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Moises M

Series 66

Eastvale, CA

LPL Financial

Moises Macias Jr. is a Series 66 licensed financial advisor with 17 years of industry experience, currently affiliated with LPL Financial. His prior roles include positions at Bank of America, Merrill, J.P. Morgan Securities, and HomeStreet Bank. Outside of his advisory work, he is also a baseball coach for Ayala High School in the Chino Valley Unified School District. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by extensive operational and research tools.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Kevin C

Series 66

Chino Hills, CA

Wells Fargo Clearing

Kevin Cheng is a financial advisor with Wells Fargo Clearing, holding a Series 66 designation and 20 years of industry experience. His career includes roles at Wells Fargo Investments, Morgan Stanley, and Ameriprise. Outside of his advisory work, he has ownership interests in several investment-related businesses. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers a combination of brokerage and advisory solutions.

Retired Founder/Business Owner
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Anna A

Series 63, Series 65

Redlands, CA

OSAIC

Anna Anderson is a financial advisor at OSAIC with 10 years of industry experience and holds Series 63 and Series 65 licenses. She has worked with firms including Pacific Wealth Strategists, Royal Alliance Associates, and John Hancock. Outside of her advisory role, she serves as a youth outreach coordinator at Yucaipa SDA Church. OSAIC serves a diverse client base including retail investors, retirement plan sponsors, charities, and corporate clients through a multi-advisor platform offering brokerage and advisory services. The firm’s investment approach focuses on model-based asset allocation and portfolio optimization, incorporating discretionary strategies, third-party managers, and proprietary models.

Annuities Private / alternative investments
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Steven N

Series 63, Series 65

Claremont, CA

Morgan Stanley

Steven Norin is a financial advisor at Morgan Stanley with 41 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at Morgan Stanley Private Bank, National Association since 2015 and Morgan Stanley Smith Barney since 2009. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients. The firm offers a range of advisory programs, including tailored financial planning supported by structured discovery and firm-approved tools, and manages approximately $2.74 trillion in client assets.

General estate planning guidance
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Richard P

Series 66

Rancho Cucamonga, CA

Wells Fargo Clearing

Richard Pelfrey is a Series 66-registered financial advisor with Wells Fargo Clearing, based in Rancho Cucamonga, CA. He has 14 years of industry experience, including eight years at Bank of America and Merrill Lynch from 2012 to 2020, before joining Wells Fargo in 2020. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers a range of brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Retired Founder/Business Owner
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Eric E

Series 66

Alta Loma, CA

Edward Jones

Eric Escobar is a financial advisor at Edward Jones with a Series 66 designation and two years of industry experience. He previously worked at Capital Group for nine years. Outside of his advisory role, he owns a marketing business called Taco Mapper. Edward Jones is a full-service wealth management firm serving individual and institutional clients with a range of advisory programs, including discretionary and non-discretionary strategies, separately managed accounts, and affiliated mutual funds. The firm operates nationwide with over 23,000 financial advisors and manages approximately $1.01 trillion in assets.

Retirement income strategy Liquidity event planning Divorce financial planning Business ownership considerations Founder/Business Owner Military & Veterans Hispanic/Latino/Latinx
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Gerald H

Series 63, Series 66

Upland, CA

LPL Financial

Gerald Hughes is a financial advisor with LPL Financial, holding Series 63 and Series 66 registrations and bringing 45 years of industry experience. His prior firms include UBS Financial Services, Crowell, Weedon & Co., and D.A. Davidson & Co., with tenure at LPL Financial since 2015. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management access, and institutional platforms, supported by advanced operational tools and a broad suite of financial products.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Jeff G

Series 66

Chino, CA

Edelman Financial Engines

Jeff Gonzales is a financial advisor at Edelman Financial Engines with 19 years of industry experience. He holds a Series 66 designation and has worked at various affiliates of Edelman Financial Engines since 2015. Edelman Financial Engines provides technology-enabled investment advisory and financial planning services to individual investors, retirement-plan participants, and institutional clients. The firm combines proprietary modeling with planner delivery and online tools, offering diversified portfolios and both discretionary and non-discretionary advice.

Retirement income strategy General retirement planning Tax-loss harvesting Private / alternative investments Concentrated stock management Retired Founder/Business Owner
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Sally E

Series 66

Alta Loma, CA

Merrill

Sally Eskander is a financial advisor at Merrill with 7 years of industry experience. She holds a Series 66 designation and has been with Merrill and Bank of America since 2006. Outside of her advisory role, she is involved in a car detailing business in Rancho Cucamonga, California. Merrill, along with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutional accounts.

Tax-loss harvesting Active portfolio management Wealth management
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Michael S

Series 66

Riverside, CA

UBS Financial Services

Michael Salazar is a financial advisor at UBS Financial Services with 25 years of industry experience. He holds a Series 66 designation and has been with UBS since 2010. Outside of his advisory role, he serves on the Board of Adjustments for Secaucus, New Jersey, where he reviews and votes on variances related to the town’s aesthetics. UBS Financial Services serves individual, corporate, and institutional clients through brokerage and investment advisory offerings. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor client plans.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Shannon S

Series 63, Series 65

Upland, CA

Charles Schwab

Shannon Sapp is a financial advisor at Charles Schwab with 30 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Charles Schwab and Charles Schwab Bank since 1995 and 2005, respectively. Charles Schwab & Co., Inc. serves a large client base, primarily high- and ultra-high-net-worth individuals, through its Schwab Wealth Advisory wrap fee program and affiliated managed-account and financial planning services. The firm offers a combination of non-discretionary advisory relationships and access to discretionary separately managed accounts, delivering investment guidance using multi-asset model portfolios and due diligence on alternative investments.

