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Lenia M

Series 66

National City, CA

M HOLDINGS SECURITIES, Inc.

Lenia Muro is a financial advisor with M HOLDINGS SECURITIES, Inc., holding a Series 66 designation and 20 years of industry experience. She previously worked at Commonwealth Financial Network from 2012 to 2021 before joining M Holdings Securities in 2021. M HOLDINGS SECURITIES, Inc. serves individuals, retirement plans, charitable organizations, and businesses through a nationwide network of independent firms and professionals. The firm offers a range of advisory and brokerage services, including investment management, retirement plan consulting, financial planning, and insurance advisory, utilizing both in-house portfolio managers and third-party sub-advisors.

ESG / Sustainable investing Tax-loss harvesting Executive Founder/Business Owner Retired
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Joel A

Series 66

San Diego, CA

Sovran Advisors, LLC

Joel Almquist is a financial advisor with Sovran Advisors, LLC, holding a Series 66 credential and 18 years of industry experience. His prior roles include positions at Mass Mutual Investors Services, Massachusetts Mutual Life Insurance Company, and MetLife Securities Inc. Almquist serves as a board member of the nonprofit organization Frozen Orphans. Sovran Advisors provides investment advisory and financial planning services to individuals, high-net-worth clients, charitable and corporate entities, and retirement plans. The firm employs a range of portfolio management strategies, including advisor-managed and model portfolios, and utilizes multiple platform relationships to tailor client allocations and monitor accounts regularly.

Business sale tax planning Annuities Options & derivatives strategies Executive Founder/Business Owner
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Ana P

Series 63, Series 65

San Diego, CA

The Wealth Consulting Group

Ana Pasion is a financial advisor at The Wealth Consulting Group with 22 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at firms including LPL Financial, First Command, Curate Partners, and First Allied Advisory Services. The Wealth Consulting Group is an SEC-registered wealth management firm serving individual clients, corporate clients, retirement plans, and trusts. The firm uses a combination of fundamental, technical, macroeconomic, and quantitative analysis to tailor investment strategies and offers both active and passive portfolio management along with legal and implementation support.

ESG / Sustainable investing Tax-loss harvesting College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Stephanie W

Series 63, Series 65

La Jolla, CA

AlphaCore Capital LLC

Stephanie Williams is a financial advisor at AlphaCore Capital LLC with 18 years of industry experience. She holds the Series 63 and Series 65 designations and previously worked at Altegris Investments, Inc. for 11 years before joining AlphaCore in 2020. AlphaCore Capital LLC is an independent wealth advisory firm serving individual, high-net-worth, institutional, and entity clients. The firm offers comprehensive wealth planning and investment management, emphasizing alternative investing alongside traditional equity and fixed-income strategies to pursue multi-asset diversification and resilience.

Private / alternative investments Real estate investing Founder/Business Owner Retired
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William O

Series 63, Series 66

San Diego, CA

Sovran Advisors, LLC

William Oconnell is a financial advisor with Sovran Advisors, LLC in San Diego, CA. He holds Series 63 and Series 66 licenses and has 31 years of industry experience. Prior to Sovran, he worked at WCG Wealth Advisors, LLC and LPL Financial, LLC. Outside of his advisory role, he provides income tax return preparation services for individuals and small home-based businesses. Sovran Advisors serves individuals, corporations, and retirement plan sponsors with financial planning, advisory relationships, and portfolio management. The firm employs a blend of active and passive investment strategies using mutual funds, ETFs, alternatives, and derivatives, leveraging written investment policy statements and technology-supported rebalancing.

Business sale tax planning Annuities Options & derivatives strategies Executive Founder/Business Owner
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Jacob G

CFP®, ChFC®, Series 66

San Diego, CA

Pure Financial Advisors, LLC

Jacob Greenberg is a CFP®, ChFC®, and Series 66-licensed advisor at Pure Financial Advisors, LLC with 14 years of industry experience. He has been with Pure Financial Advisors since 2015. Outside of his advisory role, he is a co-owner of 1BREATH, an apparel brand, and serves as an advisory board member for the CFP program at California State University of Fullerton, where he contributes guest lectures and program advisement. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, incorporating modern portfolio theory, tax-aware strategies, and specialized sub-advisers.

Retirement withdrawal strategies Options & derivatives strategies Tax-loss harvesting ESG / Sustainable investing Founder/Business Owner Retired Executive Mid-Career Professionals Approaching retirement
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Jacqueline G

Series 63, Series 65

San Diego, CA

Sovran Advisors, LLC

Jacqueline Goodreau is a financial advisor with Sovran Advisors, LLC, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. She has worked with firms including Cetera, Mass Mutual Investors Services, and METLIFE Securities. In addition to her advisory roles, she operates Vision, Insight, & Initiative, Inc., a business entity used for tax purposes related to her financial services. Sovran Advisors serves individual, corporate, and retirement plan clients with financial planning, advisory services, and portfolio management across various program types. The firm uses a combination of active and passive investment strategies and offers third-party manager allocations and retirement plan consulting.

