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Kirk G
CFP®, Series 63, Series 65
Ponte Vedra Beach, FL
Truist Advisory Services
Kirk Gravelle is a CFP® professional with over 31 years of experience in financial services. He is currently with Truist Advisory Services and Truist Investment Services, where he has worked since 2022. Prior to that, he spent 13 years at Morgan Stanley Smith Barney and 7 years at Morgan Stanley Private Bank. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations, offering a range of solutions including asset allocation, fiduciary support, and a manager-selection program through its AMC Advantage platform.
Lisa B
Series 65, Series 63
Jacksonville, FL
Transamerica Financial Advisors
Lisa Berndt is a financial advisor with Transamerica Financial Advisors in Jacksonville, FL, holding Series 65 and Series 63 licenses and having 10 years of industry experience. In addition to her advisory role, she is involved in several other activities including administrative and brand ambassador positions across multiple companies, such as Adamis Group and Trident Consulting and Services, as well as roles related to college loan repayment assistance and festival organization. Transamerica Financial Advisors serves a diverse client base including individual investors, pension and profit-sharing plans, trusts, and charitable organizations. The firm provides a range of advisory and broker-dealer services through proprietary and third-party model portfolios, with both discretionary and non-discretionary program options.
Bethany T
Series 65, Series 66
Ponte Vedra, FL
Truist Advisory Services
Bethany Tanner is a financial advisor at Truist Advisory Services with 12 years of industry experience. She holds Series 65 and Series 66 designations and has worked previously at firms including Morgan Stanley, JPMorgan Securities LLC, and Regions Bank. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm utilizes a combination of discretionary and non-discretionary management approaches supported by third-party platform relationships and an Equity Research team that employs AI-enabled tools.
Robert H
Series 63, Series 65
Jacksonville, FL
AE Wealth Management, LLC
Robert Horne Jr. is a financial advisor at AE Wealth Management, LLC with 10 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including NuVenture Financial Group and IMG Wealth Management. He is also president and owner of NuVenture Financial Group, where he is involved in the sale of fixed insurance products. AE Wealth Management is an SEC-registered investment adviser serving a diverse client base including individual investors, retirement plan sponsors, trusts, charitable organizations, and businesses. The firm offers a platform-centered approach with model portfolio solutions, discretionary asset management, financial planning, and plan services, supported by an internal Investment Consulting Group and programs that license models to other RIAs.
Amanda J
CFP®, Series 66
Jacksonville, FL
Truist Advisory Services
Amanda Jordan is a CFP® with nine years of experience in financial advisory, currently with Truist Advisory Services. She previously worked for Bank of America for ten years before joining SunTrust Advisory Services in 2017. Outside of finance, she is involved in several entrepreneurial activities including a lifestyle consulting business and co-ownership of a home services company. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations. The firm offers asset allocation, fiduciary support, and manager-selection programs, utilizing discretionary and non-discretionary investment approaches supported by third-party platforms and AI-enhanced research.
Zachary C
Series 65, Series 63
Jacksonville, FL
J. W. Cole Advisors, Inc.
Zachary Cohen is a financial advisor with J. W. Cole Advisors, Inc. in Jacksonville, FL, holding Series 65 and Series 63 credentials with 13 years of industry experience. He has worked at J.W. Cole Advisors, J.W. Cole Financial, St. Johns Asset Management, and Guardian. Cohen is involved in wealth management services targeting medical and dental professionals through Douglas & Cohen Doctor's Wealth, focusing on insurance and wealth management for this niche market. J. W. Cole Advisors operates a large network of independent advisors and offers fee-based portfolio management, financial planning, retirement plan services, and access to multiple third-party investment platforms for individuals, high-net-worth clients, and institutions. The firm employs both discretionary and non-discretionary account management using fundamental and technical analysis, model or manager-based strategies, and digital advice solutions.
Richard R
Series 63, Series 65
Jacksonville, FL
Integrity Alliance, LLC
Richard Rudinger is a financial advisor with Integrity Alliance, LLC, holding Series 63 and Series 65 credentials and bringing 26 years of industry experience. His career includes long tenure at Avantax Advisory Services and Avantax Investment Services, as well as operating his own CPA firm, R. J. Rudinger CPA, PLLC, where he serves as managing partner focused on tax preparation and accounting. He is also involved in the sales and service of fixed insurance products. Integrity Alliance serves a diverse client base including individuals, charitable organizations, corporations, and retirement plans through a network of 164 independent advisers. The firm provides asset management, financial planning, retirement plan consulting, and access to various investment programs, utilizing a range of portfolio management approaches and custodial platforms.
