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Richard R

CFP®, Series 63, Series 65

Novato, CA

Mass Mutual Investors Services

Richard Roman is a financial advisor with Mass Mutual Investors Services in Novato, CA, holding the CFP® designation and Series 63 and 65 licenses. He has 25 years of industry experience and has been with MML Investor Services since 2001. Outside of his advisory role, he is also an insurance agent. MML Investor Services, LLC is a broker-dealer and SEC-registered investment adviser providing financial planning and asset management services to individuals, business owners, trusts, estates, charitable organizations, and employers. The firm offers a range of programs including wrap and money-manager options, alongside educational seminars.

Divorce financial planning General estate planning guidance Multi-generational wealth transfer Cash flow / budgeting Founder/Business Owner Attorney Executive Married/Couples/Partners Divorced
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Matthew H

Series 66

Sonoma, CA

Edward Jones

Matthew Harrelson is a financial advisor at Edward Jones with a Series 66 designation and one year of industry experience. Prior to joining Edward Jones, he worked at WorkCare, Inc., Seattle Children’s Hospital, and InHealth, PLLC. Matthew is based in Sonoma, California. Edward Jones is a full-service wealth management firm serving more than four million individual and institutional clients. The firm offers a range of advisory programs and investment strategies, including discretionary and non-discretionary wrap fee strategies, separately managed accounts, and affiliated mutual funds, operating under a fiduciary standard.

Wealth management Tax-loss harvesting Multi-generational wealth transfer Retired Founder/Business Owner Executive
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Mila C

CFP®, PFS™, Series 63

Richmond, CA

Cetera

Mila Coffey is a CFP® and PFS™ with 29 years of experience in financial advisory and tax services. She is currently with Cetera and has held roles at multiple related firms since 1997, including Avantax and PH Tax & Wealth Solutions, CPAs, Inc. Outside of her advisory work, she serves on the board of the Contra Costa College Foundation and volunteers as an ambassador for the East Bay Regional Park District. Cetera Investment Advisers LLC is a large SEC-registered firm that serves a broad client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform that allows advisors to implement a range of portfolio strategies across discretionary and non-discretionary program structures.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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James U

CFP®, Series 63, Series 65

Napa, CA

LPL Financial

James Urda is a CFP® professional with 34 years of experience in the financial services industry. He has been with LPL Financial since 2006 and previously worked at Edward Jones from 2002 to 2006. Outside of his advisory work, he owns Urda Estate Vineyards LLC in Napa, CA. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and institutions. The firm offers a broad range of advisory and brokerage services, including financial planning, model portfolios, third-party asset management, and institutional platforms.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Anthony T

Series 63, Series 65

San Rafael, CA

Equitable Advisors

Anthony Trias is a financial advisor with Equitable Advisors in San Rafael, CA, holding Series 63 and Series 65 credentials and possessing 17 years of industry experience. His career includes roles at firms such as TIAA-CREF, PRUCO Securities, and Cullen Financial Advisors. He serves on the executive committee of Provisors, a professional networking group. Equitable Advisors provides financial planning, retirement plan consulting, and asset-management programs to individuals, pension plans, corporations, and charitable organizations. The firm employs various advisory models, including third-party TAMPs and discretionary management, and offers a range of investment options from mutual funds to alternative investments, while delivering ERISA fiduciary services through credentialed representatives.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Concentrated stock management Equity Recipients (RS/RSU, SOP, ESPP) Long-term care insurance Founder/Business Owner Retired Executive Approaching retirement Sandwich Generation
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Henry C

CFP®, Series 66

Novato, CA

Edward Jones

Henry Choi is a CFP® and holds a Series 66 license with nine years of industry experience. He is currently with Edward Jones in Novato, CA, having joined the firm in 2025. Prior to Edward Jones, he worked at Morgan Stanley and Morgan Stanley Private Bank, N.A. for a combined nine years and has earlier experience at Artech Information Systems. Edward Jones is a full-service wealth management firm serving individual and institutional clients across a broad spectrum, including high-net-worth households and charitable organizations. The firm manages approximately $1.01 trillion in assets under management through a large national network of financial advisors and offers a range of discretionary and non-discretionary investment strategies under a fiduciary standard.

