David Booker is a CFP® professional with 21 years of industry experience. He is currently with Wells Fargo Advisors and has previously worked at Royal Alliance Associates, Inc. and Signator Investors Inc / JHFN. Outside of his advisory role, he serves as a board member for the Oceanfront Residence Club HOA in Daufuskie Island, SC. Wells Fargo Advisors Financial Network provides investment and fee-based financial planning services to individuals, trusts, and institutional clients. The firm offers a broad planning menu and integrates advisory services with other financial product sales and referral channels.

Deanna Gutta is a financial advisor with Cetera, holding Series 63 and Series 65 licenses and 14 years of industry experience. She has worked at firms including Brighton Securities Corp. and Citizens Bank and currently serves as a board member of the Brighton Chamber of Commerce. Gutta is also involved in community and nonprofit activities such as serving on the finance and investment committees of Foodlink, Inc., and presenting educational programs through Seniors Against Scams. Cetera Investment Advisers LLC is an SEC-registered advisor that serves a broad client base including individuals, employer-sponsored retirement plans, corporate and charitable clients, and institutional accounts. The firm operates a multi-manager platform offering a range of investment strategies and program structures, supported by more than 10,000 advisors and over $256 billion in assets under management.

Patrick Larkin is an Investment Consultant at Fidelity Investments, a position he has held since 2025. Prior to this role, he worked as a Financial Advisor at Equitable Advisors from 2024 to 2025. In his current role, Patrick focuses on collaborating with clients to understand their individual financial goals and concerns, emphasizing a personalized approach to financial planning. Patrick believes that there is no one-size-fits-all method in financial guidance and prioritizes making clients feel heard and understood. He works together with clients to develop tailored financial plans aimed at achieving their future objectives while ensuring a positive experience throughout the process. Outside of his professional duties, Patrick has interests in cars, food, football, golf, snowboarding, and soccer.

Ryan Muchard is a financial advisor with LPL Financial in Rochester, NY, holding Series 63 and Series 65 licenses and six years of industry experience. Prior to joining LPL Financial in 2025, he worked at Securities America Advisors and Securities America, Inc., among other firms. Outside of advising, Muchard is a Senior Mechanical Engineer with QuidelOrtho. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Julianna Lauricella is a Financial Consultant at Fidelity Investments, a position she has held since 2023. Prior to this role, she worked as an Investment Consultant at Fidelity Investments from 2022 to 2023. She has also served as a Financial Advisor at Northwestern Mutual from 2019 to 2022 and as a Financial Representative there from 2017 to 2019. As a Certified Financial Planner™, Julianna collaborates with clients to develop holistic financial plans tailored to their specific needs, focusing on understanding their goals and preferences to empower informed financial decisions. Her professional experience spans various aspects of financial consulting and investment advising. Outside of her professional work, Julianna's personal interests include family activities, fishing, gardening, golf, spending time at the lake, and caring for pets.

Randall Trahan is a CFP® with 22 years of experience in the financial services industry. He has worked at Raymond James & Associates since 2019 and previously spent five years with key Investment Services LLC. He serves as a board member for Rochester Special Hockey, an organization that promotes hockey as a method to develop life skills for individuals with developmental disabilities. Raymond James & Associates, Inc. is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipal entities, offering financial planning, investment consulting, and institutional fiduciary solutions.

Phillip Sheehan is a financial advisor with Equitable Advisors in Rochester, NY, holding a Series 66 designation and 23 years of industry experience. He has worked with Equitable Advisors and its predecessor, Axa Advisors, since 2002. Equitable Advisors serves a diverse client base including individuals, pension and profit-sharing plans, corporations, and charitable organizations. The firm offers financial planning, retirement plan consulting, and various asset-management programs, using both proprietary and third-party solutions delivered through a broad network of Investment Adviser Representatives.

Amy Hrichak is a financial advisor with Mass Mutual Investors Services who holds Series 63 and Series 66 licenses and has 35 years of industry experience. She has been with MassMutual and its affiliated entities since 2006. MML Investors Services, LLC is a broker-dealer and SEC-registered investment adviser subsidiary of MassMutual that provides financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers ongoing, collaborative financial planning using firm-approved software and a range of programs including wrap and money-manager options.

James Smith is a financial advisor at J.P. Morgan Securities with one year of industry experience. He has previously worked at Fidelity Investments, Emplifi, and JPMorgan Chase Bank. Smith holds Series 63 and Series 65 licenses. J.P. Morgan Securities provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors. The firm uses quantitative asset-allocation modeling combined with centralized due diligence and applies an ESG eligibility framework when recommending strategies.

Stephen Cymbal is a financial advisor with LPL Enterprise in Rochester, NY, holding Series 63 and Series 66 licenses and five years of industry experience. His prior work includes positions at The Prudential Insurance Company of America, Pruco Securities, LLC, Brighton Securities, and Equitable Advisors. LPL Enterprise provides investment advisory and brokerage services to a diverse client base, including individual investors, retirement plans, and corporate and charitable entities. The firm employs a model-driven investment approach, offering access to third-party asset managers, financial planning, and a range of affiliated non-securities products and services.