Business sale tax planning Annuities Options & derivatives strategies Executive Founder/Business Owner
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Dane B

CFP®, Series 66

La Jolla, CA

The Wealth Consulting Group

Dane Brockman is a CFP® professional with 16 years of industry experience, currently serving as an advisor at The Wealth Consulting Group. He has worked at multiple firms, including LPL Financial and U.S. Bancorp Advisors. Brockman provides investment advisory services primarily through WCG Wealth Advisors, LLC, a registered investment advisor. The Wealth Consulting Group is an SEC-registered wealth management firm serving individual clients, corporate clients, retirement plans, and trusts. The firm combines active and passive investment strategies with a variety of portfolio management approaches, offering services that include financial planning, access to third-party managers, and advisor-enhanced automated investment platforms.

ESG / Sustainable investing Tax-loss harvesting College savings (529s, UTMA, etc.) Retirement plans for business owners (SEP, solo 401k) Wealth management Founder/Business Owner Executive SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)
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Benjamin L

CFP®, Series 65

San Diego, CA

Pure Financial Advisors, LLC

Benjamin Littman is a CFP® with 18 years of industry experience, currently serving as a financial advisor at Pure Financial Advisors, LLC. He has been with Pure Financial Advisors since 2007. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm employs a planning-centered investment approach overseen by an Investment Committee, incorporating tax-aware strategies and the use of sub-advisers for specialized portfolio management.

Retirement withdrawal strategies Options & derivatives strategies Tax-loss harvesting ESG / Sustainable investing Founder/Business Owner Retired Executive Mid-Career Professionals Approaching retirement
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Joseph A

CFP®, Series 63, Series 66

San Diego, CA

Pure Financial Advisors, LLC

Joseph Anderson is a Certified Financial Planner (CFP®) with 21 years of experience in the financial advisory industry, currently serving at Pure Financial Advisors, LLC. He has been with Pure Financial Advisors in various roles since 2007. Pure Financial Advisors, LLC is a multi-team registered investment adviser managing approximately $11.05 billion in assets for individual and high-net-worth clients. The firm emphasizes a financial-planning-centered approach using academic frameworks and offers comprehensive services including portfolio management, pension consulting, and donor-advised fund solutions.

Retirement withdrawal strategies Options & derivatives strategies Tax-loss harvesting ESG / Sustainable investing Founder/Business Owner Retired Executive Mid-Career Professionals Approaching retirement
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Zachary O

Series 66

San Diego, CA

Navy Federal Investment Services, LLC

Zachary Oleinik is a financial advisor at Navy Federal Investment Services, LLC with 12 years of industry experience. He holds the Series 66 designation and previously worked at Merrill and Equitable Advisors. Navy Federal Investment Services serves members of Navy Federal Credit Union along with individual, trust, and institutional clients by offering portfolio management, financial planning, and retirement-plan fiduciary services. The firm primarily delivers advice through managed advisory programs that use third-party portfolio managers and supports a range of investment solutions, including automated ETF portfolios.

ESG / Sustainable investing Tax-loss harvesting Wealth management Retirement plans for business owners (SEP, solo 401k)
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Juliet C

Series 66

San Diego, CA

Simplicity wealth

Juliet Cardona is a financial advisor at Simplicity Wealth with 10 years of industry experience and holds a Series 66 designation. Her prior roles include work at LifePro Asset Management, Ameritas Advisory Services, and David White & Associates. She is the owner of Juliet Cardona Coaching, a money coaching service aimed at helping individuals manage their finances, and serves as Successor Trustee for a family trust. Simplicity Wealth serves a diverse client base including individual and high-net-worth investors, retirement plans, corporate and institutional investors, as well as other financial firms. The firm employs a fund-of-funds investment approach with ETFs, mutual funds, and individual securities, offering customizable model portfolios alongside technology and operational services for advisers.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Wealth management Retired Founder/Business Owner Values-based investing
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Christopher B

CFP®, Series 63, Series 65

San Diego, CA

Octavia Wealth Advisors LLC

Christopher Bertorelli is a Certified Financial Planner® with 32 years of industry experience. He is currently with Octavia Wealth Advisors LLC and has held prior roles at John Hancock Investment Management and Manulife Asset Management. Bertorelli serves on the Coronado Cays Yacht Club Financial Advisory Committee, providing financial guidance to the board. Octavia Wealth Advisors is an SEC-registered multi-team firm managing over $2 billion for individuals, high-net-worth clients, trusts, businesses, retirement plans, and government entities. The firm uses customized portfolios primarily composed of low-cost ETFs and mutual funds while incorporating alternative investments and provides both discretionary and non-discretionary services.

