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George B

CFA®

Alamo, CA

Berla Investment Consulting

George Berla is a CFA® charterholder and principal at Berla Investment Consulting with over 40 years of industry experience. He previously operated as a sole proprietor under the name George Alexander Berla DBA Berla Investment Consulting before the firm’s reorganization in 2026. In addition to his advisory work, he maintains part-time public sector employment in information systems. Berla Investment Consulting provides investment consulting to institutional clients and high-net-worth individuals, focusing on investment policy, asset allocation, and manager evaluation. The firm delivers non-discretionary advice without managing client accounts or participating in wrap fee programs, and it distinguishes itself by using negotiated fixed or hourly fees rather than percentage-of-AUM charges.

Wealth management
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Janine K

CFP®, Series 66

Lafayette, CA

Gebhardt Group, Inc

Janine Keeperman is a CFP® with 17 years of experience in financial advising. She is currently with Gebhardt Group, Inc., having held prior roles at Integrity Alliance, LLC, Summit Financial Group, and Ameriprise Financial Services, Inc. Gebhardt Group provides discretionary investment management and financial planning primarily to individual and high-net-worth clients, managing approximately $346 million across three advisors. The firm employs an actively managed, trend-oriented "Protected Growth" strategy combined with a proprietary four-step planning process that includes behavioral assessments.

Retirement income strategy Income planning Wealth management Cash flow / budgeting Charitable giving & philanthropy Founder/Business Owner Executive Mid-Career Professionals Approaching retirement
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Virgilio C

CFP®, Series 66

San Francisco, CA

Chrome Advisors

Virgilio Cristobal is a CFP® with 22 years of industry experience, currently serving as an advisor at Chrome Advisors. His prior experience includes roles at Lincoln Financial Advisors and Cullen Financial Advisors. In addition to his advisory work, he is a licensed insurance agent engaged in the sale of insurance products. Chrome Advisors serves individuals, trusts, pension and profit-sharing plans, and business entities, providing asset management, financial planning, retirement plan consulting, and portfolio monitoring. The firm employs asset-allocation-driven strategies with both quantitative and qualitative analysis, utilizing third-party platforms and sub-advisers to implement client strategies.

Options & derivatives strategies Active portfolio management
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Joseph B

Series 65

Sf, CA

ImpactAdvisor LLC

Joseph Belli is a financial advisor at ImpactAdvisor LLC with a Series 65 credential and two years of industry experience. He has held roles at several firms, including Cushman & Wakefield and Jones Lang LaSalle, and currently serves as Director of Finance and Operations at Pranger Law PC. ImpactAdvisor LLC is a small team managing approximately $75 million for around 50 clients, including individuals, business owners, retirement plans, and nonprofit entities. The firm offers portfolio management and financial planning with an emphasis on values-aligned investing, alternative strategies, and comprehensive retirement plan consulting.

ESG / Sustainable investing Tax-loss harvesting Private / alternative investments Options & derivatives strategies Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive Self-Employed Values-based investing
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Noah I

Series 66, Series 65

Martinez, CA

MultiPolar Capital LLC

Noah Intara is a financial advisor at MultiPolar Capital LLC with nine years of industry experience. He holds Series 65 and Series 66 licenses and has worked at firms including Graphene Capital LLC, SB Value LP, SB Value Partners, Config 27 LLC, and Zoku Inc. since 2014. MultiPolar Capital LLC is a fee-only investment adviser based in California that provides fully discretionary portfolio management to individuals, trusts, and legal entities. The firm manages client assets using a single high-conviction, concentrated multi-asset-class strategy called the MultiPolar Portfolio, which incorporates fundamental, thematic, and quantitative research.

Concentrated stock management Options & derivatives strategies
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Rick V

CFP®, CRPC®

San Francisco, CA

Financial Zen

We help young families conquer financial complexity. With a successful career and a family comes financial complexity - that evil villain lurking in the shadows. Left alone, he can dismantle everything you’ve built. Try to defeat him and he’ll leave you confused, frustrated and overwhelmed. You deserve a guide who can show you how to lock him up and throw away the key. For over a decade we’ve helped young families conquer financial complexity through hands-on, full-service financial planning. Our process is simple: 1) Determine if you need help 2) Create a plan together 3) Execute the plan together By defeating financial complexity, you’ll eliminate your financial anxiety. You’ll acquire confidence, gain clarity about your future and understand your finances better than you ever have. Schedule your free introductory consultation today! - http://ow.ly/UjTx30qa3Wf Or check out our website for more details - www.financialzen.com

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) Planning for children with special needs Dual Income Family Parents Gen X (Born 1965-1980)
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Aureliana L

Series 66

San Francisco, CA

Strategic Wealth Capital

Aureliana Lopes Monteiro is a financial advisor at Strategic Wealth Capital with 11 years of industry experience. She holds a Series 66 designation and previously worked at Morgan Stanley and Sanctuary Wealth. Strategic Wealth Capital provides financial planning, portfolio management, and investment consulting to individuals, including high-net-worth clients, as well as institutional and corporate clients. The firm employs a range of investment strategies and offers services on both discretionary and non-discretionary bases.