Michael Colby is a financial advisor with Raymond James & Associates, holding a Series 66 designation and eight years of industry experience. He has been with Raymond James since 2017 and has operated Cafe Genevieve since 2012. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipal entities, providing financial planning, non-discretionary investment consulting, and municipal advisory services.

William Hager is a financial advisor with Equitable Advisors, holding a Series 66 designation and four years of industry experience. His background includes roles at the University of Dayton, the Country Club of Rochester, and Pittsford Central School District. He has been with Equitable Advisors since 2021. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension and profit-sharing plans, corporations, charitable organizations, and other institutional clients. The firm offers a range of advisory programs and works with third-party asset managers to deliver tailored investment solutions.

Francis Celona is a CFP® and Series 66-registered financial advisor with 24 years of industry experience. He is currently with Cambridge Investment Research Advisors and has previously worked at Securities America and Allied CPAs, among other firms. Outside of his advisory role, he serves as Treasurer for the Mendon Foundation, Inc. and is involved in a home interiors business as a business manager and accountant. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base including individuals, retirement plans, and charitable organizations. The firm offers financial planning, investment management, and retirement plan advisory services through a network of independent financial professionals, using a variety of portfolio management strategies across multiple platforms.

Thomas Guider is a financial advisor at Cetera with the Series 66 designation and one year of industry experience. His work history includes roles at Cetera Investment Advisers, Davie Kaplan Wealth Care Advisors, and Cetera Wealth Services, as well as prior experience in accounting and education. Cetera Investment Advisers LLC serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with a variety of portfolio management options and access to third-party money managers, supporting both discretionary and non-discretionary account structures.

Michael Bellapianta is a financial advisor with LPL Financial based in Rochester, NY, holding Series 63 and Series 65 credentials and possessing 31 years of industry experience. He previously worked for MassMutual and MML Investors Services for 22 years. Outside of his advisory role, he serves as a notary and engages in non-variable insurance activities. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plans, banks, trust companies, and institutions. The firm offers a broad range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms, supported by extensive operational tools and a large network of investment adviser representatives.

Karl Cedarleaf is a financial advisor with Raymond James & Associates in Rochester, NY, holding Series 63 and Series 65 credentials and 26 years of industry experience. He previously worked at Key Investment Services LLC for seven years prior to joining Raymond James in 2019. Outside of his advisory role, Cedarleaf serves as a Cub Master for the Cub Scouts and is involved with Ducks Unlimited and the American Legion. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, and municipalities, offering financial planning and non-discretionary investment consulting supported by a wide range of portfolio management styles and affiliated research resources.

Patrick George is a financial advisor with Cetera who holds the PFS™ and Series 66 designations and has 25 years of industry experience. He has worked with firms including Avantax Advisory Services and Avantax Investment Services, and is an affiliated partner at Davie Kaplan, CPA, P.C. He also serves as a trustee for third-party supplemental needs and insurance trusts. Cetera Investment Advisers LLC is an SEC-registered firm serving individual, employer-sponsored retirement plan, corporate, charitable, and institutional clients through a large nationwide network of independent advisors. The firm offers a multi-manager platform with access to discretionary and non-discretionary portfolio management, financial planning, and third-party money managers.

Stephen Harper is a financial advisor at Osaic with one year of industry experience. He holds a Series 66 designation and has worked at multiple organizations, including Farm Credit East and Family, Wealth & Legacy, LLC. His background also includes roles in education across several universities and grade schools. Osaic Wealth, Inc. serves a broad mix of retail and institutional clients through a large network of affiliated advisers and multiple advisory platforms. The firm offers integrated brokerage and investment advisory services, employing asset-allocation tools and automated rebalancing to construct diversified portfolios, with options for discretionary and non-discretionary management.

Michael Wayman is a financial advisor with Equitable Advisors in Rochester, NY, holding a Series 66 credential and four years of industry experience. His prior work includes roles at SUNY Brockport and St. Bonaventure University, and he has been involved with community organizations such as the Perinton Community Center. Equitable Advisors serves a broad client base, including individuals, pension and profit-sharing plans, corporations, and charitable organizations, offering financial planning, retirement plan consulting, and asset management programs through a network of Investment Adviser Representatives. The firm utilizes both proprietary and third-party advisory models and provides services including ERISA fiduciary support for qualified plans.

Shawn Paylor is a ChFC® and Series 66-licensed financial advisor with five years of industry experience. He has worked at Equitable Advisors since 2021 and previously spent five years at ORKIN Pest Control. Based in Rochester, NY, Paylor is part of a large team of advisors serving diverse client needs. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management services to individuals, pension plans, corporations, charitable organizations, and institutional clients. The firm’s approach includes matching clients to investment program models or discretionary managers, utilizing both proprietary and third-party asset management solutions.