Retirement income strategy Equity Recipients (RS/RSU, SOP, ESPP) Business succession planning General estate planning guidance Executive Technology Professional
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Suzette C

Series 63, Series 66

San Rafael, CA

UBS Financial Services

Suzette Callejo is a financial advisor at UBS Financial Services with 29 years of industry experience. She holds Series 63 and Series 66 designations and has been with UBS since 2015. UBS Financial Services Inc. serves individual, corporate, and institutional clients through brokerage and investment advisory offerings, including fee-based financial planning and portfolio management. The firm combines institutional trading capabilities with wealth management services and uses proprietary research and model-based asset allocations to tailor client plans.

General retirement planning Cash flow / budgeting Equity compensation tax strategy Executive Founder/Business Owner Mid-Career Professionals Approaching retirement
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Karin A

Series 63, Series 65

Napa, CA

OSAIC

Karin Alvarado is a financial advisor at OSAIC with 26 years of industry experience. She holds Series 63 and Series 65 licenses and previously worked at Woodbury Financial Services, Equitable Advisors, and Voya Financial Partners. Outside of her advisory role, she is involved in several business ventures including serving as CEO of New Aspect Capital Strategies, LLC, and managing marketing and branding as a partner in New Aspect Financial Services, LLC. OSAIC serves a diverse client base including individual investors, retirement plan sponsors, charities, and corporate clients, offering a range of brokerage and advisory services supported by model-based asset allocation and multiple investment programs.

Annuities Private / alternative investments
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Yeison M

Series 66

San Rafael, CA

Fidelity

Yeison Mazariegos Barrios is a financial advisor at Fidelity with three years of industry experience. He holds a Series 66 designation and has previously worked at J.P. Morgan Chase. Fidelity’s Strategic Advisers LLC provides investment management and advisory services to retail and institutional clients, employing a combination of proprietary fundamental research and quantitative analysis to construct algorithmic model portfolios across mutual funds, ETFs, and ETPs.

Charitable giving & philanthropy Active portfolio management
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William H

Series 63

Napa, CA

Ameriprise

William Hjerpe is a financial advisor with Ameriprise in Napa, CA, holding a Series 63 designation and 38 years of industry experience. He has been with Ameriprise and its affiliated entities since 2005. Outside of his advisory role, he is involved in commercial real estate ownership. Ameriprise offers retirement-income planning services primarily for individuals with significant investable assets, providing detailed recommendation reports that address income sources, Social Security options, and tax-smart withdrawal strategies. The firm combines research, modeling, and tax-efficiency analysis to deliver tailored, non-discretionary advice through a centralized consulting team.

Retirement income strategy Income planning Social Security optimization Retirement withdrawal strategies Approaching retirement
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Paulo M

Series 63, Series 66

San Rafael, CA

LPL Financial

Paulo Moraes is a financial advisor with LPL Financial in San Rafael, CA, holding Series 63 and Series 66 licenses and bringing 24 years of industry experience. His prior roles include positions at Merrill, Banc of America Investment Services, and Morgan Stanley. He is involved in an outside business under the name Moraes & Cassidy Group, LLC. LPL Financial is a national broker-dealer and SEC-registered investment adviser serving individuals, retirement plan participants, banks, trust companies, and other institutions. The firm offers a range of advisory and brokerage services, including financial planning and institutional platforms, supported by both proprietary and third-party investment strategies.

Wealth management Retirement income strategy College savings (529s, UTMA, etc.) Tax-loss harvesting Annuities Retired Founder/Business Owner Executive
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Shubie G

Series 63

San Rafael, CA

Morgan Stanley

Shubie Gulati is a financial advisor at Morgan Stanley with 36 years of industry experience. He holds a Series 63 designation and has been with Morgan Stanley Smith Barney since 2009 and Morgan Stanley Private Bank, National Association since 2015. Morgan Stanley Wealth Management serves both individual and institutional clients by offering a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured financial planning process supported by firm‑approved tools and modeling techniques.

General estate planning guidance
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Ashlee W

Series 66

Napa, CA

Morgan Stanley

Ashlee Whittemore is a financial advisor at Morgan Stanley in Napa, CA, holding a Series 66 designation with three years of industry experience. Her prior work includes roles at Mango Publishing and positions in education at Cornell University and Justin-Siena High School. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a broad range of advisory programs, including tailored financial planning supported by firm-approved tools and methodologies.

