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Luis S

Series 66

Pasadena, CA

First Financial Consulting

Luis Salas Ruiz is a financial advisor at First Financial Consulting in Pasadena, CA, holding a Series 66 designation with three years of industry experience. His prior work includes roles at Bank of America and Merrill, as well as involvement with the Calvert House Catholic Center and the Hispanic Scholarship Fund. First Financial Consulting provides financial planning and investment consulting to individuals, families, trusts, estates, and closely held businesses. The firm specializes in non-discretionary services, developing individualized asset allocation models and investment policy statements while assisting clients with implementation and monitoring at their direction.

General retirement planning Tax strategies for small businesses Business succession planning Charitable giving & philanthropy Cash flow / budgeting Founder/Business Owner
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Robert G

CFP®, Series 63, Series 65

Glendale, CA

California Financial Partners, Inc.

Robert Gillard is a CFP® professional with 27 years of experience in the financial services industry. He has worked at California Financial Partners, Inc. since 2014 and has been affiliated with LPL Financial, LLC since 2013. In addition to his advisory work, he is a notary public. California Financial Partners, Inc. provides financial planning and consulting services to individuals, business entities, and plans such as trusts, estates, 401(k)s, and IRAs. The firm follows a structured planning process and uses fundamental analysis and public research in its investment evaluations, focusing on advisory services without managing client assets or providing discretionary portfolio management.

Income planning General tax planning General estate planning guidance Cash flow / budgeting
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Uziel G

CFP®

Los Angeles, CA

Avise Financial

Uziel Gomez is a CFP® professional with three years of industry experience, currently serving at Avise Financial. His work history includes roles at Equalis Financial, US-LATAM Tax Group, International Private Wealth Advisors LLC, and Ballast Point Financial Planning. He also volunteered with California State University's Volunteer Income Tax Assistance program and worked in the Cinema & Television Department at the university. Avise Financial serves a diverse client base, including high net-worth individuals, trusts, pension and profit-sharing plans, charitable organizations, and businesses. The firm offers discretionary investment management alongside comprehensive financial planning, pension consulting, tax preparation, and educational seminars, employing a range of analytical methods and maintaining broad third-party manager relationships.

Cash flow / budgeting Tax-loss harvesting Debt management
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Lindsey D

Series 66

El Segundo, CA

Regatta Capital Group, LLC

Lindsey Diranian is a financial advisor with Regatta Capital Group, LLC in El Segundo, CA, holding a Series 66 designation and bringing 11 years of industry experience. She has worked at Regatta Capital Group since 2019 and previously held roles at Wells Fargo Clearing and Wells Fargo Advisors. Regatta Capital Group serves a diverse client base including individuals, high-net-worth clients, institutions, and charitable organizations, using a long-term, fundamental-analysis approach to construct diversified portfolios and offering a range of wealth management and financial planning services.

Wealth management Retirement plans for business owners (SEP, solo 401k) Private / alternative investments Founder/Business Owner Executive
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Daniel L

Series 65

Pasadena, CA

AWM Capital, LLC

Daniel Lemus is a financial advisor at AWM Capital, LLC with a Series 65 designation and one year of industry experience. Prior to joining AWM Capital, he worked at New York Life and was a student at Baylor University. AWM Capital, LLC advises high- and ultra-high-net-worth individuals, families, and private funds by providing fee-based investment management and comprehensive financial planning, including tax, estate, and insurance analysis. The firm uses an open-architecture platform and liability-driven investing framework to create customized portfolios incorporating mutual funds, ETFs, individual securities, and private placements.

Private / alternative investments Tax strategies for small businesses Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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Neil U

CFP®, Series 65

Beverly Hills, CA

AIRE Advisors, LLC

Neil Unger is a Certified Financial Planner (CFP®) with five years of industry experience. He is currently affiliated with AIRE Advisors, LLC and has prior experience at Alliance Advisory & Securities, LLC, David S Reinders, Inc., and Kaiser Permanente. AIRE Advisors, LLC manages approximately $1 billion in client assets, serving individual clients, high-net-worth individuals, family-office clients, employer retirement plans, and brokerage customers. The firm offers comprehensive wealth management and investment consulting, utilizing a strategy focused on strategic asset allocation and Modern Portfolio Theory across various asset classes.

Private / alternative investments Options & derivatives strategies Real estate investing Active portfolio management Wealth management Founder/Business Owner
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Jeffrey P

CFP®

Glendale, CA

WESCAP Group

Jeffrey Petersen is a CFP® professional at WESCAP Group with nine years at the firm and five years of industry experience. Prior to joining WESCAP, he held roles with the City of San Jose and San Jose University. WESCAP Group is a registered investment adviser managing approximately $1.1 billion in client assets across a team of six advisors. The firm serves individuals, pension plans, trusts, estates, charitable organizations, corporations, and private funds, focusing on strategic and tactical asset allocation, global diversification, and a contrarian/value investment approach.

Wealth management Tax-loss harvesting Options & derivatives strategies College savings (529s, UTMA, etc.)
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Kirk M

Series 65, Series 63

Burbank, CA

Lazari Capital Management, Inc.

