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Edward R

Series 63, Series 65

Totowa, NJ

Aurora Private Wealth, INC.

Edward Reaven is a financial advisor with Aurora Private Wealth, Inc. in Totowa, NJ, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. He has worked at Artisan Advisors since 2016. Outside of his advisory role, he is involved in selling collectibles online during weekends. Aurora Private Wealth, Inc. is an SEC-registered investment adviser serving individuals, including high-net-worth clients, trusts, estates, pension and profit-sharing plans, and charitable organizations. The firm offers financial planning, consulting, and both discretionary and non-discretionary investment management through a team of 18 advisors managing approximately $374 million in assets, utilizing individualized investment policies, model portfolios, and independent managers.

Options & derivatives strategies Retirement income strategy Annuities Retirement plans for business owners (SEP, solo 401k)
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Jamie C

Series 65

Cedar Knolls, NJ

New Horizons Wealth Management

Jamie Cox is a financial advisor at New Horizons Wealth Management with one year of industry experience. He holds the Series 65 credential and has worked with firms including Begnaud Wealth Management Group of Janney Montgomery Scott and Tfs Securities Inc. New Horizons Wealth Management is an SEC-registered advisory firm serving individual clients across income levels, multi-generational families, and businesses. The firm employs a portfolio management approach grounded in modern portfolio theory, integrating active and passive funds with financial planning tailored to clients’ objectives and risk tolerances.

Cash flow / budgeting College savings (529s, UTMA, etc.) General estate planning guidance General retirement planning Tax strategies for small businesses
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Benedict S

Series 65

Verona, NJ

Makrod Investment Associates Inc

Benedict Schlatter is a financial advisor at Makrod Investment Associates Inc with 12 years of industry experience. He holds a Series 65 credential and has been with Makrod Investment Associates since 2011. Makrod Investment Associates provides investment advisory services to individuals, high-net-worth clients, pension and profit-sharing plans, trusts, and charitable organizations. The firm employs a value-oriented approach focused on equities, investment-grade fixed income, and cash/money market funds, managing approximately $803.7 million on a primarily non-discretionary basis.

Wealth management Passive / index investing
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Alison C

Series 66

Parsippany, NJ

MRA Advisory Group

Alison Cogan is a financial advisor at MRA Advisory Group with 10 years of industry experience. She holds a Series 66 credential and has worked previously at Ameriprise Financial Services, Inc. and Niagara International Capital Limited. Outside of her advisory role, she owns a tax preparation firm, CoganWorks, and serves as treasurer for several local organizations, including a church, an education foundation, and the League of Women Voters of Morristown Area, as well as being a member of the Parsippany-Troy Hills Board of Education. MRA Advisory Group provides wealth management and financial planning services to individuals and businesses, serving retail and high-net-worth clients with portfolio management, retirement planning, tax preparation, and insurance placement. The firm employs risk-based model portfolios reviewed by an Investment Committee and offers specialized services such as Biblically Responsible Investing and access to alternative investments.

General retirement planning Retirement income strategy Life insurance needs analysis
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Reese L

Series 66

Fairfield, NJ

Key Client Fiduciary Advisors, LLC

Reese Little is a financial advisor at Key Client Fiduciary Advisors, LLC with two years of industry experience. He holds the Series 66 designation and previously worked at JP Morgan Chase Bank and JP Morgan Securities. Key Client Fiduciary Advisors serves individuals, including high-net-worth clients, as well as retirement plans, trusts, estates, corporations, and other business entities. The firm provides financial planning, consulting, discretionary investment management, and retirement plan consulting, using fundamental analysis to construct portfolios tailored to each client’s objectives and risk tolerance.

General retirement planning Wealth management Retirement plans for business owners (SEP, solo 401k) Options & derivatives strategies Real estate investing Founder/Business Owner
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Michael B

Series 63, Series 65

Mine Hill, NJ

Precision Financial Services

Michael Babyak Jr II is a financial advisor at Precision Financial Services with 32 years of industry experience. He holds the Series 63 and Series 65 designations and has worked at Precision Financial Services since 1992, with additional affiliation to PFS Partners, LLC since 2008. Outside of advising, he is involved in real estate development through Northfield Development, where he provides financial guidance. Precision Financial Services serves individual investors, high-net-worth clients, trusts, estates, retirement plans, and charitable organizations with portfolio management, financial planning, and retirement consulting. The firm employs a diverse investment approach including mutual funds, ETFs, equities, fixed income, options strategies, and independent manager allocations, emphasizing both traditional and alternative asset classes.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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Reynold M

Series 63, Series 65

Florham Park, NJ

Jeffrey Matthews Wealth Management, LLC

Reynold Musell is a financial advisor with Jeffrey Matthews Wealth Management, LLC, holding Series 63 and Series 65 licenses and bringing 36 years of industry experience. Prior to joining Jeffrey Matthews Wealth Management, he worked at RBC Capital Markets, LLC for 14 years. He has a 5% ownership interest in Mullen Farms LP, a family business in Iowa City, Iowa. Jeffrey Matthews Wealth Management, LLC serves individuals, high-net-worth clients, retirement and trust accounts, and institutional clients. The firm manages approximately $127 million in assets across about 347 client relationships, offering portfolio management through an in-house wrap fee program, referrals to independent money managers, customized financial planning, and educational seminars.