General estate planning guidance
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Lee C

Series 63

San Rafael, CA

Raymond James & Associates

Lee Cohen is a financial advisor with Raymond James & Associates in San Rafael, CA, holding a Series 63 designation and 28 years of industry experience. His prior experience includes positions at Wells Fargo Clearing, Wells Fargo Investments, Chase Investment Services, and Wamu Investments. Raymond James & Associates is a large, dually registered broker-dealer and SEC-registered investment adviser managing approximately $501 billion in assets. The firm serves a diverse client base including individuals, institutions, charitable organizations, and government entities, offering financial planning, investment consulting, and institutional fiduciary solutions through a range of portfolio management styles and affiliated research.

General retirement planning Retirement income strategy Business succession planning Founder/Business Owner Executive
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Chad M

Series 66

San Rafael, CA

Morgan Stanley

Chad Merschat is a financial advisor at Morgan Stanley with 21 years of industry experience. He holds a Series 66 designation and has worked at Morgan Stanley Smith Barney LLC since 2009 and Morgan Stanley Private Bank, N.A. since 2021. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving individual and institutional clients with a range of advisory programs, including tailored financial planning. The firm manages approximately $2.74 trillion in client assets and employs a structured process utilizing firm-approved tools and economic modeling to support financial planning.

General estate planning guidance
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Kenneth S

Series 63

San Rafael, CA

Morgan Stanley

Kenneth Sorensen is a financial advisor with Morgan Stanley in San Rafael, California, holding a Series 63 designation and bringing 36 years of industry experience. He has worked at Morgan Stanley Private Bank since 2015 and at Wells Fargo Advisors LLC since 2011. Morgan Stanley Wealth Management is an SEC-registered investment adviser and broker-dealer serving both individual and institutional clients with a range of advisory programs, including tailored financial planning that utilizes firm-approved planning tools and expert committee input.

General estate planning guidance
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Jin Cheng W

Series 66, Series 63

Richmond, CA

Merrill

Jin Cheng Wu is a financial advisor at Merrill with 10 years of industry experience. He holds Series 66 and Series 63 licenses and has worked at Bank of America, JPMorgan Chase Bank, and JP Morgan Securities LLC. Outside of his advisory role, he is the sole owner of a rental property business. Merrill, together with its affiliate Managed Account Advisors LLC, provides managed account services to Bank of America fiduciary clients through the Select Portfolio Solutions Program, offering model-based and discretionary investment strategies for individuals, high-net-worth clients, and institutions.

Tax-loss harvesting Active portfolio management Wealth management
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Courtney G

Series 66, Series 63

Napa, CA

Wells Fargo Clearing

Courtney Guerci is a financial advisor with Wells Fargo Clearing in Napa, California, holding Series 66 and Series 63 licenses and nine years of industry experience. She has been with Wells Fargo Clearing and Wells Fargo Bank since 2016. Wells Fargo Advisors is a national securities firm serving individual, corporate, and institutional clients with investment advisory services, financial planning, and retirement plan consulting. The firm manages approximately $671 billion in assets and offers both brokerage and advisory solutions supported by research from Wells Fargo Investment Institute and third-party sources.

Retired Founder/Business Owner
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Margaret A

Series 63, Series 66

Novato, CA

Fidelity

Margaret Ash is a Financial Consultant currently with Fidelity Investments since 2019. She has 15 years of experience in financial consulting, specializing in portfolio management, retirement planning, and risk mitigation. She holds FINRA Series 6, 7, 63, and 66 licenses and serves as a fiduciary. Prior to her current role, Margaret worked as a Senior Financial Advisor and Vice President at Union Bank Investment Services from 2017 to 2019, a Financial Advisor at Merrill Lynch from 2015 to 2017, a Personal Banker at Bank of America in 2015, and a Financial Representative at Metlife - New England Financial from 2010 to 2015. She also holds a California Insurance License. Outside of her professional work, Margaret enjoys family activities, fitness, hiking, running, skiing, and traveling.

Wealth management General retirement planning Retirement income strategy
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Scott S

PFS™

Petaluma, CA

Cetera

Scott Stroud is a financial advisor at Cetera with one year of industry experience. He holds the PFS™ designation and has a background in accounting and business consulting, operating as the owner of North Bay CPA and CEO of North Bay Business Advisors Inc. Outside of his advisory work, he serves as Athletic Director and Treasurer for local youth basketball programs in the North Bay area. Cetera Investment Advisers LLC is an SEC-registered firm that serves a diverse client base including individuals, retirement plans, corporate and charitable clients, and institutional accounts. The firm offers a multi-manager platform with various portfolio management options and access to third-party money managers.

Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy Founder/Business Owner Executive
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