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John K

Series 65

Lafayette, CA

Meridian Investment Counsel, Inc.

John Kerns is a portfolio manager at Meridian Investment Counsel, Inc. with 28 years of industry experience. He has been with Meridian since 2005 and has operated a separate CPA and business-consulting practice since 1981, providing accounting services as a sole proprietor. Meridian Investment Counsel offers discretionary investment management and financial planning to individuals, families, trusts, non-profit organizations, and retirement plans. The firm employs a tax-aware, conservative growth strategy based on fundamental security analysis, asset allocation, and typically long holding periods, managing portfolios on a fiduciary basis with in-house discretion.

General tax planning Charitable giving tax strategies Equity Recipients (RS/RSU, SOP, ESPP) Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Executive Self-Employed
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Richard K

Series 63, Series 65

Mill Valley, CA

Private Wealth Partners, LLC

Richard Kuchen Jr. is a financial advisor at Private Wealth Partners, LLC with 13 years of industry experience. He holds Series 63 and Series 65 designations and has been with Private Wealth Partners since 2015. Private Wealth Partners provides discretionary portfolio management and financial planning services to individuals, including high-net-worth clients, as well as pension and profit-sharing plans, trusts and estates, and corporations. The firm manages approximately $1.92 billion in client assets and employs a range of strategies, including equities, ETFs, fixed income, structured notes, private credit, and select covered-call option programs.

Options & derivatives strategies Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning Founder/Business Owner Executive
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Cole M

Series 65

Walnut Creek, CA

Echo45 Advisors LLC

Cole Matsuura is a Series 65-licensed financial advisor with one year of industry experience. He has been with Echo45 Advisors LLC since 2020, following earlier roles in hospitality and other sectors. Echo45 Advisors serves individuals, including high-net-worth clients, trusts, retirement plans, and business entities with wealth management, discretionary investment management, and financial planning. The firm combines multiple analytical methods and technology platforms to deliver customized and automated investment solutions, supported by affiliated tax and estate services and unique structural features.

ESG / Sustainable investing Private / alternative investments Options & derivatives strategies
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Barry M

CFP®, Series 63

Walnut Creek, CA

Elevation Wealth Partners, LLC

Barry Mendelson is a CFP® with 15 years of industry experience and holds a Series 63 designation. He has worked at Zrc Wealth Management since 2014. Mendelson is currently part of Elevation Wealth Partners, LLC, a six-advisor team based in Walnut Creek, CA. Elevation Wealth Partners provides fee-only discretionary portfolio management and comprehensive financial planning to individuals, families, high-net-worth clients, small businesses, pension and profit-sharing plans, trusts, and estates. The firm emphasizes asset allocation and long-term, academically informed investment strategies while integrating tax and accounting services through in-house specialists.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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Stacey L

CFP®, ChFC®, Series 66, Series 63

Walnut Creek, CA

Treehouse Wealth Advisors

Stacey Liu is a CFP® and ChFC® with 12 years of industry experience. She is currently with Treehouse Wealth Advisors in Walnut Creek, CA, and previously worked at San Francisco Sentry Investment Group and SF Sentry Securities, Inc. She holds Series 66 and Series 63 licenses. Treehouse Wealth Advisors manages approximately $597 million for individual, high-net-worth, pension, charitable, and corporate clients. The firm provides discretionary and non-discretionary portfolio management, financial consulting, and wealth planning services, using both fundamental and technical analysis alongside AI-supported research under human supervision.

Wealth management General estate planning guidance Charitable giving & philanthropy
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Eric R

Series 63, Series 65

Alamo, CA

Rudney Associates

Eric Rudney is the sole advisor at Rudney Associates with 33 years of industry experience. He holds Series 63 and Series 65 designations and has worked at Rudney Associates since 2002 and Gillett Financial since 1995. Rudney Associates provides investment advisory and retirement plan consulting to individuals, high-net-worth clients, pension and profit-sharing plans, trusts and estates, business entities, and charitable organizations. The firm employs both fundamental and technical analysis across mutual funds, ETFs, equities, and fixed-income securities, and manages approximately $868 million in assets for about 458 client relationships.

Retirement plans for business owners (SEP, solo 401k) Wealth management
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Cagatay K

Series 65

Berkeley, CA

North Berkeley Wealth Management, LLC

Cagatay Koc is a financial advisor at North Berkeley Wealth Management, LLC with a Series 65 credential and one year of industry experience. His prior roles include positions at Strategic Wealth Planning, LifePro Financial Services, and Faubourg Private Wealth, among others. North Berkeley Wealth Management serves individuals, high-net-worth clients, retirement plans, trusts, estates, charitable organizations, and business entities, managing approximately $710.6 million in assets. The firm focuses on long-term, total-return oriented portfolios using a combination of passive and active strategies, documented Investment Policy Statements, and systematic rebalancing, with options for ESG and carbon-screened investments.

