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Amie S
Series 65
Oakland, CA
Lula Financial
Amie Shapiro is a financial advisor at Lula Financial in Oakland, CA, holding a Series 65 credential with five years of industry experience. Prior to her advisory role, she worked at Sephora and Starbucks Coffee Company for a combined total of over 20 years. Outside of advising, she is involved in hospitality and retail sales ventures. Lula Financial provides financial planning and portfolio management services to individual clients, including high-net-worth individuals, using a fee structure that includes fixed, hourly, and subscription arrangements. The firm emphasizes passive investment strategies with index funds and ETFs and operates primarily on a non-discretionary basis.
Robert B
Series 63, Series 65
Tiburon, CA
Baer Investment Advisory LLC
Robert Baer is a financial advisor at Baer Investment Advisory LLC in San Rafael, CA, holding Series 63 and Series 65 licenses with 25 years of industry experience. He worked at Goldman Sachs from 2008 to 2021 before joining Baer Investment Advisory LLC. Baer Investment Advisory LLC provides discretionary portfolio management to individuals, high-net-worth clients, trusts, and corporations, tailoring Investment Policy Statements and model portfolios for each client. The firm uses a blend of fundamental, technical, cyclical, and quantitative analysis alongside modern portfolio theory, employing both long- and short-term trading strategies with ongoing portfolio monitoring.
Angela T
Series 65
Orinda, CA
Naylor & Company
Angela Thorstenson is a financial advisor at Naylor & Company with a Series 65 designation and two years of industry experience. She has been with Naylor & Company Investments, LLC since 2021. Prior to her advisory role, she worked in social services and education sectors. Naylor & Company provides investment advice, portfolio management, and financial planning to individuals, high-net-worth clients, families, pension and profit-sharing plans, and businesses. The firm’s investment approach combines fundamental and technical analysis, with portfolios tailored to client objectives and a focus on small- and mid-capitalization and cyclical companies.
John G
CFA®
Piedmont, CA
Capital Trust Advisors
John Goldberg is a CFA® charterholder with 25 years of industry experience. He has led Goldberg Advisers, LLC since 1999. Goldberg is based in Piedmont, CA, and works as part of a four-advisor team at Capital Trust Advisors. Capital Trust Advisors serves individual and high-net-worth clients, as well as institutional entities including trusts, estates, pension, and charitable organizations. The firm provides discretionary wealth management and financial planning, managing portfolios across equity, fixed-income, and balanced strategies using a combination of fundamental, technical, and cyclical analysis.
Stephanie F
Series 65
Alameda, CA
Shum Financial Group, Inc.
Stephanie Fisher is a Series 65-licensed advisor at Shum Financial Group, Inc. in Alameda, CA, with three years of industry experience. She previously worked at Jack Brain & Associates for 15 years before joining Shum Financial Group. Shum Financial Group serves individuals, businesses, and charitable organizations with fee-based investment management, financial planning, and retirement-plan services. The firm employs fundamental analysis and documented investment policies to guide investment decisions and offers both discretionary and non-discretionary portfolio management.
Phillip R
Series 65
San Ramon, CA
Insight Capital Management
Phillip Rice is a financial advisor at Insight Capital Management with five years of industry experience. He holds a Series 65 designation and has been with Insight Capital Management since 2012. The firm serves individual and high-net-worth clients, as well as trusts, foundations, and other entities, managing approximately $330 million across about 374 client relationships. Insight Capital Management provides discretionary and non-discretionary portfolio management, financial planning, and educational workshops, tailoring investment recommendations to clients’ goals and risk tolerance using a combination of fundamental and technical analysis.
Robert M
CFA®
South San Francisco, CA
Alpha Solutions Investment Advisors
Robert Moses Jr. is a CFA® charterholder with 13 years of industry experience, currently serving as an advisor at Alpha Solutions Investment Advisors. His background includes a role at Chatham Wealth Management and a decade-long position at ShopRite overseeing inventory management. Alpha Solutions Investment Advisors provides discretionary wealth management and portfolio construction services to individuals—including high-net-worth clients—and institutional clients such as pensions and foundations. The firm employs a combination of fundamental and technical analysis, focusing on ETFs, REITs, MLPs, preferred stocks, and direct equities, with a formal approach to technology and operational practices.