Active portfolio management Options & derivatives strategies
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Giro M

Series 63, Series 66

Fairfield, NJ

Cornerstone Planning Group

Giro Maddaluna is a financial advisor at Cornerstone Planning Group with 19 years of industry experience. He holds Series 63 and Series 66 licenses and has worked at firms including LUNA Financial Group, BM Financial Group, Eagle Strategies LLC, and New York Life. Cornerstone Planning Group provides discretionary investment management, comprehensive financial planning, and retirement-plan consulting to individuals, businesses, and institutional clients. The firm operates as a fee-only fiduciary, emphasizing passive investment strategies through low-cost mutual funds and ETFs tailored to client objectives and risk tolerance.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy General tax planning Wealth management Cash flow / budgeting Founder/Business Owner Executive
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Jessica P

CFP®

Bedminster, NJ

Heritage Financial Counselors, LLC

Jessica Perkins is a CFP® professional with six years at Heritage Financial Counselors, LLC and a total of three years in the financial industry. Prior to joining Heritage, she worked at Johnson & Wales University and Bridgewater-Raritan High School. Heritage Financial Counselors serves individuals, couples, and families, including high-net-worth clients, providing comprehensive financial planning and investment management. The firm emphasizes a non-discretionary investment approach tailored to client goals, primarily using ETFs and low-cost mutual funds.

General retirement planning General tax planning Multi-generational wealth transfer Wealth management Cash flow / budgeting
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Jaysen B

CFA®, Series 66

Morristown, NJ

Pegasus Asset Management Inc

Jaysen Bohrod is a CFA® charterholder and holds a Series 66 license with six years of industry experience. He has worked at Pegasus Asset Management Inc. since 2022 and previously was with Charles Schwab for five years. Pegasus Asset Management provides discretionary investment advisory services to individuals, trusts, estates, pension and profit-sharing plans, business entities, and other investment advisers. The firm develops personalized investment objectives and allocates assets across equities, fixed income, mutual funds, and ETFs, employing model portfolios that range from Conservative to Growth, and utilizes options strategies primarily for income generation or hedging.

Options & derivatives strategies
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Carmine C

Series 66

Fairfield, NJ

Cornerstone Planning Group

Carmine Coppola is a financial advisor at Cornerstone Planning Group with 10 years of industry experience. He holds the Series 66 designation and has worked at firms including Strata Capital Group, NYlife Securities, Eagle Strategies, and New York Life Insurance. He also operates a business under the name Strata Capital Group that brokers non-registered insurance products. Cornerstone Planning Group provides discretionary investment management, comprehensive financial planning, and retirement-plan consulting to individuals, businesses, and institutional clients. The firm emphasizes fee-only fiduciary services, using written investment policy statements and generally favoring passive investment strategies tailored to client objectives and risk tolerance.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy General tax planning Wealth management Cash flow / budgeting Founder/Business Owner Executive
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Zane B

Series 65

Fairfield, NJ

Cornerstone Planning Group

Zane Belcak is a financial advisor at Cornerstone Planning Group with one year of industry experience. He holds a Series 65 designation and previously worked at Zynergy Retirement Planning, as well as in educational roles at Monmouth University and Flanders School District. Cornerstone Planning Group serves individuals, businesses, qualified retirement plans, foundations, trusts, and estates with discretionary portfolio management, comprehensive financial planning, retirement-plan consulting, and educational seminars. The firm employs a model-based investment approach focusing on low-cost, passive ETFs and mutual funds and offers ERISA fiduciary consulting and flexible financial planning engagement structures.

Retirement plans for business owners (SEP, solo 401k) Retirement income strategy General tax planning Wealth management Cash flow / budgeting Founder/Business Owner Executive
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Hirbod A

Series 63, Series 65

Cranford, NJ

Virtus Wealth Solutions

Hirbod Azmi is a financial advisor at Virtus Wealth Solutions with 18 years of industry experience. He holds Series 63 and Series 65 designations and has worked at several firms, including METLIFE Securities Inc and Massachusetts Mutual Life Insurance Company. Outside of finance, he is a general partner in Chyna Project Partners, a film production company. Virtus Wealth Solutions serves individual and high-net-worth clients, pension plans, charitable organizations, and businesses, offering financial planning, asset management, and consulting. The firm manages portfolios using multiple analytical approaches and provides access to a range of securities and alternative investments, including private placements and insurance products.

