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Matthew L

Series 66

Land O Lakes, FL

LPL Financial

Matthew Lenhardt is a financial advisor at LPL Financial with seven years of industry experience. He holds the Series 66 designation and previously worked at Royal Alliance Associates, Inc. and Jhfn Sii. He also has experience at Michigan State University. LPL Financial is an SEC-registered investment adviser and broker-dealer serving individuals, retirement plans, banks, corporations, and charitable organizations through a national network of investment adviser representatives. The firm offers a range of advisory programs, financial planning, retirement plan consulting, and brokerage services, utilizing model portfolios and research from both internal and third-party sources.

College savings (529s, UTMA, etc.)
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Kelly K

CFP®, Series 66

Clearwater, FL

Raymond James & Associates

Kelly Kipnis is a CFP® with 25 years of industry experience, currently affiliated with Raymond James & Associates. Prior to joining Raymond James in 2024, Kipnis worked at Hartford Funds Management Company and Wells Fargo Funds Management. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser overseeing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutional clients, and municipal entities, delivering tailored financial planning and consulting with a range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Julie R

Series 66

Trinity, FL

Raymond James & Associates

Julie Rockwell is a financial advisor with Raymond James & Associates, holding a Series 66 designation and 15 years of industry experience. She has been with Raymond James & Associates since 2011. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base—including individuals, institutional and pension plans, and charitable organizations—and provides financial planning, non-discretionary investment consulting, and institutional fiduciary solutions.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Sydney N

CFP®, Series 63, Series 66

Clearwater, FL

Raymond James Financial

Sydney Niewierski is a CFP® professional with 25 years of industry experience, currently with Raymond James Financial Services Advisors, Inc. Prior to joining Raymond James, Sydney spent several years at Wells Fargo Advisors in multiple roles. Outside of advisory work, Sydney is a partner in CN Wealth Management Group, operating under the DBA Keybridge Wealth Management, and serves as a board member and finance committee member of the Morton Plant Mease Healthcare Foundation. Raymond James Financial Services Advisors, Inc. offers tailored financial planning and investment consulting to a diverse clientele, including individuals, institutions, and charitable organizations. The firm employs analytical tools and risk profiling to support non-discretionary planning and is noted for its municipal advisory affiliation and targeted consulting programs.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Andrew L

Series 66

Tarpon Springs, FL

Wells Fargo Clearing

Andrew Longman is a Series 66-licensed financial advisor with Wells Fargo Clearing, based in Columbia, MD, and has 14 years of industry experience. He previously worked at Citigroup Global Markets from 2012 to 2018 before joining Wells Fargo Bank and Wells Fargo Clearing Services in 2018. Wells Fargo Clearing provides retirement plan consulting for qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Berta Maria G

Series 63, Series 65

Clearwater, FL

Cetera

Berta Maria Gonzalez is a financial advisor with Cetera, holding Series 63 and Series 65 licenses and bringing 28 years of industry experience. She has worked at Cetera and its affiliate firms since 2004. In addition to her advisory role, she is a partner in a tax and accounting practice, focusing on tax preparation, accounting, and administrative services. Cetera Investment Advisers LLC is an SEC-registered firm that serves a wide range of clients including individuals, retirement plans, corporate and charitable entities, and institutional accounts. The firm offers various portfolio management and financial planning services through a multi-manager platform with access to both affiliated and third-party investment strategies.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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Kelly G

Series 66

Land O Lakes, FL

Thrivent Investment Management

Kelly Grills is a financial advisor at Thrivent Investment Management with 3 years of industry experience. She holds a Series 66 designation and previously worked in educational roles at Pasco County Schools, Northside Christian School, and Pinellas County Schools. Outside of finance, she provides pet sitting services through Rover alongside her husband. Thrivent Investment Management offers Dedicated Planning Services to individuals, families, businesses, and nonprofit clients, delivering goal-based financial plans across a broad range of topics without managing client portfolios directly.

Business ownership considerations
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Stacy A

Series 63

Land O'Lakes, FL

Wells Fargo Clearing

Stacy Alfonso is a financial advisor with Wells Fargo Clearing, holding a Series 63 designation and 20 years of industry experience. She has worked at Wells Fargo Clearing since 2017 and was previously with Morgan Stanley Smith Barney LLC from 2011 to 2017. Wells Fargo Clearing provides retirement plan consulting services to qualified ERISA plans and non-qualified deferred compensation plans, offering both discretionary and non-discretionary investment advisory services. The firm’s approach is IPS-driven and grounded in modern portfolio theory, with a notable inclusion of insurance-related vehicles and bank deposit sweep options among its investment offerings.