Milo H
CFP®, Series 63
San Francisco, CA
Hanke & Apolonio Wealth Advisors LLC
Milo Hanke is a CFP® with 42 years of experience in the financial advisory industry. He is a principal at Hanke & Apolonio Wealth Advisors LLC in San Francisco, where he has worked since 2017. Prior to that, he operated as a sole proprietor and was affiliated with LPL Financial for over two decades. Hanke & Apolonio Wealth Advisors LLC serves individual and high-net-worth clients by providing investment advisory and financial planning services, managing approximately $145 million in assets. The firm uses fundamental analysis and tailored strategies documented in each client’s investment policy, conducts regular account reviews, and offers educational seminars and life coaching services to clients.
Sanjeev R
Series 66
San Francisco, CA
Lavelle Capital
Sanjeev Rao is a financial advisor at Lavelle Capital with 18 years of industry experience. He holds a Series 66 designation and previously worked at Goldman Sachs & Co., LLC for 15 years before joining Lavelle Capital. Lavelle Capital provides discretionary investment management and advisory services to high-net-worth families, corporations, trusts, estates, and charitable organizations. The firm manages approximately $305 million for a select client base and offers customized portfolios that may include allocations to third-party managers and private investment vehicles.
Michael E
Series 63
San Francisco, CA
Beacon Coast Partners, LLC
Michael Evans is a financial advisor at Beacon Coast Partners, LLC with 29 years of industry experience. He holds a Series 63 designation and previously worked at UBS Financial Services for 23 years. Evans serves on the board of directors and as treasurer for Mina’s List, a nonprofit focused on supporting female government candidates globally. Beacon Coast Partners is a wealth management firm serving families, trusts, estates, and businesses with discretionary portfolio management and financial planning. The firm emphasizes customized, primarily long-term portfolios using low-cost funds, individual securities, and independent managers, and provides family-office style services with an integrated approach.
Eric W
CFA®
Piedmont, CA
First and Main Financial
Eric Wheeler is a CFA® charterholder with 10 years of industry experience. He has been operating independently since 2015 and is currently affiliated with First and Main Financial in Piedmont, CA. First and Main Financial manages client assets on a discretionary basis, primarily serving individual investors and revocable trusts. The firm emphasizes long-term diversification using mutual funds, ETFs, and various fixed income options, and provides comprehensive financial planning along with pension plan participant services.
Dana G
Series 65
San Francisco, CA
Camelotta Advisors
Dana Grigg is a financial advisor at Camelotta Advisors with 21 years of industry experience. He holds a Series 65 designation and has been with Camelotta Advisors since 2001. Camelotta Advisors provides portfolio management, advisory consulting, and pension consulting to individuals, trusts, estates, charitable organizations, corporations, and retirement plans. The firm employs technical, cyclical, and fundamental analysis across various investment vehicles and emphasizes active trading strategies, including options and margin transactions, within its discretionary and non-discretionary account management.
Sergio R
Series 63, Series 65, Series 66
San Ramon, CA
Veraz Advisors
Sergio Rivera Vazquez is a financial advisor at Veraz Advisors with 12 years of industry experience. He holds Series 63, 65, and 66 licenses and has previously worked at Edward Jones, Morgan Stanley Smith Barney LLC, Veq Capital, and Petro Equity Partners. Veraz Advisors manages approximately $110 million for about 150 individual and high-net-worth clients, offering discretionary portfolio management, financial planning, and consulting. The firm customizes investment strategies using equities, ETFs, and fixed-income securities, applying multiple analytical approaches while conducting ongoing account reviews and coordinating with sub-advisors or third-party managers as needed.
Marvin S
Series 63, Series 65
Alameda, CA
Asia Global Asset Management, Inc
Marvin Shiue is a financial advisor with Asia Global Asset Management, Inc., holding Series 63 and Series 65 licenses and possessing 19 years of industry experience. He has been with Asia Global Asset Management since 2009. Outside of his advisory role, he is involved in selling fixed life insurance policies. Asia Global Asset Management provides financial planning and facilitates the selection and monitoring of third-party investment advisers for individuals, pension plans, trusts, and other entities. The firm relies primarily on outside managers for portfolio management and emphasizes a discovery process to align client goals with suitable advisers.
