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Eric R

Series 63, Series 65

Alamo, CA

Rudney Associates

Eric Rudney is the sole advisor at Rudney Associates with 33 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Rudney Associates since 2002 and Gillett Financial since 1995. Rudney Associates provides investment advisory and retirement plan consulting to individuals, high-net-worth clients, pension and profit-sharing plans, trusts and estates, business entities, and charitable organizations. The firm employs both fundamental and technical analysis across mutual funds, ETFs, equities, and fixed-income securities, and manages approximately $868 million in assets for about 458 client relationships.

Retirement plans for business owners (SEP, solo 401k) Wealth management
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Cagatay K

Series 65

Berkeley, CA

North Berkeley Wealth Management, LLC

Cagatay Koc is a financial advisor at North Berkeley Wealth Management, LLC with a Series 65 credential and one year of industry experience. His prior roles include positions at Strategic Wealth Planning, LifePro Financial Services, and Faubourg Private Wealth, among others. North Berkeley Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities, managing approximately $710.6 million in assets. The firm focuses on long-term, total-return oriented portfolios using a combination of passive and active strategies, documented Investment Policy Statements, and systematic rebalancing, with options for ESG and carbon-screened investments.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Angela W

CFP®, Series 63, Series 65

Walnut Creek, CA

Gemmer Asset Management LLC

Angela Wright is a CFP® with 18 years of industry experience. She joined Gemmer Asset Management LLC in 2024 after 16 years at Del Monte Group, LLC. Gemmer Asset Management LLC manages over $2.0 billion in discretionary assets and serves a diverse client base including individuals, trusts, estates, retirement plans, corporations, nonprofits, and independent fiduciaries. The firm employs an asset-allocation approach focused on no-load mutual funds and ETFs, offers branded strategies, and maintains a dedicated Social Strategy incorporating ESG scores and fossil-fuel exposure metrics.

ESG / Sustainable investing
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William B

Series 66

Novato, CA

Alpha Wealth Management And Planning LLC

William Bomar is a financial advisor with Alpha Wealth Management and Planning LLC in Novato, CA. He holds the Series 66 designation and has 20 years of industry experience, including roles at Applied Financial Planning, Inc. and LPL Financial, LLC where he has been active for the past 10 years. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering investment management, financial planning, and specialized advisory services. The firm employs a primarily long-term investment approach integrating fundamental, technical, cyclical, and charting analysis to build diversified portfolios, and manages approximately $319.6 million for about 473 clients.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
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Jeffrey S

Series 65

Berkeley, CA

Blume Capital Management, Inc.

Jeffrey St. Claire is a financial advisor at Blume Capital Management, Inc. in Berkeley, CA, holding a Series 65 designation with 12 years of industry experience. He has been with Blume Capital Management since 2004. Blume Capital Management provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, pension plans, charitable foundations, and private investment funds. The firm emphasizes a long-term, value-oriented equity approach combined with diversified asset allocation and the treatment of cash as an asset class, using mutual funds, ETFs, individual securities, and alternative investments for qualified clients.

Private / alternative investments Options & derivatives strategies Concentrated stock management Wealth management
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David P

Series 66

Lafayette, CA

Dixon Financial Services

David Potts is a financial advisor at Dixon Financial Services with 8 years of industry experience. He holds a Series 66 designation and has worked at Dimensional Fund Advisors since 2017. Prior to that, he was affiliated with Santa Clara University from 2013 to 2017. Dixon Financial Services provides investment advisory services to individuals, trustees, charitable organizations, business owners, and corporations. The firm emphasizes strategic asset allocation using mutual funds and ETFs, applying Modern Portfolio Theory and relying heavily on Dimensional Fund Advisors funds, with a focus on client education through formal simulations, performance reporting, and sponsored seminars.

Wealth management
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Christian M

Series 66

Mill Valley, CA

Sivia Capital Partners, LLC

Christian Mejia is a financial advisor at Sivia Capital Partners, LLC with nine years of industry experience. He holds a Series 66 designation and previously worked at UBS Financial Services, SF Sentry Securities, Fidelity Brokerage Services, and Charles Schwab. Sivia Capital Partners provides tailored wealth management services to high-net-worth individuals and families, combining asset management, financial planning, and family office services. The firm employs a broad range of investment instruments and permits the integration of private and digital assets within its portfolios.