Retired Founder/Business Owner
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Alberta M

Series 63, Series 65

Clearwater, FL

Merrill

Alberta McEuen is a Wealth Management Advisor and Senior Vice President at Merrill Lynch Wealth Management. She has been with Merrill Lynch since 1984 and holds the CERTIFIED FINANCIAL PLANNER® (CFP®) certification awarded through the Certified Financial Planner Board of Standards, Inc. Alberta graduated with a Bachelor's Degree from Texas A&M University. Her professional expertise encompasses a broad range of financial planning areas, including college education planning, legacy planning, LGBT wealth planning, managing new wealth, personal retirement planning, socially responsible investing, tax minimization, retirement income strategies, special needs planning, and women and wealth. Alberta's experience and knowledge have been recognized through multiple listings on Forbes' "Best-in-State Wealth Advisors" and "America's Top Women Wealth Advisors" lists. Alberta has actively participated in community service, serving on charitable boards in Pinellas County, including the Lighthouse for the Visually Impaired, and as a former President of the Resource Center for Women. Outside of her professional and community involvement, she pursues interests such as adventure sports, boating, hiking, horseback riding, traveling, and spending time with her family.

Wealth management ESG / Sustainable investing College savings (529s, UTMA, etc.) Inheritance planning Women's Finance LGBTQIA
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Brian P

CFP®, Series 63

Clearwater, FL

Raymond James Financial

Brian Peterson is a CFP® professional with 41 years of industry experience. He has been with Raymond James Financial Services, Inc. since 1993 and operates Peterson Wealth Management as an owner and principal. Peterson is based in Clearwater, Florida. Raymond James Financial Services Advisors, Inc. provides financial planning, investment consulting, and advisory services to individuals, high-net-worth clients, pension plans, corporations, and institutional clients. The firm offers tailored non-discretionary planning and consulting, supported by analytical tools and specialized programs, including municipal advisory services and SIMPLE IRA Employer Advisory & Consulting Services.

Wealth management Tax strategies for small businesses Business succession planning General estate planning guidance Founder/Business Owner Executive
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Jesse C

Series 66

Tampa, FL

Cambridge Investment Research Advisors

Jesse Cordoba is a financial advisor with Cambridge Investment Research Advisors in Tampa, FL, holding a Series 66 designation and three years of industry experience. His work history includes roles at multiple entities within Cambridge Investment Research as well as experience in the homebuilding and automotive sectors. He also owns a real estate business and is involved in estate planning and advisory services through separate entities. Cambridge Investment Research Advisors serves a diverse client base, including individuals, pension plans, charitable organizations, and trusts, offering financial planning, investment management, and retirement plan advisory services through a network of independent professionals. The firm provides a range of investment solutions, including proprietary model strategies and access to third-party managers, with tailored implementations across various platforms and custody arrangements.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Jordan F

Series 66

Oldsmar, FL

Cambridge Investment Research Advisors

Jordan Fiori is a financial advisor with Cambridge Investment Research Advisors in Oldsmar, FL, holding a Series 66 designation and six years of industry experience. Prior to joining Cambridge Investment Research Advisors in 2024, he worked at Equitable Advisors and AXA Advisors. Outside of his advisory role, Fiori has served as Vice President of Networking for BNI. Cambridge Investment Research Advisors is a large SEC-registered firm serving a diverse client base including individuals, institutions, and retirement plan sponsors. The firm offers financial planning, investment management, and retirement advisory services through a network of independent professionals, using both proprietary and third-party strategies across various platform arrangements.

Wealth management Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Annuities Self-Employed
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Christine H

Series 66

Clearwater, FL

Raymond James & Associates

Christine Hannon is a financial advisor with Raymond James & Associates in Clearwater, FL, holding a Series 66 designation and four years of industry experience. Prior to joining Raymond James in 2021, she worked at Wells Fargo Advisors and held various positions in the hospitality sector, including roles at Crescent Oaks Golf Club, Innisbrook Golf & Spa Resort, and Sandpearl Resort. Raymond James & Associates is a large dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a wide range of clients, including individuals, institutions, and municipal entities, offering financial planning and non-discretionary investment consulting supported by extensive research and diverse portfolio management strategies.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Emily S

Series 63, Series 66

Clearwater, FL

Fidelity

Emily Solis-Saracino is a Financial Consultant at Fidelity Investments, where she has been working since 2026. She has held several roles within Fidelity Investments, progressing from Customer Relationship Advocate in 2019 to her current position. Her experience includes positions as an Investment Consultant, Planning Consultant, Relationship Manager, Financial Representative, and High Net Worth Service Associate. In her role as a Financial Consultant, Emily partners with individuals and families to develop personalized financial plans that align with their goals, values, and life changes. She approaches financial complexity with a client-first, holistic methodology. Outside of her professional work, Emily enjoys comedy, attending concerts, exploring food, socializing with friends, and spending time with pets.