George B
CFA®
Alamo, CA
Berla Investment Consulting
George Berla is a CFA® charterholder and principal at Berla Investment Consulting with over 40 years of industry experience. He previously operated as a sole proprietor under the name George Alexander Berla DBA Berla Investment Consulting before the firm’s reorganization in 2026. In addition to his advisory work, he maintains part-time public sector employment in information systems. Berla Investment Consulting provides investment consulting to institutional clients and high-net-worth individuals, focusing on investment policy, asset allocation, and manager evaluation. The firm delivers non-discretionary advice without managing client accounts or participating in wrap fee programs, and it distinguishes itself by using negotiated fixed or hourly fees rather than percentage-of-AUM charges.
Janine K
CFP®, Series 66
Lafayette, CA
Gebhardt Group, Inc
Janine Keeperman is a CFP® with 17 years of experience in financial advising. She is currently with Gebhardt Group, Inc., having held prior roles at Integrity Alliance, LLC, Summit Financial Group, and Ameriprise Financial Services, Inc. Gebhardt Group provides discretionary investment management and financial planning primarily to individual and high-net-worth clients, managing approximately $346 million across three advisors. The firm employs an actively managed, trend-oriented "Protected Growth" strategy combined with a proprietary four-step planning process that includes behavioral assessments.
Virgilio C
CFP®, Series 66
San Francisco, CA
Chrome Advisors
Virgilio Cristobal is a CFP® with 22 years of industry experience, currently serving as an advisor at Chrome Advisors. His prior experience includes roles at Lincoln Financial Advisors and Cullen Financial Advisors. In addition to his advisory work, he is a licensed insurance agent engaged in the sale of insurance products. Chrome Advisors serves individuals, trusts, pension and profit-sharing plans, and business entities, providing asset management, financial planning, retirement plan consulting, and portfolio monitoring. The firm employs asset-allocation-driven strategies with both quantitative and qualitative analysis, utilizing third-party platforms and sub-advisers to implement client strategies.
Joseph B
Series 65
Sf, CA
ImpactAdvisor LLC
Joseph Belli is a financial advisor at ImpactAdvisor LLC with a Series 65 credential and two years of industry experience. He has held roles at several firms, including Cushman & Wakefield and Jones Lang LaSalle, and currently serves as Director of Finance and Operations at Pranger Law PC. ImpactAdvisor LLC is a small team managing approximately $75 million for around 50 clients, including individuals, business owners, retirement plans, and nonprofit entities. The firm offers portfolio management and financial planning with an emphasis on values-aligned investing, alternative strategies, and comprehensive retirement plan consulting.
Rick V
CFP®, CRPC®
San Francisco, CA
Financial Zen
We help young families conquer financial complexity. With a successful career and a family comes financial complexity - that evil villain lurking in the shadows. Left alone, he can dismantle everything you’ve built. Try to defeat him and he’ll leave you confused, frustrated and overwhelmed. You deserve a guide who can show you how to lock him up and throw away the key. For over a decade we’ve helped young families conquer financial complexity through hands-on, full-service financial planning. Our process is simple: 1) Determine if you need help 2) Create a plan together 3) Execute the plan together By defeating financial complexity, you’ll eliminate your financial anxiety. You’ll acquire confidence, gain clarity about your future and understand your finances better than you ever have. Schedule your free introductory consultation today! - http://ow.ly/UjTx30qa3Wf Or check out our website for more details - www.financialzen.com
Aureliana L
Series 66
San Francisco, CA
Strategic Wealth Capital
Aureliana Lopes Monteiro is a financial advisor at Strategic Wealth Capital with 11 years of industry experience. She holds a Series 66 designation and previously worked at Morgan Stanley and Sanctuary Wealth. Strategic Wealth Capital provides financial planning, portfolio management, and investment consulting to individuals, including high-net-worth clients, as well as institutional and corporate clients. The firm employs a range of investment strategies and offers services on both discretionary and non-discretionary bases.
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