Wealth management Family Business Cash flow / budgeting Charitable giving & philanthropy
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Andrei J

CFP®, Series 63

Novato, CA

Alpha Wealth Management And Planning LLC

Andrei Jigalin is a CFP® with 29 years of experience, currently serving as an advisor at Alpha Wealth Management and Planning LLC since 2012. He is also registered with LPL Financial and holds a Series 63 designation. Aside from his advisory role, he has involvement with non-variable insurance businesses. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses. The firm employs a primarily long-term investment approach that combines fundamental, technical, cyclical, and charting analysis to build diversified portfolios, and manages approximately $319.6 million for about 473 clients through a team of six advisors.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
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Samara H

Series 66

Walnut Creek, CA

Elevation Wealth Partners, LLC

Samara Hanson Velloo is a financial advisor at Elevation Wealth Partners, LLC with two years of industry experience. She holds a Series 66 designation and has worked at Morgan Stanley, Global Retirement Partners, and LPL Financial. Prior to her advisory roles, she was employed at Blasingame Family and Sonoma State University. Elevation Wealth Partners is a six-advisor team managing approximately $670 million in client assets. The firm serves individuals, families, high-net-worth clients, and institutions, focusing on fee-only discretionary portfolio management and comprehensive financial planning using long-term, academically informed investment strategies.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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Alexis O

CFP®

Walnut Creek, CA

Treehouse Wealth Advisors

Alexis Olian is a CFP® with nine years of industry experience, currently serving at Treehouse Wealth Advisors. She previously worked for The Humphreys Group for 12 years before joining Treehouse Wealth Advisors in 2025. Treehouse Wealth Advisors provides discretionary and non-discretionary portfolio management, financial consulting, and comprehensive wealth planning to individual and high-net-worth clients. The firm’s investment approach incorporates technical and fundamental analysis, offering tailored strategies that include long- and short-term trading, supported by institutional research and custodial partnerships.

Wealth management General estate planning guidance Charitable giving & philanthropy
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Jennifer S

Series 63, Series 65

Tiburon, CA

GenCap Portfolio Management

Jennifer Schmitz is a financial advisor at GenCap Portfolio Management with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Front Row Advisors LLC since 2017, Urban Concepts LLC since 2015, and I2 I Analytics, LLC from 2007 to 2017. She is also an owner of a real estate design and development company in Wilmington, Delaware. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm uses fundamental analysis and modern portfolio theory to manage diversified portfolios without a stated account minimum.

Active portfolio management Options & derivatives strategies Wealth management Annuities
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Paul G

Series 66

Mill Valley, CA

Aspirean Wealth, LLC

Paul Grace is a financial advisor at Aspirean Wealth, LLC with 25 years of industry experience. He has been with Aspirean Wealth, formerly Grace Financial Associates, since 2014 and previously operated Tamalpais Tax Services, Inc. for over three decades. In addition to his advisory role, he provides tax preparation services and offers life insurance, fixed annuities, long-term care, and disability products. Aspirean Wealth serves individuals, high net worth clients, and employer-sponsored retirement plans with comprehensive portfolio management, financial planning, and retirement consulting. The firm employs a long-term, asset-allocation-driven investment approach using diversified, passively managed funds and third-party money managers.

Passive / index investing General tax planning Retirement plans for business owners (SEP, solo 401k)
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Joshua S

CFP®, Series 63, Series 65

Walnut Creek, CA

Valley Wealth Strategies, LLC

Joshua Schefers is a CFP® professional with 18 years of industry experience. He is affiliated with Valley Wealth Strategies, LLC and has previously worked with LPL Financial and National Planning Corporation. He also operates Zuk Financial Group. Valley Wealth Strategies, LLC serves individuals, families, trusts, small businesses, and charitable organizations by providing customized investment management and financial planning services. The firm employs a primarily long-term investment approach and manages a significant portion of assets on a non-discretionary basis.

General retirement planning Retirement income strategy General tax planning Wealth management Founder/Business Owner Retired
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Frederic D

Series 63

Walnut Creek, CA

American Investors Company

Frederic Devinney is a Series 63-licensed financial advisor with American Investors Company in Walnut Creek, CA, where he has worked since 1994. He has 59 years of industry experience, including operating as an independent insurance agent specializing in term life insurance. American Investors Company provides investment advisory and financial planning services to a range of clients, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both discretionary and non-discretionary management, financial planning, 401(k) consulting, and uses a combined broker-dealer and SEC-registered adviser structure.