ESG / Sustainable investing Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Charitable giving & philanthropy Founder/Business Owner Retired Mid-Career Professionals
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Angela W

CFP®, Series 63, Series 65

Walnut Creek, CA

Gemmer Asset Management LLC

Angela Wright is a CFP® with 18 years of industry experience. She joined Gemmer Asset Management LLC in 2024 after 16 years at Del Monte Group, LLC. Gemmer Asset Management LLC manages over $2.0 billion in discretionary assets and serves a diverse client base including individuals, trusts, estates, retirement plans, corporations, nonprofits, and independent fiduciaries. The firm employs an asset-allocation approach focused on no-load mutual funds and ETFs, offers branded strategies, and maintains a dedicated Social Strategy incorporating ESG scores and fossil-fuel exposure metrics.

ESG / Sustainable investing
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Jeffrey S

Series 65

Berkeley, CA

Blume Capital Management, Inc.

Jeffrey St. Claire is a financial advisor at Blume Capital Management, Inc. in Berkeley, CA, holding a Series 65 designation with 12 years of industry experience. He has been with Blume Capital Management since 2004. Blume Capital Management provides discretionary investment management and financial planning services to individuals, high-net-worth clients, trusts, estates, pension plans, charitable foundations, and private investment funds. The firm emphasizes a long-term, value-oriented equity approach combined with diversified asset allocation and the treatment of cash as an asset class, using mutual funds, ETFs, individual securities, and alternative investments for qualified clients.

Private / alternative investments Options & derivatives strategies Concentrated stock management Wealth management
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David P

Series 66

Lafayette, CA

Dixon Financial Services

David Potts is a financial advisor at Dixon Financial Services with 8 years of industry experience. He holds a Series 66 designation and has worked at Dimensional Fund Advisors since 2017. Prior to that, he was affiliated with Santa Clara University from 2013 to 2017. Dixon Financial Services provides investment advisory services to individuals, trustees, charitable organizations, business owners, and corporations. The firm emphasizes strategic asset allocation using mutual funds and ETFs, applying Modern Portfolio Theory and relying heavily on Dimensional Fund Advisors funds, with a focus on client education through formal simulations, performance reporting, and sponsored seminars.

Wealth management
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Andrei J

CFP®, Series 63

Novato, CA

Alpha Wealth Management And Planning LLC

Andrei Jigalin is a CFP® with 30 years of industry experience, currently serving as an advisor at Alpha Wealth Management and Planning LLC. He has been with the firm since 2012 and also maintains an affiliation with LPL Financial. Alpha Wealth Management and Planning serves individuals, including high net worth clients, as well as pension plans, charitable organizations, and businesses. The firm offers investment management, financial and retirement plan consulting, and specialized advisory services, employing a primarily long-term investment approach with a mix of fundamental and technical analysis.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
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Samara H

Series 66

Walnut Creek, CA

Elevation Wealth Partners, LLC

Samara Hanson Velloo is a financial advisor at Elevation Wealth Partners, LLC with two years of industry experience. She holds a Series 66 designation and has worked at Morgan Stanley, Global Retirement Partners, and LPL Financial. Prior to her advisory roles, she was employed at Blasingame Family and Sonoma State University. Elevation Wealth Partners is a six-advisor team managing approximately $670 million in client assets. The firm serves individuals, families, high-net-worth clients, and institutions, focusing on fee-only discretionary portfolio management and comprehensive financial planning using long-term, academically informed investment strategies.

General retirement planning Equity compensation tax strategy Cash flow / budgeting General tax planning Self-Employed Executive
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Alexis O

CFP®

Walnut Creek, CA

Treehouse Wealth Advisors

Alexis Olian is a CFP® with nine years of industry experience, currently serving at Treehouse Wealth Advisors. She previously worked for The Humphreys Group for 12 years before joining Treehouse Wealth Advisors in 2025. Treehouse Wealth Advisors provides discretionary and non-discretionary portfolio management, financial consulting, and comprehensive wealth planning to individual and high-net-worth clients. The firm’s investment approach incorporates technical and fundamental analysis, offering tailored strategies that include long- and short-term trading, supported by institutional research and custodial partnerships.

Wealth management General estate planning guidance Charitable giving & philanthropy
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Jennifer S

Series 63, Series 65

Tiburon, CA

GenCap Portfolio Management

Jennifer Schmitz is a financial advisor at GenCap Portfolio Management with 19 years of industry experience. She holds Series 63 and Series 65 licenses and has worked at Front Row Advisors LLC since 2017, Urban Concepts LLC since 2015, and I2 I Analytics, LLC from 2007 to 2017. She is also an owner of a real estate design and development company in Wilmington, Delaware. GenCap Portfolio Management provides discretionary and non-discretionary portfolio management, financial planning, and subadvisory services to individuals, high-net-worth clients, and other investment advisers. The firm uses fundamental analysis and modern portfolio theory to manage diversified portfolios without a stated account minimum.