Retirement income strategy Business succession planning Options & derivatives strategies Executive Founder/Business Owner
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Anna Marie M

CFP®

Wayne, NJ

HIGHLAND Financial Advisors, LLC

Anna Marie Mock is a CFP® professional with seven years of experience, currently serving as an advisor at HIGHLAND Financial Advisors, LLC since 2014. She is part of a seven-advisor team based in Wayne, NJ. HIGHLAND Financial Advisors provides wealth management and investment services to individuals, high-net-worth families, trusts, endowments, pension and profit-sharing plans, and small business entities. The firm employs a Modern Portfolio Theory-based approach with strategic asset allocation, using broadly diversified mutual funds and ETFs, and offers integrated tax support and educational programs for clients.

Divorce financial planning Wealth management Divorced Women Women Professionals
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Paul C

Series 66, Series 65

Madison, NJ

Transcend Capital Advisors, LLC

Paul Cummings is a financial advisor at Transcend Capital Advisors, LLC with three years of industry experience. He holds the Series 66 and Series 65 credentials. Prior to joining Transcend, he worked at Arax Advisory Partners, Corient, Geller Advisors, Fiduciary Trust Company International, and Abbott Downing, a Wells Fargo Business. Transcend Capital Advisors, LLC manages approximately $2.9 billion for individual clients, family offices, trusts, estates, retirement plans, and private foundations. The firm offers holistic financial planning, portfolio management, retirement-plan advisory, and a sponsored wrap fee program, emphasizing long-term diversified asset allocation and oversight of both marketable and non-marketable investments.

Private / alternative investments Options & derivatives strategies Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive
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Charles W

CFP®, Series 63, Series 66

Bedminster, NJ

Heritage Financial Counselors, LLC

Charles Weidman is a CFP® with 20 years of industry experience. He has been with Heritage Financial Counselors, LLC since 2017 and previously worked at LPL Financial from 2012 to 2017. Heritage Financial Counselors serves individuals, couples, and families, including high-net-worth clients, offering comprehensive financial planning, investment management, and consulting. The firm emphasizes non-discretionary management and tailors investment advice to client goals using primarily ETFs and low-cost mutual funds.

General retirement planning General tax planning Multi-generational wealth transfer Wealth management Cash flow / budgeting
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Michael L

CFP®, Series 63, Series 66

Madison, NJ

Premier Path Wealth Partners, LLC

Michael Lehman is a CFP® professional with 28 years of industry experience. He is currently with Premier Path Wealth Partners, LLC and has previously worked at Bank of America NA and Merrill Lynch Pierce, Fenner & Smith, Inc. He holds Series 63 and Series 66 licenses. Premier Path Wealth Partners advises individuals, trusts, retirement plans, and business entities, offering portfolio management, financial planning, and access to third-party money managers. The firm employs a multi-faceted investment approach combining fundamental, technical, and quantitative analysis, and manages approximately $1.1 billion in discretionary assets across a four-advisor team.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies Business exit / sale strategy
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John L

Series 65

Chatham, NJ

Chatham Wealth Management

John Lui is a financial advisor at Chatham Wealth Management with 18 years of industry experience. He holds a Series 65 designation and has worked at both Chatham Wealth Management and Alpha Solutions Investment Advisors since 2010 and 2011, respectively. Chatham Wealth Management is a team of four advisors managing approximately $601 million in discretionary assets. The firm provides portfolio management and financial advice to individuals, high-net-worth investors, trusts, corporations, and retirement plans, utilizing a broad investable universe that includes derivatives alongside traditional asset classes.

Active portfolio management Concentrated stock management Options & derivatives strategies
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Reema P

CFP®

Bloomfield, NJ

Councilor Wealth LLC

Reema Patel is a CFP® professional with one year of experience at MBI LLC. She is also affiliated with Councilor Buchanan & Mitchell, PC, where she has provided accounting, tax, audit, and advisory services since 2014. MBI LLC is a subsidiary of Councilor Buchanan & Mitchell and offers portfolio management and financial planning to individuals, high-net-worth clients, retirement plans, and not-for-profit organizations. The firm combines fundamental and technical analysis with modern portfolio theory and provides both discretionary and non-discretionary services across a range of investment vehicles.

Wealth management Real estate investing Passive / index investing General tax planning College savings (529s, UTMA, etc.)
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Marc A

Series 66

Mine Hill, NJ

Precision Financial Services

Marc Abramson is a financial advisor with Precision Financial Services and holds a Series 66 designation. He has 13 years of industry experience, including prior work at Leigh Baldwin & Co., LLC. Outside of advising, he is involved with a fixed insurance business under Precision Financial Services. Precision Financial Services serves individual and high-net-worth clients, trusts, estates, retirement plans, and charitable organizations with portfolio management, financial planning, and retirement consulting. The firm employs a diverse investment approach including mutual funds, ETFs, equities, fixed income, options strategies, and private investment funds, while offering both wrap-fee and non-wrap arrangements.

Private / alternative investments Options & derivatives strategies Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) General estate planning guidance Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Mid-Career Professionals
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