Arthur P
Series 63, Series 65
Jacksonville Beach, FL
First Command Advisory Services
Arthur Porcelli is a financial advisor at First Command Advisory Services with 23 years of industry experience. He holds Series 63 and Series 65 credentials and has been with First Command in various capacities since 2003. Outside of his advisory role, he is president of Porcelli INC and a silent partner in Friars Legacy LLC. First Command Advisory Services is an SEC-registered investment adviser serving individuals, corporate and charitable clients, with a focus on active-duty service members and their families. The firm offers financial planning and wrap-fee asset management programs managed by centralized investment teams using a range of mutual funds, ETFs, and third-party managers.
Christopher W
Series 63, Series 66
Ponte Vedra Beach, FL
Truist Advisory Services
Christopher Walshe is a financial advisor with Truist Advisory Services and holds Series 63 and Series 66 credentials. He has eight years of industry experience, including roles at Credit Suisse Securities (USA and Europe), UBS Securities LLC, and Truist Investment Services. Truist Advisory Services provides investment consulting and advisory services to individuals, corporate clients, retirement plan sponsors, and charitable organizations. The firm offers asset allocation analysis, fiduciary support, participant advice, and a manager-selection program, combining discretionary and non-discretionary approaches with various third-party platform and manager arrangements.
Wayne D
Series 63, Series 66
Jacksonville, FL
Truist Advisory Services
Wayne Dedrick is a financial advisor at Truist Advisory Services with 36 years of industry experience. He holds Series 63 and Series 66 credentials and has worked at UBS Financial Services from 2005 to 2017 and at BB&T Securities and SunTrust Advisory Services since 2017. He serves as a member of the Board of Trustees at Saint Francis University. Truist Advisory Services provides investment consulting and advisory services to individuals, businesses, retirement plan sponsors, and charitable organizations, employing a combination of discretionary and non-discretionary strategies supported by third-party platforms and AI-enhanced research.
Rhonda M
Series 66
Jacksonville, FL
Empower Advisory Group
Rhonda Monroe is a Series 66-credentialed financial advisor with eight years of industry experience. She currently works at Empower Advisory Group and has previously held roles at Jackson National Life Distributors and Infinity Sales Group LLC. Monroe’s background includes a brief tenure with the State of Michigan. Empower Advisory Group provides financial planning and investment management services primarily to employer-sponsored retirement plan sponsors and their participants, as well as retail account holders. The firm emphasizes long-term portfolio returns and annual rebalancing through a scale-integrated model connected to Empower’s recordkeeping and administrative platforms.
James W
Series 63, Series 66
Jacksonville, FL
Empower Advisory Group
James Wellman is a financial advisor with Empower Advisory Group based in Jacksonville, FL, holding Series 63 and Series 66 licenses and 11 years of industry experience. His work history includes positions at GWFS Equities, Bank of America, Merrill, and W.W. Grainger Inc. Outside of his advisory role, he owns Sweetie Bee Honey LLC, where he manages an apiary, and he has an ongoing limited partnership with Google Inc. related to revenue from YouTube advertisements. Empower Advisory Group provides financial planning and investment management primarily to employer-sponsored retirement plan sponsors and their participants, as well as to certain retail brokerage and IRA clients. The firm delivers services through an integrated model linked to Empower’s recordkeeping and administrative platforms, offering point-in-time financial plans and optional managed account solutions.
James D
Series 66
Jacksonville, FL
TIAA-CREF
James Deats is a financial advisor at TIAA-CREF with 21 years of industry experience. He holds a Series 66 designation and previously worked at Merrill and BofA Securities. He serves as vice president of a homeowners association and is a board member of Junior Achievement of North Florida, a nonprofit focused on youth financial literacy and career readiness. TIAA-CREF’s Advice & Planning Services division provides financial planning and discretionary managed account programs to individuals and institutional clients, often connected to employer retirement plans. The firm offers a fiduciary standard for its RIA services and manages customized and model portfolios within a vertically integrated structure that includes affiliated funds.