Wealth management Cash flow / budgeting Financial Professional
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Jill M

Series 63, Series 65

Palm Harbor, FL

Morgan Stanley

Jill Matthews is a financial advisor at Morgan Stanley with 20 years of industry experience. She holds Series 63 and Series 65 licenses and has worked with Morgan Stanley Smith Barney since 2011, following a career at Raymond James Financial Services Inc. starting in 2006. Morgan Stanley Wealth Management serves both individual and institutional clients, offering a range of advisory programs including tailored financial planning supported by structured discovery processes and firm-approved tools. The firm manages approximately $2.74 trillion in client assets and provides services through Financial Advisors and its Estate Planning Strategies Group.

General estate planning guidance
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Jacob H

Series 66

Tampa, FL

J.P. Morgan Securities

Jacob Hurley is a financial advisor at J.P. Morgan Securities with five years of industry experience. He holds a Series 66 designation and previously worked at Independent Financial Partners and JPMorgan Chase Bank, N.A. Outside of his advisory role, he is the owner of SITREP Financial LLC, which provides financial planning and brokerage services, and he is also licensed to sell fixed insurance products to retail clients. J.P. Morgan Securities LLC provides investment consulting and advisory services primarily to institutional clients and retirement plan sponsors, combining quantitative asset-allocation modeling with centralized manager due diligence and an ESG eligibility framework. The firm delivers services on a non-discretionary basis through a select group of Wealth Advisors.

Wealth management Executive Founder/Business Owner
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Kevin P

Series 66

Clearwater, FL

Wells Fargo Advisors

Kevin Picard is a financial advisor with Wells Fargo Advisors and holds a Series 66 designation. He has 11 years of industry experience, including prior roles at Merrill, Raymond James, and Coldwell Banker. Outside of his advisory work, he is involved in managing a rental property in Saint Petersburg, FL. Wells Fargo Advisors Financial Network is a large broker-dealer and registered investment adviser that serves individuals, trusts, and institutional clients. The firm offers a broad range of financial planning services and integrates advisory services with product sales and referral channels.

Divorce financial planning Planning for children with special needs Business exit / sale strategy Cash flow / budgeting Founder/Business Owner
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John B

CFP®, Series 63, Series 65

Tarpon Springs, FL

Raymond James & Associates

John Bonatakis is a CFP® with 43 years of industry experience, currently serving at Raymond James & Associates since 2009. He holds Series 63 and Series 65 licenses and is based in Tarpon Springs, FL. Raymond James & Associates is a large broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base, including individuals, institutions, and municipal entities, offering financial planning and non-discretionary investment consulting supported by a wide range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Jeffrey G

Series 66

Tarpon Springs, FL

Wells Fargo Clearing

Jeffrey Gordish is a financial advisor at Wells Fargo Clearing with one year of industry experience. He holds the Series 66 designation and has worked at Wells Fargo Bank, N.A. since 2007. Outside of his advisory role, he serves as Treasurer for Palm Beach Cursillo, a community organization in Lake Worth, Florida. Wells Fargo Clearing provides retirement plan consulting to qualified ERISA and non-qualified deferred compensation plans, offering both discretionary and non-discretionary services. The firm’s advisory process is IPS-driven and incorporates a broad range of financial products, including insurance-related vehicles and bank deposit sweep options.

Retired Founder/Business Owner
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Robert B

Series 63, Series 66

Odessa, FL

OSAIC

Robert Becker is a financial advisor with OSAIC, holding Series 63 and Series 66 licenses and bringing 40 years of industry experience. He has worked at OSAIC since 2024 and has been associated with Guardian Life Insurance Company since 2000. Becker also maintains ongoing roles as a servicing life and disability insurance agent for clients with longstanding contracts. OSAIC serves a broad range of retail and institutional clients through a large network of affiliated advisers and offers integrated brokerage, investment advisory, financial planning, and retirement consulting services. The firm employs firm-provided asset-allocation tools and supports multiple advisory platforms, including access to third-party money managers and managed-account solutions.

Annuities Wealth management Tax-loss harvesting Private / alternative investments Retirement plans for business owners (SEP, solo 401k) Founder/Business Owner Executive
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