General retirement planning Retirement income strategy Tax strategies for small businesses Cash flow / budgeting Executive Founder/Business Owner
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John C

Series 65

El Cerrito, CA

Simple Life Financial

John Collet IV is a Series 65 registered advisor at Simple Life Financial in El Cerrito, CA, with less than one year of industry experience. His work background includes roles at Domino's, Target, and California State University-Chico. Simple Life Financial provides investment advisory and financial planning services to individuals, families, small businesses, and related entities, with a focus on multi-generational households. The firm offers tailored investment management, financial planning, cash-flow and liquidity planning, and wealth coordination through collaboration with clients’ attorneys, accountants, and other professionals.

Multi-generational wealth transfer Wealth management Retirement income strategy General estate planning guidance Business ownership considerations Founder/Business Owner Executive Retired Intergenerational Families
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John P

Series 65

San Francisco, CA

Harrison Lazarus Advisors, Inc.

John Phelan is a financial advisor at Harrison Lazarus Advisors, Inc. in San Francisco, CA, holding a Series 65 designation with nine years of industry experience. He has been with Harrison Lazarus Advisors since 2011. Harrison Lazarus Advisors, Inc. provides investment advisory and financial planning services to individuals, high-net-worth clients, and business entities, focusing on non-discretionary portfolio management with client approval for trades. The firm integrates mutual fund-based asset allocation strategies and offers referrals to third-party money managers, maintaining an affiliation with a separate CPA/accounting practice.

General tax planning Cash flow / budgeting
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Scott D

CFP®, Series 63

Lafayette, CA

Mosher Financial Advisors LLC

Scott Dawson is a CFP® with 24 years of industry experience currently with American Investors Company. He has been affiliated with American Investors Company since 2001 and also serves as a partner and planner at Mosher Financial Advisors, LLC. Outside of investment advisory, he is a licensed insurance agent. American Investors Company provides investment advisory, financial planning, 401(k) advisory, and asset supervisory services to a range of clients including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm combines advisory and brokerage activities within a multi-advisor structure and manages approximately $578 million in client assets.

Wealth management Real estate investing Executive Founder/Business Owner Doctor or Medical Professional
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Robert G

CFA®

Berkeley, CA

Elmwood Wealth Management

Robert Gillooly is a CFA® charterholder with 13 years of industry experience, currently serving at Elmwood Wealth Management since 2012. He is based in Berkeley, CA, and is part of a four-advisor team. Elmwood Wealth Management is a fee-based, SEC-registered advisory firm that serves individuals, high-net-worth clients, trusts, estates, and various types of accounts. The firm offers discretionary and non-discretionary portfolio management alongside financial planning, employing a total-return, long-term investment philosophy through actively managed and Core ETF-based service models.

College savings (529s, UTMA, etc.) General retirement planning Wealth management Private / alternative investments Cash flow / budgeting
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Barbara W

CFA®, Series 65

San Francisco, CA

Van Strum & Towne Inc

Barbara Wright is a CFA® charterholder and holds a Series 65 license with five years of industry experience. She is a principal at Van Strum & Towne Inc, where she has worked since 2000. Outside of her advisory role, she serves as president of Energy Minerals Inc., a geothermal steam production company. Van Strum & Towne serves primarily high net-worth individuals and also manages accounts for various entities including trusts and retirement plans. The firm emphasizes fundamental analysis, capital preservation, and long-term growth, maintaining generally low portfolio turnover while tailoring asset allocation to client objectives.

Wealth management Active portfolio management Real estate investing
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Sarah E

CFP®, Series 65

Walnut Creek, CA

GKV Capital Management Co Inc

Sarah Ellis is a CFP® and holds a Series 65 license with seven years of industry experience. She has worked at GKV Capital Management Co Inc since 2024 and previously held roles at Curated Wealth Partners, LLC and Morton Capital Management. Prior to her financial advisory career, she spent six years at Peet's Coffee Inc. GKV Capital Management provides discretionary portfolio management and financial planning support to individual and institutional clients. The firm combines top-down macro analysis with bottom-up fundamental research to tailor portfolios, managing approximately $357 million with a three-advisor team.

Options & derivatives strategies Real estate investing
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Thomas S

Series 63

Oakland, CA

Financial Avengers, Inc.