Private / alternative investments Real estate investing Multi-state taxation College savings (529s, UTMA, etc.)
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Fanor B

Series 66

Fontana, CA

J.P. Morgan Securities

Fanor Bohorquez is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and 19 years of industry experience. His career includes prior roles at Merrill, Bank of America, Citigroup Global Markets, Wamu Investments, and Waddell & Reed. J.P. Morgan Securities provides institutional consulting services focused on written asset allocation advice, investment manager searches, and customized performance reporting for plan sponsors, corporations, and endowments. Their advisory process incorporates systematic quantitative and qualitative research supported by a manager solutions team.

Founder/Business Owner
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Yan Y

Series 66

Rancho Cucamonga, CA

J.P. Morgan Securities

Yan Ye is a financial advisor with J.P. Morgan Securities, holding a Series 66 designation and 17 years of industry experience. Yan previously worked at UBS Financial Services and Merrill before joining J.P. Morgan. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager searches, and customized performance reporting within a non-discretionary program. The firm’s advisory process integrates quantitative and qualitative due diligence and may incorporate ESG criteria in its model asset allocations.

Founder/Business Owner
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Arnie G

Series 66

Colton, CA

J.P. Morgan Securities

Arnie Gonzalez is a financial advisor at J.P. Morgan Securities with 10 years of industry experience. He holds a Series 66 designation and has worked at Merrill for 19 years prior to joining J.P. Morgan Chase Bank and J.P. Morgan Securities in 2022. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients through a non-discretionary program focused on written asset allocation advice, investment manager and fund searches, and customized performance reporting. The firm’s advisory process combines quantitative and qualitative research and incorporates an ESG eligibility framework in its recommendations.

Founder/Business Owner
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Paulina B

Series 66

Ontario, CA

Ameriprise

Paulina Becerra Gonzalez is a financial advisor at Ameriprise with a Series 66 designation and three years of industry experience. Her prior work includes roles at Newnewfoods and Manuel Alarcon Trucking, as well as positions at UC San Diego. Ameriprise provides retirement-income planning services primarily for individuals nearing or in retirement with significant investable assets, using a combination of research, modeling, and tax-efficiency analysis to deliver personalized, written Recommendation Reports. The firm offers a broad range of advisory, brokerage, and insurance solutions through its affiliated companies.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Johnatan K

Series 66

Fontana, CA

J.P. Morgan Securities

Johnatan Kokos is a financial advisor at J.P. Morgan Securities with 20 years of industry experience. He holds a Series 66 designation and has previously worked at Morgan Stanley, Chase Investment Services Corp., and Ameriprise. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients, focusing on written asset allocation advice, investment manager and fund searches, and customized performance reporting within a non-discretionary program.

Founder/Business Owner
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Gabriela M

Series 63, Series 65

Ontario, CA

Primerica Advisors

Gabriela Molina is a financial advisor with Primerica Advisors in Ontario, CA, holding Series 63 and Series 65 licenses and over 23 years of industry experience. She has been with Primerica since 2005. Molina also engages in part-time sales of home security, automation products, and loan products through affiliated companies of Primerica. Primerica Advisors manages a wrap-fee asset management program serving individual, corporate, and charitable clients, with approximately $15.5 billion in assets under management. The firm utilizes model-driven investment strategies supported by third-party asset managers and offers a range of discretionary separately managed account options.

ESG / Sustainable investing Tax-loss harvesting Income planning
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Michelle R

Series 66

Riverside, CA

Merrill

Michelle Rickard is a Series 66-licensed advisor at Merrill with three years of industry experience. She has been with Merrill since 1998. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program. The firm offers model-based and discretionary strategies developed by internal and third-party managers and serves individuals, high-net-worth clients, pension and profit-sharing plans, corporations, and charitable organizations.

Tax-loss harvesting Active portfolio management Wealth management
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Stephen W

Series 63, Series 65

Ontario, CA

LPL Financial

Stephen Williams is a financial advisor with LPL Financial based in Ontario, CA, holding Series 63 and Series 65 licenses and bringing 27 years of industry experience. Prior to joining LPL Financial in 2025, he worked at Cetera and First Allied Advisory Services, among other firms. He is also involved in tax preparation and accounting through GYL LLP and owns World's Best Pizza Inc. LPL Financial is a national broker-dealer and SEC-registered investment adviser providing advisory and brokerage services to individuals, retirement plans, banks, trust companies, and institutions. The firm offers a range of solutions including financial planning, model portfolio programs, and institutional platforms, delivered through a large network of investment adviser representatives.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Jon H

Series 63, Series 66

Upland, CA

J.P. Morgan Securities

Jon Hong is a financial advisor with J.P. Morgan Securities, holding Series 63 and Series 66 licenses and bringing 31 years of industry experience. He has worked at J.P. Morgan Chase Bank and J.P. Morgan Securities since 2020, following prior roles at TD Ameritrade and Scottrade. J.P. Morgan Securities provides institutional consulting services to plan sponsors, corporations, endowments, and other institutional clients. The firm’s program focuses on written asset allocation advice, investment manager and fund searches, and customized performance reporting, supported by centralized due diligence and incorporating both quantitative and qualitative research.

Founder/Business Owner
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