Michael M
Series 63, Series 65
Jacksonville, FL
TD private Client Wealth LLC
Michael Mccabe is a financial advisor with TD Private Client Wealth LLC in Jacksonville, FL, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He has worked with TD Bank N.A. and TD Ameritrade, Inc. for a combined total of 14 years prior to his current role. TD Private Client Wealth LLC provides discretionary wrap-fee managed account programs and brokerage services to institutional and high-net-worth clients, offering portfolio management, financial planning, and access to various investment products through a combination of affiliated and third-party sub-managers.
Duane H
Series 66
Jacksonville, FL
Citigroup Global Markets
Duane Hall is a financial advisor at Citigroup Global Markets with five years of industry experience. He holds a Series 66 designation and previously worked at Fidelity Investments. His background also includes roles outside the financial industry, including work in logistics and retail. Citigroup Global Markets serves individual and institutional clients across various wealth segments, offering a range of investment advisory programs alongside broker-dealer execution and custody services. The firm utilizes multi-asset, multi-manager strategies with both discretionary and non-discretionary approaches, supported by internal oversight and in-house research capabilities.
Charles P
Series 63, Series 65
Ponte Vedra Beach, FL
MAI Capital Management, LLC
Charles Perry is a financial advisor with MAI Capital Management, LLC, holding Series 63 and Series 65 licenses and bringing 22 years of industry experience. He previously worked at West Point Business Group and Principal Securities Inc., each for extended periods. Outside of his advisory role, he serves as treasurer for the Payasada Homeowners Association in Ponte Vedra Beach, FL. MAI Capital Management offers discretionary and non-discretionary investment management, integrated wealth management, retirement plan consulting, and family-office services to a diverse client base including high-net-worth individuals, families, sports professionals, trusts, and institutional clients. The firm employs a customized investment approach across various strategies and manages $72.3 billion in assets as of May 2026.
Francis G
Series 63
Jacksonville, FL
Principal Financial Services
Francis Goyette is a financial advisor with Principal Financial Services in Jacksonville, FL, holding a Series 63 designation and 31 years of industry experience. He has been with Principal Life Insurance Company since 2007. In addition to his advisory role, he is involved in fixed insurance brokerage activities, including life, annuities, disability income, health, long-term care, and Medicare supplements. Principal Securities provides brokerage and registered investment advisory services to a diverse client base, including individual investors, retirement plans, trusts, and active-duty military personnel abroad. The firm offers direct advisory programs, financial planning, and access to third-party money manager solutions under various arrangements.
Keith H
Series 63, Series 65
Ponte Vedra Beach, FL
Mercer Global Advisors Inc.
Keith Huber is a financial advisor with Mercer Global Advisors Inc. in Ponte Vedra Beach, FL, holding Series 63 and Series 65 licenses and 34 years of industry experience. His career includes roles at Morgan Stanley and multiple positions within E*TRADE Securities and E*TRADE Capital Management before joining Mercer Global Advisors. Mercer Global Advisors serves individuals, families, small business owners, plan sponsors, foundations, non-profits, and endowments with investment advisory, financial, tax, retirement, and estate planning services. The firm employs a Modern Portfolio Theory-based approach focused on globally diversified, risk-appropriate portfolios implemented through low-cost ETFs, index funds, separate account managers, and private funds, along with educational content and specialized client offerings.
William B
Series 63, Series 65
Jacksonville, FL
Commonwealth Financial Network
William Beck is a financial advisor with Commonwealth Financial Network in Jacksonville, FL, holding Series 63 and Series 65 licenses and bringing 42 years of industry experience. He has worked at Commonwealth since 2008 and previously at Total Business Planning, Inc. and Advantis Wealth Partners. Beck also spends part of his time involved in fixed insurance sales. Commonwealth Financial Network serves a national network of approximately 2,950 advisors and their clients, providing a range of advisory programs and services including wealth management, retirement plan consulting, and access to third-party asset managers. The firm supports advisors with operations, trading, technology, investment management, compliance, and practice-management resources.
Dawn B
Series 63, Series 65
Ponte Vedra Beach, FL
Janney Montgomery Scott
Dawn Bloom is a financial advisor at Janney Montgomery Scott with 30 years of industry experience. She holds Series 63 and Series 65 registrations and has worked at Merrill, Ameriprise Financial Services, and Wells Fargo Clearing before joining Janney. Janney Montgomery Scott LLC is a large broker-dealer and SEC-registered investment adviser managing approximately $110 billion in client assets. The firm serves individuals, families, trusts, estates, corporate and retirement plan sponsors, charitable organizations, and municipal clients, offering a range of brokerage, financial planning, consulting, and advisory services.
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