Thomas Swift is a financial advisor with Financial Avengers, Inc. in Oakland, CA, holding a Series 63 designation and 26 years of industry experience. He has been with Financial Avengers since 2000. Outside of advising, Mr. Swift writes plays, scripts, and books, and works as a producer through Tom Swift & His Amazing Productions LLC. Financial Avengers serves individuals and families with discretionary portfolio management and comprehensive financial planning. The firm manages $488.4 million in discretionary assets, emphasizing long-term, value-oriented, buy-and-hold strategies focused on income and low turnover, combined with a behavioral approach to client relationships.

Debt management Cash flow / budgeting Retirement withdrawal strategies Self-Employed
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Jason S

CFA®, Series 63, Series 65

Berkeley, CA

Clayton Partners LLC

Jason Stankowski is a CFA® charterholder with 15 years of industry experience. He has been with Clayton Partners LLC since 2010, where he is part of a four-advisor team based in Berkeley, CA. Clayton Partners LLC provides discretionary investment management to high-net-worth individuals, institutions, and limited partners through separately managed accounts and a pooled private fund. The firm employs a long-term investment approach focused on equity and equity-related securities, with additional strategies including short sales, options, arbitrage, and leverage for its pooled fund.

ESG / Sustainable investing Active portfolio management
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Jethro T

CFA®

Berkeley, CA

Nia Impact Capital

Jethro Townsend is a CFA® charterholder with nine years of industry experience. He is currently with Nia Impact Capital, where he has worked since 2024, following a nine-year tenure at Addend Capital Management. Nia Impact Capital provides discretionary portfolio management and financial planning services to individual and high-net-worth clients, trusts, nonprofit organizations, registered investment companies, and other financial advisers. The firm employs a gender-lens and thematic investment approach, combining quantitative and venture-style analysis, and engages in active shareholder advocacy while managing its own registered mutual fund alongside UMA/model delivery and sub-advisory relationships.

ESG / Sustainable investing Active portfolio management Concentrated stock management Women Professionals Women's Finance
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John B

Series 65

San Francisco, CA

Wellington Capital Advisors, LLC

John Bishop is a financial advisor at Wellington Capital Advisors, LLC in San Francisco, holding a Series 65 designation with 12 years of industry experience. He has been with Wellington Capital Advisors since 2016, where he is the sole advisor. Wellington Capital Advisors provides discretionary portfolio management and financial consulting to individuals, high-net-worth families, foundations, trusts, and businesses, offering services that include portfolio construction across various asset classes and tax return preparation. The firm employs a long-term, value-oriented investment approach with a focus on income generation and risk management, incorporating strategies such as derivatives and options-writing overlays uncommon among similar independent advisers.

Private / alternative investments Concentrated stock management Options & derivatives strategies General tax planning Founder/Business Owner Executive HENRY (High Earners, Not Rich Yet) Established Professionals
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Juan Z

Series 65

San Francisco, CA

Dedicated Capital Advisors, LLC

Juan Zuniga is a financial advisor at Dedicated Capital Advisors, LLC with eight years of industry experience. He holds a Series 65 designation and has been with Dedicated Capital Advisors since 2013. The firm primarily serves high-net-worth individuals, families, and related business entities, providing comprehensive financial planning and investment advisory services through a structured four-phase process. Dedicated Capital Advisors emphasizes multidisciplinary planning and outsourced portfolio management, coordinating with independent third-party managers and offering specialized services such as estate and wealth transfer, philanthropic planning, and business succession.

General estate planning guidance Business succession planning Charitable giving & philanthropy Options & derivatives strategies Founder/Business Owner Executive Retired
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Eric T

San Francisco, CA

Portfolio Management Technology

Eric Tang is the sole advisor at Portfolio Management Technology with 28 years of industry experience. He has served as managing member of Fitech Asset Management, L.P. since 1999 and Fitech Domestic Partners, LLC since 2000. Tang has been affiliated with Portfolio Management Technology since 1988. Portfolio Management Technology provides performance attribution and risk analysis for fixed income portfolios to institutional and professional clients, including corporate pension plans and family offices. The firm specializes in non-discretionary advisory services, using proprietary models to deliver detailed return and risk analytics across multiple fixed income sectors.

Wealth management Retired
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Bruno Akira K

Series 65

San Francisco, CA

Astor

Bruno Akira Koba Sato is a financial advisor at Astor with a Series 65 designation and no prior industry experience. His background includes roles at Gaus, Inc., Stanford Graduate School of Business, Monashees, Nubank, and the University of Sao Paulo. Astor provides subscription-based robo-advisory services to individual and high-net-worth clients via an AI-assisted online platform that delivers personalized, non-discretionary investment advice and portfolio insights without executing trades or managing client assets.

Tax-loss harvesting Passive / index investing
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