Kirk Mekerdichian is a financial advisor at Lazari Capital Management, Inc. with six years of industry experience. He holds Series 65 and Series 63 licenses and has worked at Lazari Capital Management since 2019, including a prior role at Iron Hill Wealth Management LLC. Lazari Capital Management provides investment advisory and financial planning services to individuals, high-net-worth clients, trusts, pension and profit-sharing plans, corporations, and an affiliated private fund. The firm offers a range of services including ongoing portfolio and wealth management, estate and retirement planning, pension consulting, and recommendations of third-party asset managers across diverse investment types.

Active portfolio management Options & derivatives strategies Private / alternative investments Real estate investing Annuities Founder/Business Owner Executive
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William C

CFP®, CFA®, Series 66

Pasadena, CA

First Wilshire Securities Management, Inc.

William Caton is a CFP® and CFA® with 23 years of industry experience, currently serving at First Wilshire Securities Management, Inc. since 1998. He is a co-manager of Moose Mountain, LLC, a family-owned business that leases land and equipment for maple syrup production. First Wilshire provides discretionary investment management to individuals, high-net-worth clients, pension and institutional accounts, and sponsors two affiliated private funds. The firm employs a value-oriented approach focused on small- and micro-cap equities, using fundamental research and direct company engagement.

Active portfolio management Private / alternative investments
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Taylor H

CFA®, Series 63

El Segundo, CA

Cloud Capital Management

Taylor Heininger is a CFA® charterholder with seven years of industry experience. He has worked at Cloud Capital Management, LLC since 2022 and previously spent nine years at Bessemer Trust. He holds a Series 63 license. Cloud Capital serves individuals, families, and business owners by providing discretionary investment management and financial consulting. The firm employs both quantitative and qualitative analysis in its investment process and uses a range of securities and strategies, including third-party managers and sub-advisors, with regular account reviews.

Private / alternative investments Real estate investing Concentrated stock management Founder/Business Owner
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Simone L

Series 66

Beverly Hills, CA

AIRE Advisors, LLC

Simone Liu is a financial advisor at AIRE Advisors, LLC with 21 years of industry experience. She holds a Series 66 designation and has previously worked at Wells Fargo Clearing and Wells Fargo Advisors LLC. Outside of her advisory role, Liu serves as CEO of The Golden Resource LLC, an import/export business. AIRE Advisors manages approximately $1 billion in client assets, serving individual and high-net-worth clients, family offices, employer retirement plans, and brokerage customers. The firm’s investment approach focuses on strategic asset allocation and Modern Portfolio Theory, utilizing a broad range of asset classes and third-party managers, with services offered on both discretionary and non-discretionary bases.

Private / alternative investments Options & derivatives strategies Real estate investing Active portfolio management Wealth management Founder/Business Owner
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Edward L

Series 63

Burbank, CA

Lazari Capital Management, Inc.

Edward Levi is a financial advisor at Lazari Capital Management, Inc. with 46 years of industry experience. He holds a Series 63 designation and has worked at Lazari Capital Management since 2018. His prior experience includes roles at Oak Shore Partners, LLC and Beverly Hills Wealth Management. Lazari Capital Management provides portfolio management, financial and estate planning, and pension consulting services to individuals, trusts, high-net-worth clients, pension and profit-sharing plans, corporations, and a private fund. The firm uses a comprehensive investment approach that incorporates fundamental, technical, cyclical, and quantitative analysis across a broad range of instruments.

Active portfolio management Options & derivatives strategies Private / alternative investments Real estate investing Annuities Founder/Business Owner Executive
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Leighton H

Series 65

Pasadena, CA

AWM Capital, LLC

Leighton Helfrick is a financial advisor at AWM Capital, LLC with a Series 65 credential and one year of experience. Prior to joining AWM Capital, he worked at Matthews Commercial Real Estate and has held roles affiliated with UC Davis and Cal State San Marcos, including involvement with the UC Davis Baseball Camp. AWM Capital, LLC advises high- and ultra-high-net-worth individuals, families, and private funds, providing fee-based investment management and comprehensive financial planning services such as tax, estate, and insurance planning. The firm employs a liability-driven investing framework and an open-architecture platform to create customized portfolios using a variety of investment vehicles, including mutual funds, ETFs, separate account managers, and private placements.

Private / alternative investments Tax strategies for small businesses Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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John B

CFP®, Series 66, Series 63, Series 65

El Segundo, CA

Validus Capital LLC

John Bullitt is a CFP®-certified financial advisor at Validus Capital LLC with six years of industry experience. He has worked at firms including Morgan Stanley and StartEngine Crowdfunding, and has held positions ranging from financial advisory roles to business experience in various companies. Validus Capital LLC provides wealth management, financial planning, legacy planning, and family office services to high-net-worth and ultra-high-net-worth individuals, families, trusts, estates, businesses, attorneys, and foundations. The firm manages approximately $2.54 billion in assets, constructing customized, primarily long-term portfolios using a combination of mutual funds, separately managed accounts, ETFs, individual equities, alternative investments, and fixed income.