Retirement plans for business owners (SEP, solo 401k)
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William D

Series 63, Series 65

Mill Valley, CA

Private Wealth Partners, LLC

William Dagley is a financial advisor at Private Wealth Partners, LLC with eight years of industry experience. He holds Series 63 and Series 65 licenses and has been with Private Wealth Partners since 2005. Private Wealth Partners, LLC provides discretionary portfolio management and financial planning services to individuals, high-net-worth clients, trusts, pensions, corporations, and bank trust departments. The firm manages approximately $1.98 billion in assets and employs a combination of fundamental and quantitative analysis across multiple asset classes, including equities, ETFs, fixed income, and alternatives, while utilizing both long- and short-term trading strategies.

Options & derivatives strategies Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning Founder/Business Owner Executive
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Roger C

Series 63

Walnut Creek, CA

American Investors Company

Roger Coit is a financial advisor with American Investors Company who holds a Series 63 designation and has 54 years of industry experience. He has been associated with American Investors Company since 1994 and is also involved in managing multiple real estate entities through Coit Financial Group LLC and Coit Real Estate Group, Inc. in Walnut Creek, California. Outside of advisory services, he engages in real estate consulting and oversees real estate enterprises as president of Coit Real Estate Group, Inc. American Investors Company provides investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both discretionary and non-discretionary asset management, financial planning, 401(k) services, and conducts initial and ongoing evaluations of third-party money managers, operating with a combined broker-dealer and SEC-registered advisor structure.

Retirement plans for business owners (SEP, solo 401k)
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Anthony C

Series 63, Series 65

Orinda, CA

Penserra Wealth Management

Anthony Castelli is a financial advisor with Penserra Wealth Management in Orinda, CA, holding Series 63 and Series 65 licenses and bringing 25 years of industry experience. He has been associated with multiple Penserra entities since 2008, including Penserra Securities LLC, Penserra Capital Management, and Penserra Transition Management. Penserra Wealth Management, founded in 2024, provides discretionary portfolio management, pension consulting, and financial planning. The firm applies a combination of fundamental, technical, cyclical, and economic analyses in managing approximately $15 million in discretionary assets, employing strategies that include strategic asset allocation and the use of ETFs, mutual funds, options, and certain alternative investments.

Wealth management
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Gregg C

CFP®

San Rafael, CA

Meritas Wealth Management, LLC

Gregg Clarke is a CFP® professional with 27 years of experience in financial advising. He has been with Meritas Wealth Management, LLC since 2008. Outside of his advisory role, he mentors in the Financial Planning Association’s Residency Program, developing and delivering case studies to CFP® professionals and candidates. Meritas Wealth Management provides fee-only investment management, financial planning, and consulting services to individuals, pension and profit-sharing plans, trusts, and small businesses. The firm emphasizes strategic asset allocation and long-term, buy-and-rebalance portfolios primarily using no-load mutual funds and institutional share classes.

General retirement planning General tax planning College savings (529s, UTMA, etc.) Wealth management Passive / index investing
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Spencer O

Series 66

San Rafael, CA

O'Donnell Financial Services, LLC

Spencer O Donnell is a financial advisor with O'Donnell Financial Services, LLC in San Rafael, CA, holding a Series 66 designation and one year of industry experience. His prior work includes positions at Independent Financial Group, LLC and The Don Room, El Cortez. O'Donnell Financial Services, LLC provides wrap asset management, financial planning, and retirement plan consulting to individuals, pension and profit-sharing plans, trusts, and business entities. The firm offers a range of investment strategies through discretionary and non-discretionary mandates, including sub-advisory services.

Retirement income strategy Active portfolio management Options & derivatives strategies
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Anita S

CFP®, Series 66

Lafayette, CA

Meridian Investment Counsel, Inc.

Anita Singh is a CFP® and holds a Series 66 license, currently serving as an advisor at Meridian Investment Counsel, Inc. in Lafayette, CA, with five years of industry experience. She has been with Meridian since 2022 and also has a long-standing role with Arbonne. Outside of her advisory work, she provides bookkeeping services for a workers' compensation law firm in Walnut Creek. Meridian Investment Counsel offers discretionary investment management and financial planning primarily to individuals, families, trusts, non-profit organizations, and retirement plans. The firm employs a tax-aware, conservative growth strategy with fundamental security analysis and in-house portfolio management.

General tax planning Charitable giving tax strategies Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Self-Employed
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