Private / alternative investments Real estate investing
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Peter K

CFP®, Series 63, Series 65

San Diego, CA

Pure Financial Advisors, LLC

Peter Keller is a CFP® with 26 years of industry experience and has been with Pure Financial Advisors, LLC since 2012. He is based in San Diego, CA, and holds Series 63 and Series 65 licenses. Pure Financial Advisors, LLC manages approximately $11.05 billion in assets for several thousand individual and high-net-worth clients. The firm offers comprehensive financial planning and discretionary portfolio management, emphasizing a financial-planning-centered approach grounded in academic frameworks such as modern portfolio theory and tax-aware asset location.

Retirement withdrawal strategies Options & derivatives strategies Tax-loss harvesting ESG / Sustainable investing Founder/Business Owner Retired Executive Mid-Career Professionals Approaching retirement
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Joseph H

Series 66

San Diego, CA

Concurrent Investment Advisors, LLC

Joseph Hewitt is a financial advisor with Concurrent Investment Advisors, LLC, holding a Series 66 designation and four years of industry experience. He has worked at Purshe Kaplan Sterling Investments and Raymond James Financial Services, among other firms. Concurrent Investment Advisors, LLC is a multi-team SEC-registered advisory firm serving individuals, high-net-worth clients, families, trusts, estates, businesses, and retirement plans. The firm focuses on customized, primarily long-term portfolios using ETFs, mutual funds, and other investment vehicles, supported by a network of approximately 286 advisors and over 13,000 clients.

Wealth management Founder/Business Owner
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Allison A

CFP®, Series 66

San Diego, CA

Pure Financial Advisors, LLC

Allison Alley is a Certified Financial Planner™ (CFP®) with 20 years of industry experience. She has been with Pure Financial Advisors, LLC since 2015. Pure Financial Advisors provides financial planning and portfolio management primarily for individual and high-net-worth clients, as well as services for trusts, estates, charitable organizations, and pension and profit-sharing plans. The firm emphasizes a planning-centered investment approach overseen by an Investment Committee and incorporates tax-aware strategies and specialized sub-advisers.

Retirement withdrawal strategies Options & derivatives strategies Tax-loss harvesting ESG / Sustainable investing Founder/Business Owner Retired Executive Mid-Career Professionals Approaching retirement
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Juan S

Series 66

Chula Vista, CA

Insigneo Advisory Services, LLC

Juan Sanchez Costes is a Series 66-licensed financial advisor with five years of industry experience. He is currently with Insigneo Advisory Services, LLC and has previously worked at firms including UBS Financial Services, Vector Global WMG, and Banamex/Citibank. Insigneo Advisory Services provides investment advisory and consulting services to retail and institutional clients, offering both discretionary and non-discretionary portfolio management. The firm combines committee-driven model portfolios with individualized advisor-led construction, incorporating global asset classes and emerging-market exposures.

Private / alternative investments Concentrated stock management Options & derivatives strategies Real estate investing
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Carl A

Series 65

La Jolla, CA

AlphaCore Capital LLC

Carl Adams is a financial advisor at AlphaCore Capital LLC with 16 years of industry experience. He holds a Series 65 designation and previously worked for nine years at Delphi Private Advisors. Adams has been with AlphaCore Capital since 2018. AlphaCore Capital LLC serves individual, high-net-worth, entity, and institutional clients by providing wealth planning, investment management, and specialized services such as tax preparation, trustee services, and ERISA retirement plan advisory. The firm emphasizes alternative investing alongside traditional asset classes and manages accounts using discretionary strategies informed by macro and fundamental analysis.

Private / alternative investments Real estate investing Founder/Business Owner Retired
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Colleen C

ChFC®, Series 63

San Diego, CA

Capital Analysts

Colleen Callahan is a ChFC® with 38 years of experience in the financial industry. She has worked at Capital Analysts since 1988 and has been with Lincoln Investment for the past 14 years. In addition to her advisory role, she is licensed as an insurance agent and assists clients with their insurance needs. Capital Analysts serves a diverse client base including individual and high-net-worth investors, trusts, foundations, businesses, and charitable organizations. The firm offers portfolio management, custom and model portfolios, third-party manager access, and retirement-plan advice through a nationwide network of independent advisors and proprietary investment strategies.

Tax-loss harvesting ESG / Sustainable investing Passive / index investing Active portfolio management
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Dan H

Series 66

San Diego, CA

Realta Investment Advisors, Inc

Dan Holzer is a financial advisor at Realta Investment Advisors, Inc. in San Diego, CA, holding a Series 66 designation with 15 years of industry experience. He has worked at Realta Investment Advisors since 2022 and concurrently serves as CEO of Alternative Investment, Inc., a real estate investing business. Realta Investment Advisors offers discretionary and non-discretionary investment advisory services and financial planning to individuals, pension and profit-sharing plans, and institutional clients, utilizing a range of portfolio management strategies including asset allocation across mutual funds, ETFs, equities, fixed income, and alternative investments.

Options & derivatives strategies Private / alternative investments Founder/Business Owner
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