Wealth management Private / alternative investments Family Business Attorney Founder/Business Owner
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Justin D

CFP®, CFA®, Series 66

Los Angeles, CA

AWM Capital, LLC

Justin Dyer is a CFP® and CFA® with 15 years of industry experience. He is currently with AWM Capital, LLC, where he has worked since 2019, and also owns AWM Ventures LLC, a venture capital investing business. His prior roles include positions at Bridge Advisory LLC and Waypoint Wealth Partners. AWM Capital is a multi-team registered investment adviser serving high- and ultra-high-net-worth individuals and families, as well as private funds. The firm employs a liability-driven investing approach and an open-architecture platform, managing approximately $1.15 billion across a diverse range of investment vehicles.

Private / alternative investments Tax strategies for small businesses Founder/Business Owner HENRY (High Earners, Not Rich Yet)
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Cristian M

Series 63, Series 66

Beverly Hills, CA

Life Line Wealth Management LLC

Cristian Mundy is a financial advisor at Life Line Wealth Management LLC in Beverly Hills, CA, holding Series 63 and Series 66 licenses with 15 years of industry experience. He previously worked at JPMorgan Chase Bank and J.P. Morgan Securities. Outside of his advisory role, Mundy coaches youth basketball at the Hollywood Recreation Center. Life Line Wealth Management provides discretionary investment management and financial planning to individuals, high-net-worth clients, trusts, and privately held small businesses. The firm employs a Modern Portfolio Theory-based, buy-and-hold investment approach using primarily passive ETFs, with customized portfolios managed on a discretionary basis.

Passive / index investing Wealth management
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Hsinyeh H

Series 63, Series 65

Pasadena, CA

Globalink Wealth Management, LLC

Hsinyeh Hsieh is a financial advisor at Globalink Wealth Management, LLC with four years of industry experience. She holds Series 63 and Series 65 licenses and has worked at several firms including Globalink Securities, Inc. and World Financial Group. In addition to her advisory role, Hsieh serves as CEO of Reign Universal Financial & Insurance Agency, focusing on fixed insurance products. Globalink Wealth Management provides financial planning and portfolio management services to individuals, trusts, estates, charitable organizations, and businesses. The firm employs a variety of investment strategies, including both discretionary and non-discretionary management, and offers access to third-party investment managers.

Options & derivatives strategies Active portfolio management
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Craig B

Series 65, Series 63

El Segundo, CA

Granite Investment Partners, LLC

Craig Bailey Jr. is a financial advisor at Granite Investment Partners, LLC with 16 years of industry experience. He holds Series 65 and Series 63 licenses and has worked at firms including NWQ Investment Management Company, Mandeville Advisors LLC, and Kotak Mahindra Inc. He also serves as an advisor to Equala Therapeutics Inc., assisting the CEO with strategic planning for a pharmaceutical manufacturing startup. Granite Investment Partners provides discretionary investment management to institutional clients, government entities, private pooled vehicles, and high-net-worth individuals. The firm employs a bottom-up research process combining fundamental, technical, and cyclical analysis to construct equity, balanced, and fixed-income portfolios, and manages private funds as well as mutual funds and wrap program arrangements.

Private / alternative investments Concentrated stock management Tax-loss harvesting Active portfolio management Founder/Business Owner
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Jeffrey E

CFP®, Series 63, Series 66

Los Angeles, CA

SFE Investment Counsel Inc.

Jeffrey Eisfelder is a CFP® professional with 22 years of industry experience, currently serving at SFE Investment Counsel Inc. He previously spent ten years at First Foundation Advisors. Outside of his advisory role, he is the sole licensee owner of GBG Southeast, a youth travel baseball organization in the Southeast. SFE Investment Counsel serves a diverse client base including individuals, families, trusts, charitable organizations, retirement plans, businesses, and institutional clients. The firm focuses on asset allocation and a total-return approach with concentrated equity portfolios, combining fundamental, technical, and cyclical analysis alongside fixed-income laddering to manage risk.

Concentrated stock management Tax-loss harvesting Founder/Business Owner
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Boris G

CFA®, Series 66

Los Angeles, CA

JSF Financial, LLC

Boris Geyzer is a CFA® charterholder with 22 years of industry experience, currently serving at JSF Financial, LLC and Mid Atlantic Capital Corporation. He has been with JSF Financial since 2000 and with Mid Atlantic Capital Corporation since 2010. Outside of his financial advisory work, he is involved as a homecare provider for a disabled relative. JSF Financial provides discretionary investment management, financial planning, wealth management, and retirement plan advisory services to individuals, trusts, pension and profit-sharing plans, charitable organizations, and businesses. The firm manages approximately $1.97 billion across about 791 client relationships, using a combination of bespoke portfolio management, model asset-allocation strategies, and third-party managers.

Private / alternative investments Options & derivatives strategies Concentrated stock management Wealth management Founder/Business Owner Executive
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