Advisors LLC provides investment advisory services to individuals, trusts, pension and profit-sharing plans, professional fiduciaries, and business entities. The firm manages diversified portfolios using a range of investment vehicles and offers wealth management, retirement plan consulting, financial planning, and estate-planning services, supported by affiliated service relationships and distinctive subsidiaries including Echo45 Tax & Estate and Echo45 Aviation LLC.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies
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