Active portfolio management Options & derivatives strategies Wealth management Annuities
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Paul G

Series 66

Mill Valley, CA

Aspirean Wealth, LLC

Paul Grace is a financial advisor at Aspirean Wealth, LLC with 25 years of industry experience. He has been with Aspirean Wealth, formerly Grace Financial Associates, since 2014 and previously operated Tamalpais Tax Services, Inc. for over three decades. In addition to his advisory role, he provides tax preparation services and offers life insurance, fixed annuities, long-term care, and disability products. Aspirean Wealth serves individuals, high net worth clients, and employer-sponsored retirement plans with comprehensive portfolio management, financial planning, and retirement consulting. The firm employs a long-term, asset-allocation-driven investment approach using diversified, passively managed funds and third-party money managers.

Passive / index investing General tax planning Retirement plans for business owners (SEP, solo 401k)
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Joshua S

CFP®, Series 63, Series 65

Walnut Creek, CA

Valley Wealth Strategies, LLC

Joshua Schefers is a CFP® professional with 18 years of industry experience. He is affiliated with Valley Wealth Strategies, LLC and has previously worked with LPL Financial and National Planning Corporation. He also operates Zuk Financial Group. Valley Wealth Strategies, LLC serves individuals, families, trusts, small businesses, and charitable organizations by providing customized investment management and financial planning services. The firm employs a primarily long-term investment approach and manages a significant portion of assets on a non-discretionary basis.

General retirement planning Retirement income strategy General tax planning Wealth management Founder/Business Owner Retired
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Adrian A

Series 65

Oakland, CA

Liberty Wealth Management, LLC

Adrian Azofeifa is a financial advisor at Liberty Wealth Management, LLC with one year of industry experience. He holds a Series 65 credential and previously worked at OBI Capital and in educational roles at San Diego State University and Moreau Catholic High School. Outside of advisory work, he is involved as an insurance agent with Lifetime Planning Marketing, Inc., a privately held insurance field marketing association. Liberty Wealth Management, LLC is an SEC-registered advisory firm serving individuals, trusts, estates, retirement plans, corporations, and other entities. The firm offers investment management, financial planning, and employee-benefit plan services, utilizing a combination of centrally developed models and adviser-developed strategies to construct diversified portfolios that incorporate mutual funds, ETFs, fixed income, real estate, and private market investments.

Private / alternative investments Real estate investing Business exit / sale strategy Tax strategies for small businesses General estate planning guidance Founder/Business Owner Self-Employed Retired Executive
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Frederic D

Series 63

Walnut Creek, CA

American Investors Company

Frederic Devinney is a Series 63-licensed financial advisor with American Investors Company in Walnut Creek, CA, where he has worked since 1994. He has 59 years of industry experience, including operating as an independent insurance agent specializing in term life insurance. American Investors Company provides investment advisory and financial planning services to a range of clients, including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm offers both discretionary and non-discretionary management, financial planning, 401(k) consulting, and uses a combined broker-dealer and SEC-registered adviser structure.

Retirement plans for business owners (SEP, solo 401k)
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William D

Series 63, Series 65

Mill Valley, CA

Private Wealth Partners, LLC

William Dagley is a financial advisor at Private Wealth Partners, LLC with 21 years at the firm and 9 years of industry experience. He holds Series 63 and Series 65 credentials. Private Wealth Partners provides discretionary portfolio management and financial planning to individuals, including high-net-worth clients, as well as pension and profit-sharing plans, trusts, estates, and corporations. The firm manages approximately $1.92 billion in client assets and offers a range of strategies including equities, ETFs, fixed income, structured notes, private credit, and select covered-call option programs.

Options & derivatives strategies Private / alternative investments Concentrated stock management Retirement plans for business owners (SEP, solo 401k) Business succession planning Founder/Business Owner Executive
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Roger C

Series 63

Walnut Creek, CA

American Investors Company

Roger Coit is a financial advisor at American Investors Company with 55 years of industry experience. He holds a Series 63 designation and has been with American Investors Company since 1994. In addition to his advisory role, Coit is involved in several business activities related to real estate consulting and managing real estate enterprises in Walnut Creek, CA. American Investors Company provides investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm operates as both a registered broker-dealer and an SEC-registered adviser, offering a range of services including asset management, financial planning, 401(k) consulting, and seminars.

Retirement plans for business owners (SEP, solo 401k)
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